By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) has turned to television in its ongoing Don’t Burn Their Future campaign to curb underage access and use of tobacco products.
According to a statement seen by Business Post, the commission said this initiative aligns with the objective of the National Tobacco Control Act (NTCA) to protect young people from the dangers of tobacco use.
The FCCPC has announced the introduction of a groundbreaking television series — Faith & Fortune aimed at further curbing access to tobacco products by minors.
The TV series debuted on Saturday, June 1, 2024, on DSTV Showcase Channel 151 at 6 pm. The 13-episode intriguing drama series with a compelling storyline will run every Saturday at 6:00 pm with a repeat broadcast every Tuesday at 1:30 pm.
Speaking on this, Mr Adamu Abdullahi, the Acting Executive Vice Chairman of the FCCPC said, “The FCCPC is committed to protecting our nation’s youths from the dangers of tobacco addiction, as mandated by the NTCA.”
“With this TV series, we aim to reach young people and older people who have a reasonable amount of influence on their young ones about the health risks associated with tobacco use and empower them to make healthy choices,” he added, emphasising the FCCPC’s consumer protection role.
With tobacco use among minors posing a significant public health concern, the commission recognises the urgency of implementing innovative strategies to address this pressing issue.
Through the power of television, the FCCPC aims to reach a broader audience, engaging viewers of all ages in meaningful conversations about the dangers of underage tobacco consumption.
With its array of talented actors and their sterling performances, the TV series is creatively packaged to appeal to teenagers and young adults. The series will address key issues such as; the addictive nature of tobacco products, the negative health consequences of tobacco use and strategies to resist peer pressure to use tobacco products.
The new TV series represents a significant milestone in the FCCPC’s efforts to create a tobacco-free generation.
By leveraging the influence of media and storytelling, the commission aims to educate, inspire, and empower individuals to make informed choices regarding tobacco use.
Through compelling narratives, real-life testimonies, and expert insights, the series will shed light on the harmful effects of tobacco on young minds and bodies, while also providing resources and support for those seeking assistance.
Aduragbemi Omiyale 
Business Post Contributor