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A Celebration of Watch Culture: Siam Paragon Unveils Southeast Asia’s First-Ever World-Class Watch Showcase
Positioning Bangkok as a global luxury watch hub, Siam Paragon presents “Bangkok Watch Week 2025” from September 23–28, a phenomenal horology event bringing together the world’s most prestigious timepieces.
BANGKOK, THAILAND – Media OutReach Newswire – 29 August 2025 – Siam Paragon once again underscores its global prominence by creating a landmark phenomenon that reinforces Bangkok’s position as a world-class hub of watch culture. By partnering with leading international brands, “Siam Paragon Bangkok Watch Week 2025” is intentionally held annually to become one of the most anticipated watch events for watch enthusiasts worldwide. Taking place from 23–28 September 2025 at Siam Paragon, the event will welcome founders and senior executives from around the globe, representing 26 of the world’s leading watch brands. This landmark gathering highlights the allure and unique identity of luxury timepieces. Enthusiasts will be treated to exclusive experiences, from special exhibitions and showcases to the debut of the latest collections, the unveiling of rare pieces from renowned collectors, and immersive workshops hosted by iconic brands. Highlights also include a live watch assembly demonstration by Swiss master watchmakers.
Siam Paragon partners with 26 legendary global brands, reinforcing its position as the “Hub of Horological Culture”
Siam Paragon solidifies its position as Thailand’s ultimate Luxury Watch Destination, home to the largest collection of world-class watch brands in the country, and continues its graceful journey of transformation into the new “Hub of Horological Culture” for Southeast Asia. This historic collaboration brings together legendary and globally renowned watch maisons, including A. Lange & Söhne, Bvlgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, Girard-Perregaux, H. Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, TAG Heuer, Tiffany & Co., Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith. Together, these iconic names have made history at “Siam Paragon Bangkok Watch Week 2025,” a phenomenal showcase that celebrates the artistry, heritage, and untold stories behind the world’s most prestigious timepieces.
The event highlights the rich culture of timepieces, showcasing both exquisite craftsmanship and cutting-edge innovation. It offers watch lovers and enthusiasts the opportunity to gain knowledge, immerse themselves in unique experiences, and celebrate the splendor and impressiveness of watchmaking together in an exclusive atmosphere.
Mrs. Thanaporn Tantiyanon, Managing Director, Siam Paragon Business Unit, stated, “The luxury watch market in Asia and Thailand continues to demonstrate steady growth over the decade, driven by both passionate collectors and enthusiasts who appreciate exceptional design and craftsmanship. Watches today are no longer regarded merely as lifestyle instruments for telling time, but as symbols of refined taste and personal success, while being increasingly considered valuable investments in today’s world. Furthermore, this underlines Thailand’s potential as a Global Luxury Watch Destination. As the home of the largest collection of world-class watch brands, Siam Paragon is dedicated to elevating the country’s luxury watch landscape to international prominence through Siam Paragon Bangkok Watch Week 2025 — the first and only annual event of its kind in Southeast Asia. It’s an event that unites high-level executives from leading watch brands worldwide, offering a unique opportunity for them to connect and share inspiration intimately with timepiece aficionados. This truly marks a new chapter for the region’s luxury watch sector.”
The Symposium: A momentous event attended by brand founders and top executives
One of the highlights of the event is “The Symposium,” a premier platform for storytelling and the exchange of ideas about watchmaking culture. The stage will feature brand founders, senior executives, master watchmakers from world-class brands, and seasoned veterans from the global watch industry, all traveling specially to participate. Held on a grand scale, the Bangkok Watch Week Pavilion at Parc Paragon will be transformed into a captivating world of time. The symposium will cover a range of engaging topics, including the opening session, “Moments That Last: Thailand as a Luxury Destination for Watch Culture, Storytelling, and Legacy.”
The event will also feature unmissable highlights from leading watch brands, including:
- “The Symposium on TAG HEUER Avant-Garde Horlogerie” with Mr. Brice Tchaplyguine, Managing Director, SEA, Australia & Korea, TAG Heuer.
- “The Symposium on 160 Years of Watchmaking Excellence: Where Heritage Inspires Innovation” with Mr. Romain Marietta, Chief Products Officer, Zenith.
- “The Symposium on Panerai Innovation from the Depths” with Mr. Carlos Da Costa Saraiva, Head of Customer Service, Panerai.
- “The Symposium on The Irresistible Charm of LAURENT FERRIER: A Journey into The Heart of Quiet Luxury” with Mr. Robert Bailey, Spokesperson, Laurent Ferrier.
- “The Symposium on 2025 Novelties with Grand Seiko” with Mr. Munehisa Shibasaki, Senior Vice President of Seiko Watch Corporation and Head of Grand Seiko Global Division.
- “The Symposium on Very Rare: The Art of Being an Independent Watchmaker with H. MOSER & CIE” with Mr. Bertrand Meylan, Co-Founder of H. Moser & Cie.
- “The Symposium on Bovet: The Journey of Time” with Mr. Pascal Raffy, owner and CEO of Bovet.
- “The Symposium on The Artisans Code: An Insight into Chopard’s L.U.C Collection” with Mr. Karl-Fritz Scheufele, Business & Client Strategy Manager, Chopard.
- “The Symposium on Breitling: The Iconic Navitimer, Then and Now” with Mr. Alvin Soon, President of Breitling Asia.
The event will also host several in-depth sessions offering a behind-the-scenes look at the art of watchmaking, moderated by Mr. Wei Koh, a renowned authority in the field. Key discussions included:
- “Shape of Time” with Ms. Emmanuelle Kouakou, Managing Director Southeast Asia & Oceania, Piaget and Ms. Lesley Co, Managing Director Southeast Asia & Oceania, Panerai
- “The Art & Precision of Skeletonised Watchmaking” with Mr. Nicholas Rudaz, CEO of Franck Muller.
- “Independent Brands: The Evolution of Product Development” with Mr. Ong Ban, CEO of Sincere Fine Watches (Pendulum), and Mr. Xavier de Roquemaurel, CEO of Czapek and Mr. Pascal Raffy CEO of Bovet.
- “The Aesthetics of Speed and Altitude” with Mr. Christian Knoop, Chief Design Officer, IWC Schaffhausen.
Mr. Alain Delamuraz, CEO of Jaquet Droz, will also attend, adding further prestige to the sessions.
Experience exclusive exhibitions and immersive showcases featuring priceless timepieces.
Additionally, watch enthusiasts can immerse themselves in “The Experience,” a curated journey showcasing unique innovations from 26 world-class watch brands at their respective boutiques. Exclusive activities from six renowned maisons, including “160 Years of Zenith: Celebrating Horological Milestones” with Zenith; a watchmaking demonstration by A. Lange & Söhne; a watch design showcase by IWC Schaffhausen; a Spring Drive movement assembly demonstration by Grand Seiko; special interactive experiences by Omega; and an exclusive gouache session by Boucheron. All activities take place at the Crystal Court on the 2nd floor of Siam Paragon.
There is also “The Exhibition,” a showcase of the latest, never-before-seen watch models. Visitors can admire limited-edition timepieces, masterpieces distinguished by their creative complexity, rare watches, and private collections from world-class collectors — including priceless museum-quality pieces from 20 iconic brands. The exhibition is presented at the Hall of Fame and Hall of Mirrors on the M Floor of Siam Paragon.
Get ready for Siam Paragon Bangkok Watch Week 2025, a world-class watch event that will elevate Bangkok as the epicenter of watch culture and a premier destination for enthusiasts across Southeast Asia. Taking place from 23–28 September 2025, the event promises an extraordinary celebration of luxury timepieces. For more details, updates, and registration, visit www.bangkokwatchweek.com or follow Facebook: SIAMPARAGON.
Hashtag: #BangkokWatchWeek2025 #SiamParagon #SiamParagonBangkokWatchWeek2025 #LuxuryWatchDestination
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Hashtag: #ZuelligPharma #EliLillyandCompany #Cialis #Healthcare #MensHealth #Healthcare #Pharmaceuticals
https://www.zuelligpharma.com/
https://www.linkedin.com/company/zuellig-pharma
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About Zuellig Pharma
Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, commercialization, and clinical trial support services, underpinned by a strong culture of innovation to support the growing healthcare needs in this region. The company was founded a hundred years ago and has grown to become a multibillion-dollar business covering 18 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.
Media OutReach
Licensed Watch Dealer Times Avenue Marks Five Years amid Singapore’s Pre-Owned Watch Market Growth
As the global watch industry slows and fraud risks in the secondary channel draw public attention, Times Avenue is among Singapore’s secondhand luxury watch specialists seeing sustained growth on the back of shifting buyer preferences and tightening consumer scrutiny
SINGAPORE – Media OutReach Newswire – 3 August 2026 – Times Avenue by Horology Maison marks its five-year anniversary in 2026, as Singapore’s pre-owned luxury watch market expands amid a broader slowdown in the global watch industry.
A Growing Secondary Market and the Case for Regulated Dealers
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded references by transaction value, recorded its best half-year performance since early 2022 in the first half of 2025, reflecting a broader shift in buyer preference towards the secondary channel.
The growth of the pre-owned segment has been driven by a combination of factors, including tighter supply of popular references at authorised dealers, record gold prices lifting new watch retail costs, and a shift among buyers towards immediate availability and market-reflective pricing.
Founded in 2020, Times Avenue has grown alongside this trend, transacting more than 3,000 authenticated timepieces from its Beach Road boutique over its first five years of operation. The boutique’s inventory is weighted towards luxury Swiss timepieces including Rolex, Patek Philippe, Audemars Piguet, Tudor and Cartier, with a focus on sought-after references that are typically subject to long waiting lists in the primary market.
At the same time, authentication and fraud risks in the secondary channel have drawn public attention, including the recent prosecution of an Italian national who attempted to trade a “fake” Rolex GMT Saru at a Singapore retailer. Both developments underline the importance of sourcing from licensed, regulated dealers.
Licensed secondhand goods dealers like Times Avenue operate under frameworks that impose customer due diligence, transaction reporting, record-keeping, and stock movement obligations. Exempted by the Singapore Police Force and a fully regulated dealer under the Ministry of Law, Times Avenue ensures that every watch sold undergoes rigorous in-house authentication before it reaches the client, and each piece is covered by an in-house warranty, giving buyers assurance of authenticity for every transaction.
Times Avenue also offers in-person buying from the public, trade-ins, consignment, and authentication, alongside retail, covering both the acquisition and resale ends of the secondary market.
Clients and prospective buyers can view current inventory, arrange private viewings, or request a sourcing consultation at https://horologymaison.com/contact-us/.
Hashtag: #TimesAvenue #PreOwnedWatches #LuxuryWatchesSingapore #WatchCollector #HorologyMaison
https://horologymaison.com/
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Times Avenue by Horology Maison
Times Avenue by Horology Maison is a Singapore-based luxury watch grey dealer established in 2021, offering authenticated new and pre-owned timepieces from Rolex, Patek Philippe, Audemars Piguet, Tudor, Cartier and other leading maisons. The company provides retail, buying, trade-in, consignment, sourcing and authentication services from its boutique at 371 Beach Road #02-55 City Gate, Singapore 199597. Times Avenue by Horology Maison is registered with the Ministry of Law as a Regulated Dealer (Registration No. PS20220002864) and holds SPF Exempted Second-Hand Goods Dealer status.
Over 200 industry leaders, trendsetters and cultural figures gather at The Orbit to celebrate the much-anticipated launch event
SHANGHAI, CHINA – Media OutReach Newswire – 3 August 2026 – De Beers Group unveiled the Desert diamonds campaign for Asia at West Bund Orbit in Shanghai. The immersive experience brought to life the authenticity, individuality and inner radiance embodied by Desert diamonds. Generating significant buzz across Shanghai, the event attracted distinguished guests, including government officials and ambassadors, retailers and industry partners, media and cultural influencers, artists and designers.
Designed by British architect Thomas Heatherwick, the West Bund Orbit’s fluid, ribbon‑like form resonates with Desert diamonds’ narrative of individuality, naturalness and fluidity, offering a visually perfect setting for the launch. The highlight of the evening was a sacred gong‑striking ceremony, symbolising the opening of a new era for Desert diamonds. Officiating at the gong-striking ceremony were Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group; Annie Wong, Chief Operating Officer of Chow Tai Fook Jewellery Group; Winston Chow, Deputy General Manager of Chow Sang Sang Jewellery Group and Tommy Tse, Deputy CEO at Tse Sui Luen Jewellery Group. The ring the bell ceremony is accompanied by Loletta Lai, VP, Natural Diamond Marketing, APAC, De Beers Group and Sean Lin, VP, Sales, De Beers Group.
Government and diplomatic leaders joined the celebration to offer their congratulations. Taking the stage for a group photo were Mr. Sohail Shaikh, UK Deputy Trade Commissioner to China, UK Government / FCDO; Mr. Tom Simpson, MD, China, China-Britain Business Council; Ms. Phuti Joyce Tsipa, South African Consul-General in Shanghai; Ms. Bertha Amakali, Minister Counsellor of Namibia to China; Mr. Lin Qiang, President of Shanghai Diamond Exchange Center; Ms. Xu Yilei, Managing Director of the Natural Diamond Council Greater China; Ms. Meng Xiaojun, Chief Economist of NGTC; Shridaran Pillay, VP Government Affairs, De Beers Group, underscoring the event’s cross‑cultural significance.
“Desert diamonds captures the untamed beauty and power of the desert,” said Lynn Serfaty, “In China, natural diamonds are not imports—their origins are deeply rooted in ancient civilisation. The desert itself resonates with the Chinese cultural appreciation for transcendence, resilience, and the harmony between heaven and humanity.”
“Today’s consumers seek individual expression, true self, and self‑reward,” she continued, “Each Desert diamond is a response to this desire. Every Desert diamond presents a uniquely warm, natural colour and carries the imprint of billions of years. It is this cultural resonance that is driving the growing interest and appreciation of Desert diamonds in the Chinese market, representing the values most precious in our time: authenticity, individuality, and inner radiance.”
Departing from traditional jewellery launch formats, De Beers Group invited four “Real People” who embody the spirit of authenticity through their real‑life journeys to reveal the essence of Desert diamonds. The event opened with Desert diamonds “Real People” and sound healer Lear Tsui’s ethereal “Healing Trace” gong performance, guiding guests into a serene state of inner exploration. In the performance segment “Colour of Origin” that followed – Guo Yu’ang, a young Peking opera artist of the Mei School, honoured tradition with a graceful and elegant aria, conveying the beauty of heritage. The only female “Real People”, Shi Wei, China’s first F1 Academy female driver, made a stunning appearance wearing Desert diamonds jewellery at the “Blade of Resilience” segment. She shared with conviction: “True strength is often not outwardly expressed but built through intense focus. Just like the formation of natural diamonds—seemingly silent, yet enduring pressure over eons to achieve transformation.” Taking the stage at the finale “Ray of Refraction”, stand‑up comedian Liu Yang ignited the room with a series of humorous and heartfelt performances, and amidst the laughter, he led everyone into the moment of the very first reveal of Desert diamonds jewellery. Liu Yang shared: “True brilliance is not about being flawless, but about embracing every aspect of yourself, just as Desert diamonds reflects a unique individuality through the natural beauty of diamonds.”
At the heart of the celebration was a curated jewellery art exhibition, presenting Desert diamonds jewellery masterpieces by Chow Tai Fook, Chow Sang Sang and Tse Sui Luen, alongside De Beers Group’s iconic three‑stone collection and loose Desert diamonds. De Beers Group creatively partnered with bamboo weaving artist Xu Mingyu, who used the intangible cultural heritage of bamboo weaving to create immersive art installations throughout the venue. The Desert diamonds jewellery was placed amidst an intricate interplay of bamboo rhythms, sparking a poetic dialogue between contemporary jewellery design and millennia‑old craftsmanship. This distinctive Eastern aesthetic not only offered a fresh visual delight, but also interpreted the beauty of individuality, the authenticity of craftsmanship, and the radiance of time‑honoured tradition embodied by Desert diamonds from a local perspective, further underscoring De Beers Group’s Building Forever sustainability commitment.
To bring the experience to a memorable close, guests continued the journey through sensory party, where sound, scent and imagery combined to evoke the beauty at the heart of Desert diamonds. Interactive zones included a sand art experience allowing guests to co‑create with their fingertips, feeling the flow and eternity of the desert, a Gong Sound healing session using resonant frequencies to guide guests into a state of calm and introspection, and a Scents of the Desert fragrance experience blending warm amber and deep woody notes to outline the raw, pure beauty of the desert earth. Each experience acted as a different facet of a Desert diamond, collectively reflecting the themes of authenticity, individuality, and inner radiance.
To delve deeper into the spirit of the theme, De Beers Group hosted a series of panel talks, offering different perspectives on the evolving role of natural diamonds in modern life. Consumers were invited to participate in Natural Diamond Masterclasses, where they learned about the rarity, uniqueness and enduring value of natural diamonds, and gained further understanding of how to distinguish natural diamonds from laboratory‑grown diamonds. In addition, enamel painting workshops allowed guests to explore the dialogue between traditional craftsmanship and contemporary design.
Desert diamonds opens a new chapter in the celebration of natural diamonds, honouring their deep‑earth origin, inherent rarity, and cross‑cultural significance as symbols of individuality, natural beauty and self‑reward. Today, consumers increasingly look for pieces that reflect not only who they are, but how they choose to live, celebrate and express themselves. Desert diamonds answers that desire with a natural diamond expression shaped by individuality, authenticity and inner radiance. Looking ahead, De Beers Group will continue to celebrate the enduring wonder of natural diamonds and inspire a new generation to discover their relevance in today’s world. Desert diamonds breathe new life into “A Diamond is Forever”—because natural diamonds belong not only to eternity, but also to the here and now.
Please follow the official accounts to find more information regarding Desert diamonds.
| De Beers Group Official Website www.debeersgroup.com |
Natural Diamond Instagram Page： @ADiamondisForeverhk |
Hashtag: #Naturaldiamonds #Diamonds #DeBeersGroup #Desertdiamonds #ADiamondisForever
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘
Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
