Media OutReach
Asahi Super Dry Unveils the Next Chapter in Light Beer with Dry Crystal Across Hong Kong and Taiwan
Crafted for the enjoyment of life without compromise, the renewed Dry Crystal features Ryusei Yokohama as the new campaign’s face and is now available in supermarkets and restaurants throughout the region
HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Japan’s number one selling beer brand Asahi Super Dry has unveiled a major evolution of its Dry Crystal, introducing zero sugar in Hong Kong and Chinese Mainland and low sugar in Taiwan, 3.5% ABV. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal offers less sugar than Asahi Super Dry beer, while delivering the same iconic Super Dry taste. Now available in Chinese Mainland, Hong Kong, and Taiwan markets, the renewed Dry Crystal represents Asahi Super Dry’s continued commitment to providing consumers with carefully crafted and mindful drinking options without compromising on taste.
Two years after its groundbreaking debut, this lighter innovation in beer is set to redefine mindful indulgence with enhanced functional benefits. The upgraded Dry Crystal maintains the standards of the iconic Super Dry taste while matching the modern consumer’s desire for a more balanced and mindful lifestyle. This represents Asahi Super Dry’s unwavering commitment to anticipating and exceeding consumer expectations, proving that superior taste and active lifestyle are not mutually exclusive, but perfectly harmonious.
Uncompromised living meets Japanese excellence: Award-winning star Ryusei Yokohama leads the era of “New Moderation”
Dry Crystal offers a smarter choice for those who refuse to compromise – delivering the crisp, refreshing notes of their favorite beer while enabling an active, balanced lifestyle. This campaign, which showcases the new evolution of Dry Crystal, features brand ambassador Ryusei Yokohama. It also represents a lifestyle movement born from the philosophy of a brand ambassador who truly lives it. One of Japan’s top talents, Yokohama has earned critical acclaim, box-office success, and prestigious awards for his performances in movies like Shōtai (2024) and Kokuhō (2025). This partnership marks Yokohama’s first tie-up with an alcohol brand.
Dry Crystal powers Ryusei Yokohama’s life in motion
In the newest promotional video for the new Dry Crystal – the first-ever dedicated campaign video shot in Japan specifically for audiences in Taiwan and Hong Kong – values of balance, intentional choice, and living without compromise are portrayed through Ryusei Yokohama himself, naturally overlapping with Dry Crystal’s promise. The campaign showcases his dynamic daily rhythm, from intense training sessions to creative work on set.
In each scene, Dry Crystal becomes Yokohama’s natural choice. Its lighter formulation delivers the authentic Asahi Super Dry taste while supporting peak performance, resonating with the growing new moderation movement that values choice and balance.
Hong Kong and Taiwan are key markets for Dry Crystal, and this campaign film reflects this. The video is produced specifically for these audiences, rather than adapting to a global notion. Japan is a strategic choice for shooting the film, as it allows for conveying the connection to the Asahi brand, which very closely resonates with consumers in the two markets. By creating a compelling narrative for Hong Kong and Taiwan audiences, Asahi Super Dry signals a deeper market commitment, sharper cultural relevance, and greater media flexibility.
The new Dry Crystal is available in supermarkets, online and select restaurants across Chinese Mainland, Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit (https://www.asahisuperdry.com/).
Hashtag: #AsahiSuperDry
The issuer is solely responsible for the content of this announcement.
About Asahi Super Dry
Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit 
https://www.asahisuperdry.com/en-gb/home/.
About Ryusei Yokohama
Born on September 16, 1996, in Kanagawa, Japan, Ryusei made his acting debut in 2011 and has since established himself through a number of high-profile works. His recent performances include the film Shōtai (2024), for which he received the Best Actor award at The 48th Japan Academy Film Prize, and Kokuhō (2025), officially selected for the Directors’ Fortnight at The 78th Cannes Film Festival. Last year, he portrayed Tsutaya Jūzaburō in the NHK Taiga Drama Berabō: Tsutaju Eiga no Yumebanashi. He is also set to star in the upcoming film Nanji, Hoshi no Gotoku, scheduled for release this year.
Hashtag: #Expereo #EcoVadis
The issuer is solely responsible for the content of this announcement.
About Expereo
Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.
Media OutReach
TP deepens AI data services capabilities across APAC markets – showcased live at Asia Tech x Singapore 2026
As enterprises accelerate AI deployment across Asia, success will increasingly depend on the quality, localization and governance of the underlying data powering these systems. At Asia Tech x Singapore 2026 this week, TP is present on the ground and is delivering two sessions to cover the insights of TP’s Future Forward strategy of scaling AI-led services.
Assaf Tarnopolsky, TP’s Chief Business Development & Customer Officer, APAC is joining the panel “The Enterprise AI Execution Challenge” to discuss the advantages of Asia-based enterprises in investing in robust data preparation before constructing AI tools. Michael Costevec, Head of Value Creation Office, TP APAC and Jonathan Phang, CTO, TP APAC are also delivering a keynote on “AI Orchestration in the World’s Most Complex Markets”, which covers the principles behind the shift from AI operations to AI orchestration.
TP.ai Data Services, an end-to-end AI data services solution, enables enterprises to build, train and scale AI systems that are locally relevant, operationally resilient and deployment-ready across Asia’s diverse markets. With specialized AI practitioners distributed across Singapore, Malaysia, Indonesia, Thailand, China, Japan, South Korea and Vietnam, TP delivers end-to-end AI/ML and GenAI support services, including data collection, validation, annotation, labeling, model evaluation, analytics operations and human-in-the-loop governance.
“The companies seeing real operational impact from AI in Asia are the ones investing in scalable data foundations, in-country execution and human expertise alongside the technology itself,” said Dave Rizzo, APAC President, TP. TP.ai Data Services has a proven track record in supporting customer live deployment. Within three weeks, it successfully created customized warehouse video streams, annotated with detailed object labels and dimensional data, enabling physical AI model training to support a client with real-time worker-safety-risk detection.
TP has been recognized globally for helping organizations move beyond fragmented data operations and reporting toward an analytics-led operating model that improves performance, governance, and AI outcomes. The 2026 Data Breakthrough Awards named TP’s data analytics services Overall Data Analytics Platform of the Year, citing measurable business results, including:
- Up to 31% improvement in customer experience quality scores
- Up to 30% lift in sales conversions
- Up to 20% improvement in resource forecasting accuracy
- Up to 15% gains in workforce efficiency
Beyond technology delivery, TP also places strong emphasis on preparing its own workforce for an AI-led operating environment. Across APAC, TP continues to invest in AI upskilling programs that equip employees with capabilities in model evaluation, synthetic data, human-in-the-loop and human-on-the-loop orchestration and AI governance. By combining advanced AI systems with locally trained human expertise, TP enables enterprises to scale AI responsibly across diverse Asian markets, ensuring that innovation remains grounded in cultural understanding, operational oversight and real-world business outcomes.
Hashtag: #TP
The issuer is solely responsible for the content of this announcement.
ABOUT TP IN SINGAPORE
TP in Singapore is part of the TP Group, a global leader in digital business services which consistently seeks to blend the best of advanced technology with human empathy to deliver enhanced customer care that is simpler, faster, and safer for the world’s biggest brands and their customers. The Group’s comprehensive, AI-powered service portfolio ranges from front office customer care to back-office functions, including high-value digital transformation services, collections and operations consulting. It also offers a range of specialized services such as interpreting and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, inspired, and passionate experts and advisors, spread across close to 100 countries, as well as the Group’s local presence allows it to be a force of good in supporting communities, clients, and the environment.
For more information: www.tp.com.
*Assets under management as of March 31, 2026 includes approximately US$184 billion of assets with respect to SPDR® products for which State Street Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as the marketing agent. SSGA FD and State Street Investment Management are affiliated.
© 2026 State Street Corporation
8937957.1.1.GBL.RTL
Exp. May 31, 2027
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