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Ascott Grows The Crest Collection in East Asia and the Middle East, Extending the Brand’s Heritage-Inspired Luxury Beyond Europe and Southeast Asia
- Added new locations in Japan, China, the UAE and Saudi Arabia, including the brand’s first resort
- La Clef Bangkok by The Crest Collection is set to open soon, bringing the brand’s number of operating properties in Southeast Asia to four
- Launches The Crest Chronicles, the inaugural brand programme celebrating the unique heritage stories that define each property and enrich guest experiences
SINGAPORE – Media OutReach Newswire – 3 June 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays. Over the past six months, the brand has gained strong momentum across East Asia and the Middle East, adding over 1,200 units from four new signings and one opening. The portfolio now comprises 16 properties with over 2,700 units, both operational and in the pipeline, across 11 countries and 13 cities. As a key brand within the Ascott Star Rewards (ASR) programme, The Crest Collection enhances the diversity of the ASR portfolio, offering members a broader range of luxury options and more opportunities to experience heritage-inspired stays around the world.
Among the newest additions in East Asia is SEN/KA TOKYO by The Crest Collection, set to open in the second half of 2029, marking the brand’s debut in Japan. Also contributing to growth in the region are two developments in China: Hong Yuan Hotel by The Crest Collection, which opened in Haikou, Hainan Province, at the end of last year, and a property slated to open by mid-2026 in Wuhan’s Donghu New Technology Development Zone, commonly known as Optics Valley. In the Middle East, Al Mahra Resort by The Crest Collection – the brand’s first resort and its debut in the United Arab Emirates – will open in early 2027, to be followed by the brand’s first property in Saudi Arabia, opening in Riyadh in 2028.
This expansion into East Asia and the Middle East builds on the brand’s growing traction in Southeast Asia. La Clef Bangkok by The Crest Collection, set to open in mid-2025, will become the brand’s fourth property in the region, following the 2023 debut of The Grand Mansion Menteng by The Crest Collection in Indonesia, The George Penang by The Crest Collection in Malaysia and The Robertson House by The Crest Collection in Singapore. Meanwhile, the brand’s seven other operational and pipeline properties are located across Europe, where The Crest Collection was first established in 2016.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “Interest in luxury stays continues to rise in Asia and the Middle East, driven by travellers seeking meaningful connections to the region’s rich culture and heritage. The Crest Collection meets this aspiration with its ‘A Story Behind Every Door’ brand promise, delivering culturally immersive experiences enriched by each property’s distinctive identity, while enabling owners to tap into the strength of Ascott’s global commercial ecosystem. Supported by our flex-hybrid model and multi-typology brand strategy, The Crest Collection is highly conversion-friendly, adapting seamlessly across serviced residences, hotels, resorts and other accommodation types. While recent signings highlight new builds such as the brand’s first resort, its adaptability also makes it ideal for property conversions that enable swift time-to-market. By tailoring solutions to the unique demands of each location, our market-driven approach empowers us to respond to evolving traveller expectations with agility and deliver sustained value for owners.”
The luxury travel sector is projected to grow from US$1.4 trillion in 2024 to US$2.2 trillion by 2030, driven not just by affluence among the wealthy but also by younger travellers who are willing to pay top dollar for meaningful experiences[1]. With luxury travellers drawn to destinations that excite, along with surprising environments and experiences that speak to their individuality[2], it is clear that the true essence of luxury lies in celebrating unique stories rather than uniformity.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: “Curating experiences that resonate with the expectations of the most discerning travellers has become the currency of modern luxury. Our most affluent guests are seeking emotional connection, personal transformation and cultural resonance. By integrating heritage narratives with thoughtfully curated hospitality, The Crest Collection offers our guests a luxurious and storied experience rooted in the unique identity of each property and its locale. Defined not only by what is provided, but by what is remembered, every stay at a Crest Collection property reflects Ascott’s boutique lens on luxury – one that nurtures individuality and crafts hyper-localised, distinctive experiences that engage all the senses. This approach allows us to offer timeless sophistication, elevated by bespoke touches that reflect the spirit of each destination. As The Crest Collection expands from Europe to Asia and the Middle East, we remain dedicated to redefining modern luxury through evocative, story-driven experiences that deliver meaningful moments with purpose and creativity.”
Distinctive Heritage Stories Shape The Crest Collection’s Luxury Expansion
With every addition, The Crest Collection reinforces its vision of heritage-inspired hospitality. Each property brings local culture to life through design, storytelling and immersive guest experiences.
- La Clef Bangkok by The Crest Collection, opening in mid-2025, is situated near Thong Lo BTS station on the historically significant Sukhumvit Soi 38. The 115-unit luxury serviced residence artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, inviting residents’ lounge and state-of-the-art fitness centre. Beyond easy access to upscale shopping destinations, vibrant entertainment venues and top-tier medical facilities, guests can look forward to a refined selection of studios and one- to two-bedroom apartments, each thoughtfully designed to embody the timeless elegance and rich legacy of its distinguished location.
- The upcoming SEN/KA TOKYO by The Crest Collection is part of the landmark Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, located near Tokyo Station in the Yaesu district. The property’s name pays tribute to its location, historically known as Gofuku-cho (Kimono Fabric Town) during the Edo period, once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household. The district’s rich heritage of delicate artistry and craftsmanship will be brought to life through the design and storytelling of this luxury hotel-in-residence, which features 92 guestrooms designed for both short and extended stays.
- Hong Yuan Hotel by The Crest Collection, which opened late last year in Haikou, China, draws inspiration from the city’s historic role as a key gateway on the ancient Maritime Silk Road. Located in the Jiangdong New District of the Hainan Free Trade Port, the 261-key hotel blends Song Dynasty aesthetics with modern luxury. Guests are immersed in a richly storied environment – from copper screen partitions in the lobby and architecture echoing Song-era design, to Chinese paintings depicting maritime trade scenes in the restaurant, all reflecting Haikou’s historic role as a hub of global cultural and commercial exchange. The upcoming property in Wuhan’s Optics Valley will further grow The Crest Collection’s presence in China, offering a narrative rooted in the city’s academic and innovation heritage at the heart of a national high-tech development zone.
- Al Mahra Resort by The Crest Collection located on Marjan Island, Ras Al Khaimah, takes its name from the Arabic word ‘mahra’, referring to a young female horse – a symbol of youthful grace, strength and noble spirit in Bedouin heritage. Reflecting these qualities, the 539-key beachfront resort will blend Arabian heritage with contemporary design, offering guests an experience rooted in the UAE’s rich equestrian and cultural legacy.
- The Crest Collection will also make its debut in Saudi Arabia when it opens in Riyadh, offering bespoke hospitality in the Kingdom’s capital with a stay experience inspired by local culture. Strategically located on King Fahd Road and surrounded by key commercial and lifestyle hubs, the property will house a selection of accommodation options spanning elegant hotel rooms, serviced apartments, and suites, catering to both leisure and business travellers. Guests can expect access to an array of premium amenities, including specialty dining restaurants, a signature ‘Reading Room’ lounge and café, and comprehensive wellness facilities featuring a pool, gym, and treatment rooms. The property will also offer state-of-the-art meeting and multi-functional spaces.
The Crest Chronicles: Showcasing Heritage and Hospitality at The Crest Collection
Through a carefully curated series of activations spanning gastronomy, literature, architecture, art and performance, The Crest Chronicles brand programme brings heritage stories to life at each property within The Crest Collection. From culinary events that evoke the flavours of the past to literary legacies that immerse guests in historic narratives, this programme reveals the stories behind every door.
In Paris, France, La Clef Champs-Élysées Paris by The Crest Collection, the flagship property that launched the brand, has hosted Cognac Heritage Tastings featuring three exceptional eaux-de-vie – Hennessy, A.E. Dor and Koya – offering guests a unique journey through fine cognacs and brandies inspired by the heritage of the former Hennessy family mansion, now home to the hotel. Meanwhile, history enthusiasts can explore the 1889 Exposition Universelle through a Literary Display opening mid-June in the lobby of La Clef Tour Eiffel Paris by The Crest Collection.
At Hong Yuan Hotel by The Crest Collection in Haikou, China, guests can immerse themselves in the cultural richness of the Song Dynasty, the hotel’s key design inspiration. Titled “The Four Refinements of the Song Dynasty”, year-round activities include tea tastings, floral arrangement workshops, incense crafting, art appreciation and guqin performances. Complementing these experiences, a thoughtfully curated culinary menu inspired by the 24 solar terms of Chinese culture promotes health, relaxation and seasonal nourishment.
Starting early June in Singapore, cocktail aficionados can toast to the rich history of The Robertson House by The Crest Collection through a series of cocktail workshops that tell the story of the locale with expertly crafted spirits.
Discover more about The Crest Chronicles at https://www.discoverasr.com/en/the-crest-collection.
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About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of over 990 properties across 230 cities in over 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, 
TikTok and LinkedIn.
About CapitaLand Investment Limited
CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 March 2025, CLI had S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
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Woodfibre LNG Marks 2025 as a Year of Construction Progress, Environmental Stewardship and Community Partnership
Over the past year, the project advanced from planning into visible, on-the-ground execution. Major construction milestones included the pouring of foundations for key modules, continued progress on marine piling, and further implementation of modular construction techniques designed to reduce on-site footprint while accelerating delivery timelines.
These advancements were achieved through close collaboration with project partners, suppliers and contractors, and in partnership with the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation).
In 2025, Woodfibre LNG, a member of the RGE group of companies founded by Sukanto Tanoto, continued to operate its floatel workforce accommodation solution, designed to minimise pressure on local housing and community services. As of November, two floatels were in active operation, providing high-quality, safe and comfortable living conditions for the project workforce while supporting construction efficiency.
Environmental protection remained a central focus throughout the year. The project’s Marine Mammal Monitoring Programme, which includes hydroacoustic monitoring, exclusion zones and shore-based observation posts, delivered measurable outcomes by enabling real-time operational decisions, including pauses to marine activities when marine mammals entered exclusion areas.
In parallel, remediation of legacy materials from the former pulp mill site continued, with hundreds of thousands of tonnes of historical waste removed. These efforts have contributed to improving site conditions for both local communities and marine and terrestrial ecosystems in Howe Sound.
Woodfibre LNG’s Operator Training Programme, delivered in partnership with the Squamish Nation Training and Trades Centre and the British Columbia Institute of Technology (BCIT), progressed throughout the year. The programme’s first cohort of graduates transitioned into full-time roles, supporting the development of long-term, skilled local employment opportunities linked to the project.
Through its Community Partnership Programme (CPP), Woodfibre LNG continued to invest in local communities across the Sea-to-Sky corridor. In 2025, the programme surpassed $1 million in total grants since its inception, supporting initiatives in sports, healthcare, emergency services, arts and culture, and youth development.
Luke Schauerte, CEO of Woodfibre LNG, said, “2025 has been a year of significant progress for Woodfibre LNG. We are proud of what our team and partners have accomplished together and look forward to building on this momentum in the year ahead.”
With more than half of the project’s development now complete, Woodfibre LNG remains focused on advancing construction safely and responsibly, while maintaining strong partnerships with Indigenous communities, local stakeholders and regulators.
As the project looks ahead to 2026, Woodfibre LNG continues its work toward delivering lower-carbon, responsibly produced Canadian energy to international markets.
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About Woodfibre LNG
The Woodfibre LNG Project is owned by Woodfibre LNG Limited Partnership, owned 70 per cent by Pacific Energy Corporation (Canada) Limited and 30 per cent by Enbridge Inc. The Woodfibre LNG facility is being built on the site of the former Woodfibre pulp mill site, which is located about seven kilometres southwest of Squamish, B.C. Woodfibre LNG will source its natural gas from Pacific Canbriam Energy, a Canadian company with operations in Northeastern British Columbia. Pacific Canbriam is an industry leader in sustainable natural gas production. Woodfibre LNG and Pacific Canbriam Energy are subsidiaries of Pacific Energy Corporation Limited. Woodfibre LNG is the first industrial project in Canada to recognise a non-treaty Indigenous government, Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), as a full environmental regulator.
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New Opportunities in Southeast Asia’s Digital Shift: Thailand Emerges as the New ASEAN’s AI Hub
The expansion of AI and data centers (DCs) in Thailand is driving several transformative trends:
- Changing data traffic patterns. As DCs multiply in Bangkok, Chonburi, and beyond, Thailand is evolving from a traditional data “transit point” into a regional “convergence hub.” East-west digital traffic is accelerating, with Thai DC clusters increasingly meeting the computing demands of Southeast Asia and the broader Asia-Pacific.
- Optimized data routing. Data flows that once relied on submarine cables via Hong Kong and Singapore are gradually shifting to land-based digital corridors linking China, Laos, and Thailand. This route reduces data transmission latency from southwestern China to Southeast Asia.
- Elevated business expectations. Demand is shifting beyond “sufficient bandwidth” toward “high-quality experience.” Thailand sits in a “latency sweet spot” for key Asia-Pacific markets, with latencies to Singapore, Vietnam, and Malaysia falling within an optimal range—a crucial advantage for latency-sensitive sectors like autonomous driving, telemedicine, and fintech.
New opportunities inevitably bring new challenges, and Thailand also addresses the following three challenges:
1. Massive traffic impacting existing networks: Compared with mature hubs like Singapore, Thailand has insufficient international submarine cables. A large volume of cross-border data still needs to be transmitted through detours. Meanwhile, as DC investments continue to accelerate, traffic will keep rising. Analysis shows that by 2029, Thailand’s DC capacity may reach 2000 MW, with cross-region traffic surging to 630 Tbps. The current network architecture is no longer capable of supporting such heavy traffic.
2. Latency advantages not fully realized: Despite its geographic advantages, Thailand’s network latency performance has yet to reach its full potential. Routes to key markets, like China, still require third-party transit. What’s more, traditional network scheduling lacks intelligent route selection capabilities, making it difficult to provide deterministic assurance for latency-sensitive services like financial transactions and real-time AI interactions.
3. Potential risks in network reliability: Thailand’s network reliability faces structural challenges. Single points of failure have previously caused hours-long interruptions to critical services, directly undermining enterprise users’ confidence.
To overcome these challenges, Thailand can take a systematic approach to upgrading its digital infrastructure, aiming to build next-generation AI-ready networks.
1. Building ultra-high-bandwidth “sea-land” connectivity. By actively introducing new submarine cables, Thailand can significantly enhance its connectivity with the Asia-Pacific region and the world. Meanwhile, accelerating the construction and expansion of key terrestrial cable routes—such as China-Laos-Thailand and Thailand-Malaysia-Singapore—will transform Thailand’s geographic advantage into a tangible connectivity advantage.
2. Optimizing network routes to create a regional low-latency core. Strengthening the Kunming-Laos-Thailand terrestrial cable route will continuously reduce transmission latency between China and Thailand, meeting the needs of real-time applications. In addition, the introduction of autonomous networks will enable automatic selection of the optimal, shortest route, shifting from “best effort” to “deterministic low latency.”
3. Designing a “never-interrupted” high-resilience architecture. Deploying active-active DC networks with millisecond-level switchover capabilities ensures the continuity of core services. Meanwhile, AI-driven intelligent O&M can reduce fault detection and diagnosis from hours to minutes.
Thailand’s booming AI and DC industries are driving rapid growth in regional and cross-border business demand. In this trend, network infrastructure construction centered on DCs is the core engine that drives AI transformation, propelling Thailand toward its vision of becoming the new AI hub for ASEAN.
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MyRepublic Launches Card Sub, Singapore’s First Subscription Service for Trading Card Game Fans
Hashtag: #CardSub, #MyRepublic #MyRepublicCardSub #CardSubSG #TCG #GeeksUseUs
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MyRepublic
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