Media OutReach
8Wonder Makes the Impossible Possible, Bringing G-DRAGON 2025 WORLD TOUR [Übermensch] to Vietnam
Vietnam Secures a True “World Tour”
Following “earthquakes” across Asia, Europe, and the Americas, the WORLD TOUR [Übermensch] by the King of K-Pop, G-DRAGON, is officially set to touch down at 8Wonder Ocean City – Vinhomes Ocean Park 3.
For millions of fans, it’s thrilling news, for industry professionals, it represents a genuine upheaval. Realizing a world-class tour of this caliber demands an organizer to navigate a chain of rigorous processes, often taking years. This includes negotiating schedules, meeting international-standard requirements for sound systems, adopting the original tour’s modular stage design, and ensuring absolute security. Every single detail requires partnership with the world’s leading experts.
While developed countries often have ready-made concert infrastructure, organizers in Vietnam must undertake new investment or “tailor-make” facilities to meet these global benchmarks. Despite hosting several top-tier global stars over the years, no Vietnamese organizer had previously met the necessary conditions to stage a true, internationally standardized world tour.
Dr. Bui Quoc Viet, former member of the Independent Consulting Council of the Vietnam Tourism Association, commented: “For a real world tour by a global star to choose Vietnam, the organizer needs more than strong financial capacity. Crucially, they must demonstrate proven management expertise, brand credibility, risk management capability, and the ability to meet international service standards for hundreds of thousands of spectators. This is a challenge not merely of finance, but of vision and corporate reputation.”
This reality held true, until 8Wonder, Vingroup’s mega-festival brand, stepped in.
“If Not 8Wonder, No One Could Have Done It”
Leveraging formidable potential and the professional support of the Vingroup ecosystem, 8Wonder successfully surpassed every exacting condition to put Vietnam on the map for the G-DRAGON 2025 WORLD TOUR [Übermensch], opening a new chapter for the national entertainment industry.
Despite entering the industry just three years ago, 8Wonder has rapidly amassed a powerful portfolio, successfully bringing artists like Charlie Puth, Maroon 5, Imagine Dragons, J Balvin, DJ Snake, and The Kid Laroi to Vietnam. Crucially, 8Wonder has consistently taken the lead in elevating the scale and standards of organization, personnel management, stage design, and the integration of travel, dining, and entertainment experiences.
Season after season, 8Wonder has relentlessly raised the bar, achieving the stature of a global organizer and becoming a “signature festival” in Asia, ultimately securing a coveted spot for Vietnam on the 2025 World Tour [Übermensch] itinerary.
Performance Art Researcher Dinh Tien Dat explains 8Wonder’s rapid maturity: “8Wonder possesses a dual advantage from its parent Group: financial clout, international-standard operational experience, and a large-scale tourism-entertainment-service ecosystem capable of integrating diverse experiences. This has allowed 8Wonder to transform every concert into a pinnacle event, where the audience can enjoy music, tourism, cuisine, and shopping synchronously in one space. That is something no other organizer in Vietnam has been able to achieve.”
“Vingroup’s reputation in the region and globally is a reliable assurance that meets the essential criteria top-tier global stars demand. If not 8Wonder, no one could have done it,” Dr. Bui Quoc Viet concurred.
The New Frontier for Vietnam’s Entertainment Industry
More than just a world-class international concert, G-DRAGON and his team’s selection of Vietnam as a tour destination validates the credibility and allure of a Vietnamese brand, simultaneously opening the door to the influx of future international world tours.
The most visible impact is the ripple effect it will create for tourism and services. Experts predict that a concert of this magnitude can attract hundreds of thousands of attendees, including a significant percentage of international visitors, creating unlimited promotional value for an image of a young, dynamic, integrated, and attractive Vietnam in the eyes of the world.
Beyond the immediate boost to tourism and services, this event reflects a clear paradigm shift in the Vietnamese entertainment industry: moving from passive reception to proactive standard-setting, confidently leading professional, large-scale organizational models. Crucially, 8Wonder creates opportunities for Vietnamese producers and artists to collaborate directly with international teams, helping to elevate Vietnamese music and establish a new standing, positioning Vietnam as a convergence point for contemporary world art and culture.
The greatest expectation among experts is that this first world tour will become a “Big Bang” to propel the national entertainment industry to a new echelon.
“When a world-class world tour chooses Vietnam, we not only elevate the entertainment sector but also contribute to nation-brand positioning, showcasing Vietnam’s readiness to embrace global cultural and economic flows,” emphasized specialist Dinh Tien Dat.
Dr. Bui Quoc Viet also believes that the success of bringing the G-DRAGON 2025 WORLD TOUR [Übermensch] to Vietnam has paved the way, establishing a foundation for the sustainable development of Vietnam’s cultural industry. He hopes that by maintaining the quality and frequency of world tour organization, following the door opened by the “pioneer” Vingroup, Vietnam can absolutely become a “concert destination” on par with Singapore or Bangkok.
On November 8th, when the lights of the G-DRAGON 2025 WORLD TOUR [Übermensch] illuminate Ocean City, it will be more than a musical moment. It will be a landmark declaration that Vietnam is ready to become the new entertainment hub of Asia, ushering in an era of international-level concerts and world tours bearing the distinct mark of Vietnamese intellect.
Hashtag: #8Wonder
https://8wonder.vn/The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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