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Target Market Analysis: Mean, Median and Mode

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mean calculator

Averages are commonly used in the business and analyzing of the target market. First, you need to understand the 4 types of averages: the Mean, Mode, Median and Range.  The Mean is best to find the average number of clients visiting your department store. The online mean calculator can be good for free online help for businesses. Mode is used to find the common number of products purchased on a particular day. The Median can be used to find the average number of products sold in a month.

The Range is used to find the number of clients in a particular market and the distortion in the marketplace. You can say that averages are one of the most used statistical tools, and their application is vast in the field of business and commerce. The average value calculator is best for finding the Mean, Mode, Median and Range of statistical data. This is used to find the nature of a target market and to determine the dynamics of the marketplace.

Now, We learn the applications of the various types of the average in businesses and commerce.

What is the mean in algebra?

The Mean can be used to find the average number of clients in a particular Month. For example, if you have data for 12 months of the year and want t extract the average number of consumers each month. The mean generator can be used to find the mean values.

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
4000 4100 4400 4300 4500 4400 4300 4000 4200 4000 4100 4200

Now add all the numbers of visited consumers in the 12 months as follows:

Mean  Average Consumer per month = [Total consumers visited/Total Number of months] =[(4000+4100+4400+4300+4500+4400+4300+4000+4200+4000+4100+4200)/12]

= [50500/12]

Mean  Average Consumer per month = 4208.333

The average numbers calculator commutes all the values of the Means in a matter of seconds.

The Utilization of the Mode:

The Mode is used to find the most repeating values in our statistical data, and the simple online mean calculator assists in finding the mode values.

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
4000 4100 4400 4300 4500 4400 4300 4000 4200 4000 4100 4200

Consider the statistical data:

Value Frequency
4000 3 (25%)
4100 2 (16.666666666667%)
4400 2 (16.666666666667%)
4300 2 (16.666666666667%)
4500 1 (8.3333333333333%)
4200 2 (16.666666666667%)

The online mean calculator indicates that 4000 appears 3 times in the data, and it is the mode or the most repeating value of our dataset. You can find the Mode to find the most repeating value in the marketplace; this can be quite useful in scanning the marketplace.The analysis of the target market is essential to make our planning up to mark and enable us to beat our competitors.

The Utilization of the Median:

The Median value finds pinpoint segregation of the data; the online mean calculator would be used to find the Median of our dataset values.

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
4000 4100 4400 4300 4500 4400 4300 4000 4200 4000 4100 4200

Median = 4000, 4000, 4000, 4100, 4100, 4200, 4200, 4300, 4300, 4400, 4400, 4500

Median = 4200

The Median values of the current dataset is the 4200

What is the Range?

The range of the dataset values is the dispersion of the data and the size of the target market. The online mean calculator displays the following Range of the dataset values:

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
4000 4100 4400 4300 4500 4400 4300 4000 4200 4000 4100 4200

Range of the Consumer= (Biggest – Smallest)

Range of the Consumer=(4500-4000)=500

Conclusion:

The average values of the Mean, Median, Mode and Range are great estimations to find the nature of the Target Market. The analysis of the Target Market is essential to formulate the decision-making. You can determine the various alternatives to decision-making if you have extracted the result from the average calculator. This result would clear the picture and the scenario of the target market and competitors analysis. You can determine the SWOT(Strengths, Weaknesses, Opportunities, and Threats) of the marketplace.

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UKNIAF Marks Six Years Infrastructure Support to Nigeria

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UKNIAF

By Adedapo Adesanya

The United Kingdom–Nigeria Infrastructure Advisory Facility (UKNIAF), established in 2019 as part of a 16-year legacy of UK-funded infrastructure support to Nigeria, convened over 100 senior stakeholders on Tuesday, December 2, to review its progress and formally close out its current phase of operations.

The event brought together representatives from federal and state governments, development partners, development finance institutions, and the private sector to reflect on UKNIAF’s work across the power, infrastructure finance, and roads sectors. Discussions focused on institutional reforms, capacity development, and the sustainability of tools and processes introduced over the past six years.

Since inception, UKNIAF has delivered targeted technical assistance designed to embed evidence-based reforms, data-driven decision-making, and improved institutional performance. Its interventions have mobilised significant financing, strengthened regulatory and planning systems, and enhanced investor readiness across multiple infrastructure markets.

In the power sector, participants highlighted landmark achievements including the development of Nigeria’s first Integrated Resource Plan, which outlines a least-cost and low-carbon pathway for expanding electricity supply. UKNIAF also supported the Nigerian Electricity Regulatory Commission (NERC) in building advanced real-time data capabilities for tariff monitoring, grid management, and outage tracking. The programme enabled pioneering states to establish their own electricity markets following constitutional reforms.

In infrastructure finance, UKNIAF was recognised for strengthening project preparation systems and enabling access to capital. Notable accomplishments include supporting the mobilisation of $75 million from the African Development Bank to the Special Agro-Industrial Processing Zone (SAPZ) programme in two states, and accelerating mini-grid and solar deployment through improved technical standards at the Rural Electrification Agency (REA).

UKNIAF also designed a national project preparation facility, for which N21 billion was allocated in both the 2024 and 2025 budgets to build a pipeline of bankable projects.

Speaking on this, Mr Frank Edozie, UKNIAF Team Lead, described the programme’s close-out as a “handover for sustained delivery,” emphasising that strengthened institutions now hold tools that make Nigeria’s infrastructure landscape more transparent, climate-smart, and investor-ready.

On his part, the Minister of Power, Mr Adebayo Adelabu, commended the programme, noting that its technical assistance and advisory services had helped lay the foundation for a sustainable and inclusive electricity supply industry.

Mrs Cynthia Rowe, Head of Development Corporation at the UK Foreign, Commonwealth and Development Office (FCDO) in Nigeria, praised the partnership, highlighting achievements ranging from state-level electricity market reforms to unlocking major financing and designing Nigeria’s Climate Change Fund.

Enugu State Secretary to the State Government, Professor Chidiebere Onyia, underscored the lasting influence of the programme, stating that UKNIAF’s impact continues through the expertise and leadership transferred to national and sub-national institutions.

The close-out event reaffirmed stakeholders’ commitment to sustaining tools, reforms, and knowledge products developed under UKNIAF, while strengthening collaboration among public, private, and development actors in the infrastructure ecosystem.

Participants included federal and state agencies such as the Nigeria Governors’ Forum, Federal Ministry of Power, Ministry of Finance, NERC, REA, and the Transmission Company of Nigeria, alongside development partners including the African Development Bank, World Bank, and IFC, as well as private sector and civil society stakeholders.

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Dangote Refinery Reduces PMS Pump Price to N699 Per Litre

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PMS pump price

By Aduragbemi Omiyale

The gantry price of Premium Motor Spirit (PMS), otherwise known as petrol, has been slashed by the Dangote Petroleum Refinery.

The Lagos-based oil facility brought down the ex-depot price of the petroleum product by 15.58 per cent or N129 per litre to N828 per litre.

Though the company had yet to release an official statement on this development, real-time market data on Petroleumprice.ng on Friday showed the new price.

Punch reports that data from the platform also showed fresh reductions across several private depots following the refinery’s latest review.

Sigmund Depot cut its ex-depot price by N4 to N824 per litre, Bulk Strategic dropped its price by N3, and TechnoOil slashed its by N15.

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CBN Tasks New ACGSF Board on Tech-driven Agric Financing

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ACGSF Board

By Adedapo Adesanya

The Governor of the Central Bank of Nigeria (CBN), Mr Yemi Cardoso, has inaugurated a new board for the Agricultural Credit Guarantee Scheme Fund (ACGSF) with a renewed push to expand agricultural lending through technology, innovation and deeper financial inclusion.

Speaking at the inauguration in Abuja, Mr Cardoso said the scheme, established in 1977, remains a critical instrument for de-risking credit to farmers nationwide.

“The ACGSF has demonstrated enormous value in supporting Nigeria’s food system. With repayment rates consistently between 90 and 98 percent, it is clear that farmers can deliver when given access to credit,” he said.

The CBN Governor stressed the need for a more modernised approach to agricultural finance.

“We must scale up innovation, deepen inclusion and deploy technology to ensure that more farmers, especially women and youth, can benefit from this scheme,” Mr Cardoso stated, charging the new board to strengthen collaboration with financial institutions while ensuring real-time tracking and monitoring of loans to improve productivity and safeguard the fund’s integrity.

The newly inaugurated Board is chaired by Dr Olusegun Oshin, with members including Professor Murtala Sabo Sagagi, Dr Nneka Onyeali-Ikpe, Mr Frank Satumari Kudla, Ms Olusola Sowemimo, Ms Adetoun Abbi-Olaniyan and Mr Wondi Philip Ndanusa.

Mr Cardoso expressed confidence in the team’s ability to reposition agricultural credit delivery.

“This Board comes at a crucial time. We expect stronger oversight, improved efficiency and a renewed focus on rural livelihoods,” he said.

According to a statement from the apex bank, Deputy Governors, Directors and senior officials of the bank were present at the ceremony.

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