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AI Presents Growth Opportunities for Malaysian eCommerce Sellers, Despite Adoption Challenges, Lazada Report Reveals

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  • On average, Malaysian online sellers have adopted AI in only 26% of their business operations, significantly lower than the SEA average of 37%.
  • Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
  • Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 April 2025 – Lazada, a leading eCommerce platform in Southeast Asia, today published its research report, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia (SEA). Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that 69% of Malaysian online sellers show strong familiarity of AI, in line with the average for the region at 68%, indicating that they are aware of AI. While SEA sellers believe they have integrated AI into 47% of their business operations, actual adoption stands only at 37%. In Malaysia, this gap is even wider with sellers estimating adoption at 30%, while real implementation is lower at just 26%, underscoring a disparity between perceived and actual AI use in the country.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% of SEA sellers acknowledge AI’s role in boosting productivity, this sentiment is slightly lower amongst Malaysian sellers at 77%. This contrasts with the perceived overall usefulness of AI, where only 1 in 2 Malaysian sellers are sceptical about its utility, compared with almost two-thirds (61%) of SEA sellers who feel the same. Furthermore, although 87% sellers in Malaysia agree that AI can drive long-term cost savings, nearly two-thirds (64%) cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers in SEA (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions. In Malaysia, the importance of upskilling for AI is slightly lower at 89%, although a high majority of sellers (67%) still indicate that their employees prefer to use tried-and-tested ways of working.

Comparing AI-readiness levels in Malaysia vs. SEA

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39% and finally the Philippines at 32% and Malaysia at 26%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

  • AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. Only 15% of Malaysian sellers belong to this category, significantly lower than the SEA average of 24%.
  • AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. This group comprises 43% of Malaysian sellers, aligning with half of the sellers in Southeast Asia (50%).
  • AI Agnostics: This group lags in AI adoption, with most business functions still handled manually. Malaysians have a notably higher number of sellers in this category (42%), nearly double the Southeast Asia average of 26%.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. 85% of Malaysian sellers fall into the AI Aspirants and AI Agnostics categories, signalling a pressing need for enhanced seller support (48%) and AI-powered tools (47%) to drive implementation.

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

  1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
  2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
  3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.


[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.
[2] Refer to Annex for more details

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

Annex
Lazada’s AI features for sellers:

  1. Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
  2. Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
  3. AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
  4. Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
  5. AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
  6. Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

Hashtag: #LazadaMY #Lazada




The issuer is solely responsible for the content of this announcement.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

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48% of Singaporean Divers Unaware of Taiwan’s Dive Offerings: TTA at ADEX 2026

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SINGAPORE – Media OutReach Newswire – 20 April 2026 – Most Singaporeans have already ticked off Taipei’s night markets and Alishan’s morning mists. But the real discovery is happening 30 metres beneath the surface. At ADEX (Asia Dive Expo) 2026 in Singapore, the Taiwan Tourism Administration (TTA) revealed a striking finding: 48% of surveyed Singaporean divers were unawared of Taiwan’s diving offerings—and 50% have never dived its waters. (Survey conducted on-site at ADEX 2026, with over 1,000 respondents.)

Just over four hours from Changi Airport. Visa-free entry. And almost entirely unexplored by Singapore’s diving community.

To close that gap, the Taiwan Pavilion returned for its second consecutive year, transforming the Suntec Convention Centre into a gateway to Taiwan’s four major aquatic frontiers. This year’s headline act: Green Island (Lyudao)—a volcanic gem rising from the Pacific that’s still well under the radar for most Southeast Asian travellers.

Green Island: Taiwan’s Most Underrated Dive Destination

Green Island is not just another dive site. Swept by the warm Kuroshio Current, the island delivers visibility that regularly exceeds 30 metres—a “liquid glass” effect that few dive sites in Southeast Asia can match.

  • The Ancient Guardian: Divers can encounter the “Big Mushroom,” a living coral structure believed to be over 1,000 years old—a humbling reminder of what the ocean can sustain when left in peace.
  • The World’s Deepest Postbox: At the Shilang Diving Area, you can mail waterproof postcards from the world’s deepest underwater mailbox (11 metres down). It’s the kind of quirky detail that makes travel worth talking about.
  • Dive by Day, Soak by Night: Green Island is home to the Zhaori Saltwater Hot Springs—one of the rare seawater hot springs globally. Trading your wetsuit for a poolside soak at sunset is the kind of contrast that turns a trip into a story.


Xiaoliuqiu: Taiwan’s Best Island Escape Off the Clock

Floating off the coast of Pingtung, this compact coral island is one of the few places on Earth where wild sea turtles are so at home, they’ve practically become locals—surfacing beside snorkelers with an ancient calm.

  • The Locals Who Never Leave: Xiaoliuqiu hosts one of Taiwan’s densest populations of green sea turtles. With a professional dive guide leading you beneath the surface, an underwater encounter with a creature that has outlived the dinosaurs becomes less a lucky sighting and more a near-certainty.
  • Dive by Day, Own the Night: When the sun drops, Xiaoliuqiu doesn’t go quiet—it shifts gear entirely. Night ecology tours reveal a different cast of creatures, and the evening ends not at a hotel bar but around a fire with fresh BBQ seafood under a sky with almost zero light pollution. That’s the kind of night that still feels real a week later.


Penghu: The Basalt Archipelago With a Coral Heart

Anchored in the Taiwan Strait and shaped by seasonal winds that have carved its basalt coastline for millennia, Penghu delivers a version of Taiwan that feels genuinely off-script—ancient, oceanic, and spectacular on its own terms.

  • The Bridge That Crosses the Sea: At nearly 2.5 kilometres, the Penghu Cross-Sea Bridge is the kind of infrastructure that earns its own mythology. Drive it at golden hour, with open water stretching in every direction, and a standard itinerary starts to feel like an expedition.
  • Taiwan’s Best-Kept Secret Island: Huching Islet—once named one of the world’s top ten secret islands—greets visitors with towering basalt columns, cats that outnumber people, and a pace of life that has no interest in catching up with the mainland. It’s 20 minutes by boat from Magong, and a different world entirely.
  • The Double Heart in the Sea: At the southern tip of the archipelago, Qimei Island’s twin stone fish traps curve into two interlocking hearts—built centuries ago by fishermen, now one of Taiwan’s most iconic images. The rare landmark that earns its reputation without trying.
  • The Coral That Grows Back: Penghu’s coral restoration programme lets travellers do something rarer than sightseeing—actively participate in reef recovery, planting coral fragments on underwater nurseries alongside marine biologists. The most meaningful souvenir you can’t bring home.


Sustainability: More Than a Trend

With 45.8% of surveyed divers aged 25–34 expressing strong interest in eco-conscious travel, the Pavilion put sustainable diving front and centre. World-renowned underwater photographer Yorko Summer appeared alongside conservationists Peggy (TurtleSpot Taiwan) and NT (Penghu Reef Restoration) to demonstrate how Taiwan is going beyond tourism rhetoric into genuine marine stewardship—3D-printed eco-substrates, sea turtle nesting patrols, and active reef monitoring. Singaporean divers aren’t just being invited to visit—they’re being invited to contribute.

World-Class Gear, Made in Taiwan

The Pavilion also shone a light on Taiwan’s homegrown dive industry. Brands including ATMOS, 123 Underwater Lab, and DIVEVERYDAY demonstrated that the “Made-in-Taiwan” (MIT) spirit extends well beyond electronics and manufacturing—into world-class dive technology ready for Singapore’s most discerning enthusiasts.

“Taiwan offers abundant and diverse travel resources, enabling visitors to experience mountains, ocean, cuisine, and culture within a single short trip.”

— Taiwan Tourism Administration, Singapore Office

As ADEX 2026 makes clear, Taiwan’s dive scene represents one of the most significant untapped opportunities in the Singaporean travel market. For divers looking for somewhere extraordinary—somewhere most of their friends haven’t been yet, just a short flight away—the Pacific has been keeping a secret.

It’s time to dive in.

Hashtag: #ADEX2026

The issuer is solely responsible for the content of this announcement.

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BleeqUp Launches World’s First 4-in-1 Sports Camera Glasses in Singapore

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The BleeqUp Ranger debuts locally, featuring Sony 16MP imaging, open-ear audio, and optional ZEISS optics for the ultimate outdoor experience.

SINGAPORE – Media OutReach Newswire – 20 April 2026 – BleeqUp, the innovator in AI-powered sports technology, today announced the official launch of the BleeqUp Ranger in Singapore. Following its global debut at IFA Berlin, the Ranger arrives as the world’s first 4-in-1 sports camera glasses to enter mass production, offering a streamlined solution for cyclists, runners, and outdoor enthusiasts.

Weighing less than 50g, the BleeqUp Ranger replaces the need for bulky action cameras, separate headphones, and communication gear. It integrates high-fidelity imaging, long-endurance battery life, and open-ear audio into a single, aerodynamic frame.

Key Highlights :

  1. Available in ZEISS Lenses: Precision-engineered for sharper visuals, reduced distortion, and enhanced contrast in varying light conditions.
  2. Sony’s 16MP Camera: Capture POV footage exactly as you see it. With 4K photos and specialized EIS stabilization, the Ranger now supports 3K at 60FPS* video recording.
  3. One-Tap AI Editing: Turn your footage into highlights automatically. Smart scene recognition and AI-driven editing make sharing your best moments faster and easier than ever.
  4. Open-Ear Audio: Stay connected to your surroundings while listening. Four speakers and wind-noise reduction keep music and calls clear, even at speeds up to 40 km/h.
  5. Real-Time Walkie-Talkie: Coordinate with your team on the move. Featuring instant group communication and a dedicated Bluetooth controller, the Ranger keeps you connected without taking your hands off the bars.

*Compatibility Note: Specific feature availability and performance may vary by device model. Please check our official website for the latest compatibility updates.

Availability and Exclusive Launch Offers

Starting April 20, 2026, the BleeqUp Ranger will be available nationwide at premium retailers including Best Denki, Courts, Singtel, Takashimaya, and Sprint-Cass (Changi Airport). For online convenience, customers can purchase the Ranger through the Shopee Official Store, Lazada Official Store, KrisShop and Decathlon Online. To celebrate the launch, exclusive perks such as a SGD 100 voucher (at Singtel) and 50% off accessories (at Takashimaya) will be available for a limited time.

Hashtag: #BleeqUp

The issuer is solely responsible for the content of this announcement.

About BleeqUp

Founded in 2022, BleeqUp is dedicated to redefining performance and safety for outdoor adventurers. By combining advanced AI with premium optical design, BleeqUp helps athletes ride further, move smarter, and stay safer.

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Monash IVF Singapore Spotlights Male Factor Infertility for National Infertility Awareness Week (NIAW)

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SINGAPORE – Media OutReach Newswire – 19 April 2026 – In conjunction with National Infertility Awareness Week (19–25 April 2026), Monash IVF Singapore, alongside partners like Fertility Support Singapore, is shifting the spotlight to a long-overlooked narrative: male factor infertility.

Monash IVF Singapore National Infertility Awareness Week

While fertility discussions often centre on women, statistics show that male factors contribute to approximately 50% of all infertility cases. Male factor infertility can arise from a range of factors, including low sperm count, reduced sperm motility, abnormal sperm morphology, hormonal imbalances, genetic conditions, or underlying medical issues. Lifestyle factors such as smoking, alcohol consumption, stress, and environmental exposures may also affect sperm quality over time.

Despite its prevalence, male factor infertility is often less discussed in Singapore, which can lead to delays in assessment and treatment. Early evaluation, including semen analysis and medical consultation, can help identify potential concerns and guide appropriate next steps for couples.

To support greater awareness, Monash IVF is launching a series of digital educational content aimed at de-stigmatising male reproductive health and providing actionable insights for men to take charge of their fertility. These resources will cover common causes of male infertility, when to seek medical advice, and the types of assessments and treatment options available. By making this information more accessible, the clinic aims to encourage earlier evaluation and more open conversations about male factor infertility, both within relationships and in the wider community.

As Singapore’s demographic landscape evolves, Monash IVF Singapore is contributing to broader discussions on reproductive health. With the national Total Fertility Rate (TFR) reaching a record low of 0.87 in 2025, the need for comprehensive and patient-centred fertility care continues to grow.

Understanding Modern Fertility Challenges: Beyond Biological Factors

The decline in fertility is not merely a biological hurdle but a reflection of the intense pressures that Singaporeans face today. The “workplace rat race”, high-stress environments, and environmental factors have contributed to a trend of delayed parenthood. Many individuals are choosing to start families later due to career progression, financial considerations, and evolving life priorities. At the same time, age remains a key factor, as both egg and sperm quality may decline over time.

As such, these same pressures do not just delay parenthood; they also make it more difficult for individuals to pursue fertility treatments in Singapore. Managing appointments, coping with the physical and emotional demands of treatment, and balancing work responsibilities can become an added strain for many.

“Fertility is often treated as a private struggle, but it is a societal challenge,” says June Jonet, Marketing and Business Development Head of Monash IVF Singapore. “We are calling for greater understanding and support within the workplace. Employees undergoing fertility treatments or preservation need an environment that recognises the physical and emotional toll of this journey, rather than one that penalises them for it.”

Monash IVF’s Approach to Assisted Reproductive Care

Monash IVF Singapore’s clinical and laboratory team is led by Chief Embryologist Ng Pei Hui, supported by a team of senior embryologists and Fertility Specialists, including Dr Kelly Loi, Dr Suresh Nair, and Dr Yap Lip Kee.

The clinic applies a range of established assisted reproductive techniques to enhance success rates, tailored to individual clinical needs. These include:

  • Piezo-ICSI: A fertilisation method that uses a blunt needle with high-speed vibration to gently penetrate eggs and assist sperm injection. It may be considered in cases involving fragile oocytes or advanced maternal age.
  • IMSI: A technique that uses high-magnification imaging to support sperm selection, enabling embryologists to identify and avoid sperm with morphological abnormalities, such as vacuoles.
  • PICSI: A method of biological sperm selection using hyaluronic acid to help identify mature sperm with a lower likelihood of DNA damage.
  • Embryoscope+: A time-lapse imaging system that continuously monitors embryo development without disrupting stable culture conditions, supporting the selection of embryos with strong developmental potential for transfer.

The Power of Planning: Fertility Preservation

Alongside treatment, Monash IVF Singapore highlights the importance of proactive planning. As more women and couples choose to delay parenthood, elective egg freezing (a form of fertility preservation) has become a vital tool. At the same time, early assessment of male factor infertility, including semen analysis, can identify potential concerns and help couples prepare more confidently.

“Even with the range of treatments available today, timing still matters,” says Chief Embryologist Ng Pei Hui. “Early consultation allows patients to better understand their options and make informed decisions.”

With infertility affecting approximately 1 in 6 individuals, it is now recognised as a relatively common medical condition rather than a rare exception. This is why at Monash IVF Singapore, fertility care is not only about addressing challenges as they arise but also about supporting early planning for both men and women. With options such as elective egg freezing, male fertility assessment, and fertility health checks, the clinic aims to help Singaporeans better understand their reproductive health and make informed decisions at different stages of their journey.

For more information about Monash IVF Singapore and what they do, visit their website.
Hashtag: #MonashIVF #malefertility #mensfertility #reproductivehealth #fertilityawareness #menswellness

The issuer is solely responsible for the content of this announcement.

About Monash IVF Singapore

Monash IVF Singapore is part of the global Monash IVF Group, a pioneer in reproductive medicine since achieving the world’s first IVF pregnancy in 1973. We provide a full suite of fertility services, combining compassionate patient care with the latest scientific breakthroughs.

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