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AFCON 2023: Nigerian Content Creators See 200% Rise in Revenue, Views

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StarNews Mobile Nigerian Content Creators

By Adedapo Adesanya

Content creators in Nigeria saw a 200 per cent increase in views and revenue between December 2023 and February 2024, a new study shared with Business Post showed.

According to new data released by StarNews Mobile, an African video streaming platform, content creators across Africa experienced a 300 per cent surge in revenues during the 2023 Africa Cup of Nations (AFCON) held between January 13 and February 11, 2024, reaffirming the massive surge in consumption of hyper-localized content from the continent.

Based on metrics from StarNews Mobile’s platform, creators in Nigeria were only outshone by their peers in Cameroon and Cote D’Ivoire which saw 300 per cent and 400 per cent increases in viewers and revenue respectively between December 2023 and February 2024.

In total, the company streamed more than 4 million pieces of content per month to football fans via its AFCON-related channels, amassing 500,000 subscribers for content specifically related to the tournament.

“Whilst one of the main conversations of this year’s AFCON has been the commercial growth of African sport, these statistics reinforce the revolution in another one of the continent’s fastest-growing sectors – the content space.

“Based on the data, there’s undoubtedly a huge demand for quality, hyper-localized content from African creators but if we want to effectively unlock the full potential of this market opportunity, it’s vital we empower both sides of the marketplace,” the chief executive and founder of StarNews Mobile, Mr Guy Kamgaing, said.

“With this in mind, it’s simply not enough to just provide a platform for African creators to express themselves. We need to invest in their success by equipping them with the financial stability, independence, and freedom to create so they can fully leverage the massive value the continent and its diaspora’s 1.2 billion consumers hold,” he added.

Launched in 2017, StarNews Mobile empowers African content creators with the unique opportunity to monetize their work through a subscription model, boasting over 4 million subscribers and a thriving community of more than 120 content creators.

With a strong presence across six countries including Cameroon, Nigeria, Côte D’Ivoire, Congo, Benin and Ghana, the platform has also established key partnerships with major telecom operators such as MTN and Orange.

To date, StarNews Mobile has secured over $8 million in funding with its most recent raise – a $3 million pre-Series A funding round in October 2023 – led by Janngo Capital with participation from French football players Aurélien Tchouaméni, Jules Koundé, and Mike Maignan.

The global creator economy stands at an estimated worth of $20 billion and with the world’s youngest population, there is an emerging class of African content creators ready to capitalise on the sector’s potential. However, despite this, differences in international payment methods, cellular data limits, and even certain cultural differences establish major barriers for African creators and influencers to monetize their content with traditional platforms.

However, through its partnerships with local mobile providers, StarNews Mobile can bill subscribers directly to their phone and leverages SMS technology to eliminate the roadblocks surrounding payments and data limits respectively. Creators can also charge their followers a small daily or weekly fee, limiting their reliance on ads and elevating the content of the quality provided as they focus on engaging and retaining their followers.

Leveraging its partnership with Orange – one of the main sponsors of AFCON 2023 – StarNews Mobile launched a series of initiatives to boost fan engagement with this year’s tournament including creating physical fan zones across its markets, data subscription bundles and virtual channels on its platform dedicated to the tournament.

According to sports analytics platform, Opta, the 2023 AFCON has been one of the most exciting in the tournament’s history with this year’s group stage alone recording an average goals-per-game rate of 2.47, making this AFCON’s highest-scoring tournament in 15 years.

With the Confederation of African Football(CAF), the organisers of AFCON 2023, securing a 100 per cent increase in applications for media accreditations to cover the event alongside extensive global broadcasting deals, the tournament has broken into a new threshold of worldwide popularity.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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FG Declares Holidays for Christmas, New Year Celebrations

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as public holidays

By Adedapo Adesanya

The federal government has declared Thursday, December 25, and Friday, December 26, 2025, as public holidays to mark Christmas and Boxing Day respectively.

The government also declared Thursday, January 1, 2026, for the New Year celebration.

The declaration was contained in a statement issued on Monday by the Permanent Secretary of the Ministry of Interior, Mrs Magdalene Ajani, on behalf of the Minister of Interior, Mr Olubunmi Tunji-Ojo.

According to the statement, the Minister urged Nigerians to reflect on the values of love, peace, humility and sacrifice associated with the birth of Jesus Christ.

Mr Tunji-Ojo also called on citizens, irrespective of faith or ethnicity, to use the festive season to pray for peace, improved security and national progress.

He further advised Nigerians to remain law-abiding and security-conscious during the celebrations, while wishing them a Merry Christmas and a prosperous New Year.

Business Post reports that on these public holidays – the foreign exchange market, the Nigerian Exchange (NGX), as well as the NASD Over-the-Counter (OTC) Securities Exchange will not open to trade.

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Dangote Refinery Warns Against Artificial Petrol Scarcity

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petrol scarcity

By Modupe Gbadeyanka

Local crude oil refiner, Dangote Petroleum Refinery, has kicked against attempts to put consumers of premium motor spirit (PMS), otherwise known as petrol, under untold hardship in the country.

The company, which commenced nationwide sales of the product at a pump price of N739 per litre across all MRS Oil Nigeria Plc filling stations, appealed to Nigerians to report any of its marketers who sell above this price.

“Any attempt to create artificial scarcity or manipulate supply to frustrate recent price reductions is unpatriotic and unacceptable.

“We urge regulatory authorities to remain vigilant and take firm action against such practices, especially during this critical festive period,” the Lagos-based refinery said in a statement.

It noted that the significant price reduction was part of its mission to deliver affordable fuel to consumers and stabilize the downstream petroleum market.

With over 2,000 MRS stations nationwide, the new pricing is expected to be implemented across all outlets, ensuring that the benefits of this reduction reach consumers nationwide.

Dangote Refinery applauded marketers who have embraced the new pricing regime and urged others to follow suit in the interest of national economic recovery.

“We commend MRS and other marketers who have demonstrated patriotism by reflecting the reduced price at the pump. We call on others to join this effort as a show of support for Nigeria’s economic recovery,” the refinery stated.

Historically, the festive season has been associated with fuel scarcity and sharp price hikes. However, Dangote Refinery has delivered a decisive market intervention—crashing pump prices at a time when Nigerians typically brace for hardship. Backed by a guaranteed daily supply of 50 million litres, this initiative fundamentally alters the supply dynamics during the holiday period.

By refining locally at scale, the refinery is reducing Nigeria’s exposure to volatile global markets, conserving foreign exchange, stabilizing the Naira, and strengthening energy security. This sustained price cut and steady supply are providing relief to households, businesses, and transport operators nationwide.

Consumers were advised to resist purchasing fuel at inflated prices when cheaper, high-quality alternatives are readily available.

“We encourage Nigerians to avoid buying PMS at excessively high prices when they can access locally refined fuel at N739 per litre from over 2,000 MRS stations nationwide. Report any MRS station selling above N739 per litre by calling 0800 123 5264,” the refinery said.

“We also call on other petrol station operators to patronize our products so that the benefits of this price reduction can be passed on to Nigerians across all outlets, ensuring broad-based relief and a more stable downstream market,” it added, reaffirming its commitment to steady supply, price moderation, and energy security, emphasizing that its operations are anchored on long-term national interest rather than short-term market pressures.

“Our objective remains clear: to ensure consistent supply of high-quality petroleum products at affordable prices for Nigerians, while supporting economic stability and reducing dependence on imports,” the refinery concluded.

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N185bn Gas Debts Clearance to Stabilize Power Sector, Revive Investment—FG

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to reduce debt

By Adedapo Adesanya

The federal government’s approval of N185 billion as the settlement for long standing debts owed to gas producers in the country has been described as a major boost for Nigeria’s gas industry and power generation value chain.

The decision, endorsed by the National Economic Council (NEC) chaired by Vice President Kashim Shettima, followed the authorisation by President Bola Tinubu and represents one of the most significant fiscal interventions in the energy sector in recent years.

The legacy debts, accumulated over years for gas supplied to power plants, have constrained cash flow for producers, discouraged new investments and reduced gas supply to electricity generation, worsening Nigeria’s chronic power shortages.

Under the approved framework, the debts will be settled through a royalty-offset arrangement, a mechanism expected to ease government liabilities while restoring confidence among domestic and international gas suppliers.

The Minister of State for Petroleum Resources (Gas), Mr Ekperikpe Ekpo, described the approval as a turning point for the sector.

“This is a decisive step towards revitalising Nigeria’s gas sector and strengthening its power-generation capacity in a sustainable manner,” Mr Ekpo said, adding that the move aligns with President Tinubu’s commitment to resolving structural bottlenecks in the energy industry.

He noted that clearing the arrears would help rebuild trust between government and gas producers, many of whom had slowed investments due to persistent payment uncertainties.

“Settling these debts is critical to restoring investor confidence, reviving upstream activities and accelerating exploration and production,” Mr Ekpo stated.

According to him, increased gas output would directly translate into improved power generation, helping to address electricity shortages that have long constrained industrial productivity and economic growth.

The gas minister further explained that the intervention supports the Federal Government’s Decade of Gas initiative, which targets unlocking more than 12 billion cubic feet per day of gas supply by 2030.

On his part, the Coordinating Director of the Decade of Gas Secretariat, Mr Ed Ubong, said the decision sends a strong signal to investors across the gas-to-power value chain.

“This approval underlines the Federal Government’s determination to clear legacy liabilities and assure gas producers that supplies to power generation will be honoured,” Mr Ubong said.

He added that the move could unlock stalled projects, revive investor interest and rebuild momentum toward Nigeria’s transition to a gas-driven economy.

The settlement could mark a critical step in stabilising gas supply to power plants, improving electricity reliability and positioning gas as a catalyst for industrialisation and long-term economic growth.

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