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AdHang Takes Internet Political Campaign to Next Level in Nigeria
By Dipo Olowookere
A firm known as AdHang has taken internet election campaign agency in Nigeria to another level with its expertise, making it easy for political parties or politicians to massively reach Nigerian voters faster and easier around any state, region or the country via internet.
Before AdHang existence in Nigeria, there was never an agency dedicated to internet election campaign in Nigeria, which means the agency AdHang is a pioneer in online election campaigning in Nigeria.
Those willing to carry out internet election campaign in Nigeria can now achieve this by hiring AdHang.
The agency has over 10 years of experience in online promotion in Nigeria and the first internet public enlightenment agency in Africa.
“Hiring AdHang will save your team stress, confusion and headache, and certainly assist you campaign favorable, reach millions of electorates and win voters’ attention away from opponents in your state, region, locality or anywhere your target audiences are,” the firm said in a statement made available to Business Post.
The company said it has dedicated experts, comprehensive campaign process, online communication system, robust set of tools and technologies to achieve campaigns’ aims, whether to enlighten public, persuade voters or reinforce your promises to electorates.
“What this means is that AdHang has online campaign know-how to embark on heavy online awareness, educate your target audiences, attract voters to vote for you in the day of the election, run a reminder campaign at last minutes to the election date, reinforce benefits and important of voting for you as oppose to voting for opponents, etc,” it said.
In addition, the statement explained that, “When you hire AdHang and make your objectives and goals clear to the agency, AdHang will assemble its team of internet election campaign experts, which are over 30 professionals in number with divergent online campaign expertise.
“First, they will carry out situation analysis to understand your political peculiarities, regulatory bodies campaigns conditions, your strengths, weaknesses, target audience perception about you, electorates perception about you in general, who your opponents are, strengths and weaknesses, strategies they use, how effective is your rivals messages compare to yours, who are the target audiences, what are their online channels preferences, etc. All these will enable AdHang’s team to know where you stand and where you should go.
“After all the above are gathered, the agency will plan all the internet campaign process such as strategies, tactical approaches, systematic communication, etc; design necessary creative works such as banners, info-graph, fan page, slide presentations, etc; write compelling messages such as headlines, advert copies, email campaigns etc; produce all the campaign materials such as online videos, dedicated campaign website, etc; Select platforms and channels to use such as bloggers/influencers, search engines, mobile marketing, social media, content, online display, etc; and manage your election campaigns all over the internet in millions of sources; this includes running, monitoring, evaluating and optimizing your campaigns in all places to ensure that they are consistent with the political objectives and goal.”
General
British Council Hosts Going Global Africa Conference in Abuja
The British Council, a UK-based organization dedicated to fostering cultural relations and educational opportunities, hosted the Going Global Africa Conference 2024.
The event, which took place from November 26 to 28 at the Transcorp Hilton Hotel in Abuja, was themed Building Sustainable and Relevant Tertiary Education Institutions and Systems in Africa.
It brought together policymakers, academics, industry leaders, and youth advocates to address critical issues in tertiary education across the continent.
At the opening session, which spotlighted youth aspirations and actionable strategies to bridge the gap between tertiary education and workforce demands, the Minister of Education, Mr Olatunji Alausa, unveiled the Nigerian Educational Sector Renewal initiative, a six-pillar agenda aimed at modernising the education system.
The session, titled The Future is Now: Realising the Vision of Africa’s Youth, was used by him to emphasised the importance of STEM and vocational training.
According to him, one of his takeaways from the opening plenary session is starting up student-led ventures, a good initiative the government would take on.
Throughout the three-day event, critical sessions explored the role of partnerships and innovation in strengthening tertiary education.
Another session titled Maximising Impact through Tertiary Education Partnerships, chaired by Prof. Sir Steve Smith, examined frameworks for sustainable education partnerships.
Also, at another session, Transitioning to the World of Work, led by Femi Taiwo, Founding Partner of F.I.T. Africa, delved into career-readiness strategies and the systems required to prepare graduates for industry demands.
Contributors such as Prof. Colin Riordan from the Association of Commonwealth Universities and Ms. Nadia Waggie from the University of Cape Town enriched these discussions with their expertise.
The conference also included a variety of focused sessions and panels, such as Learning Labs on technology integration, employability, and international research partnerships. Discussions highlighted access to education for marginalized groups, including women and persons with disabilities, with sessions such as Disability Inclusion in Tertiary Education led by Prof. Tracy Bhamra and featuring disability rights advocates.
Business Post reports that the conference coincided with the British Council’s 80th anniversary in Nigeria, celebrating decades of impactful partnerships in education.
“Hosting this conference in Sub-Saharan Africa underscores our commitment to fostering sustainable partnerships and innovation in education,” the Regional Director for Sub-Saharan Africa at the British Council, Lucy Pearson, remarked.
The event concluded with a renewed commitment to bridging the skills gap in Africa’s tertiary education.
The Acting Country Director for the council, Chilufya Besa, said, “By bringing together industry stakeholders, we have made significant progress in aligning education with workforce needs.”
General
Thailand Gifts Nigeria 32-Tonne Rice Shipment to Tackle Food Crisis
By Adedapo Adesanya
Nigeria has received a 32-tonne shipment of rice from Thailand as part of foreign relief to tackle escalating hunger and food insecurity.
The shipment, the first of its kind in a decade, has arrived in Lagos, according to DUCAT, the logistics company that facilitated its delivery.
The rice from Thailand was exported following Nigeria’s decision to implement a tariff moratorium on wheat, corn, rice, and other food crops last year, DUCAT revealed.
Although the duty waiver was introduced, purchases have largely been cautious, driven by concerns about its potentially harmful impact on local producers.
“Nigeria has been working hard to find solutions to broaden and strengthen its food supply accessibility,” DUCAT Chief Executive Officer, Mr Adrian Beciri said in a statement.
Several months ago, Nigeria unveiled a set of measures to combat soaring food inflation, which is rising at its fastest rate in three decades.
According to the last inflation update, food inflation reached 39.93 per cent year-on-year in November from 39.16 per cent the previous month in October 2024, caused by price rises for staples such as rice, maize, bread, potatoes and cooking oil.
Inflation quickened sharply in the second half of 2023 after President Bola Tinubu devalued the Naira and cut petrol and electricity subsidies to try to lift economic growth and shore up public finances.
Inflation has still not let up as it remained at 34 per cent as of November.
Many of the policies have failed to materialise including a 180-day window to allow duty-free imports of wheat, corn, and other critical food crops— a move promised would crash food prices.
A survey of market prices by Business Post indicates that food prices remained elevated during the last Christmas period.
General
JUST IN: Lagos Assembly Lawmakers Impeach Obasa as Speaker
By Dipo Olowookere
The Speaker of the Lagos State House of Assembly, Mr Mudashiru Obasa, has been impeached by members of the legislative arm of government.
Mr Obasa was removed from office on Monday after a motion for this was moved by one of the lawmakers.
The Assembly has now elected Ms Mojisola Meranda, a member representing Apapa I Constituency, as the new Speaker.
This action is coming amid allegations of fraud against Mr Obasa, who is from the Agege constituency.
It has been speculated that Mr Obasa got into political trouble because of his alleged interest in the governorship position in 2027.
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