Media OutReach

AIA Singapore celebrates SG60 with a year of initiatives to empower holistic well-being across the nation

Published

8 months ago

30/04/2025

Aligned to the theme of “Building Our Singapore Together”, the efforts aim to make a meaningful impact on Singaporeans of all generations

SINGAPORE – Media OutReach Newswire – 30 April 2025 – AIA Singapore today announced a year-long line-up of initiatives designed to connect with Singaporeans across all ages, empowering individuals to enhance their holistic wellness. Aligned with nationwide celebrations, these initiatives also emphasise giving back to the community, reinforcing AIA Singapore’s commitment to continue making a meaningful impact in Singapore and for its people.

These initiatives include:

Launching a customised “Live Better with AIA” Monopoly game set to empower individuals and families to embrace a holistic approach to life, focusing on physical, financial, and mental wellbeing.
Rolling out a family-centric campaign to encourage Singaporeans to strengthen and secure their family’s financial future.
Partnering with Rainforest Wild ASIA at the Mandai Wildlife Reserve to inspire a love for nature and wildlife amongst Singaporeans by encouraging meaningful connections that improve wellbeing.
Series of events specifically catered to affluent and High-Net-Worth (HNW) clients from the AIA Altitude programme, providing them with bespoke experiences that reflects our ‘Wealthbeing by AIA’ proposition.
Strengthening community bonds with Corporate Social Responsibility (CSR) activities focused on giving back to less-privileged members of society communities and making a positive social impact.

“AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer of AIA Singapore.

Live Better with AIA x Monopoly
The “Live Better with AIA” Monopoly game set is Singapore’s first-ever insurer-customised edition of the iconic game. Designed to reflect the nation’s unique culture and experiences, it takes players through key life milestones and decisions, highlighting challenges and opportunities in health, wellness, financial planning, and social responsibility.

Some stand-out features of the “Live Better with AIA” Monopoly game set include:

Street tiles representing a Singaporean’s continuous journey of self-growth: Each tile represents distinct lifestyle enhancements, from essential needs to ultimate luxury. By integrating local cultural elements and unique Singaporean experiences, the tiles are designed to reflect the players’ diverse aspirations.
Traditional houses and hotels replaced with Upgrades and Transformations: Upgrade represents a significant milestone in enhancing one’s lifestyle, such as advanced workshops, personalised wellness plans, or high-end home features. Transformations signify even higher levels of achievement, like attaining expert certifications, investing in luxury property, or accessing exclusive experiences.
‘Chance’ cards with a local flavour: Chance cards incorporate Singaporean slang while retaining their original outcomes. Players are encouraged to get up and move to earn their cash, promoting an active lifestyle.

‘Community chest’ cards with relatable life moments and community engagement: Players can experience a range of real-life scenarios, such as earning bonuses, receiving angbao money at Chinese New Year, and celebrating family milestones like winning an award.

Irma said, “The Live Better with AIA Monopoly goes beyond financial planning. It’s a platform for families to bond over, learn together, and make informed decisions that enhance their holistic wellbeing. It’s not just about winning – it’s about building a life filled with purpose, personal growth, and meaningful connections.”

The “Live Better with AIA” Monopoly game set is exclusively available through AIA insurance representatives. More details can be found here: www.aia.com.sg/monopoly

AIA Better Together Promotion
To celebrate SG60 and the National Family Festival in June, AIA Singapore is launching a special campaign to help families safeguard their financial future. From 6 May to 31 July 2025, AIA Singapore is offering up to 20% off eligible plans plus a free family adventure pass to Mandai Wildlife Reserve (worth S$200).

This initiative aligns with the national focus on families, empowering Singaporeans—especially young families—to build a strong financial foundation for the future. It also reflects AIA Singapore’s commitment to supporting and strengthening families, recognising their vital role in shaping a resilient society. More details on tthe promotion can be found here from 6 May: www.aia.com.sg.

AIA Singapore’s tapir adoption and AIA Vitality bounce sponsorship at Rainforest Wild ASIA
In February this year, AIA Singapore celebrated the opening of Rainforest Wild ASIA at Mandai Wildlife Reserve, reinforcing its commitment to community engagement, wildlife conservation, and healthier lifestyles. As AIA Singapore continues to support initiatives that promote well-being and sustainability, this collaboration aligns with the AIA One Billion initiative, which aims to empower one billion people to live Healthier, Longer, Better Lives by 2030. For more details, please refer to the press release.

Elevating the ‘Wealthbeing by AIA’ Proposition for high-net-worth clients (HNW)
As part of AIA Singapore’s continued efforts to serve affluent and HNW clients in Singapore and across the region, a curated series of events, momentos and experiences catering specifically to AIA Altitude members will be held throughout the year. Members of the by-invite-only programme will be provided access to unique and bespoke opportunities that reflect the ‘Wealthbeing by AIA‘ proposition, our belief that true wealth transcends mere financial wellness and encompasses holistic wellness.

Additionally, AIA Altitude Pinnacle members celebrating their 60th birthday in 2025 will be gifted an exclusively designed Silk Scarf designed by local designer and founder of Singapore lifestyle brand Onlewo, Mike Tay[1]. The design on the scarf captures the dynamic blend of Singapore’s heritage and progressive nature. The exquisite design mirrors AIA Singapore’s commitment to evolve alongside customers as a trusted partner in health and wealth, a similar reflection Singapore’s transformation in the past six decades into a metropolitan city.

AIA Altitude will also be partnering with the Michelin Guide to present Gastronomic Heritage, a booklet featuring prominent four family-owned restaurants and chefs from Singapore, each with a rich legacy spanning multiple generation. Pulling parallels between these eateries and one’s wealth planning journey, Gastronomic Heritage will spotlight key values about legacy building and inheritance, spurring AIA Altitude members to curate conversations about growing and protecting their wealth holistically. They will also be treated to an experiential, specially curated dish or experience at these featured restaurants.

Other exclusive events for AIA Altitude members lined up for the year include wine and sake pairing sessions with featured brands from Gastronomic Heritage, exclusive SG60 National Day celebration at the AIA Wealth Centre overseeing the view of Padang, a trip to local Gin distillery Brass Lion, paired with a hands-on experience to craft an exclusive bottle of Gin infused with familiar local flavours, and more.

Beyond leisure and enjoyment, these events will also incorporate insightful business topics, ranging from investment strategies and legacy planning to wealth enhancement, empowering AIA Altitude members to achieve holistic success in both their personal and professional lives.

AIA strengthens community bonds through increased focus on CSR Initiatives
AIA Singapore is dedicating the year to giving back to the community through a series of CSR initiatives, with AIA staff and insurance representatives participating in volunteer programmes to support those in need. Its adopted charities will also be invited to share about their mission and needs at various AIA office locations, encouraging employees and AIA insurance representatives to contribute meaningfully. This year, we will also recognise and celebrate the efforts of “AIA Connecting Lives” volunteers who dedicate their time to serving the community.

Additionally, as part of AIA Singapore’s sponsorship of Mandai Rainforest Wild Asia, special edition tapir plushies will be available for sale with all proceeds going to the AIA Better Lives Fund.

“SG60 is not just a time for celebration but also a moment of reflection on our shared values and goals as Singaporeans. This year, as we embrace ‘Building Our Singapore Together,’ we recognise that each of us has a role to play in supporting one another and shaping a stronger, more resilient nation,” said Irma.

[1] Mike Tay was also featured among the top 50 Most Influential Singapore Designer in Singapore Tatler Homes, 2016. More information available at: https://saineofficial.wordpress.com/2020/12/23/founder-of-onlewo-mike-tay-on-telling-the-singapore-story-through-fabrics/#:~:text=Mike%20Tay%20is%20the%20founder,in%20Singapore%20Tatler%20Homes%2C%202016.

^* AIA Better Together Promotion 2025 Terms & Conditions apply

Hashtag: #AIASingapore

The issuer is solely responsible for the content of this announcement.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

[1] Hong Kong SAR refers to the Hong Kong Special Administrative Region.

[2] Macau SAR refers to the Macau Special Administrative Region.

Media OutReach

SIM Graduates Demonstrate Strong Employment Outcomes in High-Demand Sectors

Published

6 hours ago

21/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 21 December 2025 – As Singapore’s economy continues to evolve and sectors undergo rapid transformation, the need for adaptable, industry-ready talent remains paramount. The Singapore Institute of Management (SIM), one of the nation’s leading private education institutions, continues to play a significant role in equipping graduates with the competencies required to excel in a competitive labour market.

Findings from the SkillsFuture Singapore (SSG) Private Education Institution (PEI) Graduate Employment Survey 2023/2024 provide valuable insights into the employment landscape for PEI graduates. The survey reported that 74.8% of PEI graduates in the labour force secured employment within six months of graduation. Of this group, 46.4% attained full-time permanent roles, while others engaged in part-time, temporary or freelance employment.

Although overall employment rates reflect a slight softening in the job market, the median gross monthly salary for full-time permanent employment increased to S$3,500, signalling continued demand for qualified talent. Graduates in Information and Digital Technologies achieved the highest median salary at S$4,080, underscoring the strong market appetite for digital and technological skillsets, areas in which SIM’s IT and Computer Science programmes are well aligned.

SIM’s Business graduates also continue to perform competitively across the finance, technology and consulting sectors, leveraging analytical proficiency and global perspectives to contribute to multinational corporations and high-growth enterprises. In parallel, Arts and Social Sciences graduates are building meaningful careers in communications, media and the public service, where creativity, problem-solving and community engagement remain critical.

Graduate Success Pathways

The survey findings are reinforced by the varied experiences of SIM graduates who have progressed into competitive roles across multiple industries. Their journeys demonstrate how diverse learner profiles can achieve successful outcomes when supported by accessible pathways and industry-relevant learning.

Many SIM graduates enter programmes with different educational starting points — from polytechnic diplomas to mid-career transitions — and go on to advance through learning designed to strengthen both academic foundations and practical skills. Graduates have leveraged internationally recognised qualifications offered at SIM to secure positions in multinational organisations, high-growth technology firms, financial institutions, and public service agencies. Others pursue postgraduate education at reputable universities worldwide, building on their undergraduate success.

Students benefit from exposure to real-world environments through internships, applied industry projects and student leadership opportunities, which help build capabilities valued by employers. These experiences contribute to stronger career readiness and more resilient employability outcomes, supporting transitions into fast-moving sectors that are central to Singapore’s economic priorities.

Collectively, these pathways reflect SIM’s ongoing role in enabling talent progression — supporting students in unlocking new opportunities, whether beginning their careers, switching industries or enhancing their professional expertise.

SIM’s Contribution to Workforce Development

The survey findings underline the important contribution of private education pathways within Singapore’s broader talent ecosystem. While autonomous universities continue to report higher employment rates and salary outcomes, SIM remains a key provider of industry-relevant programmes that complement national skills priorities, serving a wide spectrum of learners and supporting their career advancement goals.

The upward salary trend among full-time permanent roles, together with strong performance in technology and business fields, indicates that SIM graduates are well-positioned to participate in sectors driving Singapore’s continued growth.

References:

Close To 3 in 4 Private Education Institution Graduates in Employment Within 6 Months After Graduation Amidst Overall Lower Hiring Demand – https://www.ssg.gov.sg/newsroom/close-to-3-in-4-private-education-institution-graduates-in-employment-within-6-months-after-graduation-amidst-overall-lower-hiring-demand/
From Undergrad to Postgrad: Paving the Way to the C-Suite – https://www.sim.edu.sg/articles-inspirations/from-undergrad-to-postgrad-paving-the-way-to-the-c-suite
How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
The Power of a Second Chance – https://www.sim.edu.sg/articles-inspirations/the-power-of-a-second-chance

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit sim.edu.sg

Media OutReach

SIM Career Fairs: Connecting Talent with Top Employers

Published

23 hours ago

20/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 20 December 2025 – The Singapore Institute of Management (SIM) reinforces its commitment to student success through flagship career fairs that connect graduates with leading employers across diverse industries. These initiatives form part of SIM’s comprehensive employability ecosystem, Career Connect, which integrates coaching, mentorship, internships, and high-visibility recruitment events. Supported by the CareerSense app, students enjoy centralized access to job listings and event registrations, ensuring a seamless career planning experience.

Two Opportunities to Engage Annually

SIM organizes two major career fairs each year, strategically aligned with industry hiring cycles. This biannual format provides flexibility for students seeking internships during their studies or full-time positions upon graduation.

DREAMS Career Fair – Flagship Event

DREAMS is SIM’s premier career fair, featuring over 100 leading companies from sectors such as finance, technology, logistics, and consulting. Participating employers include Big Four accounting firms, major banks, and multinational corporations. The event offers extensive networking opportunities, interactive employer booths, and on-the-spot interviews for internships and graduate roles. This serves as a powerful launchpad for students to secure meaningful career opportunities.

IGNITE Career & Internship Fair – Industry-Specific Networking

IGNITE is SIM’s targeted networking event focused on sectors such as accounting, banking, technology, and logistics. Unlike large-scale fairs, IGNITE facilitates smaller, more personalized interactions with recruiters, enabling students to engage in substantive conversations and build deeper connections. The event includes company talks offering insider insights into niche roles and career pathways, complemented by mentorship and personalized guidance.

From Campus to Corporate

Students at SIM leverage career fairs and employer engagement events to build clearer pathways into the workforce. Many approach these opportunities by researching participating organisations, strengthening their resumes and practising how to communicate their strengths effectively, steps that help them gain direct exposure to recruiters and better understand evolving industry expectations.

While early interaction at career fairs may not immediately result in internships or job offers, they have provided meaningful insights and networking opportunities that later contribute to successful applications. Through repeated engagement and improved preparation, students have been able to secure internships and full-time roles at major firms across different sectors.

These outcomes reflect how structured career development activities at SIM support students in strengthening both their technical and interpersonal competencies, expanding their professional networks and transitioning more confidently into competitive industries.

Beyond Recruitment: A Holistic Employability Ecosystem

SIM’s Career Connect integrates career fairs with sustained employability programming, skills workshops, mentorship initiatives such as Project Protégé, and internship matching via the CareerSense app. This holistic approach ensures students have repeated engagement with employers throughout the year and supports recognition through awards like the SIM EDGE awards, which celebrates the well-rounded development of students.

More than recruitment channels, these fairs exemplify SIM’s commitment to bridging talent, industry needs and employment opportunity. External coverage of DREAMS and IGNITE further validates SIM’s commitment in equipping graduates to thrive in an evolving job market.

References:

SIM Career Services Career Connect Overview – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
How I Landed A Full-Time Job Before Graduating – https://www.sim.edu.sg/articles-inspirations/how-i-landed-a-full-time-job-before-graduating
External Coverage – DREAMS Career Fair @ SIM (CYS Global Remit) – https://www.cys.com.sg/post/dreams-career-fair-sim-unlocking-opportunities
IGNITE Career & Internship Fair – SCDF Career Outreach Listing – https://www.scdf.gov.sg/join-us/career-outreach-activities/2024/09/20/career-outreach-activities/sim-career—internship-fair—ignite-2024

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

https://www.sim.edu.sg/

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

For more information on SIM Global Education, visit sim.edu.sg

Media OutReach

SIM Introduces CareerSense, an AI-Based Career Guidance Platform for Students

Published

1 day ago

20/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 20 December 2025 – Singapore Institute of Management (SIM) introduces CareerSense, an AI-powered career guidance application designed to transform how students plan, prepare, and pursue their careers. This initiative reinforces SIM’s commitment to preparing learners for the future of work in an era where technology is reshaping industries and job roles at unprecedented speed.

CareerSense Matters in Today’s Job Market

The global workforce is evolving rapidly. Automation, digitalisation, and emerging technologies are creating new opportunities while presenting new challenges. Navigating this landscape requires more than academic credentials; it demands self-awareness, adaptability, and strategic planning.

CareerSense addresses these needs by combining artificial intelligence with career development expertise, offering a personalised, data-driven approach to job readiness. It functions as a comprehensive career coach, accessible anytime and anywhere.

Key Features That Set CareerSense Apart

CareerSense offers a comprehensive suite of features designed to empower students throughout their career journey. Its AI-driven VIPS profiling evaluates Values, Interests, Personality, and Skills to deliver personalised career recommendations aligned with individual strengths and aspirations. The smart resume builder provides real-time scoring and improvement tips, while the job-matching algorithm connects students to roles that fit their unique profiles. Through integrated access, students can RSVP for events, schedule advisory sessions, and apply for internships and job listings seamlessly. Additionally, the Employability Index measures job readiness and works alongside skill gap analysis and tailored course recommendations to help students stay competitive in today’s dynamic job market.

The Bigger Picture: Empowering Future-Ready Graduates

The future of work is shaped by constant change, technological disruption, and global connectivity. Employers seek individuals who are adaptable, self-aware, and equipped with relevant skills. CareerSense empowers students to take ownership of their career journey, understand their strengths, identify gaps, and build competencies that matter in the real world.

This initiative reflects SIM’s commitment to lifelong learning and employability, ensuring graduates are not only job-ready but future-ready. In a competitive market, CareerSense positions SIM learners as confident, agile professionals prepared to lead in the digital economy.

References: