General
Target Market Analysis: Mean, Median and Mode

Averages are commonly used in the business and analyzing of the target market. First, you need to understand the 4 types of averages: the Mean, Mode, Median and Range. The Mean is best to find the average number of clients visiting your department store. The online mean calculator can be good for free online help for businesses. Mode is used to find the common number of products purchased on a particular day. The Median can be used to find the average number of products sold in a month.
The Range is used to find the number of clients in a particular market and the distortion in the marketplace. You can say that averages are one of the most used statistical tools, and their application is vast in the field of business and commerce. The average value calculator is best for finding the Mean, Mode, Median and Range of statistical data. This is used to find the nature of a target market and to determine the dynamics of the marketplace.
Now, We learn the applications of the various types of the average in businesses and commerce.
What is the mean in algebra?
The Mean can be used to find the average number of clients in a particular Month. For example, if you have data for 12 months of the year and want t extract the average number of consumers each month. The mean generator can be used to find the mean values.
Jan | Feb | Mar | April | May | June | July | Aug | Sep | Oct | Nov | Dec |
4000 | 4100 | 4400 | 4300 | 4500 | 4400 | 4300 | 4000 | 4200 | 4000 | 4100 | 4200 |
Now add all the numbers of visited consumers in the 12 months as follows:
Mean Average Consumer per month = [Total consumers visited/Total Number of months] =[(4000+4100+4400+4300+4500+4400+4300+4000+4200+4000+4100+4200)/12]
= [50500/12]
Mean Average Consumer per month = 4208.333
The average numbers calculator commutes all the values of the Means in a matter of seconds.
The Utilization of the Mode:
The Mode is used to find the most repeating values in our statistical data, and the simple online mean calculator assists in finding the mode values.
Jan | Feb | Mar | April | May | June | July | Aug | Sep | Oct | Nov | Dec |
4000 | 4100 | 4400 | 4300 | 4500 | 4400 | 4300 | 4000 | 4200 | 4000 | 4100 | 4200 |
Consider the statistical data:
Value | Frequency |
4000 | 3 (25%) |
4100 | 2 (16.666666666667%) |
4400 | 2 (16.666666666667%) |
4300 | 2 (16.666666666667%) |
4500 | 1 (8.3333333333333%) |
4200 | 2 (16.666666666667%) |
The online mean calculator indicates that 4000 appears 3 times in the data, and it is the mode or the most repeating value of our dataset. You can find the Mode to find the most repeating value in the marketplace; this can be quite useful in scanning the marketplace.The analysis of the target market is essential to make our planning up to mark and enable us to beat our competitors.
The Utilization of the Median:
The Median value finds pinpoint segregation of the data; the online mean calculator would be used to find the Median of our dataset values.
Jan | Feb | Mar | April | May | June | July | Aug | Sep | Oct | Nov | Dec |
4000 | 4100 | 4400 | 4300 | 4500 | 4400 | 4300 | 4000 | 4200 | 4000 | 4100 | 4200 |
Median = 4000, 4000, 4000, 4100, 4100, 4200, 4200, 4300, 4300, 4400, 4400, 4500
Median = 4200
The Median values of the current dataset is the 4200
What is the Range?
The range of the dataset values is the dispersion of the data and the size of the target market. The online mean calculator displays the following Range of the dataset values:
Jan | Feb | Mar | April | May | June | July | Aug | Sep | Oct | Nov | Dec |
4000 | 4100 | 4400 | 4300 | 4500 | 4400 | 4300 | 4000 | 4200 | 4000 | 4100 | 4200 |
Range of the Consumer= (Biggest – Smallest)
Range of the Consumer=(4500-4000)=500
Conclusion:
The average values of the Mean, Median, Mode and Range are great estimations to find the nature of the Target Market. The analysis of the Target Market is essential to formulate the decision-making. You can determine the various alternatives to decision-making if you have extracted the result from the average calculator. This result would clear the picture and the scenario of the target market and competitors analysis. You can determine the SWOT(Strengths, Weaknesses, Opportunities, and Threats) of the marketplace.
General
Workers’ Day: NLC Decries Deteriorating Standard of Living of Nigerian Workers

By Adedapo Adesanya
The Nigeria Labour Congress (NLC) has outlined demands to the federal government while expressing deep concerns over the deteriorating economic conditions of workers as the world marks the International Workers’ Day (May 1).
NLC President, Mr Joe Ajaero, said Nigerian workers are groaning because of poor pay as a result of the economic policies of President Bola Tinubu as well as growing insecurity and political interference in labour affairs across the country.
Mr Ajaero described the current state of the Nigerian economy as hostile to workers, noting that the removal of fuel subsidy, Naira devaluation and rising inflation have plunged millions of households into deeper poverty.
He maintained that the current economic trajectory has eroded the value of wages, rendering workers helpless and unable to meet basic needs.
“It is clear that the policies of the government, particularly the ill-timed and unstructured removal of fuel subsidies and the floating of the Naira, have pushed Nigerian workers and their families to the brink,” he said.
The NLC president reiterated the labour union’s position on the new minimum wage, stating that N70, 000 is the barest minimum that workers can accept under the current economic conditions. He argued that the amount, though still insufficient considering the skyrocketing cost of living, could serve as a starting point for negotiation.
He lamented the increasing hunger facing workers in the country, “We are hungry,” he said, adding that, “The minimum wage cannot buy a bag of rice. If you are sincere and you go to work every day, 20 days, your salary is gone on transportation.
“We are not asking for luxury. We are simply demanding a wage that allows a worker to live a dignified life, pay rent, feed their families, send their children to school, and transport themselves to work.”
He said that even this figure would need to be adjusted periodically to keep pace with inflation and market forces.
“If the government can effectively implement some of the measures they have put in place -such as the N70, 000 minimum wage, the CNG transport system, and the students’ loan- then one can say that the renewed hope idea is working. I think the foundation has been laid, but we need the real implementation of these,” he stated.
On energy and transport, he criticised the government’s failure to deliver on the promised palliatives to cushion the effect of subsidy removal. He cited the delay in rolling out Compressed Natural Gas (CNG) infrastructure and vehicles, which was supposed to provide affordable alternatives to petrol-powered transportation.
“They promised us CNG buses. Where are they? They promised wage awards. Many states have not implemented anything. The promises made last year have remained largely on paper,” he said.
He called on the Federal Government to accelerate the implementation of energy reforms, especially in the transportation sector, to alleviate the burden on workers who spend a significant portion of their income on transportation.
Mr Ajaero also raised concerns over the inconsistencies in salary payments and implementation of wage awards across various states and federal agencies.
He noted that many state governments have either failed to implement the approved wage increases or are paying workers below the agreed minimum wage, thereby violating labour agreements.
He pointed out that the disparities in the federal and state public service salary structures were unacceptable and called for immediate harmonisation, including a review of salary step progression and grade levels to ensure equity.
The NLC president further urged the government to reform the country’s tax regime, which he said unfairly targets the poor while allowing multinational corporations and political elite to evade taxes.
“It is only in Nigeria that someone earning N50, 000 a month is taxed heavily while the real billionaires are not paying their fair share. This system must change,” he said.
Additionally, the labour leader condemned the growing state of insecurity in many parts of the country, which he said not only affects productivity but, also, endangers the lives of workers, especially those in rural communities and high-risk professions.
He also criticised the decay in the health and education sectors, lamenting that many workers can no longer afford basic healthcare or quality education for their children. Turning to internal challenges within the labour movement, he decried the increasing political interference in union activities, particularly in Rivers and Edo states.
He accused state governors of undermining the autonomy of the trade unions, suppressing workers’ voices, and in some cases, promoting parallel union leadership to create division.
“In Rivers State, we are witnessing a complete breakdown of labour-government relations. Retirees are not being paid, union meetings are disrupted, and workers’ rights are trampled upon. In Edo, we are dealing with a crisis of leadership instigated by the state government,” he alleged.
He urged the federal government to call erring state governors to order and protect the rights of workers as enshrined in the Constitution to prevent the escalation of events in those states. He further stated the status of no May Day celebrations in the states still stands. He challenged the government to prioritise social services in its spending plans and cut waste in governance.
General
Nigeria, UK Sign Partnership to Detect, Disrupt Rising Fraud

By Adedapo Adesanya
Nigeria and the United Kingdom (UK) have further boosted their partnership to detect, disrupt and deter rising financial losses and increasingly sophisticated fraud threats against UK citizens.
The UK’s Minister for Fraud, Mr Lord Hanson; Nigeria’s Attorney General and Minister of Justice, Mr Lateef Fagbemi (SAN); and the National Security Adviser (NSA), Mr Nuhu Ribadu, signed a Memorandum of Understanding (MoU) on a joint action plan, formalising a commitment to deeper collaboration.
According to a statement, the partnership will provide increased protection for victims by focusing on earlier detection of threats, faster law enforcement intervention, and the disruption of cross-border criminal networks before they can cause harm.
It will also support stronger systems to help prevent people from falling victim to fraud in the first place.
Areas of collaboration include intelligence sharing, trend analysis, and joint performance monitoring as part of a new, expanded UK Fraud Strategy due to be published later this year.
“The public will be better protected from fraud as law enforcement collaboration between the UK and Nigeria is stepped up under a new joint fraud action plan agreed between the two countries today,” the British High Commission said in a statement shared with Business Post.
The joint plan action navigates around five key elements: information sharing and operational coordination, including the potential for joint law enforcement operations involving the UK’s National Crime Agency (NCA) and Nigeria’s Office of the National Security Adviser; development and strengthening of National Fraud Strategies through the exchange of best practice, frameworks, and lessons learned, along with potential joint public awareness campaigns to deter fraudsters; and exploration of collaboration between financial, online, and telecoms regulators and industry bodies in both countries to help close loopholes exploited by criminals.
Others include sharing insights on the misuse of financial systems, with the potential for joint studies and research into emerging threats, as well as, identifying training needs and delivering capacity-building initiatives, starting with targeted training for Nigerian prosecutors by the UK’s Serious Fraud Office, with further programmes planned, subject to funding.
Speaking on this, Lord Hanson, said, “Fraud ruins lives. It strips people of their savings, their confidence, and their sense of security. The fact so many of these crimes now originate overseas makes our international partnerships more important than ever.
Our new agreement with Nigeria will help us better identify and stop fraud before it happens, crack down on criminals who exploit our systems, and ultimately protect the public from the devastating impact of fraud.”
Adding his input, NSA Ribadu said, “Building on the foundation of the past successes, we must confront crime with greater seriousness, deepen collaboration across all fronts; addressing enablers, supporting victims, and pursuing perpetrators, and sustain an unyielding commitment to protect our societies.”
General
Akpabio to Lead Dignitaries to 6th Timeline Awareness Lecture in Lagos

By Modupe Gbadeyanka
Radisson Blu Hotel in Ikeja GRA, Lagos, will be busy on Thursday, May 29, 2025, for the 6th Timeline Awareness Lecture organised by an online newspaper, Timeline Nigeria.
Dignitaries from across the country led by the Senate President, Mr Godswill Akpabio, will attended the event tagged Importance of Media in Information Gathering, Disclosure in the Face of Security Challenges: The Achievements of President Bola Ahmed Tinubu and Other Barriers.
The socio-political platform was designed to educate and sensitise the public on pertinent issues concerning the society at large.
Participants will have the opportunity to listen to lectures about importance of information gathering and many successes of the President Tinubu-led administration in two years.
A statement from the organisers said the Senate President will chair the programme, while the former Chief of Army Staff (COAS), Mr Tukur Buratai, is the keynote speaker.
Other speakers include the Chairman of the House Committee on Defence, Mr Babajide Benson; and an executive of the of Independent Media and Policy Initiative, Mr Niyi Akinsiju.
Other personalities to grace the occasion are the Governor of Ogun State, Mr Dapo Abiodun; the Governor of Osun State, Mr Ademola Adeleke; the Chairman of the Senate Committee on South East Development Commission, Mr Orji Uzor Kalu; the Chairman of the Senate Committee on Appropriations, Mr Adeola Olamilekan; the Chairman of the Senate Committee on Humanitarian Affairs and Poverty Reduction, Mrs Oluranti Adebule; and a notable businesswoman, Mrs Folashade Okoya, among others.
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