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COVID-19: The Imperative of Strategic Communications in Overcoming Challenges of Coronavirus Pandemic in Nigeria

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Coronavirus Prevent

By Francis Nwosu

When the earliest Coronavirus (COVID-19) case was detected on November 17, 2019, in Hubei Province, Wuhan, China, little did the world know that it would be declared a global pandemic by the World Health Organisation (WHO).

This was after Chinese authorities had tried to cover it up by muzzling the country’s scientific community that had warned of the virus’ deadliness.

In Nigeria, hearts were in mouths as the Federal Ministry of Health announced Nigeria’s index case on February 27, 2020. He was an Italian that flew in from Milan for a business meeting. Since then, the number of confirmed Nigerian infections has risen to 442 as of April 16. There have been 152 recoveries and 13 deaths.

Like some citizens and residents in the West, several Nigerians were also sceptical about the disease. They dismissed it as a hoax, but events have proved otherwise. Sadly, the initial scepticism has proved to be a massive drawback to government’s effort to combat the virus early.

Of course, pandemics have precedence in human history. There was the Flu pandemic of 1889 to 1890 that killed 1 million people; Spanish Flu (1918-1920), and Asian Flu (1957-1958) that had about 500 million cases with one-fifth of those killed. The H1N1 Swine Flu pandemic recorded 1.4 billion cases and killed between 151,700 and 575,400 people.

Ironically, the trajectory of such pandemics and epidemics, including Ebola is that they have a similar path in Nigeria. The first case was in Lagos, then Ogun and Ibadan before it spread to other Nigerian communities and states.

Nonetheless, the COVID-19 pandemic has exposed our tardy response to emergencies. It has similarly exposed our grossly inadequate health, humanitarian, security, educational, labour, governance and fiscal arrangements. These gaps require that more proactive and urgent actions need to be taken to curtail the spread of COVID-19.

Apart from scaling up the medical intervention, strategic communications and reputation management experts are needed at this point in time to reassure citizens and get their backing for government efforts to defeat the disease.

People need to be well informed of the various measures to break the virus’ transmission cycle, including physical/social distancing, restriction of movement, and the necessity of maintaining thorough personal hygiene.

They need to be educated about why they need to comply with these directives, and understand the weightier benefit of staying at home instead of hopping about ‘for their daily livelihood.’

Strategic public relations actions leveraging community influencers and local dialects should be deployed by state and local governments for community engagement with the people at the grassroots.

Using relatable cultural communication at a time like this will foster people’s awareness of the pandemic and the systems authorities are putting in place to mitigate further spread.

Despite government efforts to curb COVID-19, as well as donations of cash, relief materials and volunteer service from well-meaning Nigerians and institutions, the challenges of stopping this disease are enormous.

Thus far, these efforts seem like a drop in the ocean. And this is not to discredit these interventions but, anecdotal evidence nationwide shows negligence and partisanship in the distribution of relief materials. Trust gap is also widening.

So, the onus, now, is on government to swiftly onboard relevant professional bodies to drive strategic communications, behavioural change and strong advocacy to deepen the current response to COVID-19 in a more seamless and coordinated manner.

Engagement of PR consultants will go a long way to drive tactful messaging content that will appeal to targets and help to manage their expectations. Experts in marketing communication and information management, more than ever, need to be drawn in to help up the ante. They should become the advisory ombudsman amongst various interest groups and institutions to strengthen collaborations that will accelerate the efforts to defeat Coronavirus.

With effective communication and enlightenment, the public will become more enlightened about COVID-19. All the nonsensical myths that the virus cannot survive in a hot region or is a conspiracy of the West to use 5G technology to destroy the world will stop.

The deployment of well-articulated and strategic communications will ensure effective risk mitigation communication, control of misinformation and eradication of ignorance. It will also reveal the antics of mischief peddlers masking as community voices in their circle of influence.

The importance of strategic communications notably PR, cannot be exhausted in just one breathe.  The time is now to drive an articulate messaging on relief efforts by government agencies. It will additionally ensure that people are knowledgeable about all the issues about management of the challenges posed by the virus.

As the whole world strengthens commitments to end Coronavirus so it does not ruin humankind, Nigeria cannot afford to be left behind with tardy communication and poor planning.

Nwosu is an Associate Analyst, Content and Creative, with Chain Reactions Nigeria, the Exclusive Nigerian Affiliate and West African Partner to Edelman. Edelman is the world’s largest communications firm with presence in over 65 countries across the globe.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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How Christians Can Stay Connected to Their Faith During This Lenten Period

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Lenten Period

It’s that time of year again, when Christians come together in fasting and prayer. Whether observing the traditional Lent or entering a focused period of reflection, it’s a chance to connect more deeply with God, and for many, this season even sets the tone for the year ahead.

Of course, staying focused isn’t always easy. Life has a way of throwing distractions your way, a nosy neighbour, a bus driver who refuses to give you your change, or that colleague testing your patience. Keeping your peace takes intention, and turning off the noise and staying on course requires an act of devotion.

Fasting is meant to create a quiet space in your life, but if that space isn’t filled with something meaningful, old habits can creep back in. Sustaining that focus requires reinforcement beyond physical gatherings, and one way to do so is to tune in to faith-based programming to remain spiritually aligned throughout the period and beyond.

On GOtv, Christian channels such as Dove TV channel 113, Faith TV and Trace Gospel provide sermons, worship experiences and teachings that echo what is being practised in churches across the country.

From intentional conversations on Faith TV on GOtv channel 110 to true worship on Trace Gospel on channel 47, these channels provide nurturing content rooted in biblical teaching, worship, and life application. Viewers are met with inspiring sermons, reflections on scripture, and worship sessions that help form a rhythm of devotion. During fasting periods, this kind of consistent spiritual input becomes a source of encouragement, helping believers stay anchored in prayer and mindful of God’s presence throughout their daily routines.

To catch all these channels and more, simply subscribe, upgrade, or reconnect by downloading the MyGOtv App or dialling *288#. You can also stream anytime with the GOtv Stream App.

Plus, with the We Got You offer, available until 28th February 2026, subscribers automatically upgrade to the next package at no extra cost, giving you access to more channels this season.

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Turning Stolen Hardware into a Data Dead-End

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Apu Pavithran Turning Stolen Hardware

By Apu Pavithran

In Johannesburg, the “city of gold,” the most valuable resource being mined isn’t underground; it’s in the pockets of your employees.

With an average of 189 cellphones reported stolen daily in South Africa, Gauteng province has become the hub of a growing enterprise risk landscape.

For IT leaders across the continent, a “lost phone” is rarely a matter of a misplaced device. It is frequently the result of a coordinated “snatch and grab,” where the hardware is incidental, and corporate data is the true objective.

Industry reports show that 68% of company-owned device breaches stem from lost or stolen hardware. In this context, treating mobile security as a “nice-to-have” insurance policy is no longer an option. It must function as an operational control designed for inevitability.

In the City of Gold, Data Is the Real Prize

When a fintech agent’s device vanishes, the $300 handset cost is a rounding error. The real exposure lies in what that device represents: authorised access to enterprise systems, financial tools, customer data, and internal networks.

Attackers typically pursue one of two outcomes: a quick wipe for resale on the secondary market or, far more dangerously, a deep dive into corporate apps to extract liquid assets or sellable data.

Clearly, many organisations operate under the dangerous assumption that default manufacturer security is sufficient. In reality, a PIN or fingerprint is a flimsy barrier if a device is misconfigured or snatched while unlocked. Once an attacker gets in, they aren’t just holding a phone; they are holding the keys to copy data, reset passwords, or even access admin tools.

The risk intensifies when identity-verification systems are tied directly to the compromised device. Multi-Factor Authentication (MFA), widely regarded as a gold standard, can become a vulnerability if the authentication factor and the primary access point reside on the same compromised device. In such cases, the attacker may not just have a phone; they now have a valid digital identity.

The exposure does not end at authentication. It expands with the structure of the modern workforce.

65% of African SMEs and startups now operate distributed teams. The Bring Your Own Device (BYOD) culture has left many IT departments blind to the health of their fleet, as personal devices may be outdated or jailbroken without any easy way to know.

Device theft is not new in Africa. High-profile incidents, including stolen government hardware, reinforce a simple truth: physical loss is inevitable. The real measure of resilience is whether that loss has any residual value. You may not stop the theft. But you can eliminate the reward.

Theft Is Inevitable, Exposure is Not

If theft cannot always be prevented, systems must be designed so that stolen devices yield nothing of consequence. This shift requires structured, automated controls designed to contain risk the moment loss occurs.

Develop an Incident Response Plan (IRP)
The moment a device is reported missing, predefined actions should trigger automatically: access revocation, session termination, credential reset and remote lock or wipe.

However, such technical playbooks are only as fast as the people who trigger them. Employees must be trained as the first line of defence —not just in the use of strong PINs and biometrics, but in the critical culture of immediate reporting. In high-risk environments, containment windows are measured in minutes, not hours.

Audit and Monitor the Fleet Regularly

Control begins with visibility. Without a continuous, comprehensive audit, IT teams are left responding to incidents after damage has occurred.

Opting for tools like Endpoint Detection and Response (EDR) allows IT teams to spot subtle, suspicious activities or unusual access attempts that signal a compromised device.

Review Device Security Policies
Security controls must be enforced at the management layer, not left to user discretion. Encryption, patch updates and screen-lock policies should be mandatory across corporate devices.

In BYOD environments, ownership-aware policies are essential. Corporate data must remain governed by enterprise controls regardless of device ownership.

Decouple Identity from the Device
Legacy SMS-based authentication models introduce avoidable risk when the authentication channel resides on the compromised handset. Stronger identity models, including hardware tokens, reduce this dependency.

At the same time, native anti-theft features introduced by Apple and Google, such as behavioural theft detection and enforced security delays, add valuable defensive layers. These controls should be embedded into enterprise baselines rather than treated as optional enhancements.

When Stolen Hardware Becomes Worthless

With POPIA penalties now reaching up to R10 million or a decade of imprisonment for serious data loss offences, the Information Regulator has made one thing clear: liability is strict, and the financial fallout is absolute. Yet, a PwC survey reveals a staggering gap: only 28% of South African organisations are prioritising proactive security over reactive firefighting.

At the same time, the continent is battling a massive cybersecurity skills shortage. Enterprises simply do not have the boots on the ground to manually patch every vulnerability or chase every “lost” terminal. In this climate, the only viable path is to automate the defence of your data.

Modern mobile device management (MDM) platforms provide this automation layer.

In field operations, “where” is the first indicator of “what.” If a tablet assigned to a Cape Town district suddenly pings on a highway heading out of the city, you don’t need a notification an hour later—you need an immediate response. An effective MDM system offers geofencing capabilities, automatically triggering a remote lock when devices breach predefined zones.

On Supervised iOS and Android Enterprise devices, enforced Factory Reset Protection (FRP) ensures that even after a forced wipe, the device cannot be reactivated without organisational credentials, eliminating resale value.

For BYOD environments, we cannot ignore the fear that corporate oversight equates to a digital invasion of personal lives. However, containerization through managed Work Profiles creates a secure boundary between corporate and personal data. This enables selective wipe capabilities, removing enterprise assets without intruding on personal privacy.

When integrated with identity providers, device posture and user identity can be evaluated together through multi-condition compliance rules. Access can then be granted, restricted, or revoked based on real-time risk signals.

Platforms built around unified endpoint management and identity integration enable this model of control. At Hexnode, this convergence of device governance and identity enforcement forms the foundation of a proactive security mandate. It transforms mobile fleets from distributed risk points into centrally controlled assets.

In high-risk environments, security cannot be passive. The goal is not recovery. It is irrelevant, ensuring that once a device leaves authorised hands, it holds no data, no identity leverage, and no operational value.

Apu Pavithran is the CEO and founder of Hexnode

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Daniel Koussou Highlights Self-Awareness as Key to Business Success

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Ambassador Daniel Kossouno

By Adedapo Adesanya

At a time when young entrepreneurs are reshaping global industries—including the traditionally capital-intensive oil and gas sector—Ambassador Daniel Koussou has emerged as a compelling example of how resilience, strategic foresight, and disciplined execution can transform modest beginnings into a thriving business conglomerate.

Koussou, who is the chairman of the Nigeria Chapter of the International Human Rights Observatory-Africa (IHRO-Africa), currently heads the Committee on Economic Diplomacy, Trade and Investment for the forum’s Nigeria chapter. He is one of the young entrepreneurs instilling a culture of nation-building and leadership dynamics that are key to the nation’s transformation in the new millennium.

The entrepreneurial landscape in Nigeria is rapidly evolving, with leaders like Koussou paving the way for innovation and growth, and changing the face of the global business climate. Being enthusiastic about entrepreneurship, Koussou notes that “the best thing that can happen to any entrepreneur is to start chasing their dreams as early as possible. One of the first things I realised in life is self-awareness. If you want to connect the dots, you must start early and know your purpose.”

Successful business people are passionate about their business and stubbornly driven to succeed. Koussou stresses the importance of persistence and resilience. He says he realised early that he had a ‘calling’ and pursued it with all his strength, “working long weekends and into the night, giving up all but necessary expenditures, and pressing on through severe setbacks.”

However, he clarifies that what accounted for an early success is not just tenacity but also the ability to adapt, to recognise and respond to rapidly changing markets and unexpected events.

Ambassador Koussou is the CEO of Dau-O GIK Oil and Gas Limited, an indigenous oil and natural gas company with a global outlook, delivering solutions that power industries, strengthen communities, and fuel progress. The firm’s operations span exploration, production, refining, and distribution.

Recognising the value of strategic alliances, Koussou partners with business like-minds, a move that significantly bolsters Dau-O GIK’s credibility and capacity in the oil industry. This partnership exemplifies the importance of building strong networks and collaborations.

The astute businessman, who was recently nominated by the African Union’s Agenda 2063 as AU Special Envoy on Oil and Gas (Continental), admonishes young entrepreneurs to be disciplined and firm in their decision-making, a quality he attributed to his success as a player in the oil and gas sector. By embracing opportunities, building strong partnerships, and maintaining a commitment to excellence, Koussou has not only achieved personal success but has also set a benchmark for future generations of African entrepreneurs.

His journey serves as a powerful reminder that with determination and vision, success is within reach.

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