Media OutReach
AIA Singapore unveils “Road to HYROX” video series, reinforcing its leadership in championing accessible and inclusive wellness
Beyond the sweat and grit of training, the “Road to HYROX” video series reveals the profound human stories of transformation. Witness the unbreakable bonds of camaraderie, the power of shared goals and the inspiring resilience that emerges when everyday people push past their perceived limits. The video series authentically captures the highs and lows of preparing for a physically demanding fitness competition like HYROX, highlighting how people can push their limits and redefine what “healthy” truly means for themselves. By showcasing the journey of an average person or group training for HYROX, the video series demonstrates that active living is achievable for everyone.
“Road to HYROX” video series is a powerful embodiment of our purpose-driven approach to health and wellness,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer, AIA Singapore.” Following the phenomenal success of AIA HYROX Open Asian Championships 2025 and inaugural AIA Ultimate FitnessFest, as well as AIA HYROX Singapore in November, this video series provides a relatable, behind- the-scenes look at what it takes to achieve personal fitness goals. For us at AIA Singapore, it’s so much more than just physical transformations. It’s about fostering mental fortitude, building supportive communities and inspiring everyone to embrace active living in their own unique ways. We believe this video series will resonate deeply, showcasing the tangible and long-lasting benefits of a holistic approach to health. It aims to inspire others by demonstrating that fitness is a reachable goal for everyone, regardless of their starting point.”
Engaging audiences through authentic and influential voices
The video series will feature a line-up of AIA employees and AIA consultants, as well as Key Opinion Leaders (KOLs) who bring their own perspectives on fitness and life:
- Benjamin Byrne (@the.smiling.afro) – Also known as ‘The Smiling Afro’, is a prominent Singaporean social media content creator celebrated for his vibrant personality and engaging videos. He has made a significant impact in the digital content scene. He started taking his health more seriously in 2023, and is taking part in HYROX for the first time.
- Tyen Rasif (@tyenrasif) – A popular fitness trainer, singer-songwriter, and content creator known for her fitness and wellness content.
- Jamie Pang (@jamiepang) – A fitness creator and entrepreneur who runs a local fitness apparel brand, Fitmonkie.
- Johnny Tieu (@quacktieu) – A bali-based fitness consultant, pro athlete and performance coach, who has podiumed for many HYROX races throughout Asia. He is known for his ability to help level up those around him and focused with the ultimate goal of elevating the Asian ethnicity on to the world stage of athletics.
- Ten AIA employees and AIA consultants were carefully selected among many eager contenders through an internal competition to earn their place in the content series. Handpicked by the four KOLs, the participants represent a dynamic mix of personalities and fitness levels, including those taking on HYROX for the very first time.
United by a shared passion for wellness, these KOLs, alongside AIA employees and AIA consultants will provide not just expertise but genuine inspiration. Their candid perspectives and stories will grant viewers an exclusive, behind-the-scenes window into the grit, camaraderie and personal growth of their HYROX journey. This collaborative spirit elevates the video series expanding its influence and reach, and truly bringing to life the pursuit of Healthier, Longer, Better Lives.
Embodying the series tagline, ‘From race day to every day’, the narrative goes far beyond the build-up to the upcoming AIA HYROX Singapore 2025; it’s about transforming a single challenge into an ongoing commitment and a lifelong quest for active living. HYROX is more than a single competition – it sparks sustainable habits, nurtures resilience and shapes the mindset essential for embracing wellness, not just on race day, but throughout one’s life
Empowering Healthier, Longer, Better Lives with record-breaking events and pioneering initiatives
AIA Singapore’s robust line-up of HYROX-related initiatives this year underscores its leadership in promoting active lifestyles. As the Official Title Partner for the AIA HYROX Open Asian Championships 2025, which drew close to 25,000 participants and spectators to the Singapore National Stadium on June 28-29. This landmark event not only broke records for athlete participation but also introduced inclusive categories like adaptive and corporate relay, further exemplifying AIA Singapore’s dedication to making fitness accessible to all. A first in the world for HYROX championships, AIA Singapore supported both participants and spectators with complimentary personal accident coverage upon ticket purchase, valid through the month of June 2025.
Building on this momentum, AIA Singapore also launched the first-of-its-kind AIA Ultimate FitnessFest in August, with support from HYROX. This pioneering hybrid fitness event, featuring University and Open Editions, was designed to cater to participants across all fitness levels, further reinforcing AIA’s commitment to building a holistic ecosystem that inspires individuals to “Rethink Healthy” through diverse experiences.
The “Road to HYROX” video series serves as a powerful narrative complement to these large-scale events, offering a deeper, more personal connection to the fitness journey. Ultimately, these initiatives ladder up to the wider AIA One Billion movement, which aims to empower a billion people to live Healthier, Longer, Better lives by 2030.
The video series will be released from November to December 2025. AIA Singapore’s social channels will be sharing updates and exclusive sneak peeks into this purposeful and empowering content series. The first video ‘It starts Here’ sets the stage by introducing the four KOLs who will lead the teams on their HYROX journey and can be viewed here.
Hashtag: #AIA
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About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR3, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR4, and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
Airalo and Compax have extended their partnership for another five years, ensuring Airalo continues to run on the powerful Compax backend platform. This technology allows Airalo to quickly launch and manage data plans across more than 200 destinations. By using the Compax real-time charging system, Airalo can accurately track data usage and set custom pricing independently, without having to rely on the technical systems of local phone carriers. This total control ensures that Airalo can offer its 20 million users the most flexible and competitive travel eSIM rates on the market.
Compax is proud to support Airalo as it continues to launch new products and services, ensuring its 20M+ customers can stay connected seamlessly across more than 200 destinations, regardless of their travel plans.
“At Airalo, our goal is to provide our customers with reliable connectivity and a seamless experience. Extending our partnership with Compax MVNE for another five years ensures we have the technical foundation to keep that promise,” explained Peter Nussbaumer, VP of Networks at Airalo. “Compax MVNE’s platform gives us the independence to launch new products and manage complex global data plans in real-time, allowing us to stay agile and focus on what matters most: keeping our 20 million users connected, no matter where their journey takes them.”
“The Airalo team set out to transform the way travelers enjoy connectivity abroad forever and they are not falling short on their goal. It’s an absolute pleasure for us to be a part of their journey and assist them on their mission. Connectivity is at the heart of everything we do in our modern ways of life and the Airalo offering is perfectly tuned to that beat.” said Werner Kohl, CEO of Compax.
Hashtag: #CompaxMVNE
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About Compax
Compax is a leading BSS/OSS software provider for the telecommunications industry. Its business software suite covers the full spectrum required to cover areas such as DSL, FTTH, MVNO and related industries: Apps and portals for customer orders and selfcare, convergent product catalog, CPQ, order management, CRM, contact center, billing, accounting, payments, online charging, and retail management. Compax enables operators to bring new services, offers, and brands to market with a quick turnaround and covering B2B, B2C, and B2B2X scenarios. Relying on proven agile methodology, Compax successfully serves top brands around the globe.
About Airalo
Airalo, founded in 2019, is the world’s largest travel eSIM platform. Trusted by over 20 million travelers, Airalo offers eSIM packages in 200+ destinations, empowering users to connect to mobile networks worldwide instantly. With a remote team of over 300 people, spanning more than 50 countries, Airalo is committed to making mobile connectivity on the move easier, more affordable, and accessible to all.
Over 120 event days in first year of operation
HONG KONG SAR – Media OutReach Newswire – 2 March 2026 – Hong Kong’s Kai Tak Sports Park (KTSP) celebrated its milestone first anniversary on Sunday (1 March), successfully hosting nearly 50 major events and delivering over 120 international and local sports and entertainment days since its grand opening.
KTSP has established a unique identity as the city’s new “Home Venue” for major sports and entertainment events. Highlights have included the Hong Kong Sevens (rugby), the Hong Kong Football Festival featuring top teams such as Liverpool, AC Milan, Arsenal and Tottenham Hotspur, as well as concerts by British rock band Coldplay, Mandopop rock band Mayday, singer Jay Chou and global pop icons BLACKPINK.
Sports activities at the Park have welcomed more than 840,000 participants so far. In terms of sports activities, the three major facilities—Kai Tak Stadium, Kai Tak Arena and Kai Tak Youth Sports Ground—together with the bowling centre, outdoor sports facilities and open spaces in the precinct, are expected to surpass 200 event days from the Park’s opening through to the end of March 2026.
In the past year, the utilisation rates of the Kai Tak Stadium and Kai Tak Arena have reached close to 90%. Kai Tak Stadium has already attracted over 1.8 million attendees, rapidly becoming a powerful new driving force in advancing Hong Kong’s sports industry, events economy, and tourism development.
“Our first anniversary is not only a major milestone for Kai Tak Sports Park, but also a moment of pride for Hong Kong. Over the past year, we witnessed athletes’ determination, outstanding performances from artists, and the unforgettable energy of cheering audiences. Each event has touched and inspired us.
“As Hong Kong’s largest integrated sports, leisure and entertainment landmark, we are committed to bringing the community together while strengthening Hong Kong’s connection with the Greater Bay Area and the international stage,” said a spokesperson for KTSP.
The centerpiece 50,000-seat Kai Tak Stadium was ranked third in the world and top in Asia for total ticket sales in 2025 just nine months after its debut, according to Pollstar’s 2025 year-end stadium charts (published mid-December 2025). Pollstar also ranked Kai Tak Stadium No.5 worldwide and No.1 in Asia for total gross revenue (1.25 million passes worth US$191.34 million). Meanwhile, the 10,000-seat Kai Tak Arena, was ranked Asia’s No. 8 in terms of total gross revenue.
“Seeing the Park evolve over the past year into a major sports destination for Hong Kong has been incredibly inspiring,” said Hong Kong, China karatedo team former representative, Lee Chun Ho. “Every time I walk in, I can feel the energy. The professional facilities not only support large-scale events but also make it easier for the public to access different sports, whether they’re beginners or experienced enthusiasts.”
With an expanding line‑up of exciting events, enhanced visitor experiences and an increasingly compelling programme of global attractions, KTSP will further advance the integration of culture, sports and tourism, ushering in an even brighter and more vibrant chapter for Hong Kong.
Hashtag: #HongKong #BrandHongKong #KTSP #Sports #Entertainment #Landmark #MegaEvents
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Award recipients are evaluated entirely based on independent performance data, including key indicators such as downloads, monthly active users (MAU), growth rates, in-app purchase revenue, and user engagement. These metrics reflect sustained operational effectiveness and performance over time. Green SM’s recognition not only marks a breakthrough for the brand but also demonstrates consistent growth and sufficient operational stability to be recognized at a regional level.
According to the published results, Green SM achieved 114.4% year-on-year MAU growth in 2025 and ranked No. 1 in downloads among EV-focused carpooling platforms in the region. This performance reflects steady expansion across the company’s operating markets, including Vietnam, Laos, Indonesia, and the Philippines.
Behind these growth figures lies a systematically built operational foundation. Green SM maintains that growth is only sustainable when accompanied by the ability to deliver consistent service quality across all operating markets. Scaling its electric fleet while ensuring a uniform and reliable user experience has remained a central priority throughout the company’s development.
This operational stability benefits both sides of the platform. Passengers experience transparent, dependable services, while the Green Driver community operates within a clearly structured, long-term-oriented work environment. For Green SM, growth and quality control are pursued in parallel as two core pillars of sustainable development.
Mr. Nguyen Van Thanh – Global CEO of Green SM stated: “Recognition through an independent data evaluation system affirms that the fully electric mobility model we are pursuing is on the right track. More important than growth speed is the trust we earn from users in every market where we operate. That trust motivates us to continuously refine our fully electric mobility model, ensuring stable operations, structured technology deployment, and sustainable long-term development.”
In the context of an increasingly competitive mobile application landscape, recognition grounded in independent performance data demonstrates that Green SM’s growth is built on a structured, scalable operational platform. The ability of an electric mobility model to achieve strong regional growth while maintaining consistent service quality confirms that this is no longer an experimental alternative, but a practical direction for modern urban transportation.
Previously, Green SM was also honored at the VnExpress Tech Awards 2025 with the titles “Outstanding Ride-Hailing App” and “Vietnamese Tech Brand of the Year,” and received the “CXP Best Customer Experience Award,” which recognized its implementation capabilities and consistent operational standards across the system.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
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