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AI Presents Growth Opportunities for Malaysian eCommerce Sellers, Despite Adoption Challenges, Lazada Report Reveals

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  • On average, Malaysian online sellers have adopted AI in only 26% of their business operations, significantly lower than the SEA average of 37%.
  • Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
  • Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 April 2025 – Lazada, a leading eCommerce platform in Southeast Asia, today published its research report, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia (SEA). Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that 69% of Malaysian online sellers show strong familiarity of AI, in line with the average for the region at 68%, indicating that they are aware of AI. While SEA sellers believe they have integrated AI into 47% of their business operations, actual adoption stands only at 37%. In Malaysia, this gap is even wider with sellers estimating adoption at 30%, while real implementation is lower at just 26%, underscoring a disparity between perceived and actual AI use in the country.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% of SEA sellers acknowledge AI’s role in boosting productivity, this sentiment is slightly lower amongst Malaysian sellers at 77%. This contrasts with the perceived overall usefulness of AI, where only 1 in 2 Malaysian sellers are sceptical about its utility, compared with almost two-thirds (61%) of SEA sellers who feel the same. Furthermore, although 87% sellers in Malaysia agree that AI can drive long-term cost savings, nearly two-thirds (64%) cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers in SEA (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions. In Malaysia, the importance of upskilling for AI is slightly lower at 89%, although a high majority of sellers (67%) still indicate that their employees prefer to use tried-and-tested ways of working.

Comparing AI-readiness levels in Malaysia vs. SEA

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39% and finally the Philippines at 32% and Malaysia at 26%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

  • AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. Only 15% of Malaysian sellers belong to this category, significantly lower than the SEA average of 24%.
  • AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. This group comprises 43% of Malaysian sellers, aligning with half of the sellers in Southeast Asia (50%).
  • AI Agnostics: This group lags in AI adoption, with most business functions still handled manually. Malaysians have a notably higher number of sellers in this category (42%), nearly double the Southeast Asia average of 26%.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. 85% of Malaysian sellers fall into the AI Aspirants and AI Agnostics categories, signalling a pressing need for enhanced seller support (48%) and AI-powered tools (47%) to drive implementation.

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

  1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
  2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
  3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.


[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.
[2] Refer to Annex for more details

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

Annex
Lazada’s AI features for sellers:

  1. Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
  2. Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
  3. AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
  4. Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
  5. AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
  6. Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

Hashtag: #LazadaMY #Lazada




The issuer is solely responsible for the content of this announcement.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

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Vinpearl Partners With Three Leading Indian Travel Companies, Unlocking Access To A 1.47 Billion-Person Market

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MUMBAI, INDIA – Media OutReach Newswire – 9 May 2026 – Vinpearl Joint Stock Company has signed Memoranda of Understanding (MoUs) with Thomas Cook India, SOTC Travel, and MakeMyTrip, three of India’s leading travel and tourism companies. The strategic partnerships are aimed at directly and comprehensively reaching all customer segments, helping position Vietnam as a “preferred destination” in the world’s most populous country.

The agreements were signed at the Vietnam–India Business Forum, held as part of the State visit of General Secretary and President To Lam to India, in the presence of General Secretary and President To Lam and Maharashtra Chief Minister Shri Devendra Fadnavis.

The partnerships are expected to open direct access channels to all customer segments, stimulate travel demand and experiential tourism, and ultimately position Vietnam as a “preferred destination” for India’s 1.47 billion people.

Representing India are three of the country’s most influential and trusted travel distribution channels: Thomas Cook India, SOTC Travel, and MakeMyTrip. Thomas Cook India has strong expertise in group travel, corporate travel, and large-scale MICE tourism. SOTC Travel is well known for family vacations, group tours, and mid- to high-end leisure travel. Meanwhile, MakeMyTrip, India’s leading online travel platform, has a strong advantage in reaching younger travelers, independent tourists, and digitally-driven booking behaviors.

Representing Vietnam is Vinpearl, the country’s leading hospitality, tourism, and entertainment brand, operating nearly 60 properties nationwide. Its diverse five-star “all-in-one” ecosystem offers accommodation, shopping, dining, entertainment, golf, and MICE services, making it particularly well-suited to the travel preferences of Indian visitors, including large group travel, multi-generational family vacations, and experience-rich holidays.

Through these partnerships, the parties aim to maximize each other’s strengths, enhance tourism development capabilities, and shape tailored travel products, gradually positioning Vietnam as a “preferred destination” for Indian travelers in the near future.

Speaking at the event, Ms. Ngo Thi Huong, CEO of Vinpearl, said: “India is one of the key markets in Vinpearl’s international expansion strategy. Through partnerships with leading industry players, we are not only broadening our market reach but also proactively developing products tailored to each customer segment. Vinpearl aims to strengthen its presence in the Indian market while contributing to positioning Vietnam as an attractive and distinctive destination on the global tourism map.”

Mr. Anubhav Bansal, Vice President of MakeMyTrip and representative of the three Indian partners, added: “Vinpearl operates one of the region’s leading integrated tourism and hospitality ecosystems, with a scale, product diversity, and destination experience portfolio that increasingly align with the preferences of Indian travelers. We believe Vinpearl is playing an important role in positioning Vietnam as an attractive destination for this market. Combined with the extensive distribution strengths of both sides, this partnership is expected to significantly boost Indian tourist arrivals to Vietnam in the coming years.”

India is currently the world’s most populous country, with 1.47 billion people. The country’s rapidly expanding middle class is driving a strong surge in demand for international travel.

Recognizing the strategic importance of the Indian market, Vinpearl has not only leveraged its scale and integrated “all-in-one” ecosystem but has also continuously developed specialized offerings for Indian travelers, including luxury wedding tourism, MICE travel, multi-generational family holidays, group trips, and couple getaways. In 2025, the number of Indian guests staying within the Vinpearl system surged by a record 402% year-on-year, followed by a further 335% increase during the first four months of this year compared to the same period last year.

The signing of MoUs with these three major market access partners marks the next step in Vinpearl’s strategy to sustainably grow its visitor base from the 1.47 billion-population Indian market, while also helping position Vietnam as a “preferred destination” for Indian travelers.

Hashtag: #Vinpearl

The issuer is solely responsible for the content of this announcement.

About Vinpearl

Vinpearl is Vietnam’s leading hospitality, tourism, and entertainment brand, currently operating 60 properties across 20 provinces and cities nationwide. Its ecosystem includes a network of five-star hotels and resorts in 35 provinces and cities with more than 17,300 rooms; 15 VinWonders theme parks offering attractions for all age groups; six world-class golf courses; and three international-standard convention centers and theaters under the VinPalace brand. The ecosystem also features two semi-wildlife conservation and care parks, an equestrian academy, and spectacular multi-million-dollar live performance shows in destinations such as Nha Trang and Phu Quoc, attracting millions of visitors each year.

About Thomas Cook India

Founded in 1881, Thomas Cook (India) Limited (TCIL) is one of India’s leading omnichannel travel and tourism groups, operating across foreign exchange, corporate travel, MICE, leisure travel, and value-added services.

TCIL owns and operates several major B2C and B2B brands, including Thomas Cook, SOTC, TCI, SITA, Sterling Holiday Resorts, Asian Trails, and Desert Adventures. The group has a presence in 28 countries across five continents and is one of the largest travel service networks headquartered in the Asia-Pacific region.

About SOTC Travel

Established in 1949, SOTC Travel is one of India’s oldest and most reputable travel and tourism brands. The company is part of Fairfax Financial Holdings through Thomas Cook (India) Limited (TCIL).

Operating through an omnichannel model, SOTC offers a wide range of services across leisure travel, incentive travel, and corporate travel. With more than 75 years of experience, SOTC has served millions of travelers across destinations worldwide and is recognized for its deep understanding of Indian travelers’ preferences and behaviors.

About MakeMyTrip

MakeMyTrip is India’s leading online travel booking platform, holding a dominant position in flight bookings, hotel reservations, and travel packages. With tens of millions of users and a strong digital ecosystem, MakeMyTrip covers the entire customer journey while maintaining a strong advantage in reaching younger travelers and independent tourists.

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Hong Kong Momtrepreneurs’ Mother’s Day Flagship 2026 Concludes Successfully

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Bringing Together Business Leaders and Paralympic Gold Medalist to Discuss the “Invisible Strength” of SEN Mothers and Full-Time Moms

HONG KONG SAR – Media OutReach Newswire – 9 May 2026 – Hong Kong registered charity Hong Kong Momtrepreneurs (HKM) successfully held its annual Mother’s Day flagship event yesterday. This year’s event, themed “The Invisible Strength: Nurturing Families, Building Futures” (堅毅雙翼:滋養家庭‧創建未來), brought together business leaders and a Paralympic gold medalist to recognise and celebrate the resilience of full-time mothers and mothers of children with special educational needs (SEN) – both within their families and in society at large.

About Hong Kong Momtrepreneurs and the Moms4Moms Fellowship Program

Since its establishment in 2018, Hong Kong Momtrepreneurs has been committed to encouraging mothers to rediscover their value through lifelong learning and an entrepreneurial mindset. Its flagship programme, the Moms4Moms Fellowship Program, aims to help mothers transform their “invisible labour” into socially recognised capabilities – combining entrepreneurial knowledge with practical skills, so that mothers can pursue their dreams while caring for their families.

Lena Wong, Founder of HKM, said: “The potential of full-time mothers has long been overlooked, leading to a hidden waste of talent. Through our Fellowship, we hope to take the soft skills and life experiences cultivated through motherhood, combine them with practical entrepreneurial knowledge and skills, and channel them back into society – creating a positive impact across different communities and levels.”

Annual Theme & Partner Support

This year’s theme focused on a marginalised group of mothers – especially SEN mothers who face multiple challenges. The event was supported by The Payment Cards Group as its lead supporting partner.

In her keynote address, Beatrice Tai, CEO of The Payment Cards Group, shared how the development of accessible payment technology can provide meaningful support to mom entrepreneurs:

“Mobile payments enable mothers to work from home, run online stores, or participate in markets. The application process is relatively simple, funds flow back quickly, and it also provides data analytics reports – allowing merchants to understand sales figures, customer profiles, and payment habits, and thus make more precise marketing strategies.”

Ms. Tai added: “AI and accessible payment technology are becoming a powerful ‘Invisible Strength’ for mom entrepreneurs – helping them close opportunity gaps and solve business pain points.”

Star Panel: Cross-Sector Guests Share Heartfelt Experiences

A highlight of the event was the themed panel discussion, where guests shared their insights on supporting mothers – from both personal and corporate perspectives:

  • Ho Yuenkei, BBS (Paris 2024 Paralympic Boccia Double Gold Medalist) – Shared a moving account of how her mother’s unconditional love, support, and acceptance shaped her childhood, enabling her to overcome obstacles and achieve greatness.
  • Olivia Wong (General Manager – Environmental & Social Responsibility, MTR Corporation) – Pointed out that flexible working hours offered by companies can effectively help mothers balance work with their children’s school schedules.
  • Lucia Ngan (Project Manager, Learning Bridge) – Shared how diverse daily activities can support SEN youth and their mothers in both learning and daily life.

Professional Judging Witnesses 12 Mothers’ Business Pitches

The event also hosted the Moms4Moms 2025/26 Graduation Ceremony. Twelve fellows from diverse backgrounds – including mothers of SEN children – delivered 60-second business pitches to a distinguished panel of judges. These graduates showcased the confidence they had regained through the programme, transforming their caregiving experiences into commercially viable plans. Their brilliance shone through.

Judging Panel:

  • Danny Lap Lee – Managing Partner, VCA Capital Limited
  • Prudence Wat – Human Resources Director, Cyberport Asia
  • Lisa Lam – Deputy Executive Director, HandsOn Hong Kong

Looking Ahead

Looking to the future, Lena Wong shared that Hong Kong Momtrepreneurs will continue to explore more diverse forms of support, guided by the real needs of the community – helping mothers realise their own value while caring for their families, and growing together.

Hashtag: #HongKongMomtrepreneurs

The issuer is solely responsible for the content of this announcement.

About Hong Kong Momtrepreneurs

Hong Kong Momtrepreneurs is a registered charity in Hong Kong that believes in the power of mothers supporting one another. Through its flagship Moms4Moms Fellowship, the organisation empowers mothers to bravely pursue their dreams – built on a foundation of trust, honesty, and mutual respect.

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VinFast Deepens Its EV Push in the Middle East Through Technology and Smart Mobility

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As Gulf markets accelerate toward smart and sustainable mobility, VinFast is expanding its EV presence in the Middle East with technology-focused products, connected vehicle capabilities, and long-term ownership solutions.

DUBAI, UAE – Media OutReach Newswire – 8 May 2026 – The Middle East is increasingly emerging as one of the next major battlegrounds for global electric vehicle brands, particularly as younger consumers across Gulf countries show rising interest in smart, technology-focused mobility solutions that combine premium specifications with advanced software and digital experiences. That shift has opened the door for newer EV manufacturers to compete alongside more established automotive brands.

The opportunity reflects larger market dynamics already transforming the region. Asian EV brands have rapidly expanded their footprint across Gulf countries in recent years, supported by growing demand for feature-rich vehicles, manufacturing scale advantages, and increasingly competitive pricing.

Against that backdrop, VinFast is positioning itself as part of a broader transformation reshaping the automotive landscape across the region. As governments accelerate investments in renewable energy, charging infrastructure, and smart city development, the transition toward electric mobility is gaining momentum across the Gulf.

For VinFast, the Middle East represents a strategic growth market within its wider international expansion plan. The company has been strengthening its presence with the VF 8 electric SUV, targeting consumers seeking a combination of advanced technology, premium features, and long-term ownership value.

VinFast’s broader strategy aligns closely with those changing consumer expectations. Rather than operating solely as a conventional carmaker, the company is developing a vertically integrated EV ecosystem that combines intelligent software, connected services, and smart manufacturing capabilities.

Globally, VinFast has delivered more than 400,000 vehicles and accumulated several years of real-world driving data. That foundation has supported the development of Advanced Driver Assistance Systems, connected vehicle technologies, and over-the-air software capabilities designed to continuously improve the ownership experience.

In the Middle East market, the VF 8 is positioned around technology, comfort, and practicality for regional driving conditions. The all-electric SUV offers dual-motor all-wheel drive capability with up to 402 horsepower in the Plus variant and a driving range of up to 493 km on a full charge under the NEDC standard.

Developed in collaboration with Italian design house Pininfarina, the VF 8 combines a modern exterior design with a spacious cabin focused on digital integration and passenger comfort. Available features include a 15.6-inch infotainment display, ventilated seats, a panoramic sunroof, an air ionization-equipped climate control system, and multiple ADAS technologies, including Highway Assist, Adaptive Cruise Control, Blind Spot Detection, and 360-degree Surround View Monitoring.

VinFast is also emphasizing after-sales support and ownership assurance as key differentiators in the region. The company offers a 10-year vehicle warranty or 200,000 km, alongside a 10-year unlimited-kilometer battery warranty. Customers additionally receive access to mobile services, roadside assistance, DC fast charging networks, and over-the-air software updates.

As Gulf markets continue embracing electrification and smart mobility concepts, VinFast is seeking to establish itself as a long-term player in the region’s evolving automotive sector. By combining advanced technology, connected vehicle capabilities, and scalable EV solutions, the company is reinforcing its ambition to compete in one of the world’s fastest-changing mobility markets.

Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

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