Media OutReach
60,000 Accountancy and Corporate Finance Professionals to Be AI-Ready Over Three Years
ISCA and IMDA launch AIxAccountancy, the first AI fluency programme for non-tech professionals under the National AI Impact Programme
SINGAPORE – Media OutReach Newswire – 3 July 2026 – The Institute of Singapore Chartered Accountants (ISCA) and the Infocomm Media Development Authority (IMDA) officially launched the AI Fluency Programme, AIxAccountancy, today. The programme will empower accountancy and corporate finance professionals with the skills, confidence and know-how to use artificial intelligence (AI) effectively and responsibly at work. It supports ISCA’s broader commitment to strengthening AI capabilities across the profession, in line with its ambition to upskill 60,000 accountancy and corporate finance professionals [1] over a three-year period.
2. AIxAccountancy is the first training programme developed through IMDA’s partnership with professional bodies under the National AI Impact Programme (NAIIP) [2], which aims to train 100,000 non-tech professionals to become AI bilingual over the next three years. Prior to its launch, more than 20,000 individuals [3] across the public and private sectors, including tertiary students, had already expressed interest in AIxAccountancy, reflecting strong demand to build AI capabilities. The Accountant-General’s Department is also planning to incorporate the programme as part of the learning and development of all 4,000 public sector finance and internal audit officers. To make the programme widely accessible, AIxAccountancy will be offered free to ISCA members who are Singapore Citizens or Permanent Residents, including tertiary students.
Flexible AI training programme with industry-recognised credentials
3. AIxAccountancy is designed to offer flexible and structured online learning tailored for working professionals to learn at their own pace, fitting in their busy schedules so that their professional and personal commitments are not disrupted. The programme will be delivered in two progressive phases, enabling learners to develop core AI capabilities before advancing to specialised applications. Learners will gain hands-on experience with widely used AI tools such as ChatGPT, Claude, Copilot and Gemini, with the curriculum regularly refreshed to stay industry-relevant.
- Phase 1 will focus on AI foundations for common workplace tasks, such as creating AI-enabled workflows for financial statement analysis. Learners will gain essential AI knowledge, hands-on experience with a range of AI tools, and the confidence to use AI effectively in their day-to-day work.
- Phase 2 will focus on applying AI to role-specific workflows across accounting, finance, auditing, taxation and related disciplines.
4. Upon completing both phases, ISCA will award participants a Certificate of Completion, a digital badge and Continuing Professional Development Education (CPE) hours. The digital badge serves as a verifiable, tamper-proof record of achievement that recognises AI proficiency, signalling credibility to employers. It can be easily shared across professional platforms including LinkedIn.
5. Accounting professionals in, or aspiring to, management roles can also enrol in modules focused on AI implementation after completing the two phases. These modules are designed to equip them to lead the responsible adoption of AI and drive AI transformation within their organisations.
An AI sandbox to experiment and learn from peers and industry leaders
6. As part of AIxAccountancy, participants will also have access to AI Nexus, a dedicated hub for accountancy and corporate finance professionals to learn and share insights, resources and best practices on AI adoption. Through AI Nexus, participants can experiment, prototype and build their own AI-assisted workflows in a sandbox environment, applying their learning directly to real industry needs. Participants can also connect with peers, technology providers and educators to share and work on new use cases. Regular sharing sessions by leading accountancy companies and AI tool providers will further enrich the learning experience with best practices and real-world applications. Together, these channels ensure participants receive both expert guidance and meaningful peer-to-peer learning throughout the programme. Participants can access AI Nexus at: https://ainexus.isca.org.sg/.
7. Mr Lee Boon Teck, President of ISCA, said: “AI is reshaping the future of the accountancy profession. The professionals who will thrive are those who become AI bilingual, combining deep accounting expertise with the ability to use AI confidently, responsibly, and with sound professional judgement. AIxAccountancy is more than a training programme. It is a national profession transformation initiative that equips accountants and finance professionals with the skills and confidence to create greater value for businesses and society.”
8. Mr Ng Cher Pong, Chief Executive of IMDA, said: “AI delivers the most impact when it is grounded in domain expertise and applied to the work professionals know best. Our partnership with ISCA on AIxAccountancy reflects this approach by equipping accounting and corporate finance professionals not just with AI skills, but also with the ability to apply them meaningfully and responsibly in their day-to-day work. We look forward to seeing more professionals harness AI with confidence and purpose, becoming not only fluent, but truly AI bilingual in their field.”
9. Mrs Chia-Tern Huey Min, Chief Executive Officer of Accounting and Corporate Regulatory Authority, said: “ISCA’s AI Fluency Programme, AIxAccountancy, comes at an opportune time, as AI continues to reshape industries and redefine the way we work. It complements the refreshed Skills Framework for Accountancy, which embeds AI fluency across all 44 job roles – spanning data analytics, visualisation and strategic decision-making. Through this programme, accounting and finance professionals will gain the practical AI skills they need to thrive in this rapidly evolving landscape.”
10. The launch of the AIxAccountancy underscores ISCA and IMDA’s commitment to help the accountancy profession navigate the AI era. By equipping professionals with accessible learning, practical AI experimentation and community collaboration, ISCA aims to accelerate AI adoption across the profession while ensuring professional judgement, ethics and trust remain at the core of professional accountants in an increasingly AI-driven business environment.
Hashtag: #ISCA #CharteredAccountants #AIxAccountancy #AIFluency #AIBilingualism #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
Infocomm Media Development Authority
Media OutReach
From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK
Hong Kong: A Strategic Hub for Global Media
Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.
A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.
Academic Excellence and Creative Exploration
Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.
Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.
A Creative Career Taking Shape in Hong Kong
Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.
For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.
CUHK’s Global Communication Programme
CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.
- Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
- Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
- Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
- International Classroom: A 1:1 ratio of international to local students with all courses taught in English.
For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026
Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences
SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.
Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.
“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.
Event Highlights
Shop, Save & Win
Visitors can enjoy:
- $30,000 worth of Cash Rebates & Lucky Draw Prizes
- Exclusive event-only product launches, promotions, and deals
- Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
- Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
- Complimentary themed photobooth print-outs for qualifying spenders
- Exclusive giveaways and brand activations throughout the festival
Singapore’s Largest Pet Marketplace
With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.
International & Industry Highlights
Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.
Highlights include:
- International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
- Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
- The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
- National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
- International judging panels and industry experts
Dedicated Experiences for Every Pet Lover
Visitors can enjoy:
- A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
- Interactive pet-friendly activities and experiences
- Exclusive themed pet photo shoot experiences
Education & Community
Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:
- Educational talks, workshops, and live demonstrations
- Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
- Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
- A platform connecting pet owners, businesses, and animal lovers across the region
Exclusive Media Preview
Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.
The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.
Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair
https://www.clubpets.com.sg/
https://www.facebook.com/CLUBPETS
https://www.instagram.com/clubpets.sg/
https://www.tiktok.com/@clubpets
The issuer is solely responsible for the content of this announcement.
About Singapore Pet Festival
Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.
About Citrus Media
Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.
Link: https://www.youtube.com/watch?v=SwgVyMKMj2M
Spectacular Mountain Scenery, Nature‘s Air Conditioner
From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.
“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”
Link: https://www.guizhoutravel.com/feature/list
Immersive Culture & Play your way Through Guizhou
During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.
Pack your bags and go: Effortless Travel to Your Next Getaway
With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.
Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”
Pack your bags this summer and embark on your own adventure to mystical Guizhou!
Discover more of mystical Guizhou: www.guizhoutravel.com
Hashtag: #Guizhou #Vietnam #SummerEscape
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