Health
Report Predicts Growth for Hearing Aids Market
By Modupe Gbadeyanka
The rising incidence rate of hearing disorders among the geriatric population has resulted in growing sales of efficient hearing devices.
The hearing disabilities among war veterans as well as new-born infants are one of the biggest concerns in the global healthcare sector. The need for enhanced hearing aids is gaining importance as any untreated hearing loss among infants can lead to impairment in the speaking, the academic and the psychological abilities of the suffering children.
Moreover, the global geriatric population is highly susceptible to developing hearing damage, which can adversely affect their personal relationships as well as their social life. As a result, the global market for hearing aids is expected to register a considerable rise, and the demand for hearing aids is likely to increase among several households during the forecast period (2016-2026).
Global Hearing Aids Market: Dynamics
FMI’s report on the global hearing aids market consists of research that identifies the key factors that will shape up the dynamics of the market during the forecast period. Besides the obvious factor of rising incidences, the growth of the global hearing aids market is also influenced by factors such as,
Rising noise pollutions levels
The increasing noise pollution throughout the world has had a significant impact on the hearing of adults. Noise emission in heavy-duty industries, as well as public carnivals, is expected to damage the hearing capacity of adults, thereby resulting into an increase in demand for hearing aids.
High decibel exposure
Common practice of exposing the eardrum with loud music played through headphones or earphones is a very common factor causing hearing problems among the young demographic. Furthermore, people working in high-decibel environments such as airports or ordnance factories are expected to suffer from hearing loss due to overexposure. The demand for hearing aids is also higher among construction worker, owing to the loud drilling and dismantling work.
Digital enhancement of hearing aids
The most recent factor stimulating the growth of enhanced hearing aids is the addition of Bluetooth, headphone, noise cancellation and other digital functions in the existing hearing devices. Such technological advancements have supplemented the demand for expensive hearing aids with additional features.
On the other hand, the factors that restrain the overall growth of the global hearing aids market include,
Product deficits
The low battery life of hearing aids is one of the biggest limitation to the demand of existing products. The consumer is left helpless and deaf, after the battery of the aid runs out.
Poor diagnosis methods
Lack of proper diagnosis of hearing disorders will result in lower adoption of hearing aids as consumer patients will continue to adjust to the hearing impairment.
Uncomfortable buzzing and amplification
The evident buzzing and feedback sounds emitting from the hearing devices have proved to displease the users, especially the elderlies. As a result, it has distracted the thought processes of old people while having conversations with their family and friends.
Market Segmentation
The global market for hearing aids is broadly segmented on the basis of the type of products, which include,
In the ear hearing aids (ITE)
In the canal (ITC)
Completely in the canal (CIC)
Behind the ear (BTE)
Receiver in canal (RIC)
Global Hearing Aids Market: Regional Outline
Among the regional classification of the global hearing aids market, North America and Europe are expected to be amid the foremost lucrative regions in the global market. The rising number of hearing loss incidences in the US and Canada is expected to drive the market growth in North America, while the presence of several leading hearing device manufacturers is anticipated to fuel the hearing aid businesses across Europe. Meanwhile, the high noise pollution levels in Asia Pacific (APAC) countries such as India, China and Japan is also expected to impact the hearing aids market in the APAC region.
Global Hearing Aids Market: Key Players
The leading manufacturers of the global hearing aids market are focussed on market consolidation and expansion of their product portfolio. ReSound, Widex, Oticon, Siemens AG, Starkey Hearing Technologies Inc., and Phonak Hearing Systems, are among the leading manufacturers of the global market that are based in European countries, and account for a majority of the global production of hearing aids. Zounds Hearing, Inc. (U.S.), SeboTek Hearing Systems, LLC (U.S.), Sivantos Pte. Ltd. (Singapore), GN Store Nord A/S (Denmark), Cochlear Limited (Australia), Sonova (Switzerland), MED-EL (Austria), and William Demant Holding A/S (Denmark), among others, are also recognised as the key players in the global hearing aids market.
Health
SUNU Health Named Most Customer Focused HMO of the Year
By Modupe Gbadeyanka
The decision of the management of SUNU Health Nigeria Limited to adopt the strategy of placing the enrollee and customer at the heart of its operations has started to pay off.
The company was recently announced as Most Customer-Focused Health Insurance Company of the Year at the Customer Service Standard Magazine Awards 2025.
The recognition underscored the company’s success in translating its dedication into tangible enrollee satisfaction and superior market service at the Nigerian Health Maintenance Organisation (HMO) landscape.
It also highlights the organisation’s dedicated efforts in streamlining claims processing, enhancing access to quality healthcare providers, and maintaining transparent, responsive communication channels with its diverse client base across Nigeria.
The accolade further serves as a powerful testament to the successful integration of digital solutions and human-centric service models at SUNU Health.
It positions the firm as a leader not only in providing robust health plans but also in delivering the supportive, personalized care that enrollees truly value.
“Clinching the Most Customer-Focused Health Insurance Company of the Year award is not just an honour; it is a validation of the core philosophy that drives every member of the SUNU Health team.
“We believe that healthcare is fundamentally a service industry, and our success is measured by the well-being and satisfaction of our enrollees,” the chief executive of SUNU Health, Mr Patrick Korie, commented.
“This award reinforces our resolve to continuously innovate and set new benchmarks for customer experience in the Nigerian health insurance sector.
“Our commitment to providing accessible, high-quality, and seamless healthcare solutions remains our top priority as we move into the new year (2026),” he added.
Health
Nigeria Launches First National Antimicrobial Resistance Survey
By Adedapo Adesanya
Nigeria has launched its first nationally representative survey on antimicrobial resistance to generate critical data to guide evidence-based policies, improve patient outcomes, and strengthen health system resilience.
Antimicrobial resistance occurs when bacteria, viruses, fungi, and parasites evolve to resist treatment, making infections harder to cure.
As a result, surveillance is essential to track resistance patterns, identify priority pathogens, and guide targeted interventions and with support from the World Health Organization (WHO) and other partners, the initiative marks a milestone in the country’s public health response.
Nigeria becomes the third country globally to partner with WHO on a national antimicrobial resistance survey. having been selected based on the country’s strong commitment to AMR surveillance, its updated WHO Nigeria NAP 2.0, and readiness to expand laboratory and data systems.
Africa’s most populous country ranks 20th globally for age-standardized mortality due to antimicrobial resistance . In 2019, an estimated 263,400 deaths in Nigeria were linked to it—more than the combined deaths from enteric infections, tuberculosis, respiratory infections, maternal and neonatal disorders, neglected tropical diseases, malaria, and cardiovascular diseases.
Globally, resistant infections in tertiary care settings cost between $2,371 and $29,289 per patient episode, extend hospital stays by an average of 7.4 days, and increase mortality risk by 84 per cent.
The survey will see the establishment of a national baseline on antimicrobial resistance prevalence to monitor interventions, assess the distribution, burden (morbidity, mortality, DALYs, cost), and diversity of AMR across regions and populations, as well as contribute to the global target of reducing AMR deaths by 10 per cent by 2030, in line with the political declaration endorsed at the 79th United Nations General Assembly in 2024.
It also seeks to strengthen routine antimicrobial resistance surveillance, including diagnostics, sample referral systems, and laboratory capacity.
Using WHO’s standardized methodology, the survey will run for 12–15 months and cover 40–45 randomly selected health facilities nationwide. Patients with suspected bloodstream infections (BSIs) will be identified using standard case definitions, and blood samples will be analysed in quality-assured laboratories.
Data will be collected across all age groups, covering clinical, demographic, laboratory, financial, and outcome indicators. Follow-up will occur at discharge, 28 days, and three months post-infection. The survey will sample approximately 35,000 patients suspected of BSIs to obtain around 800 isolates of the most common pathogens.
Dr Tochi Okwor, Acting Head, Disease Prevention and Health Promotion, Nigeria Centre for Disease Control and Prevention (NCDC) said, “With WHO’s support, we are confident the survey will generate the evidence needed to protect public health.”
WHO Representative in Nigeria, Dr Pavel Ursu, reaffirmed WHO’s commitment stating that ,“Nigeria is taking a decisive step toward combating AMR with an approach grounded in data, science, and measurable impact. This survey will provide the clarity needed to drive smarter policies, stronger surveillance, and better patient outcomes. Nigeria is laying the foundations for a resilient health system, one that protects lives, strengthens trust, and ensures that essential medicines remain effective for future generations.”
Adding her input, Dr Laetitia Gahimbare, Technical Officer at WHO Regional Office for Africa, added:“Strengthening surveillance enhances Nigeria’s capacity to detect and respond to AMR threats, supporting better patient outcomes, reinforcing health security, and building a resilient system.”
Professor Babatunde Ogunbosi, Paediatric Infectious Diseases Specialist at University College Hospital, Ibadan, highlighted the broader impact:, “This survey is about more than data. It’s about building national capacity for research, diagnostics, and policy. It integrates science into public health decision-making.”
Health
Our Vision Extends Beyond Offering Health Insurance Packages—SUNU Health
By Modupe Gbadeyanka
One of the leading Health Maintenance Organisations (HMOs) in Nigeria, SUNU Health, has said its philosophy is proactive wellness, noting that this was why it recently partnered with The Divine Physician and St. Luke Catholic Chaplaincy Centre for a community health initiative.
The chief executive of the company, Dr Patrick Korie, said, “SUNU Health’s vision extends far beyond merely offering health packages and insurance.”
“We are fundamentally interested in proactive wellness—preventing illness rather than just treating it. This annual exercise is a crucial part of that commitment, and we will continue to champion it for as long as we exist,” he stressed.
The medical practitioner led the company’s annual Health Walk in Lagos on Saturday, November 8, 2025. The event drew hundreds of health enthusiasts, including the Chaplain of the centre, Rev Fr. John Okoria SJ.
His active participation reinforced the spiritual and moral commitment to holistic well-being, proving crucial in mobilizing staff and community members, thereby ensuring the vital wellness message reached a broad and deeply engaged audience.
The health walk covered several major streets in Lagos, starting from Ishaga Road and navigating through Itire Road, Randle Avenue, Akerele, Ogunlana Drive, and Workers Street before concluding back at the starting point. Following the vigorous walk, participants engaged in a session of high-energy aerobics and other outdoor exercises, reinforcing the day’s focus on fitness.
“We are delighted to champion this vital health initiative alongside the Catholic Chaplaincy Centre LUTH/CMUL. The turnout was truly delightful, reflecting the community’s deep desire to embrace wellness.
“Collaborations like this amplify our message and commitment to the Nigerian community,” the Brand and Corporate Communications Lead at SUNU Health, Mr Samuel Olayemi, stated.
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