Connect with us

Media OutReach

Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency

Published

on

HONG KONG SAR – Media OutReach Newswire – 22 April 2025 – Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie—a solution within Appier’s Personalization Cloud—to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales. The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy industry.

POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.

Effective product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to Statista, the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.

“By implementing Appier’s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,” said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. “We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.”

Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.
Hashtag: #Appier #AI #Business #Technology #OMO #Marketing




Wechat: Appier 沛星互动科技

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.

Media OutReach

Star Living’s New Electronic Product Line Debuts Across Showrooms in May

Published

on

SINGAPORE – Media OutReach Newswire – 21 May 2025 – Star Living, a home furnishing brand in Singapore, is proud to announce its expansion into the electronic product category this May. With a curated selection of everyday appliances and smart home essentials, the move marks a strategic step towards becoming a comprehensive, one-stop destination for modern homeowners.

Electronics Range at Star Living Sungei Kadut Showroom

This milestone is part of Star Living’s broader vision to go beyond furniture and address the evolving lifestyle needs of customers. “We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step,” reveals Koh Hong Jie, Group Retail Manager at Star Living.

Smart Living, All in One Place

Launching across Star Living showrooms at Sungei Kadut, Tampines, and Serangoon North, the initial electronics lineup includes:

  • Wells water and air purifiers
  • Roborock robot vacuums
  • Deerma appliances such as dehumidifiers, air fryers, kettles, and hair dryers
  • Standing fans
  • Other everyday smart essentials
The range reflects Star Living’s commitment to quality and purposeful selection, not an overwhelming choice. These electronic products are chosen based on functionality, design synergy, and trusted brand reputation.

Meanwhile, an in-store experience allows customers to test robot vacuums under actual furniture or see how small appliances complement different room layouts. This offers a practical and immersive shopping experience. For Well’s products, upon receiving an order, Star Living will liaise directly with Wells to manage fulfilment and installation, providing a seamless, end-to-end experience for the customer.

On the other hand, Roborock and Deerma products are part of Star Living’s in-house inventory. They are available for immediate cash-and-carry. As such, customers can enjoy instant gratification and trusted after-sales service.

A Glimpse Into the Future

This electronic product launch is just the beginning of Star Living’s journey into broader lifestyle categories. With custom carpentry services already in the pipeline, the brand is exploring new ways to integrate smart living and furniture design— including future possibilities like tech-integrated furniture and smart home systems.

“This expansion reflects a shift in how Singaporeans shop for their homes. By curating electronics that seamlessly integrate into real living spaces, we are hoping to redefine what a modern home store can be,” Koh Hong Jie, Group Retail Manager at Star Living says.

Star Living will evaluate the initiative based on showroom engagement, sales metrics, and customer feedback, particularly the attach rate of electronics purchased alongside furniture.

The brand welcomes media and customers to explore the new electronics range in person at its showrooms, where furniture meets functionality and style meets smart living.
Hashtag: #starliving



The issuer is solely responsible for the content of this announcement.

About Star Living

Star International is a vertically integrated company involved in the design, manufacturing, retail, and export of household furniture and accessories. Their furniture range such as , sofa and caters to urban dwellers seeking practical home living solutions. The brand covers a retail presence of 5 retail points in Singapore, 9 in Taiwan, and 1 in Malaysia.

Continue Reading

Media OutReach

1 in 4 Malaysians at Risk: Alpro Pharmacy Leads National Movement to Reverse Prediabetes

Published

on

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 21 May 2025 – With one in four Malaysian adults unknowingly living with prediabetes, the country is facing a silent but escalating health crisis. Research shows that one in ten individuals with prediabetes will develop type 2 diabetes within a year, and up to 70% will progress within a decade if no action is taken (Sources: National Health and Morbidity Survey 2019; International Diabetes Federation).

(From left: Dietitian Chua Kai Jia (Professional Care & Development Manager cum Dietitian, Alpro Pharmacy); Pharmacist Anson Tan (Category Manager, Alpro Pharmacy); Mr. Yan Xiangrong (Country Manager, Yuwell Malaysia); Mr. Nicholas Tham (Commercial Director, Ethos Healthcare); Professor Dr. Hasniza (Deputy Vice Chancellor (Academic & International), University of Malaya); Ms. Pixie Yee (Managing Director, Merck Malaysia & General Manager, Merck Healthcare Malaysia and Singapore); Ms. Elsie Low (General Manager, Powerlife Malaysia); Pharmacist Ng Yi Ling (Professional Care & Development Manager, Alpro Pharmacy))

In response to this urgent need, Alpro Pharmacy has launched the ASAP Programme (Alpro Stand Against Prediabetes) a nationwide health campaign that began in April 2025. This initiative is designed to raise early awareness, promote timely screening, and provide accessible, professional care to help Malaysians reverse prediabetes before it becomes a lifelong condition.

As part of this commitment, Alpro is offering 10,000 free HbA1c tests to high-risk individuals across more than 300 Alpro touchpoints nationwide, from April through June 2025.

With a focus on those with a family history of diabetes and those at higher risk due to age or weight, the ASAP Programme empowers individuals to take proactive steps towards better health. Through early detection and pharmacist-led counseling, nutrition guidance, and lifestyle modifications, participants can potentially reverse their condition.

Beyond individual action, the programme also reinforces the vital role that primary care providers—including community pharmacists, community nutritionists and dietitians, and general practitioners—play in delivering preventive healthcare directly to the public. By bringing early intervention into the heart of the community, the programme ensures that help is accessible, timely, and coordinated.

This national effort is made possible through a strong multidisciplinary collaboration between Alpro Pharmacy, Merck Sdn. Bhd., University of Malaya, Yuwell Malaysia, Ethos Healthcare, and Powerlife Malaysia. United by a shared vision for preventive healthcare, these partners bring together medical innovation, digital health tools, academic research, and nutritional science to combat one of Malaysia’s most pressing chronic health challenges. “Prediabetes is not a life sentence—it’s a second chance,” said Ph. Lim En Ni, Chief Pharmacist and Engagement Director of Alpro Pharmacy. “Through the ASAP Programme, we’re reaching people before diabetes does—offering them the tests, intervention, and ongoing support they need to make lasting changes. Our aim is to stop diabetes before it starts.”

For Merck Sdn. Bhd., the programme aligns with its commitment to early intervention in chronic disease.“The ASAP Programme puts prevention into action—on the ground, led by pharmacists,” said Ms. Pixie Yee, Managing Director of Merck Malaysia and General Manager of Merck Healthcare Malaysia and Singapore. “It’s meaningful because it reaches people before complications begin. As healthcare leaders, we must shift the focus from delayed treatment to early empowerment.”

A core component of the campaign is a research collaboration with the University of Malaya to evaluate the impact of pharmacist-led interventions in identifying and managing prediabetes. The study explores how HbA1c screening, paired with pharmacological and lifestyle guidance, can delay or even prevent the onset of type 2 diabetes. Findings are expected to help shape future national healthcare strategies and support the standardisation of pharmacy-based chronic disease prevention in Malaysia. “This campaign is more than awareness—it’s a chance to validate the impact of pharmacists in chronic disease prevention,” said Professor Dr. Hasniza, Deputy Vice Chancellor, University of Malaya.

The ASAP Programme aims to amplify a clear and urgent public health message: prediabetes is reversible, early action matters, and no one should wait for symptoms before seeking help. With professional support and free screening made easily available across the country, this campaign proves that diabetes can be stopped—before it starts.

Malaysians are encouraged to participate by visiting any Alpro Pharmacy outlet during the campaign period. For full campaign details, eligibility information, and outlet locations, please visit: https://bit.ly/AlproASAP

Let’s act ASAP — because the best way to fight diabetes is to stop it before it starts.
Hashtag: #alpro

The issuer is solely responsible for the content of this announcement.

Alpro Pharmacy

With a humble beginning starting with a single pharmacy outlet in the small town of Port Dickson in 2002, Alpro Pharmacy is now a diversified community chain pharmacy that provides comprehensive primary healthcare solutions via over 300 outlets including Alpro Pharmacy, Alpro Clinic, Alpro Physio and Alpro Baby, both online and offline, nationwide. It is supported by a team of more than 650 healthcare professionals, ranging from doctors, pharmacists, nutritionists, dietitians to physiotherapists and many other healthcare professionals.

Serving more than 3 million families in Malaysia, Alpro Pharmacy is the first and only community pharmacy in the country to provide RM1 million product liability insurance to safeguard the supply of genuine medications. With over 500,000 prescriptions filled per year, Alpro Pharmacy is also the largest prescription pharmacy chain in Malaysia.

For more information, please visit .

Continue Reading

Media OutReach

Vinhomes strategically partners with VTK to build a model Korean community in ocean city

Published

on

HUNG YEN, VIETNAM – Media OutReach Newswire – 21 May 2025 – Vinhomes Joint Stock Company and VTK Hung Yen Industrial Park Investment and Development Co., Ltd. (VTK) have signed a comprehensive cooperation agreement. This marks a significant step in the development of a Korean community within Ocean City. The partnership aims to enhance the quality of life and working environment for Korean experts, executives, and their families employed at VTK.

The signing ceremony took place within the framework of the “Meet Korea 2025” event held in Hung Yen. The event was attended by Deputy Prime Minister, Foreign Minister Bui Thanh Son, Secretary of the Hung Yen Provincial Party Committee Nguyen Huu Nghia, and Korean Ambassador to Vietnam Choi Youngsam.

Also present were leaders from the Ministry of Foreign Affairs, Hung Yen Provincial People’s Committee, various departments and agencies, representatives from Korean trade promotion organizations and business associations, and hundreds of delegates from Vietnamese and Korean enterprises currently investing and operating in Vietnam.

Under the agreement, Vinhomes will develop and offer rental housing and office solutions for VTK and its experts and leaders. Both parties will also collaborate closely to create an eco-urban model seamlessly connected to the industrial park. This initiative aims to build a high-quality living and working environment, fostering a sustainably developing community within the model urban area of Ocean City.

Furthermore, Vinhomes will coordinate with its subsidiaries and companies within the Vingroup ecosystem to provide comprehensive services for the Korean and Vietnamese expert communities working at the Hung Yen Clean Industrial Park. This industrial park, developed by VTK, is located in Hong Tien commune, Khoai Chau district, and Xuan Truc commune, An Thi district, covering an area of over 140 hectares.

Specifically, StaynFun will provide dormitory solutions and living amenities such as swimming pools, parks, and community areas for VTK’s leadership. Vinpearl will offer industrial catering services, snack options, and event venues, alongside special preferential programs for golf courses and driving ranges for Korean businesses.

Vincom Retail will showcase the diverse amenities at Ocean City, including its shopping centers, commercial streets, and vibrant cultural and entertainment activities. For partner delegations from Korea, VinWonders will organize various group tour and entertainment programs, fostering both cultural exchange and internal cohesion.

Vinmec will provide on-site medical services, including examinations and emergency support directly within the industrial park. They will also connect with the Vinmec Ocean Park facility for periodic health check-ups and vaccinations. Vinschool and VinUni educational systems will partner with VTK to develop educational and training solutions for the children of employees working at the industrial park, laying a solid foundation for long-term investment strategies.

VinFast will implement preferential policies for personal and company electric vehicles, and collaborate with Green Future to offer rental and pre-owned electric vehicle services. VinFast charging stations will also be quickly established within the Hung Yen Clean Industrial Park, ensuring a convenient experience for vehicle users. Notably, VinBus will operate internal bus routes and connecting routes from the Hung Yen Clean Industrial Park to Ocean City, enhancing flexibility and environmental friendliness for daily commuting.

Mr. Han Jong Doek, General Director of VTK Hung Yen Industrial Park Investment and Development Co., Ltd., shared: “The Korean community in Vietnam is growing, but finding a suitable living space – a place where they can settle long-term and build a sustainable community – remains challenging. Ocean City, with its strategic vision and synchronized infrastructure, offers a comprehensive solution to this need.”

Thanks to its meticulous planning and all-in-one amenity system, Ocean City is being dubbed the “New Korean Hub” in Vietnam. It notably features K-Town, a district with hundreds of shops, brands, and services strongly reflecting Korean culture. Many other Korean-standard amenities are already present or soon to arrive, including the Korean Global School, a Korean Medical Center, and the Aquafield Korean-standard relaxation center within Vincom Mega Mall Ocean City. These are crucial components that will meet all the entertainment, health, and education needs of the Korean community living and working in the area.

Vinhomes’ comprehensive cooperation with VTK demonstrates the Company’s strong commitment to fostering sustainable development, green transformation, and elevating living standards for the Korean expert and labor community. Ocean City is also receiving significant investment to become a leading model mixed-use urban area, truly deserving its reputation as the best place to live for the international community in Vietnam.

Hashtag: #Vinhomes

The issuer is solely responsible for the content of this announcement.

About Vinhomes

Vinhomes is Vietnam’s leading real estate investment, business, and management company. Renowned for its scale, rapid development, and top-tier service quality, Vinhomes provides an ideal urban living experience with professionally planned residential areas, synchronized utility services, and a green, clean environment, helping to shape a new lifestyle for Vietnamese people. Currently, Vinhomes has developed and managed 30 urban areas nationwide, primarily in Hanoi, Ho Chi Minh City, Hung Yen, Hai Phong, and continues to expand into other localities.

About VTK Hung Yen Industrial Park Investment and Development Co., Ltd.

VTK (Vietnam Korea Together) is the investor of the VTK Clean Industrial Park in Hung Yen. This industrial park is the first Korean-style industrial complex within the Hung Yen Provincial Clean Industrial Cluster, managed by the Korea Land and Housing Corporation (LH), a state-owned entity under Korea’s Ministry of Land, Infrastructure, and Transport. Businesses leasing space in this complex are primarily Korean companies based in Korea or those with Korean shareholders.

Continue Reading

Trending

https://businesspost.ng/DUIp2Az43VRhqKxaI0p7hxIKiEDGcGdois8KSOLd.html