Media OutReach
All roles, all levels, all markets: General Assembly launches first-of-its-kind one-stop AI Academy to help companies close their AI skills gap
- This is the first in Singapore to offer flexible AI courses geared towards all organisational roles – from business and operational teams to decision-makers – all in one place
- Unlike traditional offerings, where companies must purchase and manage separate courses for each department or level, General Assembly’s AI Academy lets companies assemble the modules, depth and context that fit their unique needs
- The modular, fully customisable courses are hands-on and expert-led, with practical use cases that can be applied in day-to-day work
SINGAPORE – Media OutReach Newswire – 16 April 2025 – General Assembly, a leading source for tech staffing, education and mid-career transitions into tech, today announces the launch of its first-of-its kind, one-stop AI Academy – a comprehensive and customisable training programme that will enable companies of all sizes to upskill their workforce in AI across various job roles, levels and markets in both tech and non-tech areas.
The AI Academy’s launch comes as Singapore prioritises AI adoption and upskilling among enterprises, having launched a series of initiatives to help businesses leverage AI services and enable workforce transformation during Budget 2025. This mirrors global trends, as most tech hiring managers (89%) report their companies plan to increase AI investments in the coming year, according to research conducted by General Assembly. However, organisations continue to face a critical shortage of qualified talent, as businesses continue to catch up to the changing AI landscape. In Singapore, only 4.2% of small-medium enterprises have adopted AI, according to a 2023 report by the Infocomm Media Development Authority.
“Companies are rushing to adopt AI but failing to bring their workforces along. The growing disconnect between technology investments and human capabilities is a significant barrier to achieving ROI from AI. Businesses need to start building AI skills across the workforce, now,” said Daniele Grassi, Chief Executive Officer, General Assembly.
General Assembly’s AI Academy offers flexible, modular training pathways targeting specific business functions, including HR, marketing, sales and product management. The program delivers expert-led, practical and hands-on instruction that focuses on immediate applications of AI tools to increase productivity and drive tangible business outcomes. These customisable courses, ranging from half a day to three days, can be tailored towards a spectrum of roles in an organisation. Courses are divided per role, namely decision-makers; tech and data teams; and business and operational teams.
AI for Decision-Makers (Non-technical track)
- For Board Directors, Executives and Team Leaders to learn how to use AI insights for strategic decision making, operational efficiency, and ethical and responsible AI implementation
AI for Tech & Data Teams (Technical track)
- For Data Scientists, Systems Engineers, Software Engineers, DevOps Engineers and Cloud Engineers to pick up hands-on, application-based skills to implement and maintain AI tools within the organisation
AI for Business & Operational Teams (Non-technical track)
- For HR Professionals, Marketers, Product Managers, Sales/Legal/Finance/UX Professionals to improve sales reach and operational efficiency by adopting AI and undergoing hands-on practice for specific roles
Both non-technical and technical tracks offer three distinct levels of AI training – “AI-Enabled”, “AI-Augmented,” and “AI-Superpowered” – each increasing in depth and specialisation to enable employees to scale their utilisation and deployment of AI at work. All modules are led by experts with at least ten years of industry experience, and can be fully customised with add-ons such as post-training guidance, delivery in a specific language, AI-readiness assessments, among others.
“At this juncture, AI has evolved from being ‘just another tech skill’ to be learnt to being integrated into many of the everyday tools we use. AI will eventually be built and embedded into other tech skills that we learn from here on out, and we see the ever-growing importance of helping workforces be equipped for this evolution in their existing skillsets. As Singapore looks towards harnessing AI, continuously reskilling and upskilling the local talent pool is key to building diverse and future-proof talent pipelines,” said Sima Saadat, Singapore Country Manager, General Assembly.
To learn more about the AI Academy and upskilling your workforce, visit ga.co/aiacademy.Hashtag: #generalassembly
https://generalassemb.ly/
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The issuer is solely responsible for the content of this announcement.
About General Assembly
General Assembly is a source for training, staffing and career transitions in the tech industry. Their short-term courses and immersive bootcamps on coding, software engineering, UX design and data science, suitable for students with no tech background, are taught by instructors from leading tech companies to ensure that students are job-ready upon graduation. GA partners the Infocomm Media Development Authority (IMDA) under their Tech Immersion and Placement Programme (TIPP) and SkillsFuture, providing subsidised fees for Singaporeans and PRs. Fortune 500 companies, startups, and businesses also engage GA to identify tech candidates and upskill their existing employees.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
