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AS Watson Launches brand lab to Turn Retail Scale into a Data-driven Brand Growth Engine
The initiative formalises capabilities the Group has been building internally, combining data-led demand identification, integrated distribution, and execution across more than 17,000 O+O stores in Asia and Europe.
Over the past two years, AS Watson has introduced more than 4,800 new brands and brand extensions across its network, underscoring the scale of its brand development activity.
From Incubation to Execution
AS Watson brand lab departs from traditional incubator models by embedding brand development directly within AS Watson’s retail ecosystem.
Rather than incubating brands ahead of their market entry, the platform operates inside the market, using real-time customer data, shopping behaviour and category dynamics to inform development decisions.
Dr Malina Ngai, Group CEO of AS Watson, said the model reflects the company’s structural advantage. “We don’t wait for brands to find the market – we build them where demand already exists, and scale them through our ecosystem.”
A Systemised Growth Model
At the core of AS Watson brand lab is an integrated operating model linking insight, creation, distribution, demand activation and scaling.
The platform leverages AS Watson’s over 180 million loyalty members and O+O capabilities to accelerate brand selection and commercial execution.
A Structured Pathway to Scale
Brands within AS Watson brand lab are supported through a structured growth pathway, progressing from early-stage validation to regional scaling and category leadership.
At each stage, brands receive differentiated support across insight, distribution, marketing activation and investment, ensuring resources are focused where the greatest growth potential exists.
This staged approach enables AS Watson to systematically build, scale and prioritise brands, improving success rates while maintaining disciplined capital allocation.
Focus on High-Growth Segments
AS Watson brand lab will prioritise product segments including Asian beauty trends (K-beauty, J-beauty, C-beauty), ingredient-led skincare, health and wellness products and elevated personal care – areas where consumer demand continues to evolve rapidly.
The Group expects the platform to strengthen its ability to build proprietary and exclusive brands while improving speed-to-market and capital efficiency.
Proven Brand Scaling in Action
Early outcomes demonstrate how AS Watson brand lab translates insight into accelerated growth – not only by shaping brand development, but by scaling brands rapidly across markets through its integrated O+O ecosystem.
Across multiple categories and geographies, the platform has enabled brands to move from targeted market entry to multi-market expansion with speed and discipline:
COSRX (K-Beauty)– By combining COSRX’s innovation-led skincare expertise with
AS Watson’s extensive retail footprint and deep consumer insights, the partnership has accelerated international expansion and broadened consumer reach. This illustrates how the platform converts strong brand propositions into sustained category growth across markets.
&honey (J-Beauty) – Leveraging its distinctive product positioning alongside
AS Watson’s regional scale, &honey rapidly expanded beyond its home market, rolling out across multiple Asian markets within a short timeframe. This demonstrates the platform’s ability to systematically scale proven domestic leaders into regional brands.
e.l.f. Cosmetics (US) – Through partnership with AS Watson, e.l.f. has extended its community-led, value-driven model across Europe, translating strong brand engagement into measurable market penetration. The example highlights how consumer-centric brands can be amplified through local market execution at scale.
essence (Germany) – The expansion of essence across multiple markets, including exclusive partnerships, reflects how purpose-driven brands can achieve consistency and reach when supported by integrated distribution and retail insight. This underscores the platform’s ability to build sustained brand relevance and loyalty across diverse markets.
Across these examples, brands have scaled through a consistent model – combining data-led selection, integrated distribution, and coordinated market execution – demonstrating how AS Watson brand lab functions as a repeatable engine for brand growth, from market entry through to regional scale.
Scaling a Repeatable Engine
AS Watson brand lab positions AS Watson to leverage its retail footprint not only as a distribution channel, but as an engine for brand creation and scaling.
The initiative signals a shift from opportunistic brand sourcing towards a structured, repeatable growth model, reinforcing AS Watson’s ability to scale brands with speed, discipline and consistency while driving long-term portfolio value.
AS Watson continues to engage with selected brand partners and emerging brands aligned with its focus areas, with further information available through its official
AS Watson brand lab platform (https://www.aswatson.com/asw-brand-lab)
Hashtag: #ASWatson
The issuer is solely responsible for the content of this announcement.
About AS Watson Group
Established in 1841, AS Watson Group is one of the world’s longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company’s technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
AS Watson Group supported over 180 charitable and non-profit organisations every year, dedicating over 40,000 hours of volunteer work to serve over 370,000 people in need in our operating markets.
AS Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses – ports and related services, retail, infrastructure and telecommunications in over 50 countries.
Please visit 
www.aswatson.com/our-company/o-and-o-strategy/ for more information.
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CyCraft Named a Sample Provider in the Gartner® Latest AI Reasoning Models Report—The Only Taiwan-Based Cybersecurity Provider Listed
Dr. Benson Wu, CEO and Co-Founder of CyCraft, stated: “We believe, being listed as a Sample Providerin the Gartner report demonstrates that the global market now views AI security as the next battlefield for AI commercialization. From day one, CyCraft has developed proprietary models, simultaneously deploying AI reasoning capabilities across three core pillars: cybersecurity defense, AI governance, and unmanned vehicle reconnaissance. Technical leadership is our starting point, not the destination. Our goal is to translate this leadership into rapid growth driven by strategic deployment and disciplined execution. Launched this year, our AI Red Teaming and AI Guardrail solutions have already been productized and commercially shipped, seeing active deployment in sectors like semiconductors and sovereign AI.”
AI Reasoning Models Drive Up Operating Costs, Restructuring Profit Logic
As AI transitions from “training models” to “reasoning models,” the industry officially moves from the research and development phase into commercial application. Reasoning models possess logical deduction, self-reflection, and complex problem-solving capabilities. However, these advanced capabilities have caused AI operational costs to skyrocket, forcing the tech industry to redefine its expectations of AI as a tool for massive cost reduction and profit maximization.
CyCraft’s XCockpit Threat Exposure Management Platform features built-in AI reasoning models that triage thousands of alerts in real time, automatically providing mitigation recommendations and effectively eliminating alert fatigue. From overall security posture scoring to specific actionable tickets for individual alerts, XCockpit transforms defensive benefits—which were historically difficult to define—into concrete, quantifiable technical metrics. This embodies CyCraft’s pragmatic philosophy: the value of defense must be visible, and it must be measurable.
Standing at the Frontier of AI Security, CyCraft Advances Commercial Implementation with Profound R&D Momentum
Deeply integrating AI with cybersecurity, CyCraft has launched XecGuard and XecART—two major AI security products deployable across both cloud and on-premises environments, both featured on the OWASP AI Security Map. These solutions directly address the core pain points of Agentic AI, LLM, and GenAI applications. XecART utilizes Agentic Red Teaming to run multi-round stress tests on models, identifying risks and generating compliance reports that adhere to international standards. Meanwhile, XecGuard acts as a real-time Guardrail for LLMs and AI Agents, intercepting anomalous inputs and outputs. One solves “how to stress-test AI,” while the other solves “how to protect AI,” providing the fundamental AI governance for enterprises.
CyCraft’s research achievements are equally outstanding. The CyCraft research team recently presented at the International Conference on Machine Learning (ICML), one of the world’s top three prestigious academic conferences for AI and machine learning. The research focused on Retrieval-Augmented Generation (RAG) Data Poisoning. Utilizing their self-developed “Eyes-on-Me” attack framework, the team proved that attacks can simultaneously breach both the retrieval and generation phases. The end-to-end average attack success rate surged from 21.9% to 57.8%. This breakthrough exposed a long-neglected vulnerable attack surface existing between “attention focus” and “model output.”
In 2025, the CyCraft research team was also selected for NeurIPS, one of the most iconic academic sanctuaries in the AI field. The team proposed an innovative “unified supervision framework” that embeds verifiable checkers into synthesized instruction-conflict instances, enabling self-supervised learning without requiring oracle labels or reasoning traces. This framework not only applies to different models but also significantly enhances both safety robustness and instruction adherence.
CyCraft believes that as AI moves from R&D to commercial deployment, the barrier for enterprises is no longer “whether they can use AI,” but “whether they can use AI responsibly.” Once Agentic AI enters financial transactions, government services, or critical infrastructure, every autonomous decision must leave a traceable path, accept auditing, and allow for real-time human intervention when necessary. This is true AI governance. It is not a compliance document, but a complete control chain stretching from pre-launch to runtime, and onto post-incident traceability.
CyCraft deconstructs this control chain into three actionable phases: XecART stress-tests model risks before deployment; XecGuard safeguards inputs and outputs during runtime; XCockpit quantifies the overall risk posture into traceable metrics. Interlocking these three components ensures that every step AI takes is visible, manageable, and auditable. CyCraft’s objective is clear: make AI behavior measurable before its value can be priced. Ultimate technical leadership must be converted into commercial resilience that is governable, auditable, and open to investor scrutiny.
The technological revolution of AI Reasoning Models and Agentic AI is an undeniable reality. The ultimate challenge lies in whether enterprises can implement “controllable, auditable, and highly transparent” AI governance within real-world commercial environments. From being recognized in international research reports to taking the stage at top-tier academic conferences, CyCraft continues to prove that from visionary R&D to product commercialization, Taiwan’s AI cybersecurity prowess helps herald the future of a secure, trusted, and prosperous AI era.
Reports
Gartner, Emerging Tech: AI Vendor Race: Reasoning Models Reshape Providers’ Approaches to AI Pricing, 5 June 2026.
Disclaimer
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.
Hashtag: #CyCraftTechnology
The issuer is solely responsible for the content of this announcement.
About CyCraft
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Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists
Geological Wonder: Exploring an Ancient Underwater World from 460 Million Years Ago
Located in Taiyanghe Township in the northwest of Enshi City, Suobuya Stone Forest is approximately a one-hour drive from the city center. The scenic area was formed during the Ordovician Period 460 million years ago. Originally covered by an ancient ocean, it gradually evolved through geological transformations over hundreds of millions of years into the extraordinary stone forest landscape seen today. Covering a total area of 21 square kilometers, the area features towering stone peaks surrounded by lush greenery, resembling a vast “underwater labyrinth.” As a “crowned stone forest” with one of the highest vegetation coverage rates in China, the scenic area enjoys a cool and pleasant average summer temperature, making it an ideal destination for summer retreats and nature-based relaxation.
The four major scenic areas currently open to visitors each have their own unique appeal. Qinglongtai serves as the highest point of the scenic area, offering panoramic views of the entire stone forest from above. Lianhuazhai features the breathtaking “Xiniugou” secret landscape, where towering cliffs on both sides and changing light and shadows create a dreamlike atmosphere. Mozigou is rich in ancient biological fossils, allowing visitors to touch traces of life from the Ordovician Period with their own hands. Jiulonghui features circular rock walls and groups of waterfalls, with stone peaks rising dramatically from the ground to create a magnificent landscape. The scenic area also features the 5D theater “Shanhaijing,” where visitors can enjoy an immersive experience of the evolution of the Ordovician ocean world. With gentle walking trails and an easy travel route, the area is suitable for families and nature exploration enthusiasts.
Cultural Feast: Immersive Experiences of Tujia Folk Traditions
Suobuya Stone Forest is not only a treasure trove of geological wonders but also an important carrier of Tujia culture. The Tujia ethnic group is one of the major ethnic minorities in the Enshi region, with a long history and distinctive cultural traditions. The “Baishou Dance” is one of the most representative folk dances of the Tujia people and has been listed as a National Intangible Cultural Heritage. The dance movements often imitate scenes such as hunting, farming, and warfare, featuring a lively rhythm. Visitors can personally participate in this cultural experience at the Tiejiazhai Square and Duigetai Stage.
The Tujia Girls’ Festival is one of Enshi’s most distinctive traditional folk festivals and has been held at Suobuya Stone Forest during the seventh month of the lunar calendar for many consecutive years. The festival is a traditional social activity where young Tujia men and women use songs as a medium for communication and dances to express emotions. It carries the unique marriage customs and collective memories of the Tujia people and has been recognized as a provincial-level intangible cultural heritage of Hubei Province and one of the “Top Ten Most Charming Festivals in China.” During the festival, the scenic area hosts a variety of activities, including matchmaking through folk songs, traditional cultural parades, and traditional handicraft exhibitions, allowing visitors to experience the rich ethnic culture amid the stone forests and mountain scenery. Suobuya Stone Forest has therefore also been recognized as the “Hometown of Chinese Folk Art” and the “Hometown of Mountain Folk Songs.”
Since 2026, the scenic area has continued to enhance its tourism products and cultural experiences. During the May Day holiday, it launched the “Exploring Wonders on Horseback · Fun in the Million-Year Stone Sea” folk culture series, featuring interactive programs such as folk song and dance flash mobs, the “Nature Guardians” activity where visitors exchange collected litter for cultural souvenirs, the immersive intangible cultural heritage experience “Stone Workers’ Chant,” and the outdoor role-playing game “Stone Forest Secret Order · Pursuing the Shadow of Rocks.” These activities allow visitors to explore the ancient stone sea while deeply engaging with Tujia cultural traditions.
Improved Transportation: Easier Access to Enshi for Southeast Asian Tourists
Since the opening of Enshi Xujiaping International Airport’s aviation port, the international flight network has continued to improve. In 2026, the Enshi–Hong Kong route achieved year-round regular operation, while flights between Enshi and Vietnam’s Ho Chi Minh City and Hanoi have resumed successively, creating a dual-route network connecting Vietnam’s two major cities in the north and south. According to the development plan of the Enshi aviation port, new routes to Singapore, Kuala Lumpur in Malaysia, and other destinations will be steadily promoted in the future, further strengthening the Southeast Asian aviation network. Tourists from major Southeast Asian cities can fly directly to Enshi and reach this 460-million-year-old underwater world after only a one-hour drive. Hidden deep within the Wuling Mountains, this ancient stone forest wonderland is welcoming visitors from around the world with a more open and international approach.
Hashtag: #SuobuyaCulturalTourism
The issuer is solely responsible for the content of this announcement.
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When a Stay Goes Beyond Check-out: Amari Unveils “Ari Service” to Deepen Guest Connections with Every Destination
As ONYX Hospitality Group celebrates its 60th anniversary, the company is entering a new chapter of growth through the continued evolution of its brand portfolio. As part of this journey, Amari has been revitalised with a refreshed brand positioning centred on authentic local connections and warm Thai hospitality. Bringing this vision to life is the introduction of “Ari Service”, a new signature brand touchpoint designed to deepen the relationship between guests and the destinations they visit. Through thoughtful, locally inspired interactions and personalised service, Ari Service encourages guests to discover the character, culture and people of each location, creating meaningful experiences that extend well beyond check-out and reinforcing Amari’s promise of creating lasting memories.
As travel today is no longer simply about changing places, but about taking time for oneself, being with loved ones and creating meaningful moments, Amari believes that the best journeys continue long after check-out. Every stay is designed to leave guests with feelings and experiences they can carry home, from the first warm welcome upon arrival and a local dish that brings back memories of a destination, to moments shared with loved ones and thoughtful details that make guests feel truly understood and cared for.
Beyond thoughtful service, Amari connects guests with the unique character of each destination through locally inspired design, food and ingredients that reflect the identity of each place, and experiences that connect guests with local communities, culture and ways of life. From beachfront escapes surrounded by nature to vibrant city stays, every Amari destination reflects its own sense of place, offering experiences that are warm, lively and memorable.
At Amari Phuket, guests can experience a relaxing seaside escape along the Andaman coast, where the island’s natural beauty, local culture, cuisine and heritage come together. From unwinding at Breeze Spa, an open-air spa experience complemented by the sound of the waves, to discovering Phuket’s local flavours, historic Old Town and coastal lifestyle, every moment offers a deeper connection with the rhythm of the island.
Amari Vogue Krabi offers a tranquil retreat at Tubkaek Beach, one of Krabi’s most scenic coastal destinations. Surrounded by nature and overlooking the Andaman Sea, guests can enjoy peaceful moments by the beach, breathtaking sunsets and the simplicity of coastal life, making it an ideal destination to reconnect with themselves and loved ones away from the pace of everyday life.
For travellers seeking a more vibrant seaside escape, Amari Pattaya combines relaxation with the energy of one of Thailand’s most dynamic coastal cities. Guests can begin their day with moments of relaxation and holistic well-being at maai spa before exploring Pattaya’s cafés, restaurants, seaside activities and lifestyle experiences. With its balance of comfort and liveliness, Amari Pattaya offers a welcoming destination for families, couples and leisure travellers.
In the heart of Bangkok, Amari Bangkok combines the convenience of a city location with a warm and relaxing atmosphere where guests can unwind amidst the energy of the capital. With easy access to shopping, lifestyle destinations, cultural attractions, restaurants and key city landmarks, the hotel serves as both a gateway to discovering Bangkok from a new perspective and a welcoming place to return to for comfort and thoughtful care.
For Amari, a memorable journey does not end when guests leave the hotel. It continues through the feelings, connections and experiences they take home. By bringing each destination’s unique character to life through Ari Service, authentic local experiences and genuine Thai hospitality, Amari creates meaningful moments that become lasting memories. These are the “Endless Memories” that Amari strives to create at every destination, making every journey even more meaningful.
For more information on Amari please visit: www.amari.com
Hashtag: #ONYXHospitalityGroup
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group
ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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