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1Play and MOONTON Games Introduce First Official M Series Trading Card Collection in Multi-Year Strategic Partnership
Designed to bring fans closer to the competitive action, the partnership extends MLBB Esports engagement beyond viewership. Through the collectible cards, the title’s passionate fanbase will be able to connect with the M Series, its teams, and its players both during and outside of tournament periods.
According to Esports Charts, MLBB emerged as 2024’s most popular mobile esports title with over 475 million Hours Watched (HW). At the heart of the MLBB Esports circuit stands the M Series, the title’s flagship international tournament. Uniting players and fans from across the world, the M Series has become the main competitive stage for the world’s best MLBB teams and a driver of the game’s global esports ecosystem. In previous editions, the M6 and M5 reached 4.13 million and 5.06 million Peak Concurrent Viewers (PCV) respectively. The tournaments ranked ninth and sixth amongst the most-watched esports events of all time, according to Esports Charts. Backed by millions of viewers and a seven-year legacy of competitive excellence, the M Series has established itself amongst the biggest names in global sports and entertainment.
Just as trading cards have been a cornerstone of fan culture in traditional sports such as the National Basketball Association (NBA), English Premier League (EPL), and the FIFA World Cup—the MLBB Official Trading Card collection brings this longstanding tradition to MLBB Esports. It celebrates the game’s competitive excellence while giving fans a tangible way to connect with the M Series, commemorate iconic moments, and honour the players who define its legacy. Its launch also extends a global, time-honoured collectibles tradition into MLBB Esports, creating a new avenue for the community to engage with the tournament beyond the screen.
Through this partnership, MOONTON Games and 1Play will introduce the M Series’ first official trading card system, which includes:
- All 22 participating teams and all players competing at the M7
- A premium lineup of Player Signature Cards, Jersey & Materials Cards, and Match Moments Cards
- Two flagship product lines for the M7: the Super Series and the Elite Series
Fans will be able to purchase the collections through 1Play’s official platforms and participate in offline retail experiences, pop-up events, card-trading sessions, exclusive onsite drops, and other interactive activities at future M Series editions. By integrating digital touchpoints with offline engagement, the partnership aims to strengthen the presence of MLBB Esports in global mainstream culture through an immersive collectibles experience for fans.
At the same time, as 1Play’s key strategic retail and offline experience partner across Southeast Asia and other core markets, OH!SOME will establish a long-term and stable collaboration framework with 1Play, playing a deep role in the overall planning and ongoing development of offline showcasing, retail infrastructure, and fan engagement experiences for the official M Series esports trading card collection. 1Play and OH!SOME will work closely across product presentation, spatial design, and user experience, jointly defining new standards for esports collectibles within offline consumer and cultural spaces.
With over 180 stores across Asia—including Indonesia, Singapore, Thailand, Hong Kong of China, Malaysia, Vietnam, Cambodia, and the Philippines—OH!SOME has developed into a beloved and widely recognized regional retail brand. Leveraging OH!SOME’s established regional retail network and its strategic presence in major urban consumer hubs, 1Play will collaborate with OH!SOME to advance the rollout of offline experiences. Fans will be able to purchase, showcase, and engage with official 1Play card packs and trading cards at selected OH!SOME locations, achieving an explosive market presence for M Series collectibles across core cities.
Adrian Cher, Global Head of Partnerships, MLBB Esports at MOONTON Games, said: This partnership with 1Play marks a strategic step in how we extend MLBB Esports beyond the screen and into the everyday lives of our fans. As trading cards gain renewed traction among younger audiences, this partnership allows us to connect with the next generation through an avenue that reflects their interests and self-expression. By bringing the M Series into physical collectibles, we’re not only enriching the M7 experience, but also reinforcing MLBB’s place alongside traditional sports ecosystems where memorabilia plays a central role in fan culture. The upcoming collectibles launch reflects our long-term commitment to building MLBB Esports as a global sports and entertainment IP.”
AnJie, Founder & CEO of 1Play, said: “1Play is dedicated to creating collectible items that resonate with young audiences and express cultural identity. Our partnership with MOONTON Games represents a milestone in the development of esports collectibles. We aim to build a defining collectible ecosystem for this era—one that allows every fan to record their passion, celebrate their heroes, and collect the moments that matter.”
The 1Play × M Series Official Trading Card Collection is scheduled to launch during the M7, with its first edition dedicated to the tournament. Additional experiences—including team collaborations, onsite exclusives, signing sessions, and community-driven fan events—will be rolled out to further expand the cultural reach of MLBB esports.
With the M7, the M Series marks its return to Jakarta for the first time since the M4 in 2022. Set for January 2026, the tournament will unite 22 of the world’s best teams to compete for the USD 1,000,000 prize pool. This edition promises to be the largest and most exciting yet as Indonesia—home to MLBB’s most passionate fanbase—hosts the tournament.
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Hashtag: #1Play
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Mengniu’s Chinese Culture Pavilion Debuts at the FIFA World Cup, Showcasing Chinese Culture to the World
On the pitch, a single football captures the attention of billions. Beyond the stadium, civilizations come together through cultural exchange.
The Mengniu Chinese Culture Pavilion marks the first comprehensive international presentation of Beijing Central Axis since its inscription as a UNESCO World Heritage Site and debuts at one of the world’s premier sporting events. Inspired by the architectural aesthetics of traditional Chinese architecture and the spatial order of Beijing Central Axis, the pavilion follows a symmetrical layout centered on a principal axis. At its entrance stands the monumental painting Magnificent Central Axis, offering a panoramic bird’s-eye view of Beijing’s historic Central Axis while conveying, through artistic expression, the Eastern philosophy and cultural values it embodies. As visitors explore the pavilion, football fans from around the world pause to experience its interactive exhibits, immersing themselves in the richness of Chinese traditional culture. Standing outside New York New Jersey Stadium, the pavilion continues to tell vivid, contemporary stories of China to a global audience.
Beyond Football: Mengniu Elevates Cultural Exchange on the World Cup Stage
For Mengniu, building a Chinese Culture Pavilion at this FIFA World Cup reflects a deeper understanding of the powerful connection between sport and cultural exchange. Mengniu believes that the FIFA World Cup is not only the pinnacle of football competition but also a global platform where diverse civilizations meet, connect, and learn from one another. As an Official Sponsor of the 2026 FIFA World Cup from China, Mengniu sees it as both an opportunity and a responsibility to share China’s stories and showcase the richness of Chinese civilization with audiences worldwide. This commitment extends beyond football. During the Paris Summer Olympic Games and the Milan Winter Olympic Games, Mengniu, as a Worldwide Olympic Partner (TOP), continuously hosted its signature “China Night” events, integrating Chinese culture into the narrative of the world’s most prestigious sporting competitions.
Beyond a Pavilion: Mengniu’s Multi-Dimensional Presence at the FIFA World Cup
As an Official Sponsor of the 2026 FIFA World Cup, Mengniu’s presence extends far beyond traditional brand visibility. Its participation represents a comprehensive global strategy that integrates products, brand values, and corporate social responsibility.
On the product front, Mengniu Ice Cream has officially become the Official Ice Cream of the 2026 FIFA World Cup. Mengniu Ice Cream is available at all tournament venues and has simultaneously expanded into 11 major U.S. cities, including Los Angeles and New York. By bringing world-class-quality products to international consumers, Mengniu continues to strengthen the commercial foundation for its global growth.
At the brand level, together with global brand ambassadors Lionel Messi, Kylian Mbappé, and Lamine Yamal, Mengniu brings its corporate spirit, “Born for Greatness,” to life on football’s biggest stage. The company has also partnered with Hisense to launch a series of coordinated Chinese-character pitch-side advertising campaigns during the tournament. Moving beyond individual brand promotion, the two companies present a united expression of Chinese brands, confidently demonstrating the growing global influence of Chinese enterprises.
In terms of corporate social responsibility, Mengniu not only brings Chinese culture to the international stage but also demonstrates the commitment of a responsible Chinese enterprise through meaningful public initiatives. At the opening match of this year’s FIFA World Cup, six teenage footballers from Inner Mongolia were selected by Mengniu to escort the FIFA flag onto the field, creating an inspiring example of how businesses can promote youth football development while fulfilling their social responsibilities.
From a glass of milk on store shelves to a cultural journey within the pavilion, Mengniu’s World Cup presence reflects the remarkable evolution of Chinese enterprises on the global stage. Looking ahead, Mengniu will continue to leverage the world’s premier sporting events to advance health, boost brand power, strengthen global presence, and fulfill social responsibilities, contributing the strength of China’s dairy industry to sharing China’s stories and showcasing the enduring appeal of Chinese civilization with the world.
Hashtag: #Mengniu
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House of Origin Elevates the Cantonese Culinary Canon with Pristine Expressions for Summer
Michelin-starred culinary director Chef Xu Jingye alongside Resident Chef Tim Lam accentuate the essence of Cantonese cuisine while presenting his signature philosophy of “Refined Homeliness”
MACAU SAR – Media OutReach Newswire – 24 July 2026 – House of Origin, the exclusive private Cantonese dining destination at Galaxy Macau, the world-class luxury integrated resort renowned for its award-winning hospitality and signature “World Class, Asian Heart” service philosophy, continues to captivate discerning gourmands with its exceptional culinary craftsmanship and elegant residential-style setting. Guided by its philosophy of “Refined Homeliness”, House of Origin presents thoughtfully curated dining experiences that reinterpret the rich heritage of Cantonese gastronomy through a contemporary lens.
This season, House of Origin joins forces with China’s iconic baijiu Moutai to present an exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters”, where exquisite aged liquors and masterfully crafted Cantonese delicacies come together in a remarkable celebration of time, terroir and craftsmanship. Complementing this exceptional offering, House of Origin will now cater to patrons with a newly introduced lunch service that unveils an array of new signature dishes, inviting guests to savour its refined Cantonese dining by day for convenience.
When Fine Aged Liquor Meets Vibrant Cantonese Fare
Presented by House of Origin and China’s premium Moutai, the exclusive “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner presented by House of Origin Masters” brings together the artistry of Cantonese cuisine and the timeless character of one of China’s most revered spirits. Available at MOP2,888 per guest for just two evenings on 31 July and 1 August, with only two tables available per night, this intimate experience is designed for discerning guests seeking a truly unique culinary journey.
Curated by two-Michelin-starred Culinary Director Xu and brought to life by Resident Chef Lam, the special menu showcases traditional Cantonese craftsmanship elevated by rare premium ingredients. Each dish has been thoughtfully paired with three remarkable aged Moutai expressions, creating a harmonious dialogue between flavour, aroma and heritage.
The pairing experience features the benchmark 15-Year Aged Moutai, a rare 2011 Feitian Moutai that has matured gracefully in bottle for fifteen years, and an extraordinary 2010 Aged Moutai 15-Year, distinguished by its exceptional depth, richness and complexity. Together, these celebrated spirits offer guests a rare opportunity to appreciate the transformative beauty of time and maturation.
The dinner unfolds as an elegant expression of Cantonese culinary heritage, where tradition and innovation converge in a harmonious journey of flavour. From the nostalgic craftsmanship of the Golden Oyster Roll Wrapped in Caul Fat to the signature House of Origin Abalone infused with Moutai aroma, each course is thoughtfully designed to complement the character and complexity of the accompanying aged Moutai, creating a sensory voyage enriched by time.
The special menu features refined creations such as Wok-fried Conch Slices with Shrimp Paste, Braised Pomelo Pith with Crab Roe and Fish Intestine, Crispy Cinnamon-infused Beef Short Rib, Roasted Goose with Fermented Black Bean and Mint, and Wok-fried Wild Mushroom Medley. Together, the dishes reveal a sophisticated progression of flavours, from rich sauce aromas and deep umami notes to the pure elegance of seasonal ingredients.
Highlights include the Braised Pomelo Pith with Crab Roe and Fish Intestine, a masterful composition balancing freshness, sweetness and savoury complexity with a lingering, refined finish. The Crispy Cinnamon-infused Beef Short Rib captivates with the gentle fragrance of cinnamon and red dates, unfolding layers of warmth and richness. The experience culminates with a comforting Pork and Rice Noodle Roll with Macau’s century-old miso sauce, a tribute to local culinary heritage that provides a memorable and deeply authentic finale.
Complemented by a nourishing herbal soup and delicate petit fours, this exclusive dining experience is more than a pairing of rare aged Moutai and exceptional Cantonese cuisine, offering an unforgettable encounter with the artistry and enduring elegance of Cantonese gastronomy.
The signature dishes featured in “A Journey of Craft and Time – 15-Year Moutai Pairing Dinner” will remain available at House of Origin, offering guests the opportunity to savour the exceptional creations born from the collaboration between Galaxy Macau’s newest Cantonese dining destination and China’s iconic Moutai. Each dish elevates heritage, craftsmanship and refined Cantonese artistry.
Introducing a New Lunch Experience Inspired by the Seasons
Honouring the Cantonese philosophy of seasonal dining, Chef Xu and Chef Lam capture the essence of summer through House of Origin’s newly launched lunch service and seasonal menu. Showcasing an abundance of fresh gourds, vegetables and premium seasonal seafood, the menu also pays tribute to Macau’s culinary heritage through the thoughtful use of ingredients such as shrimp paste by the century-old Kong Hing Loong, reflecting respect for local flavours and traditions.
Designed to meet growing demand for an elevated daytime Cantonese dining experience, the new lunch service extends the warmth and intimacy of House of Origin’s authentic, refined dining concept into the afternoon. Upholding the restaurant’s signature “Refined Homeliness” philosophy, the menu celebrates ingredient purity, seasonality and meticulous craftsmanship.
Leading the “Exquisite Lunch Signature” menu are two newly introduced signature dishes: Crab Meat and Bitter Melon Silky Soup and Black Pepper Geoduck Clam Soup Rice Noodle.
The former combines sweet local bitter melon with fresh crab meat and crab stock to create a silky, refreshing soup with remarkable depth and elegance. The latter showcases a rich ivory-coloured broth simmered for four hours with pork tripe, old hen, pork bones and white peppercorns, accompanied by geoduck clam, wild sole fish fillet and sliced tripe. Finished tableside with the pouring of the fragrant hot broth, the dish delivers both culinary theatre and heart-warming comfort.
The summer menu further celebrates seasonal ingredients such as bitter melon, night-blooming jasmine and winter gourd, alongside premium seafood including young mud crab, fresh abalone, wild grouper and razor clams. Through masterful Cantonese techniques ranging from slow-simmered soups and velvety broths to expertly executed wok-frying, Chef Xu reveals the purest expression of each ingredient.
Among the highlights, Stir-Fried Conch and Partridge with Night-Scented Flower combines the delicate floral fragrance of jasmine blossoms with conch, shrimp, partridge and fresh lily bulbs, finished with crunchy walnuts for added texture and a captivating wok hei. The classic Double-Boiled Winter Melon and Frog with Dried Scallop, inspired by the celebrated Tai Shi Banquet tradition, features tender frog leg and sweet winter melon in a crystal-clear broth simmered for four hours. Equally enticing is Braised Hairy Gourd with Crab Roe Paste, where the natural sweetness of the gourd is elevated by the rich umami of aromatic crab paste.
Meanwhile, the comforting Rice Noodle Soup with Geoduck and Wild Sole embodies the warmth of a traditional family banquet, while the Crab Meat and Duran Bitter Melon Soup, featured on both the lunch and seasonal menus, offers guests a refreshing expression of summer that is both heart-warming and refined.
For the latest updates on Galaxy Macau and House of Origin, please visit: www.galaxymacau.com.
Hashtag: #GalaxyMacau
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About Galaxy Macau Integrated Resort
Galaxy Macau, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Nine award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau and Capella at Galaxy Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.
As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theatres are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai’s golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.
Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.
For more details, please visit 
www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.
Media OutReach
Breaking the Bed Bug Control Industry Bottleneck: Nobedbugs-HK Redefines Global Bed Bug Eradication Standards with Proprietary Technology
Targeting Limitations of Conventional Practices: Nobedbugs-HK Engineers Precision-Driven Bed Bug Remediation Solutions
The pest control industry is marked by uneven entry barriers. Most traditional exterminators rely solely on chemical sprays, which only eliminate surface bed bugs. Eggs and nymphs concealed within wall crevices and furniture remain untouched, failing to resolve infestations at their source and leading to frequent recurrences. This superficial treatment model has triggered a steady stream of consumer complaints and dissatisfaction. Compounding the issue, many pest control firms lack the technical expertise and field experience to address tight spaces or cluttered environments, creating treatment blind spots that compromise eradication efficacy and introduce potential safety hazards during operations.
Contrary to the industry’s prevalent profit-driven, perfunctory service model that overpromises underdelivers, Nobedbugs-HK upholds its founding mission of sharing technical expertise to advance the entire sector. Its team regularly conducts technical seminars and exchange programs for property management, hospitality and pest control practitioners across multiple countries and regions. These sessions elaborate on bed bug breeding triggers, transmission pathways, scientific eradication methodologies and routine prevention protocols. The global pest control industry has long grappled with stagnant technology and outdated operational standards. Nobedbugs-HK’s cross-border knowledge exchange initiatives bridge regional technical gaps, steering the industry away from crude, slipshod treatment protocols toward rigorous, science-led remediation. These global outreach efforts have also equipped the brand with an extensive international perspective and cross-jurisdictional service expertise.
Driven by proprietary technological innovation and a global operational vision, Nobedbugs-HK has built its market footprint and sterling professional reputation through consistent, reliable eradication results. Its technological breakthroughs and contributions to the industry have garnered coverage from leading international media outlets. This authoritative global recognition underscores overseas markets’ high regard for Hong Kong’s pest control innovations and validates the city-developed bed bug treatment framework as a benchmark for global adoption.
Self-Developed Thermal Treatment Technology Boosts Bed Bug Remediation Efficiency in High-Rise Buildings
Bed bug control in high-rise structures remains a longstanding technical challenge plaguing pest control professionals worldwide. Conventional extermination methods are only viable for low-rise or open-plan spaces and prove ineffective against the complex structural layouts of high-rises, enabling persistent, recurring bed bug infestations. Addressing this global technical gap, Nobedbugs-HK independently engineered the world’s exclusive thermal treatment system and custom operating procedures tailored specifically for high-rise complexes, delivering a transformative solution to this decades-long industry pain point.
A radical departure from traditional chemical pesticide applications, this proprietary technology leverages physical high-temperature treatment to penetrate the most concealed structural recesses. It eliminates 95% of all bed bug life stages—adults, nymphs and deeply embedded eggs—to sever their reproductive cycle at the root. Complemented by the brand’s exclusive formulations, the treatment creates a long-lasting residual protective barrier that blocks cross-unit bed bug migration from adjacent premises. Unlike chemical-based extermination, high-temperature thermal treatment leaves zero chemical residues, generates no indoor contamination and poses no harm to human occupants, rendering it ideal for residential complexes, hotels, office towers and shopping malls. It resolves the core challenges of bed bug remediation in high-rise buildings with unmatched precision, with no comparable technology or service available globally to date.
Over 10,000 Cases Inform Standardised Service Protocols
Real-world case outcomes serve as the ultimate metric for gauging technological performance. Many industry players offer no efficacy guarantees and provide virtually non-existent after-sales support, leaving clients burdened with recurring infestations and repeated service fees. To date, Nobedbugs-HK has completed over 10,000 bed bug remediation projects solely within Hong Kong, serving residential properties, five-star hotels, corporate office towers and chain enterprises across diverse urban residential and commercial environments. Backed by its proprietary thermal treatment technology and standardised construction workflows, the brand maintains a flawless 100% permanent eradication track record across all cases, effectively suppressing bed bug resurgence with zero treatment failures. Its proven track record of thousands of successful cases has countered widespread industry malpractice, earning widespread acclaim and positive client testimonials across Hong Kong’s online forums and social media platforms.
Beyond its core treatment technology, mainstream commercial pest control products lack targeted efficacy against bed bugs’ unique nesting and reproductive traits, a key driver of recurring infestations. Generic formulations fail to counter the pests’ elusive hiding instincts and rapid breeding cycles, drastically diminishing treatment outcomes. Drawing on data accumulated from over 10,000 field cases, Nobedbugs-HK independently develops and manufactures custom bed bug control formulations. Iteratively refined for deployment across diverse global environments, these safe, non-toxic and long-lasting products are widely recognised by industry practitioners as the gold standard for bed bug mitigation. The brand delivers bespoke, meticulous bed bug eradication solutions tailored for Hong Kong residents, standing in stark contrast to competing service providers that offer minimal after-sales support.
Industry specialists identify two critical barriers to effective bed bug control: the stringent technical requirements for densely populated premises and the complete elimination of infestations at their source—two persistent flaws that have hindered conventional pest control operations for years. Armed with its one-of-a-kind global thermal treatment technology, in-house proprietary formulations, international operational insights and thousands of successful remediation cases, Nobedbugs-HK comprehensively rectifies the shortcomings of traditional extermination models. Beyond providing permanent relief for household and commercial bed bug infestations, the brand has established a new universal benchmark for the global bed bug control industry.
Hashtag: #NobedbugsHK
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