Media OutReach
Ascott Expands Resort Portfolio with Multi-Typology Brand Strategy to Tap on Rising Leisure Travel Demand
- 11 new signings across high-demand travel markets in Asia and the Middle East bring portfolio to about 50 properties in sought-after resort destinations globally
- New additions span multiple brands across Phuket (Thailand); Bali and Labuan Bajo (Indonesia); Phu Quoc, Nha Trang, Cam Ranh and Sam Son (Vietnam); Gangneung (South Korea); and Marjan Island, Ras Al Khaimah (UAE)
SINGAPORE – Media OutReach Newswire – 11 August 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is scaling its global resort footprint through asset-light expansion. Riding on growing demand for experiential stays, Ascott now has around 50 properties in resort destinations in operation and under development worldwide, supported by 11 new signings in the past 10 months secured via management and franchise agreements. These represent about 5% of its global portfolio of over 1,000 properties, reflecting a strategic focus on the fast-growing leisure segment[1]. This momentum is driven by Ascott’s multi-typology brand strategy, which adapts well-loved brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection and The Unlimited Collection for resort settings. This approach enables efficient scaling in high-potential destinations while fulfilling lifestyle aspirations of its growing Ascott Star Rewards membership and delivering brand-led solutions that drive long-term value for property owners.
Recent signings across Asia and the Middle East reflect Ascott’s strategic expansion into key leisure hotspots. These include iconic beach destinations such as Patong Beach in Phuket and Jimbaran Beach in Bali. Ascott is also entering Marjan Island, Ras Al Khaimah’s premier man-made coral island known for its pristine beaches. In Vietnam, Ascott is growing its presence in Phu Quoc, voted the world’s second-best island[2], and Nha Trang, an established coastal city often dubbed the “Riviera of the South China Sea”. The company is also capitalising on emerging opportunities in fast-growing destinations such as Cam Ranh, an up-and-coming aviation and leisure hub, and Sam Son, a rising domestic and regional tourism hotspot. Additionally, Ascott is entering Labuan Bajo, Indonesia — the gateway to Komodo National Park, a UNESCO World Heritage site. In South Korea, it is tapping demand in Gangneung, the leading east coast destination and host of the 2018 Winter Olympics.
Ascott’s push into resort destinations capitalises on robust industry tailwinds. Global leisure travel spend is projected to triple to US$15 trillion by 2040, fuelled by increasing demand from the burgeoning middle class in emerging markets such as China, India and Saudi Arabia, the rise of experience-led younger travellers, and surging domestic and regional tourism1. Notably, over 70% of travellers from emerging markets now combine business and leisure trips, highlighting the growing importance of bleisure travel1. Within this broader trend, the global resort segment – valued at US$300.03 billion in 2023 – is forecast to reach US$945.38 billion by 2030, growing at 18.2% CAGR, driven by rising disposable incomes, increased international travel, and preference for destination-led, experience-rich stays [3].
Ms Serena Lim, Chief Growth Officer, Ascott, said: “As leisure travel continues to outpace global tourism growth[4], we are seeing strong momentum from property owners eager to grow with us in the resort space. Owners are drawn to our flex-hybrid model, which optimises returns and mitigates risk in dynamic leisure markets by serving both short and extended stays within a single operational framework. Complemented by our multi-typology brand strategy, we align the right brand and format to each resort setting, enabling differentiated, locally attuned guest experiences while staying responsive to evolving travel trends. Backed by a loyal and expanding member base seeking elevated leisure experiences, Ascott is well-positioned to deliver long-term value through exceptional resort stays, creating results for owners, delight for guests and impact across the markets we serve.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Resorts represent a powerful extension of Ascott’s brand promise to let guests ‘Stay Your Way’, unlocking a world of leisure-led experiences that elevate our Ascott Star Rewards (ASR) programme to new heights. From sun-drenched beachfront villas and serene mountain retreats to château stays and immersive wellness escapes, each resort adds lifestyle richness to the loyalty journey, deepening member engagement and incentivising cross-destination travel. At the same time, a growing base of loyal ASR members fuels demand for these differentiated resort offerings globally — accelerating our resort expansion strategy with data-backed insights and a ready community of experience-driven travellers. Ascott’s flex-hybrid model and multi-typology brand approach allow us to scale trusted urban brands into resort destinations with local authenticity and operational excellence, creating a virtuous cycle that benefits guests, members and property owners alike.”
Expanding Reach Across Leisure Hotspots
Ascott is expanding into sought-after resort destinations with new property signings that deliver diverse, experiential stays. In Thailand, Ascott Abov Patong Phuket Resort will feature 254 rooms and comprehensive leisure facilities including all-day dining, a swimming pool, rooftop bar, pool bar, spa, gym, kids’ club and event spaces. Located just 150 metres from iconic Patong Beach and surrounded by tourist attractions, the resort enjoys a prime position in Thailand’s leading leisure destination, known for its strong year-round demand and diverse visitor base. Guided by the brand’s understated luxury philosophy, Ascott Abov Patong Phuket Resort will showcase its “Fine Arts Inspired by Nature” concept, blending luxury, tranquility and local artistry in perfect harmony. The project also includes Residences at Ascott Abov Patong Phuket, a 227-unit branded residence, with completion targeted for 2027.
Ascott is also scaling its resort portfolio in Vietnam. Somerset Nha Trang, part of the landmark Libera Nha Trang development, will bring the brand’s trusted family-friendly resort living to one of Vietnam’s most popular beach destinations. Meanwhile, Citadines Selavia Phu Quoc will anchor a mixed-use precinct on the island’s popular southwest coast. Opening in 2027, this 369-unit beachfront development will offer premium amenities including a spa with onsen facilities, all-day dining and expansive event spaces. In Cam Ranh, along Long Beach, Ascott will debut the HARRIS brand in Vietnam with the 693-unit HARRIS Resort Cam Ranh. Designed as an all-in-one resort destination, it will feature specialty dining, a beach club, water park and recreational facilities. Business travellers will also be catered for with a ballroom and dedicated meeting spaces. Slated to open in 2026, HARRIS Resort Cam Ranh marks the brand’s continued expansion beyond Indonesia into high-potential Southeast Asian markets.
Separately, Lasong Hotel & Villas Sam Son by The Unlimited Collection in Thanh Hoa began opening in phases in April 2025, less than six months after signing. The resort offers a distinctive retreat on one of Vietnam’s most storied beaches, blending boutique hotel rooms, private villas, wellness amenities – including a Korean jjimjilbang and dedicated spa – a grand ballroom and culturally inspired dining. As the second property under The Unlimited Collection in Vietnam after Anmira Resort & Spa Hoi An by The Unlimited Collection, it underscores Ascott’s commitment to culturally immersive experiences in fast-growing leisure destinations.
In Indonesia, the 120-key lyf Labuan Bajo marks Ascott’s debut in one of the country’s most sought-after resort destinations, a rising eco-tourism hub and gateway to UNESCO-listed Komodo National Park. Opening in 2027, the property will introduce lyf’s experience-led social living concept to Labuan Bajo, featuring vibrant communal spaces, coworking zones and curated local experiences designed to foster connection and exploration among next-generation travellers.
Three other resort developments across Indonesia are also slated to open from 2026 to 2028. In Bali, the 57-unit Oakwood Jimbaran Villas and Residences Bali will provide direct access to the renowned shores of Jimbaran Beach, while the 366-unit Oakwood Premier Berawa Beach Bali will offer upscale beachfront living in the trendsetting district of Canggu. In Sanur, the 180-unit Oakwood Sanur Bali will be positioned within the Special Economic Zone, adjacent to the highly anticipated Bali International Hospital – a future hub for medical tourism. Featuring ocean views and convenient beach access alongside diverse accommodation choices, the property will blend coastal charm with wellness-focused amenities, complemented by recreational facilities, event spaces and destination dining experiences.
In South Korea, Ascott is introducing its Oakwood brand to Lagoon Town, a landmark resort complex under development in Gangneung’s Cultural Olympic Special Zone. Overlooking both Gyeongpo Lake and Gyeongpo Beach, the 500-key property will meet rising demand for leisure-led extended stays on Korea’s scenic east coast. Located just five minutes from Gangneung Station and two hours from Seoul via KTX, the property is positioned to become a key coastal retreat for domestic and international travellers.
In the UAE, Al Mahra Resort by The Crest Collection is set to open in 2027 on Marjan Island, Ras Al Khaimah’s flagship beachfront leisure destination. The resort will feature 539 uniquely designed rooms and luxury suites with a comprehensive selection of amenities including all-day dining, specialty restaurants, bars, a spa, swimming pool, gym, kids’ playroom, club lounge and flexible event spaces – making it a standout destination for upscale coastal getaways.
These additions expand Ascott’s growing resort portfolio, which includes ski retreat Oakwood Suites Chongli in China’s premier winter sports hub, the all-villa Oakwood Ha Long near Vietnam’s UNESCO-listed Ha Long Bay, Somerset Pattaya on Thailand’s vibrant coast and Château Belmont Tours by The Crest Collection in France’s Loire Valley. Ascott will also debut its Preference brand in the Philippines with Balai Dajao by Preference in Siargao island, the country’s celebrated surfing capital. The 100-unit property featuring suites and villas is expected to operate from late 2027. With over 20 new properties in resort destinations set to open over the next three years, Ascott continues strengthening its lifestyle hospitality presence in key leisure markets worldwide. Explore Ascott’s resort destinations at www.discoverasr.com.
Hashtag: #Ascott
https://www.discoverasr.com/en
https://sg.linkedin.com/company/the-ascott-limited
The issuer is solely responsible for the content of this announcement.
The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on 
Facebook, 
Instagram, 
TikTok and LinkedIn.
CapitaLand Investment Limited
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Findings from the SkillsFuture Singapore (SSG) Private Education Institution (PEI) Graduate Employment Survey 2023/2024 provide valuable insights into the employment landscape for PEI graduates. The survey reported that 74.8% of PEI graduates in the labour force secured employment within six months of graduation. Of this group, 46.4% attained full-time permanent roles, while others engaged in part-time, temporary or freelance employment.
Although overall employment rates reflect a slight softening in the job market, the median gross monthly salary for full-time permanent employment increased to S$3,500, signalling continued demand for qualified talent. Graduates in Information and Digital Technologies achieved the highest median salary at S$4,080, underscoring the strong market appetite for digital and technological skillsets, areas in which SIM’s IT and Computer Science programmes are well aligned.
SIM’s Business graduates also continue to perform competitively across the finance, technology and consulting sectors, leveraging analytical proficiency and global perspectives to contribute to multinational corporations and high-growth enterprises. In parallel, Arts and Social Sciences graduates are building meaningful careers in communications, media and the public service, where creativity, problem-solving and community engagement remain critical.
Graduate Success Pathways
The survey findings are reinforced by the varied experiences of SIM graduates who have progressed into competitive roles across multiple industries. Their journeys demonstrate how diverse learner profiles can achieve successful outcomes when supported by accessible pathways and industry-relevant learning.
Many SIM graduates enter programmes with different educational starting points — from polytechnic diplomas to mid-career transitions — and go on to advance through learning designed to strengthen both academic foundations and practical skills. Graduates have leveraged internationally recognised qualifications offered at SIM to secure positions in multinational organisations, high-growth technology firms, financial institutions, and public service agencies. Others pursue postgraduate education at reputable universities worldwide, building on their undergraduate success.
Students benefit from exposure to real-world environments through internships, applied industry projects and student leadership opportunities, which help build capabilities valued by employers. These experiences contribute to stronger career readiness and more resilient employability outcomes, supporting transitions into fast-moving sectors that are central to Singapore’s economic priorities.
Collectively, these pathways reflect SIM’s ongoing role in enabling talent progression — supporting students in unlocking new opportunities, whether beginning their careers, switching industries or enhancing their professional expertise.
SIM’s Contribution to Workforce Development
The survey findings underline the important contribution of private education pathways within Singapore’s broader talent ecosystem. While autonomous universities continue to report higher employment rates and salary outcomes, SIM remains a key provider of industry-relevant programmes that complement national skills priorities, serving a wide spectrum of learners and supporting their career advancement goals.
The upward salary trend among full-time permanent roles, together with strong performance in technology and business fields, indicates that SIM graduates are well-positioned to participate in sectors driving Singapore’s continued growth.
References:
- Close To 3 in 4 Private Education Institution Graduates in Employment Within 6 Months After Graduation Amidst Overall Lower Hiring Demand – https://www.ssg.gov.sg/newsroom/close-to-3-in-4-private-education-institution-graduates-in-employment-within-6-months-after-graduation-amidst-overall-lower-hiring-demand/
- From Undergrad to Postgrad: Paving the Way to the C-Suite – https://www.sim.edu.sg/articles-inspirations/from-undergrad-to-postgrad-paving-the-way-to-the-c-suite
- How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
- How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
- The Power of a Second Chance – https://www.sim.edu.sg/articles-inspirations/the-power-of-a-second-chance
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Two Opportunities to Engage Annually
SIM organizes two major career fairs each year, strategically aligned with industry hiring cycles. This biannual format provides flexibility for students seeking internships during their studies or full-time positions upon graduation.
DREAMS Career Fair – Flagship Event
DREAMS is SIM’s premier career fair, featuring over 100 leading companies from sectors such as finance, technology, logistics, and consulting. Participating employers include Big Four accounting firms, major banks, and multinational corporations. The event offers extensive networking opportunities, interactive employer booths, and on-the-spot interviews for internships and graduate roles. This serves as a powerful launchpad for students to secure meaningful career opportunities.
IGNITE Career & Internship Fair – Industry-Specific Networking
IGNITE is SIM’s targeted networking event focused on sectors such as accounting, banking, technology, and logistics. Unlike large-scale fairs, IGNITE facilitates smaller, more personalized interactions with recruiters, enabling students to engage in substantive conversations and build deeper connections. The event includes company talks offering insider insights into niche roles and career pathways, complemented by mentorship and personalized guidance.
From Campus to Corporate
Students at SIM leverage career fairs and employer engagement events to build clearer pathways into the workforce. Many approach these opportunities by researching participating organisations, strengthening their resumes and practising how to communicate their strengths effectively, steps that help them gain direct exposure to recruiters and better understand evolving industry expectations.
While early interaction at career fairs may not immediately result in internships or job offers, they have provided meaningful insights and networking opportunities that later contribute to successful applications. Through repeated engagement and improved preparation, students have been able to secure internships and full-time roles at major firms across different sectors.
These outcomes reflect how structured career development activities at SIM support students in strengthening both their technical and interpersonal competencies, expanding their professional networks and transitioning more confidently into competitive industries.
Beyond Recruitment: A Holistic Employability Ecosystem
SIM’s Career Connect integrates career fairs with sustained employability programming, skills workshops, mentorship initiatives such as Project Protégé, and internship matching via the CareerSense app. This holistic approach ensures students have repeated engagement with employers throughout the year and supports recognition through awards like the SIM EDGE awards, which celebrates the well-rounded development of students.
More than recruitment channels, these fairs exemplify SIM’s commitment to bridging talent, industry needs and employment opportunity. External coverage of DREAMS and IGNITE further validates SIM’s commitment in equipping graduates to thrive in an evolving job market.
References:
- SIM Career Services Career Connect Overview – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- How I Landed A Full-Time Job Before Graduating – https://www.sim.edu.sg/articles-inspirations/how-i-landed-a-full-time-job-before-graduating
- External Coverage – DREAMS Career Fair @ SIM (CYS Global Remit) – https://www.cys.com.sg/post/dreams-career-fair-sim-unlocking-opportunities
- IGNITE Career & Internship Fair – SCDF Career Outreach Listing – https://www.scdf.gov.sg/join-us/career-outreach-activities/2024/09/20/career-outreach-activities/sim-career—internship-fair—ignite-2024
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
CareerSense Matters in Today’s Job Market
The global workforce is evolving rapidly. Automation, digitalisation, and emerging technologies are creating new opportunities while presenting new challenges. Navigating this landscape requires more than academic credentials; it demands self-awareness, adaptability, and strategic planning.
CareerSense addresses these needs by combining artificial intelligence with career development expertise, offering a personalised, data-driven approach to job readiness. It functions as a comprehensive career coach, accessible anytime and anywhere.
Key Features That Set CareerSense Apart
CareerSense offers a comprehensive suite of features designed to empower students throughout their career journey. Its AI-driven VIPS profiling evaluates Values, Interests, Personality, and Skills to deliver personalised career recommendations aligned with individual strengths and aspirations. The smart resume builder provides real-time scoring and improvement tips, while the job-matching algorithm connects students to roles that fit their unique profiles. Through integrated access, students can RSVP for events, schedule advisory sessions, and apply for internships and job listings seamlessly. Additionally, the Employability Index measures job readiness and works alongside skill gap analysis and tailored course recommendations to help students stay competitive in today’s dynamic job market.
The Bigger Picture: Empowering Future-Ready Graduates
The future of work is shaped by constant change, technological disruption, and global connectivity. Employers seek individuals who are adaptable, self-aware, and equipped with relevant skills. CareerSense empowers students to take ownership of their career journey, understand their strengths, identify gaps, and build competencies that matter in the real world.
This initiative reflects SIM’s commitment to lifelong learning and employability, ensuring graduates are not only job-ready but future-ready. In a competitive market, CareerSense positions SIM learners as confident, agile professionals prepared to lead in the digital economy.
References:
- Introducing CareerSense: Your All-in-One Personalised Career Buddy On-The-Go – https://www.sim.edu.sg/articles-inspirations/introducing-careersense-your-all-in-one-personalised-career-buddy-on-the-go
- Career Service – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
- SIM Career Sense App (Google Play Store) – https://play.google.com/store/apps/details?id=sg.edu.sim.careersense&hl=en-US&pli=1
- SIM Career Sense App (Apple Store) – https://apps.apple.com/sg/app/sim-careersense/id1641839680
- Introducing CareerSense: Your Guide to Career Success After Graduation – https://regional.simge.edu.sg/en/introducing-careersense-your-guide-to-career-success-after-graduation/
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
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