Media OutReach
Appier Powers Formosa Optical’s AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards
Formosa Optical harnesses Appier’s AI to elevate customer experience, becoming the Asia/Pacific regional winner
HONG KONG SAR – Media OutReach Newswire – 26 November 2025 – Appier (TSE: 4180) today announced it has helped Formosa Optical, a leading optical retail brand in Taiwan, use its Data Cloud and Personalization Cloud to drive AI- and data-driven customer experience innovation. On the strength of this transformation, Formosa Optical has been named the 2025 Special Award for Customer Experience winner for Asia/Pacific and for Taiwan in the IDC Future Enterprise Awards.
The award, presented by international research firm IDC, recognizes leading companies that leverage innovative strategies and technology to maximize customer value. Now in its ninth year, the program has drawn more than 4,000 unique organizations across 13 markets in Asia Pacific. Formosa Optical stood out as the regional winner, setting a new benchmark for AI-driven digital transformation in the optical retail sector.
In recent years, Formosa Optical has accelerated its digital innovation agenda, launching a mobile app, AI-powered personalization, CRM enhancements, e-commerce services and AR try-on features, growing its membership to more than 4 million. As Formosa Optical’s AI transformation partner for over six years, Appier implemented a Customer Data Platform (CDP) in 2024 to unify its online and offline data, create customer-centric profiles, and enable AI-driven segmentation and behavior prediction. Together with Appier’s personalization platform, this foundation elevates customer engagement and experience across channels.
This transformation enables Formosa Optical to strengthen digital engagement while maintaining its professional optometry services and advanced in-store equipment. As some eyewear products require eye exams or in-store fitting, seamlessly integrating online and offline channels is essential to a complete customer experience. By leveraging Appier’s data and AI, Formosa Optical has amplified its OMO strategy, optimizing the journey from eyewear selection to eye care and enabling real-time personalized engagement that deepens brand affinity, particularly among younger consumers.
“Formosa Optical stood out for its ability to operationalize customer-centric innovation at scale. Its use of AI and data to unify online and offline experiences goes beyond personalization — it redefines how physical retail can compete in a digital economy. The project demonstrates how a clear data strategy can deliver measurable business growth while elevating customer trust and engagement,” said Abhishek Kumar, Associate Research Director, IDC Asia/Pacific.
With Appier’s customer data platform, Formosa Optical has consolidated cross-channel data and removed silos, giving its marketing team real-time visibility into customer attributes, preferences, and behavioral trends. This allows the team to independently launch personalized campaigns and shorten campaign workflows from seven days to just one—a sevenfold efficiency gain. Integrated with Appier’s personalization platform, the solution delivers personalized product recommendations across the brand’s app, website, email and SMS.
Each interaction is now more predictive, relevant and consistent, driving higher repurchase rates and average order value and strengthening overall customer lifetime value. For example, automated re-engagement journeys for contact lens users send timely online reminders that successfully prompt in-store purchases within seven days. Appier’s AI recommendation models also help customers quickly discover bestselling and relevant products, boosting conversion on Formosa Optical’s e-commerce platform, EYESmart.
Looking ahead, Formosa Optical will continue deepening its collaboration with Appier to explore new AI applications in customer experience innovation. As Appier upgrades its full product suite with Agentic AI—powered by autonomous, adaptive, and collaborative AI Agents—brands will be able to unlock actionable customer insights faster. This advancement will also further accelerate Formosa Optical’s digital innovation and fuel its growth momentum, delivering smarter and more efficient omnichannel experiences.
Hashtag: #Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprise
https://www.appier.com/en/
https://www.linkedin.com/company/2774891/
https://www.facebook.com/appierinc
Wechat: Appier 沛星互动科技
The issuer is solely responsible for the content of this announcement.
About Appier
Appier (TSE: 4180) is an AI native SaaS company that empowers businesses to create value through cutting edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive and real time decision making. Today, Appier operates 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at
www.appier.com.
Media OutReach
ECOVACS DEEBOT T90 PRO OMNI with OZMO ROLLER 3.0 and PowerBoost Technology: Simple by Design, Powerful in Action

DEEBOT T90 PRO OMNI and DEEBOT mini 2 Debut at the Singapore IT Show 2026
Marking their first public showcase in Singapore, the DEEBOT T90 PRO OMNI and the DEEBOT mini 2 will officially debut at the Singapore IT Show 2026, taking place from 12 to 15 March 2026. Visitors to the show will be among the first in Singapore to experience ECOVACS’ latest DEEBOT T90 PRO OMNI launch in person, with live demonstrations highlighting its upgraded OZMO ROLLER 3.0 Instant Self-Washing Mopping Technology and PowerBoost Technology with Perpetual Runtime, as well as the refined Nordic-inspired design.
Consumers will also be able to experience the new ultra-compact DEEBOT mini 2, for those seeking a powerful cleaning solution without compromising on space. With a diameter of just 28.6 cm – smaller than a sheet of A4 paper – the DEEBOT mini 2 is designed for small apartments, from compact studios to two-bedroom homes. Despite its size, the DEEBOT mini 2 is equipped with advanced technologies like TrueMapping 2.0 and TrueDetect 3D, to plan cleaning routes and detect different surfaces, providing up to 91% whole-home cleaning coverage. It effortlessly navigates tight corners and hard-to-reach areas, offering 100% edge and corner coverage. Whether it’s under coffee tables, between furniture legs, or in narrow hallways, the DEEBOT mini 2 ensures that no spot is left behind.
The showcase underscores ECOVACS’ commitment to bringing intelligent, hands-free home cleaning innovations closer to local consumers through immersive, hands-on experiences.
Pricing and Availability
The DEEBOT T90 PRO OMNI and DEEBOT mini 2 will be available in Singapore from 8PM on 2 March 2026 via the ECOVACS official webstore, NTUC FairPrice webstore, Shopee, Lazada, and TikTok Shop.
The DEEBOT T90 PRO OMNI will be offered at a pre-sale price of S$1,199 (U.P. $1,899). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include a Tineco iCarpet Spot Cleaner worth S$379, while stocks last.
The DEEBOT mini 2 will be offered at a pre-sale price of S$599 (U.P. $749). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include an accessories pack worth S$48.90, while stocks last.
Hashtag: #ECOVACS
The issuer is solely responsible for the content of this announcement.
About ECOVACS ROBOTICS:
Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.
Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.
A testament to this market leadership, ECOVACS ROBOTICS has ranked first in China’s robotic vacuum cleaner market by share for ten consecutive years (2015-2024).
Media OutReach
ECOVACS DEEBOT T90 PRO OMNI with OZMO ROLLER 3.0 and PowerBoost Technology: Simple by Design, Powerful in Action

DEEBOT T90 PRO OMNI and DEEBOT mini 2 Debut at the Singapore IT Show 2026
Marking their first public showcase in Singapore, the DEEBOT T90 PRO OMNI and the DEEBOT mini 2 will officially debut at the Singapore IT Show 2026, taking place from 12 to 15 March 2026. Visitors to the show will be among the first in Singapore to experience ECOVACS’ latest DEEBOT T90 PRO OMNI launch in person, with live demonstrations highlighting its upgraded OZMO ROLLER 3.0 Instant Self-Washing Mopping Technology and PowerBoost Technology with Perpetual Runtime, as well as the refined Nordic-inspired design.
Consumers will also be able to experience the new ultra-compact DEEBOT mini 2, for those seeking a powerful cleaning solution without compromising on space. With a diameter of just 28.6 cm – smaller than a sheet of A4 paper – the DEEBOT mini 2 is designed for small apartments, from compact studios to two-bedroom homes. Despite its size, the DEEBOT mini 2 is equipped with advanced technologies like TrueMapping 2.0 and TrueDetect 3D, to plan cleaning routes and detect different surfaces, providing up to 91% whole-home cleaning coverage. It effortlessly navigates tight corners and hard-to-reach areas, offering 100% edge and corner coverage. Whether it’s under coffee tables, between furniture legs, or in narrow hallways, the DEEBOT mini 2 ensures that no spot is left behind.
The showcase underscores ECOVACS’ commitment to bringing intelligent, hands-free home cleaning innovations closer to local consumers through immersive, hands-on experiences.
Pricing and Availability
The DEEBOT T90 PRO OMNI and DEEBOT mini 2 will be available in Singapore from 8PM on 2 March 2026 via the ECOVACS official webstore, NTUC FairPrice webstore, Shopee, Lazada, and TikTok Shop.
The DEEBOT T90 PRO OMNI will be offered at a pre-sale price of S$1,199 (U.P. $1,899). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include a Tineco iCarpet Spot Cleaner worth S$379, while stocks last.
The DEEBOT mini 2 will be offered at a pre-sale price of S$599 (U.P. $749). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include an accessories pack worth S$48.90, while stocks last.
Hashtag: #ECOVACS
The issuer is solely responsible for the content of this announcement.
About ECOVACS ROBOTICS:
Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.
Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.
A testament to this market leadership, ECOVACS ROBOTICS has ranked first in China’s robotic vacuum cleaner market by share for ten consecutive years (2015-2024).
Media OutReach
ECOVACS DEEBOT T90 PRO OMNI with OZMO ROLLER 3.0 and PowerBoost Technology: Simple by Design, Powerful in Action

DEEBOT T90 PRO OMNI and DEEBOT mini 2 Debut at the Singapore IT Show 2026
Marking their first public showcase in Singapore, the DEEBOT T90 PRO OMNI and the DEEBOT mini 2 will officially debut at the Singapore IT Show 2026, taking place from 12 to 15 March 2026. Visitors to the show will be among the first in Singapore to experience ECOVACS’ latest DEEBOT T90 PRO OMNI launch in person, with live demonstrations highlighting its upgraded OZMO ROLLER 3.0 Instant Self-Washing Mopping Technology and PowerBoost Technology with Perpetual Runtime, as well as the refined Nordic-inspired design.
Consumers will also be able to experience the new ultra-compact DEEBOT mini 2, for those seeking a powerful cleaning solution without compromising on space. With a diameter of just 28.6 cm – smaller than a sheet of A4 paper – the DEEBOT mini 2 is designed for small apartments, from compact studios to two-bedroom homes. Despite its size, the DEEBOT mini 2 is equipped with advanced technologies like TrueMapping 2.0 and TrueDetect 3D, to plan cleaning routes and detect different surfaces, providing up to 91% whole-home cleaning coverage. It effortlessly navigates tight corners and hard-to-reach areas, offering 100% edge and corner coverage. Whether it’s under coffee tables, between furniture legs, or in narrow hallways, the DEEBOT mini 2 ensures that no spot is left behind.
The showcase underscores ECOVACS’ commitment to bringing intelligent, hands-free home cleaning innovations closer to local consumers through immersive, hands-on experiences.
Pricing and Availability
The DEEBOT T90 PRO OMNI and DEEBOT mini 2 will be available in Singapore from 8PM on 2 March 2026 via the ECOVACS official webstore, NTUC FairPrice webstore, Shopee, Lazada, and TikTok Shop.
The DEEBOT T90 PRO OMNI will be offered at a pre-sale price of S$1,199 (U.P. $1,899). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include a Tineco iCarpet Spot Cleaner worth S$379, while stocks last.
The DEEBOT mini 2 will be offered at a pre-sale price of S$599 (U.P. $749). Purchases made on the official webstore, Fairprice Online, Shopee, Lazada, and Tiktok will include an accessories pack worth S$48.90, while stocks last.
Hashtag: #ECOVACS
The issuer is solely responsible for the content of this announcement.
About ECOVACS ROBOTICS:
Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.
Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.
A testament to this market leadership, ECOVACS ROBOTICS has ranked first in China’s robotic vacuum cleaner market by share for ten consecutive years (2015-2024).
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn











