Media OutReach
AIA Alta Prestige Wealth Centre Opens at AIA Central
Elevating the High-Net-Worth and Ultra-High Net-Worth Experience through Orchestrated Wealth and Legacy Advisory
HONG KONG SAR – Media OutReach Newswire – 14 March 2026 – AIA Hong Kong announced the opening of the AIA Alta Prestige Wealth Centre at AIA Central, marking a significant milestone in the evolution of AIA Alta, its exclusive proposition for High‑Net‑Worth (HNW)1 and Ultra‑High‑Net‑Worth (UHNW) customers2. Purpose‑built in Central, the Centre is housed within AIA Central—a landmark commercial building wholly owned by AIA Group—at the heart of the city’s financial district. The Centre is designed to serve customers with increasingly complex, multi‑market wealth, health and legacy planning needs through a highly integrated and personalised advisory experience.
Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said: “Since 2023, we have continued to strengthen our HNW proposition and see strong growth potential in this segment. In an increasingly dynamic global environment, enduring wealth, health and legacy planning have become more critical than ever.
We are elevating the HNW experience and expanding into the UHNW market as these customers seek more than insurance—looking for coordinated wealth and legacy advisory from a long-term partner who can guide them through complexity with clarity and confidence. The opening of the AIA Alta Prestige Wealth Centre is a pivotal step, supported by our HNW Dedicated Team and international partners, to help customers achieve an optimal balance of health and wealth.”
At the Heart of Hong Kong’s Financial District
Formerly known as the AIA Alta Wealth Management Centre in Causeway Bay, the Centre was established as the first# of its kind within Hong Kong’s insurance industry to provide professional wealth management services. Now housed within AIA Central, the AIA Alta Prestige Wealth Centre& offers unparalleled proximity to the city’s financial ecosystem. This strategic location enables seamless connection with private banks, professional firms and international institutions that play a critical role in multi‑market wealth structuring and legacy planning.
A Refined Advisory Experience
The Centre has been purpose‑designed to deliver a more orchestrated and holistic advisory experience. Supported by AIA’s HNW Dedicated Team and a network of international organisations, HNW customers can access advisory services on trust, legacy, tax, legal and family office matters within a single private setting. By bringing these capabilities together across every stage of the wealth and legacy planning journey, the Centre reduces fragmentation and empowers customers to make more confident, informed decisions.
A distinctive feature of the Centre is its bespoke hospitality offering, with dining prepared by AIA’s own corporate dining team. Thoughtfully curated food and beverage selections complement advisory engagements within a calm and private environment. Visitors may also explore the History Wall, which traces AIA Group’s century‑long legacy in Asia and its enduring commitment to customers across generations, while enjoying panoramic views of Victoria Harbour, taking in Hong Kong’s iconic skyline and landmarks such as the Hong Kong Observation Wheel.
Purpose‑Led Design
Guided by AIA’s commitment to sustainability, the Centre’s design reflects ESG‑informed principles through material storytelling. Reclaimed elements—from ocean‑recovered fragments to repurposed glass, metal and wood—are thoughtfully re‑crafted to symbolise restoration, renewal and continuity, expressing AIA Alta’s belief that sustainability is a lived philosophy that preserves value, honours origins and supports enduring legacies across generations.
A Trusted Proposition for HNW Families
The strength of the AIA Alta proposition is underpinned by strong customer recognition. For years, AIA has been recognised as Hong Kong’s most popular insurance brand among HNW individuals%, reflecting sustained trust in its ability to support HNW families. Looking ahead, AIA Alta will continue to support customers through its integrated pillars of Wealth and Health, complemented by meaningful experiences and curated privileges offered through AIA Alta Club—empowering customers to truly live Healthier, Longer, Better Lives.
- The above information provided herein shall not be construed as providing, selling, or soliciting the purchase of any insurance products or services outside Hong Kong and/or Macau, nor does it constitute any sales advice, product recommendation, or any form of service offer. Where the offering or sale of insurance products is prohibited under the laws of any jurisdiction outside Hong Kong and/or Macau, AIA shall not engage in such activities within that jurisdiction. AIA does not provide or sell insurance products or services in any territory other than Hong Kong and/or Macau. The above information is for reference purposes only and does not include detailed terms, conditions, or risk disclosures associated with the relevant products.
- AIA reserves the right to amend, suspend or terminate the Services, any part thereof, service provider(s) or change any terms and conditions relating thereto at any time without prior notice at its absolute discretion.
Hashtag: #AIA
The issuer is solely responsible for the content of this announcement.
About AIA Hong Kong & Macau
AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have about 18,000 financial planners*, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. We serve over 3.6 million customers^, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high-net-worth customers.
* As at 30 June 2025
^ Including AIA Hong Kong and AIA Macau’s individual life, group insurance and pension customers (as at 30 June 2025)
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
