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Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency

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HONG KONG SAR – Media OutReach Newswire – 22 April 2025 – Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie—a solution within Appier’s Personalization Cloud—to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales. The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy industry.

POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.

Effective product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to Statista, the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.

“By implementing Appier’s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,” said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. “We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.”

Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.
Hashtag: #Appier #AI #Business #Technology #OMO #Marketing




Wechat: Appier 沛星互动科技

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Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.

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Galaxy Macau Unveils World’s Largest Bentley Flying Spur Mulliner Fleet, Elevating Guest Experiences to New Levels of Luxury

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As the first of its kind in Hong Kong and Macau, the record-breaking fleet of legendary limousines was officially launched at the Galaxy Macau Forecourt, with all nine vehicles on magnificent display.

MACAU SAR – Media OutReach Newswire – 9 May 2025 – In keeping with its commitment to providing ultra-luxurious comfort with unparalleled experiences, Galaxy Macau™, the award-winning integrated resort, last week unveiled nine “Galaxy Collection of Bentley Flying Spurs” to its legendary fleet. Marking the largest coach-built, bespoke Flying Spur fleet in the world, the addition of these extraordinary cars further elevates Galaxy Macau’s collection of vehicles dedicated to transporting guests in superlative style.

The “Galaxy Collection” ushers in a new era of VIP journeys in style

On April 29, Galaxy Macau unveiled this new addition to its legendary transport collection, featuring the “Galaxy Collection Bentley Flying Spur” fleet; the very first exemplar of this high-specification vehicle to arrive in Hong Kong and Macau. The grand reveal included Mr. Kim Airey, Managing Director of Bentley Motors for the Chinese Mainland, Hong Kong, and Macao; Mr. Hing Tak Mak, President of Kam Lung Motor Group; Mr. Elmen Lee, Director of Integrated Resort Services at Galaxy Macau; Mr. Troy Hickox, Head of Hotels and Lifestyle Development Services at Galaxy Entertainment Group (GEG); Mr. Roger Lienhard, Executive Vice President of Hospitality at Galaxy Macau; Mr. James Koratzopoulos, Executive Vice President of Hotel & MICE Operations at GEG; and Mr. Jeremy Walker, Senior Vice President of Marketing & Event Services at GEG.

Galaxy Macau proudly unveils the “Galaxy Collection” – the world’s largest Bentley Flying Spur Mulliner fleet
Galaxy Macau proudly unveils the “Galaxy Collection” – the world’s largest Bentley Flying Spur Mulliner fleet

Mr. Roger Lienhard, delivered a heartfelt welcome speech on behalf of Galaxy Macau: “The acquisition of these extraordinary cars is the result of many months of close collaboration with the Bentley team in England, to custom-make the bespoke, hand-finished ‘Galaxy Collection.’ The unveiling of this fleet marks a new era of ultra-luxury hospitality, aligning with Galaxy Macau’s signature ‘World-Class Asian Heart’ service philosophy; while reinforcing Macau’s unique status as a ‘World Center of Tourism and Leisure.'”

Mr. Kim Airey remarked, “We’re delighted that Galaxy has chosen to co-create with Mulliner, Bentley’s personal commissioning division, to bring these handcrafted vehicles into a world-class chauffeur fleet. We hope these Flying Spurs will elevate the chauffeur experience at Galaxy Macau, delivering unparalleled style and luxury to every guest’s journey, while also showcasing the exquisite craftsmanship and attention to detail of Bentley’s artisans at our Dream Factory in Crewe, England.”

The unveiling celebration was included Bentley Motors’ and Galaxy Macau’s Leadership (from Left to Right) Mr. Jeremy Walker, Senior Vice President of Marketing and Event Services at Galaxy Entertainment Group (GEG); Mr. James Koratzopoulos, Executive Vice President of Hotel & MICE Operations at GEG; Mr. Elmen Lee, Director of Integrated Resort Services at Galaxy Macau; Mr. Roger Lienhard, Executive Vice President of Hospitality at Galaxy Macau; Mr. Kim Airey, Managing Director of Bentley Motors for the Chinese Mainland, Hong Kong, and Macao; Mr. Hing Tak Mak, President of Kam Lung Motor Group; and Mr. Troy Hickox, Chief Representative, UAE and Head of Hotels and Lifestyle Development Services at GEG
The unveiling celebration was included Bentley Motors’ and Galaxy Macau’s Leadership (from Left to Right) Mr. Jeremy Walker, Senior Vice President of Marketing and Event Services at Galaxy Entertainment Group (GEG); Mr. James Koratzopoulos, Executive Vice President of Hotel & MICE Operations at GEG; Mr. Elmen Lee, Director of Integrated Resort Services at Galaxy Macau; Mr. Roger Lienhard, Executive Vice President of Hospitality at Galaxy Macau; Mr. Kim Airey, Managing Director of Bentley Motors for the Chinese Mainland, Hong Kong, and Macao; Mr. Hing Tak Mak, President of Kam Lung Motor Group; and Mr. Troy Hickox, Chief Representative, UAE and Head of Hotels and Lifestyle Development Services at GEG

Ushering in a new era of VIP journeys in style, Galaxy Macau proudly unveiled the world’s largest fleet of Bentley Flying Spur Mulliners—the ultimate ultra-luxury exemplars of the bespoke specification Flying Spur—adding gravitas to the award-winning integrated resort’s collection of luxury limousines.

Mulliner is where Bentley’s long heritage in coachbuilding meets modern craftsmanship and innovation, bringing extraordinary versions of its vehicles to life. From an exclusive selection of colors, materials, and features meticulously curated by its artisans to bespoke options crafted in direct collaboration with its designers, Mulliner offers a realm of limitless possibilities.

The unveiling of the “Galaxy Collection” exceptional fleet of Bentley Flying Spur Mulliners further reinforces Macau’s unique status as a ‘World Center of Tourism and Leisure’
The unveiling of the “Galaxy Collection” exceptional fleet of Bentley Flying Spur Mulliners further reinforces Macau’s unique status as a ‘World Center of Tourism and Leisure’

In the Flying Spur Mulliner, Galaxy’s guests can enjoy the pinnacle of Bentley luxury and performance, uniquely combining sleek design, the finest hand-finished craftsmanship, sumptuous leather interiors, and exceptional power enabled by its phenomenal Ultra Performance Hybrid powertrain. The result is a fleet that features the unique hallmarks of Galaxy Macau, reflecting its status as the world’s largest and most highly awarded 5-star luxury integrated resort.

The introduction of the Bentley Flying Spur Mulliner fleet celebrates Galaxy Macau’s unwavering commitment to the craft of hospitality. With this latest addition to its fleet, the award-winning integrated resort continues to expand its distinctive offerings, driven by a vision to establish a world-class luxury resort destination that resonates with visitors and holds a special place in the hearts of its discerning guests.

Hashtag: #GalaxyMacau

The issuer is solely responsible for the content of this announcement.

About Galaxy Macau Integrated Resort

Galaxy Macau™, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau and Andaz Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz-Carlton Spa, Macau help guests relax and rejuvenate.

As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000-square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theaters are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind cabaret lounge that evokes the glamor of Shanghai’s golden era with stylish entertainment and customizable surrounds; and Foot Hub, which presents the traditional art of reflexology for authentic relaxation and revitalization. For Authentic Macau Flavours and Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also catered to with a portfolio of unique venues in Galaxy Macau and an expert service team.

Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meters of total flexible MICE, and the 16,000-seat Galaxy Arena – the largest indoor arena in Macau.

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Vietnam Maritime Corporation’s growth (VIMC) set to navigate in the new era

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30 years of establishment and with a second-class labor medal

HANOI, VIETNAM – Media OutReach Newswire – 9 May 2025 – Vietnam Maritime Corporation (VIMC) solemnly celebrates its 30th anniversary and receives the Second-Class Labor Medal, marking three decades of establishment, development and significant contributions to Việt Nam’s maritime industry. The event will be honoured by the presence of leaders from the Viet Nam’s Party and Government, the Ministry of Finance, strategic partners and customers, along with the entire workforce of VIMC.

Three decades of establishment and development

Vietnam Maritime Corporation (formerly known as Vinalines) was established on April 29, 1995, through the restructuring of several shipping, port operations and maritime service enterprises.

Initially, Vinalines had a modest charter capital of less than VND 1,500 billion, managing a fleet of 49 vessels with an average age of 21.5 years and a combined tonnage of 400,000 DWT. At that time, the corporation lacked dedicated port infrastructure, possessing only 6,900 metres of berth.

Throughout its history, VIMC has undergone multiple phases of growth. At its peak, the corporation managed a fleet of 159 vessels, with a total capacity of nearly 3.5 million DWT, accounting for 45% of the national total tonnage. However, the global financial crisis of 2008 posed severe challenges, pushing VIMC to the brink of bankruptcy.

During this turbulent period, with the strategic direction and support from the Government and relevant ministries, VIMC successfully navigated the crisis. Inspired by the resilience and determination of seafarers, VIMC implemented transformative solutions that have been rigorously pursued over the past decade.

Undergoing a comprehensive restructuring, VIMC streamlined its operations to focus on three core business pillars: port operation, shipping and maritime services. It also decisively divested from loss-making entities and adopted modern governance and business models. New management tools and customer-centric strategies were integrated across all operations, ensuring greater efficiency and effectiveness.

With these breakthrough strategies, VIMC has achieved remarkable recovery and development. From an equity deficit of (USD 180 million) VND 4,600 billion, the corporation has now grown to (USD 900 million) VND17,000 billion in equity capital. Today, VIMC has transformed into a publicly listed enterprise with a market capitalization exceeding (USD 4 billion) VND 100,000 billion. The corporation operates more than 16 key seaports, handling nearly 30 per cent of Việt Nam’s total cargo throughput, while continuously expanding and modernising its shipping fleet.

VIMC is spearheading investments in major deep-sea ports, including Cai Mep – Thi Vai, Lach Huyen and Can Gio International Hub Port — a strategically significant project aimed at enhancing Vietnam’s maritime position on the global stage. Over three decades, VIMC’s relentless innovation has enabled its recovery, but also unlocked new pathways for sustainable growth, setting the stage for a future of groundbreaking advancements.

30th Anniversary Ceremony

The 30th anniversary and the awarding of the Second-Class Labor Medal to VIMC will take place on May 10, 2025, at the National Convention Center. The event will be attended by senior leaders from the Viet Nam’s Party and Government, representatives from ministries, international organisations, business partners and the entire VIMC workforce.

During the ceremony, Le Anh Son, Chairman of the VIMC’s Board of Directors, will emphasise: “The Second-Class Labor Medal, awarded by the President, is a tremendous honour and encouragement for all VIMC employees. Our 30-year journey is not only one of growth but also of challenges and innovation. VIMC is committed to expanding its operations, enhancing competitiveness and making significant contributions to Việt Nam’s economy.”

Sustainable Development Strategy

In the years to come, VIMC aims to optimise port operations, expand logistics services, and modernise its fleet with environmentally friendly vessels. The corporation is actively collaborating with leading global shipping companies to strengthen Việt Nam’s maritime connectivity. VIMC is developing an integrated logistics system that connects inland container depots (ICDs) and inland logistics centers to deep-water ports via rail and inland waterway transportation. This approach aims to reduce environmental emissions, ease the burden on the road transport network, contributing to Vietnam’s goal of achieving net-zero emissions by 2050.

VIMC is also prioritising digital transformation, incorporating artificial intelligence (AI) and big data into port operations and maritime logistics. These advancements will optimise costs, improve efficiency and minimise environmental impact and driving sustainable growth.

VIMC is also prioritising digital transformation, incorporating artificial intelligence (AI) and big data into port operations and maritime logistics. These advancements will optimise costs, improve efficiency and minimise environmental impact and driving sustainable growth.

Navigating into a new era

As a leading enterprise in Việt Nam’s maritime sector, VIMC remains committed to fostering economic growth, facilitating international trade and enhancing the competitiveness of the country’s port system. The corporation’s future vision includes maintaining sustainable growth while adopting global standards for green shipping and smart logistics.

The 30th anniversary marks a significant milestone in VIMC’s journey. With a solid foundation and a clear strategic vision, the corporation continues to assert its leadership in the maritime sector, striving for sustainable development and deeper global integration. With clear strategic direction and bold ambitions, VIMC is steadily advancing towards its goal of becoming a leading maritime corporation in the region.

Hashtag: #VIMC

The issuer is solely responsible for the content of this announcement.

About VIMC

Established in 1995 under the Prime Minister’s Decision No. 250 / TTg with the mission of being the core and key enterprise of Vietnam’s maritime industry. Over 29 years of establishment and development, VIMC is one of leading businesses in opening up cooperation, international integration, providing maritime services on a global scale, making an important contribution to the development of Vietnam’s marine economy. VIMC changed to operate as a joint stock company from August 18, 2020.

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Xsolla Launches Buy Button for Mobile Games to Help Developers Take Back Control of Their Revenue

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New Court Ruling Enables Use of External Payment Links: Launch in Days, Keep More of What You Earn

LOS ANGELES, USA – Media OutReach Newswire – 9 May 2025 – Xsolla, a global leader in video game commerce, today announced the launch of the Xsolla Buy Button for Mobile Games, a direct-to-consumer payment solution designed to help mobile developers keep more of what they earn by saving on traditional platform fees. This release follows a significant U.S. court ruling on April 30, 2025, prohibiting Apple from blocking external payment links or charging commissions on third-party U.S. storefronts, giving developers new opportunities to connect with players and grow revenue.

Xsolla Buy Button

With the Buy Button for Mobile Games, game developers can embed direct payment links inside their games, leading to a browser-based checkout powered by Xsolla Web Shop and Xsolla Pay Station. This checkout supports the sale of virtual items, currencies, and bundles, delivering a seamless player experience while avoiding up to 30% in platform fees.

Developers can now create a quick-to-create external link within their video game experience on an iOS mobile device. When a player taps the link, it opens up a streamlined browser-based checkout delivering a secure, pre-authenticated, frictionless purchase experience, allowing users to purchase their favorite game in fewer clicks. In addition, mobile game developers can also gain access to catalog synchronization, loyalty tools, personalized offers, and integration options required to manage the offers provided in the external link with little to no custom development.

Key Benefits of the Xsolla Buy Button:

  • Zero Platform Commission: Reclaim up to 30% of your revenue by saving on platform fees, minus standard payment processing costs.
  • Implementation: Under the April 2025 U.S. court ruling, developers can connect external payment links in-app without platform interference.
  • Frictionless One-Tap Purchase Flow: Players can purchase specific items directly from in-game offers using autofill and one-tap methods, delivering a seamless checkout experience native to the game.
    Simplified Tax and Compliance: Xsolla is the Merchant of Record, handling global tax calculation, collection, and remittance. Third-party tax solutions are unnecessary.
  • Loyalty and Player Rewards: Boost retention and engagement with loyalty programs and personalized reward options tied to player behavior within the game experience, whether in-app or online. This feature also enables issuing prepaid gift cards and parental control integration for all purchases.
  • LiveOps Sync: Align web-based promotions with in-game events, seasonal content, and player-achieved milestones to maximize the relevancy and impact of the offers provided to players.
  • Parental Control and Gift Cards: Built-in parental control and gift cards are available worldwide.
  • Multi-Channel Commerce: Extend monetization beyond the app to the web, Discord, Telegram, and other community channels where players engage.

“This court decision is a turning point for mobile game developers in the US and around the world. The Buy Button is available today through the Xsolla Web Shop,” stated Chris Hewish, Chief Strategy Officer at Xsolla. “Developers can register through the Xsolla Publisher account, use the Instant Web Shop template, and generate links in minutes without requiring custom coding. This rollout reinforces Xsolla’s commitment to building flexible, global commerce tools empowering developers to succeed and scale their business across multiple platforms.”

This offering is a game changer by giving mobile game developers control of their monetization, the ability to build closer relationships with their players, and the confidence to grow their business with long-term sustainability without previously imposed constraints.

Web Shop Integration Guide: xsolla.pro/webshop-integration

Buy Button for Mobile Games Integration Guide: xsolla.pro/buybutton

Mobile SDK Integration Guide: xsolla.pro/mobile-sdk-guide

View Video: youtu.be/Aj6gtHw5BFQ
Hashtag: #Xsolla

The issuer is solely responsible for the content of this announcement.

Xsolla

Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.

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