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Anverio promotes sustainable film production and micro drama marketing to explore global markets

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1 year ago

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HONG KONG SAR – Media OutReach Newswire – 25 March 2025 – The film and television industry is ushering in the dual changes of green production and short content marketing. As ESG (environmental, social and corporate governance) standards become increasingly important in the global film and television industry, Anverio Green Production (hereinafter referred to as “Anverio”) adopts sustainable production technology to help film and television companies reduce their carbon footprint and costs, meanwhile improving their competitiveness. At the same time, Anverio is also actively promoting micro dramas to enter the global market, opening up new global development opportunities for brands and content creators.

The era of micro dramas has truly arrived. According to a recent report released by Tencent News, by the end of 2024, the development of micro dramas in Mainland China has been booming, with the market size soaring to RMB 50.44 billion (nearly USD 7 billion), surpassing the annual box office revenue of the film industry for the first time.

On the opening day of the recently concluded Hong Kong International Film & TV Market (FILMART), a seminar titled “From Content Licensing Experts on the Rising Trend of Vertical Micro Dramas to Legal Perspectives on Exporting Chinese Copyrights” was successfully held. Terence Hung, CEO of Anverio Green Production, Cassandra Yang, CEO of Risingjoy, Henry S. from Ho, Ho & Partners, and Jonathan Ho from Jebsen Insurance Brokers offered in-depth insights into this emerging trend full of business potential. Together with other industry experts, they discussed how sustainable production, branded short dramas, and content licensing can help film and television companies expand into international markets, while ensuring content production aligns with environmental standards and enhances commercial value.

In addition, Anverio Green Production also participated in this year’s FILMART, showcasing its latest achievements in sustainable production and green film solutions, and engaging with international buyers and potential partners to actively expand its footprint in the global green entertainment space.

Green production: Reduce costs and enhance brand value

Competition in the global film and television market is becoming increasingly fierce. Sustainable production not only means being environmentally friendly, but also is a key strategy for companies to improve efficiency, reduce costs and enhance brand influence. CEO of Anverio Terence Hung remarked, “Green production is not only a trend, but also the key to whether film and television companies can successfully enter the international market. Sustainable technology can reduce resource waste for film and television companies, improve brand reputation, and attract the attention of larger markets and investors. As global climate change becomes increasingly severe, countries are facing the challenge of finding a good balance between economic development and environmental protection. China has shouldered major responsibilities and obligations in addressing climate change. Chinese President Xi Jinping announced that China will strive to reach carbon peak before 2030 and achieve carbon neutrality before 2060. Anverio’s sustainable production technology surely contributes to this ‘3060’ mission.”

The one-stop green production solution Anverio provides allows film and television companies to achieve efficient and low-carbon film and television production, and establish a more influential brand image in market competition in the forms of:

  • Cost reduction: Use sustainable energy to reduce energy consumption and reduce long-term production costs
  • Improving efficiency: Replace traditional real-scene construction with virtual production to reduce production time and material costs
  • Strengthen brand reputation: Implement waste reduction management, promote plastic-free and paperless production, and enhance ESG image

Local production team to support localization of global content

Anverio’s local production team not only provides original production for the Hong Kong and Asian markets, but also assists in the localization and adaptation of overseas film and television content to ensure that the content meets the needs of local culture, language and market. The support includes:

  • Original content production: Ensure that the production of film and television works meet the tastes of local audiences
  • Localization of global production: Assist international film and television companies in localized adaptations
  • ESG standard production: Ensure that international film and television works meet environmental protection production standards when they are launched

“The global film and television market is becoming increasingly diversified, and successful film and television content must meet the needs of the local market. We use local production teams to help brands and film and television companies localize their content,” Hung believes.

Brand integration into micro-drama to create market buzz and consumer attention

Micro dramas are not only a new trend, but have also become an important strategy for brand marketing, allowing companies to naturally integrate brand messages into micro dramas to increase consumer attention. The dramas allow brands to:

  • Create market noise: Make the brand a part of the content and increase topicality through story situations and character creation
  • Enhancing consumer resonance: Allow brand information to penetrate into consumers’ daily entertainment content in a more natural way
  • Enhance interaction and participation: Micro dramas can interact with the audience on social platforms

Content licensing and IP copyright protection

As micro dramas and film and television content move toward the global market, content licensing and intellectual property (“IP”) protection have become important links that film and television companies can no longer ignore. Anverio ensures that when companies publish content in the global market, they have complete copyright protection and risk management, and comply with relevant regulatory requirements in various markets.

Hashtag: #FILMART2025 #Anverio #AnverioGreenProduction #AnverioESGConsulting #FilmIndustry #MicroDrama #ContentMarketing #GreenProduction #ESG #CarbonReduction

The issuer is solely responsible for the content of this announcement.

About Anverio

Anverio is a sustainability-focused consultancy driven by a passion for creating lasting social impact. We partner with organizations to navigate sustainability challenges while ensuring the well-being of the next generation. By focusing on progress, responsibility, and long-term value, we empower businesses and communities to drive meaningful change, building a future where social impact and environmental care go hand in hand.

Contact information: see

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Hong Kong Company Formations Surge 40.5% in 2025, Outpacing Regional Competitors

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6 hours ago

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15/05/2026

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Air Corporate data reveals 9 in 10 founders incorporated in Hong Kong do so remotely, driven by a 20% surge in Middle Eastern entrepreneurs seeking cost-effective operational alternatives to Dubai.

HONG KONG SAR – Media OutReach Newswire – 15 May 2026 – Air Corporate registered a 40.5% increase in Hong Kong incorporations in 2025, with the first quarter of 2026 already up 48% year-over-year. This data indicates that Hong Kong is reasserting itself as the leading Asian jurisdiction for company formation, fueled by a new wave of remote founders from the Middle East, North Africa, and Europe.

The prevailing narrative over the past five years suggested that Singapore was eclipsing Hong Kong; however, recent incorporation volumes challenge this. According to city-wide official figures cited by Vivian, Founder of Air Corporate, approximately 195,000 companies were registered in Hong Kong in 2025, compared to around 77,000 in Singapore.

“There was a lot of fuss about Singapore taking over Hong Kong as preferred jurisdiction over the last few years, but for 2025 alone, around 195,000 companies were formed in HK, vs around 77,000 for Singapore,” said Vivian. While city-wide registrations rose roughly 35% in 2025, incorporations at Air Corporate specifically grew by 40.5%. Vivian added, “With a 35% increase in the number of companies registered in 2025, Hong Kong is definitely back in the game as the top jurisdiction to start a company.”

The reality of Hong Kong company formation is increasingly global, lean, and founder-led. Nine in ten founders incorporated in Hong Kong with Air Corporate do not live there.

Key demographic and operational insights from Air Corporate’s client base include:

  • Approximately 90% of founders operate remotely from abroad, while 10% or less are based in Hong Kong.
  • Entrepreneurs aged 35 to 44 represent the largest age cohort at 38%, demonstrating that Hong Kong attracts founders in their prime career years rather than just younger digital nomads.
  • Serial entrepreneurs make up 60% of Air Corporate’s client mix, utilizing Hong Kong as an operational base for multiple companies, while first-time founders account for the remaining 40%.
  • A total of 89% of new companies are launched by solo founders (58%) or small teams of two to five individuals (31%).
  • Mainland China, Hong Kong, Turkey, India, the UAE, Australia, France, and Morocco rank among the top source markets for these founders.

Furthermore, 73% of new Hong Kong incorporations are directly tied to physical goods trade with China. This consists of e-commerce and dropshipping businesses (38%) and the trading of goods (35%). The recovery of in-person trade flows, including events, such as the Canton Fair and various industrial fairs, is pulling foreign founders back into the Greater China orbit and establishing Hong Kong as the natural entry point and financial layer over the world’s largest manufacturing base.

Air Corporate’s data recorded a 20% year-over-year growth in founders originating from the Middle East. This shift highlights a reverse migration where founders previously incorporated in Dubai are now choosing Hong Kong. Based on Vivian’s observations, founders often arrive in Dubai expecting fast incorporation and low costs, but discover that incorporation and maintenance are significantly more expensive than in Hong Kong, and banking remains difficult. Consequently, many founders move to Hong Kong after 12 to 24 months in the UAE, a trend accelerated by the Hong Kong government’s strategic outreach to the region.

For lean, remote-first businesses, speed-to-market is a critical factor. A founder located anywhere in the world can incorporate in Hong Kong and open a working bank account in approximately 7 days using digital banking partners. Currently, 90% of Air Corporate’s clients utilize these digital banking partners.

“Hong Kong and Singapore are the only places in Asia where you can set up your company, get a corporate account, and be in business in less than a week,” concluded Vivian.

Air Corporate is a service provider facilitating company formation and incorporation in Hong Kong for serial entrepreneurs, first-time founders, and remote-first business owners operating globally.

Media Inquiries
To learn more about Hong Kong company formation, visit Air Corporate’s website or contact their team directly.

Hashtag: #AirCorporate

The issuer is solely responsible for the content of this announcement.

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Natural Diamonds Sparkle on The Red Carpet at The 2026 Met Gala Celebrating “Costume Art”

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6 hours ago

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15/05/2026

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Today’s biggest stars express individuality and confidence with natural diamonds

NEW YORK, US – Media OutReach Newswire – 15 May 2026 – The 2026 Met Gala celebrating “Costume Art” took place May 4th at the Metropolitan Museum of Art in New York City, bringing together leading figures from across the globe for an unforgettable evening. These tastemakers showcased the most classic, refined and distinctive diamond jewelry looks of the season. Below, A Diamond is Forever highlights the standout trends from the event.

Desert diamonds

Desert diamonds emerged as a striking throughline on the Met Gala carpet, with a range of hues in distinctive settings taking focus.

Rihanna led the trend in a pair of exceptionally rare old Moghul Golconda fancy brown-yellow diamond earrings by Glenn Spiro, featuring two pear-shaped natural diamonds totaling 51.9 carats. Doja Cat offset her all nude look with a pair of large Leviev Diamonds floral-shaped earrings while Paloma Elsesser made a statement in a 29.5-carat diamond necklace by Bernard James, centered around a 15-carat fancy light yellow pear-shaped natural diamond. Cara Delevingne wore a De Beers London Forces of Nature High Jewelry ring, featuring marquise yellow diamonds set as eyes, while Emma Chamberlain opted for yellow and white diamond earrings by Chopard, underscoring the continued allure of warm diamond hues.

Magnificent Diamond Earrings

A wide variety of captivating silhouettes defined the natural diamond earrings on the Met Gala carpet. Zoë Kravitz delivered a modern twist with oversized diamond flower earrings by Jessica McCormack. Chase Sui Wonders opted for Jean Schlumberger by Tiffany & Co. Sea Fan earrings, bringing an element of sculptural artistry to the look. Gracie Abrams selected gently dangling Chanel earrings, adding understated fluidity, while Connor Storrie selected simple hoop earrings from Tiffany & Co., reinforcing the clean and enduring appeal of natural diamonds.

Standout Diamond Moments

Natural diamonds appeared in personal, unconventional and eye-catching ways, offering moments of surprise and awe. Power couple Beyoncé and Jay-Z embodied this trend with Beyoncé wearing Chopard’s Queen of Kalahari necklace, named after the rare 342-carat diamond that provided 23 stones for Chopard’s Garden of Kalahari collection. Jay-Z contributed to the narrative with a vintage diamond brooch by Briony Raymond worn at the collar as an unexpected placement that underscored the piece’s versatility. Isha Ambani made the styling of diamonds an art form in itself, wearing her own diamond jewelry featuring approximately 150 carats of old mine-cut diamonds, including a three-strand necklace and chandelier earrings, while also incorporating diamonds sewn directly into the bodice of her sari to represent significant moments in her life.

Together, these looks highlighted a shift toward natural diamonds as vessels of personal expression, styled with intention, individuality, and a sense of the unexpected.

Hashtag: #MetGala #RedCarpet #ADiamondisForever #NaturalDiamonds #Diamonds





The issuer is solely responsible for the content of this announcement.

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Turn Your Savings into a Front-Row Experience: HL Bank Singapore Offers Exclusive Passes to AsiaTop Music Festival 2026

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17 hours ago

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14/05/2026

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The premier music festival will play host to 16 K-pop, regional and Malaysian stars including, in performance order: Day 1 – NexT1DE, Aina Abdul, Belle Sisoski, Win Metawin, NMIXX, WINNER, DAESUNG, KUN. Day 2 – Uriah See, Firdhaus, Butterbear, 82MAJOR, STAYC, CRAVITY, TWS, CxM

SINGAPORE – Media OutReach Newswire – 14 May 2026 – Your next major K-pop experience is just a savings goal away as HL Bank Singapore (“HLB Singapore”) bridges the gap between financial wellness and the front row. In an exclusive collaboration designed for the ultimate music enthusiast, the bank is offering fans the chance to secure a pair of sought-after AsiaTop Music Festival 2026 tickets, valued at up to RM1,098 (approx. S$355), simply by growing their wealth.

HL Bank Singapore is giving music fans the chance to redeem exclusive passes to the AsiaTop Music Festival 2026, featuring top Asian acts, through its iSavings Reward Campaign.

This unique initiative stems from the regional synergy between Hong Leong Bank (“HLB”) and Tencent Music Entertainment Group (JOOX and QQ Music). By aligning with Visit Malaysia Year and Visit Selangor Year 2026, HLB is transforming the traditional banking experience into a gateway for premium entertainment. Scheduled for 30 and 31 May 2026 at the iconic Sepang International Circuit, the festival promises a high-octane weekend featuring an elite lineup of Asian superstars, including the largest K-pop showcase in the ASEAN region.

Securing a spot at the heart of the action has been streamlined through the iSavings Reward Campaign, running from 9 May 2026 to 18 May 2026. To participate, fans first decide on their preferred festival experience, selecting either a pair of Standard Passes with a S$5,000 deposit or the high-energy, nearer-to-the-stars Rockzone Passes with a S$8,282 deposit for their chosen day.

Once a tier is selected, customers can register by depositing the qualifying funds into an iSavings account via FAST or Links transfer. To validate their entry, customers must include the specific Comment Code, such as PALLIR1 for Day 1 Rockzone, within the funds transfer description. The qualifying balance must be maintained within the account for a six-month (182 days) earmarked period.

With only 88 pairs of tickets available for this exclusive campaign, the stakes are high. Allocation is limited to 22 pairs per day for each ticket category and will be awarded strictly on a first-come, first-served basis. Fans are encouraged to act quickly to ensure their savings work as hard as they do while securing a premier seat at the musical event of the year.

For full terms & conditions, and further details, please visit: www.hlbank.com.sg/AsiaTop2026

Hashtag: #HLBankSingapore

The issuer is solely responsible for the content of this announcement.

HL Bank Singapore

HL Bank Singapore is the Singapore branch of Hong Leong Bank Berhad, a leading digital-centric Malaysia-based financial services institution with a rooted heritage in the country spanning over 120 years. Operating under a Full Bank Licence in Singapore, HL Bank offers a comprehensive range of financial services to our business, retail and high networth customers through our 4 core business segments – Business & Corporate Banking, Personal Financial Services, Private Wealth Management and Global Markets.

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