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Ascott Expands European Footprint with Seven New Signings in Vienna and Seville
- Five new Vienna properties more than double Ascott’s portfolio in the city
- Somerset and lyf debut in Seville as part of landmark Lagoon City resort development
- lyf Gambetta Paris opens, becoming the third operational lyf in Europe as the brand grows to eight properties continent-wide
- The Unlimited Collection enters Europe with three distinctive properties offering culturally immersive stays in Edinburgh, Dublin and Leicester
SINGAPORE & PARIS, FRANCE – Media OutReach Newswire – 17 October 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has signed seven new properties through franchise and management agreements totalling nearly 1,100 units across Vienna and Seville, marking a significant milestone in its ongoing European expansion. These additions will expand Ascott’s European portfolio to 64 properties with nearly 8,500 units across 26 cities in 10 countries, including both operational and pipeline properties. Globally, Ascott’s portfolio now totals over 1,000 properties with over 175,000 units.
The signings were announced at the official opening of lyf Gambetta Paris, Ascott’s first lyf property in France. Following a successful soft launch, the property has generated positive guest feedback and built an engaged community, demonstrating the rising appeal of the experience-led social living brand, now with eight properties across Europe, both operational and in development. The opening builds on strong operational momentum across Ascott’s European portfolio, with three properties under The Unlimited Collection brand launched in recent months and four lyf openings coming next year.
Mr Kevin Goh, Chief Executive Officer, Ascott, said: “Europe is a cornerstone of Ascott’s global growth strategy, offering a resilient, high-yield market underpinned by strong tourism fundamentals and fragmented supply, where a significant portion of quality assets remain unbranded. Our expansion in Vienna, entry into Seville and growing lyf and The Unlimited Collection presence in Europe reflect the increasing demand from property owners and investors for trusted operators with global scale, proven brand architecture and robust distribution capabilities. By deepening Ascott’s asset-light model in Europe through franchise and management agreements, we are scaling efficiently while building long-term brand equity across one of the world’s most attractive hospitality markets.”
Expanding through Strategic Partnerships in Vienna and Seville
The five new signings in Vienna deepen Ascott’s partnership with property developer VIE Trust Real Estate Group, with whom it already partners on three properties: Citadines South Vienna, lyf Schönbrunn Vienna and Somerset Schönbrunn Vienna. They will add 750 units across various brands to Ascott’s portfolio in Vienna, including a second lyf-branded property opening by end-2026. Located in the city’s 15th district, the upcoming 150-unit lyf property is conveniently adjacent to the train station offering connections to major international and regional destinations, with seamless access to a shopping centre. These additions will bring Ascott’s Vienna portfolio to nine properties totalling nearly 1,400 units, strengthening its position as one of the city’s leading international hospitality operators.
Meanwhile, the two Seville signings extend Ascott’s partnership with real estate developer Forty Management SA, with whom it is also managing a project under The Crest Collection in Bucharest. The two properties – a 250-unit lyf and a 120-unit Somerset – will be part of the 12.5-hectare mixed-use mega project Lagoon City Seville anchored by an 18,000-square-metre man-made crystalline lagoon surrounded by beaches. Located just 10 minutes from Seville’s city centre in an affluent area and adjacent to an 18-hole golf course, the resort development addresses the city’s lack of coastal access despite its hot, dry climate. Besides the lyf and Somerset properties managed by Ascott, the resort development will include residential apartments and villas, a convention centre and many recreational amenities, restaurants and bars. Scheduled to open at the end of 2028, the two Seville properties mark Ascott’s first beachside resort project in Europe and will expand the company’s Spanish portfolio from a single property in Barcelona (Citadines Ramblas Barcelona) to three properties with over 500 units.
Mr Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa, South Asia and China, Ascott, said: “The momentum across our European portfolio reflects a disciplined expansion strategy focused on destinations where quality accommodation meets authentic demand. From lyf’s experience-led social living spaces to The Unlimited Collection’s culturally rooted hotels and our established Citadines, Somerset and The Crest Collection brands, each has a clear identity yet remains adaptable across formats and traveller segments. Our multi-typology brand strategy enables us to deploy brands across diverse formats, from urban centres to resort destinations, expanding our reach while maintaining brand integrity. Whether in gateway cities or emerging leisure destinations, we remain committed to creating stay experiences that connect guests meaningfully to the places and communities they visit.”
lyf Brand Gains Momentum Across Europe
lyf Gambetta Paris celebrated its official opening on 16 October 2025, marking the brand’s French debut. Located in the Gambetta neighbourhood of the 20th arrondissement, the 140-unit property is the third lyf property to open in Europe, following lyf East Frankfurt and lyf Schönbrunn Vienna. Since its soft launch in June 2025, lyf Gambetta Paris has cultivated a vibrant guest community with curated weekly community events. The property features lyf’s signature social spaces including the Connect coworking area, Bond shared kitchen, Burn social gym, and the All Together villa with a private garden that accommodates up to six guests. The transformation of this former early 20th-century printing house into a vibrant social living hub is complemented by partnerships with neighbourhood artisans and businesses that connect guests with authentic Parisian culture.
Building on this momentum, Ascott will open four lyf properties in 2026 – a second property in Vienna and three in the UK. lyf Chelsea London, slated to open in 2Q 2026, will transform the existing 232-unit Stamford Bridge Hotel London within the grounds of Chelsea Football Club. Located just five minutes from Fulham Broadway station with access to Central London’s West End, museums and shopping districts, the property will reimagine existing dining and social spaces into vibrant community hubs. Through Ascott’s partnership as Chelsea FC’s Official Hotels Partner, the property will give fans and Ascott Star Rewards members unprecedented access to the club’s world, creating an immersive experience within one of football’s most storied venues. lyf will then expand to Manchester and Glasgow in the later part of 2026, establishing the brand’s presence across some of the UK’s most dynamic urban centres.
The Unlimited Collection Debuts in Europe
Complementing lyf’s growth, Ascott is also building The Unlimited Collection across Europe. Following a brand refresh in August 2024, The Unlimited Collection has entered Europe with three distinctive properties in culturally rich destinations. Mount Royal Hotel Edinburgh by The Unlimited Collection, located on Edinburgh’s renowned Princes Street, became the first addition in September 2024. Offering 169 rooms and stunning views of Edinburgh Castle, the hotel seamlessly weaves the Scottish capital’s storied literary and whisky heritage throughout the guest experience.
In August 2025, the 136-room Temple Bar Hotel Dublin by The Unlimited Collection on Dublin’s Fleet Street joined the brand, immersing guests in the city’s legendary music scene through its iconic Buskers Bar – featuring live contemporary music daily and cocktail-making classes – and the award-winning Buskers on the Ball sports bar. The hotel sits amid the Temple Bar district’s cobbled streets, galleries and vibrant pub culture, with easy access to landmarks like Dublin Castle and the National Gallery of Ireland.
Coming next, The Grand Hotel Leicester by The Unlimited Collection is scheduled to reopen before end-2025 with 104 individually designed rooms following a transformation that honours the historic property’s Art Deco grandeur and theatrical legacy. As the only hotel built in the 1900s remaining in Leicester, the property features the city’s largest historic ballroom, The Kings Hall, which once hosted His Majesty The King, the Queen Mother and Winston Churchill, and can accommodate up to 300 guests. From the theatrical Grand Hour cocktail ritual to the Leicester Grand Tea blending local tradition with global flavours, the hotel’s dining experiences celebrate heritage and cultural fusion.
Ascott Continues European Portfolio Rejuvenation
In parallel with new openings, Ascott is actively upgrading its existing properties to ensure long-term competitiveness across key European markets. Following renovations of Citadines Les Halles Paris, Citadines Holborn-Covent Garden London, Citadines Kurfürstendamm Berlin and La Clef Tour Eiffel Paris by The Crest Collection in 2024, Citadines République Paris will complete its transformation in 4Q 2025. Renovations of Citadines Part-Dieu Lyon and Citadines Bastille Gare de Lyon Paris will commence in 4Q 2025.
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, 
TikTok and LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 13 August 2025, CLI had S$117 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
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Armacell Deepens Asia‑Pacific Industry Engagement to Drive Energy Efficiency, Sustainability and Fire Safety
- Supporting Asia‑Pacific’s transition from BS 476 to the more comprehensive EN 13501‑1 fire‑classification framework
- ArmaPrene™‑based insulation, including ArmaFlex® Ultima, achieves significantly lower smoke emissions to support safer evacuation and fire‑engineering compliance
- ArmaLive Experience Centre builds industry capability through product insights, demonstrations, audits and hands‑on installation training
- Active collaborations with industry partners and relevant public-sector bodies to help shape safer built environments
- Long‑term commitment to safer, more energy‑efficient buildings through technical guidance, training and regional knowledge‑sharing
SINGAPORE – Media OutReach Newswire – 14 July 2026 – Armacell, a global leader in flexible equipment insulation and engineered foams, deepens its collaboration with industry stakeholders across Asia‑Pacific to enhance energy efficiency, sustainability and fire‑safety standards in the built environment.
Central to this expanded engagement is the ArmaLive Experience Centre, which serves as a regional hub for training, technical insight and hands-on demonstrations. The centre is designed to support engineers, consultants, installers and regulatory professionals as they respond to increasingly performance‑based compliance requirements—particularly in the areas of sustainability, energy efficiency and fire safety.
Supporting Asia‑Pacific’s transition to modern fire‑safety standards
Across Asia-Pacific, regulators and industry professionals are steadily moving from legacy BS 476 classifications to the more comprehensive EN 13501‑1 fire-performance framework. This shift reflects a growing focus on smoke‑performance—an essential advancement, as smoke inhalation remains one of the leading causes of fatalities in building fires.
To support this transition, Armacell provides data‑driven guidance, technical resources and targeted training that help stakeholders interpret performance criteria, understand material behaviour and assess system-level implications under the newer standard. These efforts are designed to enable informed specification decisions and support safer fire-engineering outcomes across a wide range of building applications.
A prime example of Armacell’s material innovation is ArmaFlex Ultima, developed using the company’s patented ArmaPrene technology. Generating about ten times less smoke than conventional elastomeric insulation, ArmaFlex Ultima achieves Euroclass B‑s1,d0 performance, enabling specifiers and fire engineers to significantly enhance safety in critical areas such as escape routes, mechanical services and other high-risk building zones.
ArmaLive Experience Centre: Strengthening regional technical capability
Located in Singapore, the ArmaLive Experience Centre delivers an expanded programme of learning and engagement designed to strengthen technical capability across the Asia-Pacific region and raise material and installation standards. The Centre offers a range of practical and knowledge-based initiatives, including:
- Product insight sessions showcasing compliance performance, system reliability and application-specific considerations.
- Energy and acoustic audits to support sustainable mechanical design and operational optimisation.
- Hands‑on installation training to help installers improve workmanship quality, reduce system losses and meet fire-safety and performance requirements.
- Live demonstrations and scenario‑based workshops focused on insulation selection, fire‑performance criteria and correct installation techniques.
Together, these programmes foster closer collaboration among developers, engineers, consultants, contractors and regulators, deepening their understanding of how insulation solutions contribute to energy efficiency, acoustic performance and fire safety.
Driving industry standards through technical partnerships
Armacell works closely with professional associations, technical bodies and relevant public-sector organisations across Asia‑Pacific to help advance technical standards and support a safer, more sustainable built environment.
Through seminars, joint technical exchanges and shared learning initiatives, the company shares expertise in insulation selection, performance benchmarks and comparative material behaviour—strengthening compliance awareness and improving the quality of building design and system specification.
By combining advanced materials knowledge with sustained industry engagement, particularly through the ArmaLive Experience Centre, Armacell supports informed specification practices, builds regional capability and reinforces its long‑term commitment to safer, sustainable and more resilient buildings across Asia-Pacific.
Hashtag: #Armacell
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About Armacell
As the inventor of flexible foam for equipment insulation and a leading provider of engineered foams, Armacell develops innovative and safe thermal and mechanical insulation solutions that create sustainable value for its customers. Armacell’s products significantly contribute to driving energy efficiency worldwide.
With more than 3,100 employees and 26 production plants in 20 countries, Armacell operates two main businesses, Advanced Insulation and Engineered Foams. Armacell focuses on insulation materials for technical equipment, high-performance foams for acoustic and lightweight applications, recycled PET products, next-generation aerogel technology and passive fire protection systems.
For more information, please visit: www.armacell.com
- Revenue increased to US$113.2 million (up 23.8% YoY), driven by the 2 January 2026 acquisition of the Active Apparel Group Pty Ltd and Active Apparel Group (America) LLC (“AAG”) business which is now successfully integrated into the Group’s platform
- Net profit grew to US$ 5.4 million representing a 1.8% increase YoY, after absorbing one-off integration costs arising from the AAG acquisition
STRATEGIC DEVELOPMENT
- Deployed proprietary Product Lifecycle Management (“PLM”) system and in-house AI engine, advancing our transformation into a tech-enabled apparel platform and driving greater operating leverage
SHAREHOLDER RETURNS
- Interim dividend maintained at HK3.0 cents per share, reflecting confidence in cash generation
HONG KONG SAR – Media OutReach Newswire – 13 July 2026 – Lever Style Corporation (HKEX: 1346, “Lever Style”), the world’s premier apparel production platform, today reported financial results for the six months ended 30 June 2026.
For the first half of 2026, Lever Style recorded a return to top-line growth. Following a defensive strategy in 2025 aimed at managing credit risk, the Group recorded total revenue of US$113.2 million, representing a 23.8% increase compared to the same period last year. “This revenue expansion was driven by the 2 January 2026 acquisition of the AAG business, which has now been integrated into our operating platform, providing a broader foundation for our growth trajectory.” said William Tan, CEO of Lever Style.
Navigating Integration for Long-Term Value
“While revenue expanded substantially, net profit for the period grew to US$5.4 million, representing a by 1.8% increase, compared to the first half of 2025. This short-term pressure on our bottom line reflects one-off, upfront integration costs. These primarily included temporary staff duplication costs as we merged workflows, systems, and personnel. We regard these transitional costs as necessary investments to secure the structural, long-term profitability of the acquired business.” Mr. Tan added.
With the integration phase now largely completed, the group’s cost structure is better optimized, and the group will enjoy the operating leverage that enhanced scale provides.
Strategic Technology & In-House AI Solutions
The group’s platform-based strategy continues to progress, converting its operational capabilities from a traditional apparel supplier into a tech-enabled enterprise. During the period under review, Lever Style successfully developed and deployed its own PLM system, among other solutions. These internal enterprise systems are designed to enhance workflow transparency, accelerate speed-to-market, and reduce waste across the group’s asset-light supply chain.
Capitalizing on its expanding internal R&D capabilities, the group has also customized AI solutions to fit its specific business model. Rather than relying on generic off-the-shelf software, these proprietary tools support day-to-day merchandiser productivity and factory coordination, reinforcing Lever Style’s long-term competitive advantage.
Market Outlook: Premium Resilience in a K-Shaped Economy
“The US market—our primary market—has proven surprisingly resilient through the first half of 2026. However, underneath the headline figures lies a visible ‘K-shaped’ economic split: a highly promotional and pressured middle market where retail liquidity remains tight and consumers are value-sensitive, and a premium/affluent tier of high-income consumers whose discretionary spending remains relatively stable, sustaining steady demand for premium products and services.” Stanley Szeto, Executive Chairman of Lever Style, commented.
Lever Style remains largely insulated from mass-market volatility due to its focus on upscale designers and premium fashion brands. Because the group’s brand portfolio aligns with this more resilient premium sector of the market, it remains well-positioned to navigate current economic conditions.
Future Prospects & Financial Synergies
Looking toward the second half of 2026 and into 2027, the group’s strategic roadmap focuses on three primary operational and financial levers:
- AAG Bottom-Line Contribution: With major integration headwinds resolved, the AAG activewear business is expected to start contributing to the bottom line in H2 2026, with net profit margins of this business targeted to improve steadily, with the aim of approaching the margin profile of Lever Style’s legacy business in 2027.
- Targeting Operating Leverage: As expanded volume is funneled through the group’s upgraded digital platform, Lever Style is targeting synergies from operating leverage across its vendor network, allowing fixed overheads to be managed more efficiently.
- Pursuing M&A Opportunities: By integrating the AAG business, Lever Style has demonstrated the scalability of its own platform. Consequently, the group remains active in evaluating a pipeline of further value-accretive acquisitions to expand its product capabilities and geographical production footprint.
“The Group has completed the primary phases of integration, upgraded its technology base, and remains aligned with the more resilient segments of consumer demand. The Board remains confident in our underlying business model and our ability to deliver long-term value to shareholders.” Mr. Szeto concluded.
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Hashtag: #LeverStyle
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Lever Style Corporation
Listed on the Hong Kong Stock Exchange, Lever Style (HKEX 1346) is the world’s premier apparel production platform for premium contemporary and designer brands such as Alexander Wang, Theory, Todd Snyder, and Aimé Leon Dore; active and performance brands such as Arc’teryx, Columbia Sportswear, Helly Hansen, Spanx, Skims, and J.Lindeberg; and digitally native brands and platforms such as Mizzen+ Main and Bonobos.
Our supply chain solutions encompass fashion design, prototype development, raw material procurement, production, quality control, and logistics. Our innovative, modularized multi-country platform delivers high-mix, low-volume orders and reduces excess inventory and stockouts. Our versatile approach is rooted in decades of technical expertise gained from working with many of the world’s highest-quality and most demanding brands. We support production for 175 brands through a network of more than 150 factories across eight countries: Vietnam, China, Indonesia, Bangladesh, Cambodia, Sri Lanka, India and Thailand. A certified B Corp, Lever Style is a committed ESG leader in the apparel production sector.
Media OutReach
The Changsha Jiandu Museum launches its Digital Exhibition Hall, Allowing Visitors from All Over the World to Adopt Digital Collections with One Click
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In 1996, more than 100,000 bamboo and wooden slips from the Kingdom of Wu during the Three Kingdoms period were unearthed from an ancient well at Zoumalou in Changsha, filling a gap in historical records on local society during the Three Kingdoms period. On November 8, 2007, the Changsha Jiandu Museum officially opened to the public. To meet the needs of history and culture enthusiasts at home and abroad to explore bamboo slips up close, Changsha Evening News has developed and launched the Digital Bamboo Slips Exhibition Hall. Powered by digital technologies, the exhibition hall breaks the limitations of traditional physical exhibitions and creates an online museum space that remains open 24/7. It provides global audiences with a new, barrier-free way to appreciate and explore bamboo slips dating back thousands of years.
Integrating cutting-edge digital technologies such as XR and AI, the exhibition hall brings together multiple sections, including the digital exhibition hall, digital collections, panoramic virtual tours, historical neighborhood tours of ancient Changsha, and interactive bamboo slips games. Through an innovative “culture + technology” approach, it explores new pathways for the global communication of museum culture, allowing Three Kingdoms-era bamboo slips that have remained hidden for millennia to transcend geographical and physical exhibition constraints and open a window for people around the world to better understand Chinese history and culture.
Digital collections are a highlight of the online exhibition hall. Visitors can zoom in and out with simple gestures to examine the complete forms and details of bamboo slips in high definition. Through the integrated panoramic tour function, they can enjoy an immersive virtual visit to all exhibition halls of the Changsha Jiandu Museum, while also exploring landmark sites such as Tianxin Pavilion, the ancient city wall, and Baisha Ancient Well. With just one click, visitors can embark on a journey through the historical and cultural neighborhoods themed around bamboo slips. The smart guide system breaks down language barriers by providing multilingual interpretation services in Chinese, English, Japanese, Korean, Arabic, and French for visitors worldwide. Visitors can also take part in engaging interactive experiences, such as assembling bamboo slips and other activities.
Alongside the launch of the Digital Bamboo Slips Exhibition Hall, the Global Digital Bamboo Slips Collection Adoption Program was officially unveiled. By logging into the online exhibition hall, visitors at home and abroad can browse digital collections and create their own personalized digital collections with a single click. They can also share them instantly on major global social media platforms, providing a new model for the international digital dissemination of Changsha’s museum culture.
A representative of the Changsha Jiandu Museum said that, after three decades of cultural accumulation and research, the bamboo slips unearthed from the Zoumalou Site are now embracing new possibilities through digital dissemination, opening up a broader path for the innovative utilization of cultural heritage. Through this initiative, the Three Kingdoms-era bamboo slips preserved in Changsha will reach Chinese culture enthusiasts around the world, using digital museum platforms to tell compelling stories of China that are authentic, engaging and inspiring.
Hashtag: #ChangshaJianduMuseum
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