Media OutReach
Amazon Singapore Brings Prime Day to Life with the Amazon Prime Day Maze from 5 to 6 July
Celebrate Singapore’s Longest Prime Day with a Free Maze Experience, with Thousands of Vouchers up for Grabs at Suntec City Mall
SINGAPORE – Media OutReach Newswire – 24 June 2025 – (NASDAQ: AMZN) – This July, Amazon Singapore is bringing the excitement of Prime Day to life with its Amazon Prime Day Maze, a free interactive experience at Suntec City Mall from 5-6 July. This immersive event offers shoppers a sneak peek at the incredible deals and new product launches ahead of Amazon Singapore’s week-long Prime Day, which runs from 8-14 July, offering Prime members more days to shop and save.
The Amazon Prime Day Maze is an interactive experience where visitors can complete challenges, unlock exclusive deals, and discover the benefits of being a Prime member, from access to exclusive deals to free and fast shipping on eligible items across both local and international sections* to unlimited access to award-winning movies and TV episodes with Prime Video. From product discovery zones to interactive games themed around Prime Day, the maze is designed for all ages, ideal for friends and families looking for a fun day out over the weekend ahead of Prime Day.
*Terms and conditions apply.
“This year marks our longest-ever Prime Day in Singapore with our first seven-day event starting 8 July, offering customers more time to shop and save on thousands of products. We’re excited to celebrate with an experience that brings Prime Day to life for our customers,” said Peter Li, Director – China and Singapore, International Stores at Amazon. “The Amazon Prime Day Maze gives visitors a hands-on way to discover new products, explore Prime Day benefits, and enjoy a sneak peek at some of the quality products from top local and international brands as well as small businesses that will be available during Prime Day.”
The Amazon Prime Day Maze is free and open to the public. Visitors simply need to show the Amazon.sg app with a valid customer account to enter. For families, only one family member is required to present the app. Entry is walk-in and available on a first-come, first-served basis.
| Amazon Prime Day Maze | |
| Date: | 5 to 6 July 2025 |
| Time: | 11:30 AM to 8:00 PM (last entry at 7:30 PM) |
| Venue: | Suntec City Atrium (Tower 3 & 4) |
Step into the Maze and Stand to Win a $100 Amazon Prime Day Voucher (Min. spend S$200, T&Cs apply)
Think you know everything about Amazon Prime? The Amazon Maze challenges visitors to complete eight unique missions inspired by the benefits and features of Prime membership. Speed, accuracy, and familiarity with Prime benefits can give players the upper hand.
The maze operates in hourly sessions from 12:00 PM to 7:00 PM daily, with seven time slots available each day – each lasting up to 45 minutes. Entry is first-come, first-served and so are the rewards. The fastest participant to complete the maze in each session will receive a S$100 Amazon Prime Day voucher and a goodie bag containing Amazon Prime Day merchandise. All other participants who finish the maze will receive a S$10 Amazon Prime Day voucher, in addition to the goodie bag.
Here’s a taste of what to expect:
- Unscramble the Products: Unscramble jumbled letters to uncover top Home & Kitchen picks available on Amazon.sg.
- See Blue, See Red Game: Use colour filter glasses to reveal hidden product names on the electronics wall – a fun way to explore Amazon.sg’s tech selection.
- Stream and Seek: From the letter grid on the wall, identify the shows on Prime Video. How many can you identify before time runs out?
Visitors who aren’t joining the maze – or those looking for more ways to play – can enjoy interactive stations located throughout the venue. Each station spotlights a different aspect of the Amazon Prime Day experience, from shopping and streaming to digital safety and sustainability. Participants can take part in multiple stations. For each station completed, they will receive a S$3 Amazon Prime Day voucher.
- Prime Video Puzzle: Piece together a trending Prime Video poster in 30 seconds. Complete it to reveal what’s hot in streaming this season.
- Categories Match Up: Match popular categories on Amazon.sg under 60 seconds. Speed and accuracy count.
- Data Defenders: In partnership with IMDA’s Digital for Life movement, this station challenges players to spot fake links and phishing threats, highlighting safe online habits in a fast-paced digital game.
*All Amazon Prime Day vouchers are non-stackable; terms and conditions apply.
In addition to the maze and interactive stations, visitors can enjoy a variety of other engaging experiences to complement the Amazon Prime Day celebration:
- Amazon Fresh Station: After completing the maze, visitors can unwind at the beverage area. Simply share your experience on your Instagram Stories using the hashtag #PrimeDaySG to enjoy a complimentary drink.
- Prime Day Deals Zone: Get a first look at Prime Day deals from leading brands across Beauty, Home & Kitchen, and Electronics such as Waterpik, Spectra, Shark, Sennheiser, Muji, Epitex and Cricut. This display offers a preview of some of the biggest discounts of the year, helping visitors plan their shopping ahead of the sale.
- LEGO Play Area: Get hands- on with five LEGO Bluey new launches retailing from $27.9 at the LEGO Play Area.
- o LEGO Bluey Playground Fun with Bluey and Chloe 11201
- o LEGO Bluey Bluey’s Beach & Family Car Trip 11202
- o LEGO Bluey Bluey’s Family House 11203
- o LEGO DUPLO Bluey Ice Cream Trip with Bluey 10458
- o LEGO DUPLO Bluey Bluey’s Family House with Memory Game 10459
Whether you’re a builder at heart or just curious to explore the newest releases, this space invites visitors of all ages to unleash their creativity and experience the joy of LEGO. This Prime Day, customers can also look forward to up to 30% off LEGO products including their popular Star Wars, F1 and Botanicals themes.
Gear up for National Day with Amazon Singapore
As part of Amazon.sg partnership with the National Day Parade 2025 to #CelebrateAsOneSG with Singaporeans, Amazon Fresh will also include a sneak peek of curated products from local brands and local favourites at the Amazon Prime Day Maze that will be on exciting deals from 18 Jul to 31 August. Whether you’re hosting a watch party with friends or enjoying a cosy celebration at home, Amazon Fresh has you covered.
- From 18 Jul, countdown to NDP60 with buy 4 get 10% off watch party bundles and up to 60% off curated local selection
- From 1-9 Aug, get free Mao Shang Wang Durian (worth S$28) with a minimum spending of S$130 and shop daily 60% off flash deals on local bestsellers
- From now till Aug 31, new to Fresh customers enjoy 25% off min S$40 their first order, capped at S$15
Check out Amazon.sg/FreshNDP60 for more information.
The Longest Prime Day Yet in Singapore
This year’s Prime Day in Singapore will be the longest ever, offering Prime members seven days of deals from 8 to 14 July. All week long, Prime members will have the opportunity to explore exclusive deals across popular brands such as Sukin, Renpho, Dettol and 100PLUS, along with great savings on a wide range of quality products from local sellers, international brands, and small businesses at Amazon.sg/primeday.
Make the most of Amazon Singapore’s offerings to elevate your Prime Day experience:
- New to Amazon.sg?
- o First-time customers get 50% off their first order with a minimum spend of S$40. Use code PD50NEW. Valid from 8 to 14 July. T&Cs apply.
- o Prime repeat customers get S$15 off S$140. Use code PD15OFF. Valid from 8 to 14 July. T&Cs apply.
- Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase S$180 or more worth of Amazon.sg Gift Cards to receive additional S$15 credit from 24 June till 14 July. T&Cs apply.
- Join Prime: New customers can start a 30-day free trial and enjoy these benefits for S$4.99 a month or S$49.90 per year. Sign up at Amazon.sg/prime.
- Enjoy convenient Delivery and Return options: Prime members can enjoy fast and free shipping on millions of eligible items across domestic selection, Amazon Fresh as well as Amazon International Store. Need to return an item from US, Japan or Germany? Easy – customers can now experience hassle-free and faster returns, including pick-up from your address or via a drop-off center. More information here.
- Amazon Fresh: Free Scheduled Two-Hour Delivery (FST) for Prime members with a minimum spend of $60, available from now until the end of the year.
*Terms and conditions apply to all promotions listed above.
Shop Prime Day Deals Around the World
Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.
Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime
Hashtag: #AmazonSingapore #PrimeDaySG
The issuer is solely responsible for the content of this announcement.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit 
Amazon.sg.
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The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
https://www.suss.edu.sg
https://www.linkedin.com/school/singapore-university-of-social-sciences
https://www.facebook.com/suss.sg
https://www.instagram.com/suss.sg
The issuer is solely responsible for the content of this announcement.
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