Media OutReach
Asahi Super Dry Unveils the Next Chapter in Light Beer with Dry Crystal Across Hong Kong and Taiwan
Crafted for the enjoyment of life without compromise, the renewed Dry Crystal features Ryusei Yokohama as the new campaign’s face and is now available in supermarkets and restaurants throughout the region
HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Japan’s number one selling beer brand Asahi Super Dry has unveiled a major evolution of its Dry Crystal, introducing zero sugar in Hong Kong and Chinese Mainland and low sugar in Taiwan, 3.5% ABV. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal offers less sugar than Asahi Super Dry beer, while delivering the same iconic Super Dry taste. Now available in Chinese Mainland, Hong Kong, and Taiwan markets, the renewed Dry Crystal represents Asahi Super Dry’s continued commitment to providing consumers with carefully crafted and mindful drinking options without compromising on taste.
Two years after its groundbreaking debut, this lighter innovation in beer is set to redefine mindful indulgence with enhanced functional benefits. The upgraded Dry Crystal maintains the standards of the iconic Super Dry taste while matching the modern consumer’s desire for a more balanced and mindful lifestyle. This represents Asahi Super Dry’s unwavering commitment to anticipating and exceeding consumer expectations, proving that superior taste and active lifestyle are not mutually exclusive, but perfectly harmonious.
Uncompromised living meets Japanese excellence: Award-winning star Ryusei Yokohama leads the era of “New Moderation”
Dry Crystal offers a smarter choice for those who refuse to compromise – delivering the crisp, refreshing notes of their favorite beer while enabling an active, balanced lifestyle. This campaign, which showcases the new evolution of Dry Crystal, features brand ambassador Ryusei Yokohama. It also represents a lifestyle movement born from the philosophy of a brand ambassador who truly lives it. One of Japan’s top talents, Yokohama has earned critical acclaim, box-office success, and prestigious awards for his performances in movies like Shōtai (2024) and Kokuhō (2025). This partnership marks Yokohama’s first tie-up with an alcohol brand.
Dry Crystal powers Ryusei Yokohama’s life in motion
In the newest promotional video for the new Dry Crystal – the first-ever dedicated campaign video shot in Japan specifically for audiences in Taiwan and Hong Kong – values of balance, intentional choice, and living without compromise are portrayed through Ryusei Yokohama himself, naturally overlapping with Dry Crystal’s promise. The campaign showcases his dynamic daily rhythm, from intense training sessions to creative work on set.
In each scene, Dry Crystal becomes Yokohama’s natural choice. Its lighter formulation delivers the authentic Asahi Super Dry taste while supporting peak performance, resonating with the growing new moderation movement that values choice and balance.
Hong Kong and Taiwan are key markets for Dry Crystal, and this campaign film reflects this. The video is produced specifically for these audiences, rather than adapting to a global notion. Japan is a strategic choice for shooting the film, as it allows for conveying the connection to the Asahi brand, which very closely resonates with consumers in the two markets. By creating a compelling narrative for Hong Kong and Taiwan audiences, Asahi Super Dry signals a deeper market commitment, sharper cultural relevance, and greater media flexibility.
The new Dry Crystal is available in supermarkets, online and select restaurants across Chinese Mainland, Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit (https://www.asahisuperdry.com/).
Hashtag: #AsahiSuperDry
The issuer is solely responsible for the content of this announcement.
About Asahi Super Dry
Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit
https://www.asahisuperdry.com/en-gb/home/.
About Ryusei Yokohama
Born on September 16, 1996, in Kanagawa, Japan, Ryusei made his acting debut in 2011 and has since established himself through a number of high-profile works. His recent performances include the film Shōtai (2024), for which he received the Best Actor award at The 48th Japan Academy Film Prize, and Kokuhō (2025), officially selected for the Directors’ Fortnight at The 78th Cannes Film Festival. Last year, he portrayed Tsutaya Jūzaburō in the NHK Taiga Drama Berabō: Tsutaju Eiga no Yumebanashi. He is also set to star in the upcoming film Nanji, Hoshi no Gotoku, scheduled for release this year.
Media OutReach
Sanya Asian Beach Games Conclude, Showcasing China’s Openness and Asian Unity On and Off the Field
The smooth staging of the Games demonstrated Sanya’s capacity to host major international events. From competition venues stretching across 22 kilometers of coastline, to 22 designated hotels accommodating domestic and international guests, and the support of 4,680 volunteers, as well as touristic and cultural engagement activities, the host city’s organization and services received broad recognition. Abdulaziz Baeshen, Secretary General and CEO at the Saudi Olympic & Paralympic Committee, said, “The organization of this Asian Beach Games has been of a very high standard, once again demonstrating China’s outstanding capability in hosting major international sporting events.”
The success of the Games was underpinned by the policies of the Hainan FTP. Benefiting from visa-free access for citizens of 86 countries and event-specific facilitation measures, cross-border travel was efficient and seamless. Qatari athlete Ahmed Elmeniawy said, “The entry procedures were extremely convenient. It took less than two minutes to complete all arrival formalities — a truly excellent experience.” An official from the Saudi Olympic Committee also noted that the FTP policies and visa-free arrangements facilitated participation by delegations and promoted bilateral sports exchanges.
During the Games, Sanya launched a series of cultural tourism activities and consumer incentive packages centered on a “spectating plus vacation” model, boosting the integration of sports and tourism consumption. At the same time, the Asian Beach Games served as a platform for exchanges among Asian countries. During his visit to Hainan, Thomas Bach, Honorary President of the International Olympic Committee, said he felt “the unity of Asia.” Raja Randhir Singh, President of the Olympic Council of Asia, noted that despite differences in language and traditions, a shared passion for sport brings people together.
Although the Games have concluded, openness and cooperation continue. The event has provided valuable experience for the Hainan FTP in hosting major international events and demonstrated China’s continued efforts to expand high-level opening-up. The FTP will continue to deepen international exchanges and cooperation with an open and inclusive approach.
Hashtag: #6thAsianBeachGame #Sanya #China
The issuer is solely responsible for the content of this announcement.
Media OutReach
AI for Global Civilization: China-Singapore Dialogue Held in Singapore
Opening remarks were delivered by Yuan Lin, Executive Assistant to the President of the Academy of Contemporary China and World Studies, and Wang Donghai, Associate Director of NUS Enterprise. Keynote speeches were delivered by Cai Yiyu, Professor at Nanyang Technological University; Director of the Computer-Aided Engineering Labs and The Strategic Research Program on Virtual Reality; Co-President of Association of Global Technomics Education and Exchange; Cui Kai, Director of the Digital Culture Promotion Department, Center for International Cultural Communication, China International Communications Group (CICG); and Yang Jianwei, Visiting Professor at the National University of Singapore.
Yuan Lin stated that the rapid development of artificial intelligence technology has injected new momentum into China-Singapore cultural exchanges. He stressed the importance of innovating cultural expression forms empowered by digital intelligence, upholding a correct value orientation in technological application, deepening people-to-people exchanges enabled by smart technologies, and actively exploring the profound value of intelligent technologies in advancing cross-cultural understanding.
Wang Donghai pointed out that it is essential to prioritize the integration of technological applications with social needs. Leveraging cutting-edge technologies such as artificial intelligence to build bridges for civilizational exchange helps enhance cross-cultural understanding, enabling technology to better serve humanity and drive social progress.
Cai Yiyu noted that Singapore is forging ahead in cutting-edge fields including semiconductors, aerospace and artificial intelligence, opening up broad prospects for bilateral cooperation between China and Singapore. He emphasized that digital and intelligent technologies can be harnessed to revitalize and inherit traditional culture via youthful, trendy formats, thereby further deepening scientific, technological and people-to-people exchanges between the two countries.
Cui Kai stated that intelligent imaging technology is profoundly reshaping the logic of cross-cultural narrative. Digital content creation is not merely about keeping pace with technological advancement; more importantly, it should take emotional resonance as the bond to break down cultural barriers, foster in-depth empathy, mutual learning and appreciation among global civilizations, and enable more outstanding civilizational achievements to be seen, understood and respected worldwide.
Yang Jianwei noted that artificial intelligence is becoming an important vehicle for inter-civilizational mutual learning, while cultural differences remain a core obstacle to cross-cultural communication. He advocated for the innovative and rational use of artificial intelligence in the future to eliminate prejudices and enhance civilizational understanding through technological power.
In the Case Sharing Session, guest speakers included Lisa Meng, Head of Singapore of Tencent Cloud International; Koh Chin Yee, Managing Director of Singapore Eye; Bai Yu, Director and Partner of LAiPIC; Hu Chengchen, Founder & CEO of ClariPpi (Singapore); Jane Zhao, SVP and Head of Global Business at Mininglamp Technology; and Jerry Tuo, AI Technology Director of Red Fun Planet. They delivered insightful presentations on the application prospects of artificial intelligence in content production as well as inter-civilizational mutual learning and exchange.
The participating guests agreed that artificial intelligence has brought revolutionary changes to the intelligent production, targeted communication and immersive presentation of cultural content. China and Singapore boast strong complementarity in digital infrastructure and cultural resources. Going forward, the two sides may deepen cooperation in joint research and development and scenario-based application, develop benchmark cultural-technology products and integrated solutions tailored for Southeast Asia, and jointly advance the high-quality development of the digital cultural industry.
This event was jointly hosted by the Academy of Contemporary China and World Studies and the Center for International Cultural Communication,CICG, with Nanyang Technological University and other cultural and business exchange institutions participating as supporting partners.
Hashtag: #ACCWS
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Media OutReach
Tracking the unseen: How Chinese agricultural experts tackle invisible pollution in Yangtze River protection
Agricultural non-point source pollution is a globally challenging problem for Yangtze ecological protection, as it is mostly hidden from view. During an inspection trip to Jiangxi’s Poyang Lake region in 2023, Zhao Lixin, a non-party personage and honorary director of Institute of Environment and Sustainable Development in Agriculture, Chinese Academy of Agricultural Sciences , precisely pinpointed the key pain point: excessive total phosphorus in the water caused by nitrogen and phosphorus runoff from nearby farmland.
The inspection team went beyond identifying frontline issues to putting their expertise into practice on site. In response to local climate conditions and farming patterns, the team integrated and advanced an optimized set of agricultural management and treatment technologies. As a result, they successfully reduced surface runoff losses of nitrogen and phosphorus from rice paddies by 40 percent.
Over the past five years, the non-Party personages have submitted five democratic oversight reports and produced nearly 20 special research reports. Many of their recommendations have been incorporated into special programs of China’s Ministry of Ecology and Environment.
Hashtag: #ChinaNewsService
The issuer is solely responsible for the content of this announcement.
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