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Walmart to Sell InnerScope’s Hearing Aids to Customers

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By Dipo Olowookere

InnerScope Hearing Technologies Inc. (INND) has announced that Walmart has successfully launched the company’s FDA-Registered Hearing Aids and its Personal Sound Amplifier Products (PSAPs) to be sold Direct-To-Consumer to Walmart’s online customers.

A statement issued by INND disclosed that as a contract supplier and a direct ship vendor aka drop ship vendor (DSV) for Walmart, it has been preparing for the launch by ramping-up multiple skews of its PSAPs and hearing aid device inventory, ready to be shipped directly to Walmart customers upon order.

The company prides itself on continuing to deliver on its mission by providing Direct-To-Consumer easy access of the latest in high quality hearing aid technology at very affordable prices.

Walmart along with InnerScope is continuing to enhance the format, language and listing for all of the company’s products on the web pages on Walmart.

These enhancements will allow Walmart’s customers to have increased visibility and understanding of the differences between each hearing product listing for ease of ordering.

InnerScope as a DSV supplier to Walmart promised to continue to add more high quality hearing aid and hearing assistive products to Walmart’s listing and web pages.

The ALPHA’s are a very small discreet compact design and comfortable with Bluetooth Low Energy (BLE) wireless technology (for direct connection to external Bluetooth-enable devices) with a user app for added user control and personalizing the hearing aids for all different environments via Android or iOS Smartphone’s. The ALPHA Series with Bluetooth and a Smart Control App is offered in 3 levels of technology based on affordability and hearing needs.

The ALPHA 3 hearing aid has a digital processor that consists of 4-channels and 8-frequency bands with 4 separated user programs. The ALPHA 3 is suitable for mild to moderately severe hearing losses and includes a Basic Instantaneous Noise and Surround Sound Processor. The APLHA 3 offers Best-Value and affordability with its basic features designed for moderately active lifestyles.

The ALPHA 5 hearing aid has a digital processor that consists of 12-channels and 16-frequency bands with 5 separated user programs. The ALPHA 5 is suitable for mild to moderately severe hearing losses and includes an Automatic Intelligent Switching for Different Environments, Advanced Instantaneous Noise and Surround Sound Processor. The APLHA 5 and its Advanced features are designed for more active lifestyles that requires hearing in many different environments.

The ALPHA 9 hearing aid has a digital processor that consists of 16-channels and 16-frequency bands with 6 separated user programs. The ALPHA 9 is suitable for mild to moderately severe hearing losses and includes Best-in-Class Automatic Intelligent Switching for Different Environments with Instantaneous Noise and Surround Sound Processor. The APLHA 9 and its Best-in-Class features are designed for the most active lifestyles that requires the best opportunity to hear clearly in the most demanding environments.

The Teeny PSAP is a patented audiologist designed ear-level PSAP which uses the same Advanced Digital Technology found in higher priced hearing aid devices. The Teeny is a one size fits all completely-in-the-canal (CIC), made to be comfortably hidden within the ear canal.

The Crescent PSAPa patented audiologist designed ear-level PSAP which also like the Teeny PSAP, uses the same Advanced Digital Technology found in higher priced hearing aid devices. The Crescent with its unique universal shell design fits approximately 95% of all ears.

The BlackCat PSAP is a hearable/wearable personal audio controller designed for people who have difficulty understanding conversation in difficult listening and noisy situations, like in a restaurant or group gatherings. Its compact credit card design and easy to use buttons for the user to control volume, balance and rear noise suppression.

“We could not have been more pleased with working with Walmart.com for helping them to promote our affordable high quality hearing aids and hearing assistive products,” said Matthew Moore, CEO of InnerScope Hearing Technologies. “We are proud to have Walmart.com choose our hearing aids and hearing assistive products for their customers. With the current average cost of hearing aids running about $5000.00, a set, it’s no wonder why, there is only 7 to 8 million Americans that currently use hearing aids when there are over 48 million that have reported some hearing loss and could benefit from using hearing aids or some hearing assistance. InnerScope’s agreement with Walmart, gives the company and Walmart the opportunity to sell the 48 million Americans an affordable alternative to the traditional high cost of hearing aids at 75% to 80% less than the current average cost. Not to mention, the revenue potential is off the charts for both the company and Walmart. Each person has two ears, that’s 96 million potential hearing aid sales,” continued Mr Moore.

“We know the cost of hearing aids is just too high for most people that need them. However, there is even a greater cost that very few ever know about. The “real” cost is much higher than the actual dollars spent. For those approximately 42 million Americans that suffer from hearing loss and could not afford to purchased hearing aids, are potentially at high risk and in-fact, could be jeopardizing their overall health and well-being. Proper auditory stimulation from the use of hearing aids may reduce health issues associated with of untreated hearing loss, including cognitive issues, such as Dementia and Alzheimer’s disease. We believe with Walmart.com as retailer of InnerScope’s hearing products, more people will recognize the need to treat their hearing issues sooner than later and thereby reducing unnecessary health risks, due to untreated hearing loss,” Mr Moore concluded

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Health

Lagos Steps up Mandatory Health Insurance Drive

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Mandatory Health Insurance Drive

By Modupe Gbadeyanka

Efforts to entrench mandatory health insurance through the Ilera Eko Social Health Insurance Scheme in Lagos State have been stepped by the state government.

This was done with the formal investiture of the Commissioner for Health, Professor Akin Abayomi, and the Special Adviser to the Governor on Health, Mrs Kemi Ogunyemi, as Enforcement Leads of the Lagos State Health Scheme Executive Order and ILERA EKO Champions.

The Commissioner described the recognition as both symbolic and strategic, noting that Lagos is deliberately shifting residents away from out-of-pocket healthcare spending to insurance-based financing.

“We have been battling with how to increase enrolment in ILERA EKO and change the culture of cash payment for healthcare. Insurance is a social safety net, and this mindset shift is non-negotiable,” he said.

He recalled that Lagos became the first state to domesticate the 2022 National Health Insurance Authority (NHIA) Act through an Executive Order issued in July 2024, making health insurance mandatory. He stressed that the decision reflected the Governor’s strong commitment to healthcare financing reform, adding, “When Mr. Governor personally edits and re-edits a document, it shows how critical that issue is to the future of Lagosians.”

Mr Abayomi also warned against stigmatisation of insured patients, describing negative attitudes towards Ilera Eko enrolees as a major barrier to uptake. “If someone presents an Ilera Eko card and is treated as inferior, uptake will suffer. That must stop,” he said, pledging to prioritise insurance compliance during facility inspections. “The key question I will keep asking is: ‘Where is the Ilera Eko?’”

In her remarks, Mrs Ogunyemi, said the enforcement role goes beyond a title, stressing that the health insurance scheme is now law.

“This is about Universal Health Coverage and equitable access to quality healthcare for everyone in Lagos State,” she said, noting that ILERA EKO aligns with the state’s THEMES Plus Agenda.

She commended the Lagos State Health Management Agency (LASHMA) for aggressive sensitisation efforts across the state, saying constant visibility was necessary to address persistent gaps in public knowledge. “People are still asking, ‘What is Ilera Eko?’ ‘Where do I enrol?’ Those questions tell us the work must continue,” she said.

She urged all directors and health officials to mainstream Ilera Eko promotion in every programme and engagement, emphasising that responsibility for health insurance advocacy does not rest with LASHMA alone. “When people come with medical bills, the first question should be: are you insured?” she said, adding that early enrolment remains critical as premiums rise over time.

Earlier, the Permanent Secretary of LASHMA, Ms Emmanuella Zamba, said the investiture marked a critical step in positioning leadership to drive enforcement of the Executive Order across the public service.

“What we are undertaking is pioneering in Nigeria. All eyes are on Lagos as we demonstrate how mandatory health insurance can work,” she said.

Ms Zamba disclosed that enforcement nominees across Ministries, Departments and Agencies have been trained, with a structure in place to ensure compliance beyond the health sector.

According to her, “This initiative cuts across the entire public service, particularly public-facing MDAs, in line with the provisions of the Executive Order.”

She explained that the formal designation of the Commissioner and the Special Adviser as Enforcement Leaders was meant to strengthen compliance, alongside the Head of Service, while also recognising their consistent advocacy for universal health coverage. “This decoration is to amplify their roles and appreciate the leadership they have shown,” she said.

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Tinubu Transmits 24 Bills to Reduce Bloated Health Sector Boards to Senate

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Tinubu's Portrait

By Adedapo Adesanya

President Bola Tinubu has transmitted 24 bills for consideration of the Senate which seeks to reduce the country’s over-bloated board memberships in the health sector.

The bills were conveyed alongside a letter addressed to President of Senate, Godswill Akpabio, and read at plenary on Tuesday, in line with Section 58(2) of the 1999 Constitution of Federal Republic of Nigeria.

President  Tinubu said the proposed legislations followed a comprehensive review of existing health sector laws by the Attorney-General of the Federation and Minister of Justice.

He said the review, approved by the Federal Executive Council (FEC), was in collaboration with the Minister of Health and Social Welfare, Professor Muhammad Ali Pate.

According to the President, the bills aims at streamlining governance structures across health institutions by reducing over-bloated board memberships.

This, he said, would improve efficiency, effectiveness, and service delivery within the sector.

According to him, the proposed legislations cover a wide range of health institutions and regulatory bodies, including tertiary and teaching hospitals, specialty hospitals, professional councils, and regulatory agencies.

He said the bills transmitted to the Senate includes the National Hospital for Women and Children, Abuja, Federal Medical Centres, National Specialty Hospitals Management Board; Orthopaedic Hospitals Management Board

Others are the National Eye Centre, National Ear Care Centre, Nursing and Midwifery Council of Nigeria; Medical Laboratory Science Council of Nigeria, the National Agency for Food and Drug Administration and Control (NAFDAC) and the National Blood Service Agency, among others.

The President also listed additional legislative proposals such as the Records Officers Registration and Digital Health Bill 2025 and the Federal College of Complementary and Alternative Medicine Bill 2025.

President Tinubu expressed confidence that the Senate would give the bills careful and judicious consideration in the interest of strengthening Nigeria’s health sector.

After the letter accompanying the bills was read, Senate President referred all the 24 bills to the Senate Committee on Rules and Business for further legislative action.

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Africa Wellness Voices Initiative Promotes Mental Wellbeing

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Africa Wellness Voices Initiative AMVI

By Adedapo Adesanya

A new pan-African mental wellness campaign, the Africa Wellness Voices Initiative (AWVI), is set to launch this February, bringing together voices from across Africa to promote mental wellbeing, reduce stigma, and encourage supportive conversations around mental health.

Led by SereniMind, a mental health and wellness organization, AWVI will spotlight different African countries daily throughout February by sharing short wellness statements from individuals, organizations, youth leaders, and institutions.

Each daily feature will highlight local perspectives on mental wellbeing while reinforcing a shared continental message: mental health matters, it said in a statement shared with Business Post.

Mental health remains a critical but under-addressed issue across Africa. According to the World Health Organisation (WHO), depression affects more than 66 million people in the African Region, while mental health services remain limited in many countries. Young people are particularly affected, facing stigma, lack of awareness, and barriers to accessing support.

AWVI said it aims to address these gaps through a unified, prevention-focused awareness campaign that leverages digital platforms to reach communities across borders. In addition to featured voices, members of the public are encouraged to participate by sharing short wellness videos on social media, fostering grassroots engagement and peer-to-peer support.

Speaking on the initiative, Mr Oyenuga Ridwan, Founder of SereniMind, said: “Across Africa, too many people suffer in silence when it comes to mental health. Africa Wellness Voices Initiative is about unity, bringing together Africans from different countries, ages, and backgrounds to normalize conversations around wellbeing and remind people that seeking support is a strength, not a weakness.”

The February campaign is expected to reach 15–25 African countries, feature 60–120 individuals and organizations, and generate over 500,000 digital impressions across platforms including Instagram, LinkedIn, X (formerly Twitter), and TikTok. The organizers hope to scale the initiative in future editions to include all 54 African countries.

AWVI says it aligns with broader continental and global priorities on health, youth empowerment, and wellbeing, contributing to conversations around preventive mental health, community resilience, and inclusive development.

Through technology, partnerships, and community engagement, SereniMind works to promote wellbeing and reduce stigma around mental health.

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