By Modupe Gbadeyanka
Two leading brands serving international residents; WorldRemit and Lebara have entered into a strategic partnership making WorldRemit the exclusive global money transfer partner of Lebara, including transfers to over 40 African countries.
The deal allows over 3 million Lebara Mobile and Lebara Money users to use WorldRemit’s digital money transfer service seamlessly, directly from the Lebara app and website.
With more than half of WorldRemit’s transfers now going to Africa, this partnership will support the company’s plan to serve 5 million customers connected to the continent by 2020.
Lebara customers living in the UK, France, Germany, Spain, Denmark and Netherlands will benefit from WorldRemit’s extensive payout network in over 145 countries. This will provide a more convenient and lower cost alternative to the 90% of migrants who still send money through offline routes.
As part of the deal, WorldRemit will also benefit from co-branding in Lebara’s full retail estate stores and advertising in Lebara Mobile simpacks sold in 260,000 stores across Western Europe.
WorldRemit handles a growing share of the $600 billion migrant money transfer market – better known as remittances. Known for its mobile-first approach, one third of its transactions go to mobile money accounts; it currently handles 74 percent of international money transfers to mobile money accounts globally.
WorldRemit’s digital model allows customers to complete their transactions in just a few taps from a smartphone. Worldremit customers make more than 1 million transactions every month, using its app or website.
Commenting on the deal, CEO of Lebara Group, Graeme Oxby, disclosed that, “This initiative is in response to a growing need of our valued customer base. Many of Lebara’s customers send money home to relatives and friends and we are delighted to be able to partner with WorldRemit to offer a simple to use and highly cost effective service”.
“Lebara mobile’s leadership position in the growing international residents market in Europe, coupled with a surge in smartphone users, creates an ideal platform for launching new and exciting services through partnerships. Our partners get unique access to a customer base which few other mobile companies can match.”
Also speaking, founder and CEO at WorldRemit, Ismail Ahmed, enthused that, “We are delighted to be partnering with one of the world’s premier MVNO brands targeting international residents in Europe, giving its users access to our mobile-first service.
“With more than 260,000 points of sale, Lebara’s visibility and brand awareness complements WorldRemit’s strong digital capability. This partnership will introduce our safe, fast and low-cost remittance service to millions of new customers.
“WorldRemit has been working with telecommunication partners on the receive side, but this is our first strategic partnership with a mobile operator on the send side. We look forward to strengthening our leading position in the market with equally ambitious partnerships in the future.”
Adedapo Adesanya