Media OutReach
Ascott Invests in AI-ready Infrastructure to Scale Agentic Commerce
Mr Kevin Goh, Chief Executive Officer, Ascott, said: “Distribution shifts, labour pressures and rising guest expectations are reshaping hospitality. While AI is already helping Ascott make meaningful strides across commercial and operational functions, the bigger opportunity lies in what comes next. Instead of waiting to see how agentic AI plays out in travel, we are building the infrastructure to shape how it does. With more than 1,000 properties across 14 brands in over 230 cities, the opportunity before us is significant. The work we are announcing today covers how our workflows are redesigned, how our inventory reaches guests and how our people are equipped to deliver. AI can power our operations, but only our people can exercise the judgement that turns a stay into a memory. That balance will guide how we continue to invest and operate.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “In an agent-led travel ecosystem, Ascott properties will have to be visible where the real decisions are made — inside algorithms. Brand and property information must become machine-readable and optimised for generative engines. That requires smarter recommendations, more precise inventory matching and loyalty experiences that recognise our Ascott Star Rewards members at every touchpoint, whether they are searching on their own or through an agent. Our work with Accenture and Amadeus is building exactly that foundation. But technology alone cannot deliver the heartfelt experiences that define an Ascott stay. Our collaboration with EHL is about keeping our people as the human advantage, bringing warmth and genuine care that no AI can fully replicate.”
Ascott’s move into agentic commerce is grounded in AI capabilities already delivering impact. Since the launch of Cubby in 2023, the digital concierge has supported more than 900,000 guest enquiries, autonomously handling most routine interactions and contributing to booking outcomes. Beyond guest engagement, Ascott has continually invested in AI-enabled capabilities across marketing, revenue management, loyalty and sales. The company has identified and even redesigned cross-functional workflows supported by AI — such as sales enablement and prospecting, pricing and discounting, lead-to-deal conversion, and marketing content creation.

Ascott has also been strengthening the content ecosystem that shapes how its properties are found and recommended by AI‑powered search and generative engines. By focusing on meaningful guest interactions that translate into positive reviews and digital advocacy, Ascott is improving the discoverability of its properties in an increasingly AI‑led travel environment. As it builds towards agentic commerce, Ascott is tracking clear outcomes, including stronger booking values, greater efficiency, faster time‑to‑market and improved AI visibility.
Preparing for Agent-Enabled Travel with Accenture
Ascott is working with Accenture, a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI. Together, the companies will design the foundational architecture required for a next-generation AI-enabled travel ecosystem, with responsible AI practices and data privacy built in by design. This foundation layer will help create value at speed through enabling seamless communication across Ascott’s core systems, including its central reservation, property management, customer relationship management and loyalty platforms. Ascott will be pilot testing a range of next-generation capabilities, including model context protocol frameworks, large language model (LLM)-enabled applications and early-stage unified commerce concepts. The goal is to facilitate machine-mediated interactions which do not require workarounds as they become more prevalent.
The new tech infrastructure will prepare Ascott to deploy a standardised agentic layer across different guest interfaces, such as LLM chats, messaging apps and its own direct booking platforms. Accenture is contributing to the commerce and personalisation vision that sits atop this foundation – one where Cubby could evolve from travel companion to personal travel agent. Moving from conversation to orchestration, agentic Cubby could compare options, plan itineraries and complete bookings on behalf of guests. This would give rise to a new era of personalisation, where Cubby does not just respond to guests, but anticipates their needs and acts before they have to ask.
Ms Emily Weiss, Senior Managing Director and Global Travel Industry Lead, Accenture, said: “Agentic commerce represents the biggest shift in commerce in the last 20 years. In travel specifically, we see this shift taking place across the entire end to end journey; from inspiration and planning to booking and loyalty. Ascott recognised early on that brands who have systems that agents can trust enough to transact with, have the advantage. Therefore, a technology overlay is not sufficient – platforms needed to be re-architected while reimagining how brands present themselves to machines. With Ascott, we are collaborating to build that foundation, positioning Cubby to move from travel companion to booking agent.”
Redefining Hospitality Distribution with Amadeus
Most hotel reservations systems are built around fixed room types and rates. That works well for many portfolios but is less efficient for one as diverse as Ascott’s, where serviced residences, hotels, resorts and social living properties each offer a variety of accommodation options with different demand drivers, catering to all lengths of stay and purposes. With AI agents quickly becoming a key interface for travel discovery and planning, it is becoming imperative for reservations systems to be primed for AI agents to effectively evaluate accommodation options and suggest personalised stay experiences.
To address this, Ascott is implementing the Amadeus Central Reservations System (ACRS), developed by Amadeus, a global travel technology leader. Once deployed, with an API-first architecture, ACRS will enable Ascott to define and distribute inventory by both room categories and richer property attributes, giving guests and AI agents access to a complete picture of what each property offers. The result will be a distribution model that activates properties and promotions faster, propagates rate logic more consistently and reduces friction for owners bringing new offers to market. For guests and the AI agents acting on their behalf, it means being matched to stays based on what actually matters to them.
Mr Paul Wilson, Vice President, Asia Pacific, Hospitality, Amadeus, said: “Ascott operates one of the most diverse hospitality portfolios globally, with deep roots in Asia and growing scale across multiple regions. Attribute-based shopping is where distribution is heading, and Ascott understands that better than most. We are pleased to bring these modern retailing capabilities to our customers as we transform the hospitality industry in partnership with forward-thinking customers like Ascott.”
Keeping Talent and Brand at the Core with EHL
Along with robust, integrated data, an essential enabler for implementing AI is the workforce. Ascott is making sure its people, the talent and change-management capabilities to lead the transformation, are keeping pace. As the company expands across a broader range of property types – from serviced residences and limited-service properties to full-service hotels and resorts, building an AI-ready workforce requires a clear talent development strategy. The company’s primary objective of this strategy is to design smarter, more productive operations, prioritising high-value engagements rather than scattered initiatives, thereby freeing up its associates to focus more on guests.
Working through Ascott’s Global Brand Academy, EHL – a global leader in hospitality education – is developing training programmes to build internal certified trainers at Ascott, giving regional and property teams the skills, models and tools to uphold brand standards and service philosophy. The aim is to grow brand pride, preference and performance from within, so that a shared hospitality mindset holds across the portfolio. And because AI transformation is as much a cultural exercise as it is a technical one, Ascott hopes to equip its associates with the confidence and capabilities they will need to embrace AI. The rollout has started with the Ascott brand, and will be followed by Oakwood, Citadines and others.
Hashtag: #TheAscottLimited #Hospitality #Technology #TalentDevelopment #AI #HR
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes
Ascott,
Citadines,
lyf,
Oakwood,
Somerset,
The Crest Collection,
The Unlimited Collection,
Fox,
Harris,
POP!,
Preference,
Quest,
Vertu and
Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the
Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of
CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored
CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit
www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on
Facebook,
Instagram,
TikTok and
LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021,
CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2025, CLI had S$125 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and credit.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm.
CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environmental and social well-being of its communities.
Media OutReach
Banyan Group Residences Brings Latest Phuket Property Launches to Singapore
Three new Laguna Phuket developments – spanning lakeside living, golf-front design and Angsana-branded luxury – to be showcased at Fairmont Singapore on 23–24 May
SINGAPORE – Media OutReach Newswire – 14 May 2026 – Banyan Group Residences is bringing three of its most anticipated new residential launches to Singapore this month, with a two-day sales exhibition taking place at Fairmont Singapore, Orchard Room (4F) on Saturday 23 and Sunday 24 May 2026, from 11:00 am to 6:00 pm. The event offers Singapore buyers a rare opportunity to explore and invest in some of Phuket’s most compelling new addresses, with dedicated sales teams on hand for private consultations.
The exhibitions follow a year of record residential sales for Banyan Group Residences, as growing numbers of global investors look to Phuket as a safe haven for capital – drawn by the island’s political stability, strong rental yields, year-round lifestyle appeal, and the relative value it continues to offer against comparable markets. Demand has been particularly robust from buyers across Asia, the Middle East, and Europe, with Singapore consistently ranking among the Group’s top source markets worldwide.
The three projects on show represent some of the most exciting new additions to Laguna Phuket – Asia’s premier integrated resort destination – and span a range of living concepts, price points, and design inspirations, united by the hallmark quality and hospitality expertise of Banyan Group Residences, Asia’s leading branded residential developer by volume.
“Singapore has long been one of our most important buyer markets, and we’re delighted to be returning with what we believe is our strongest line-up yet,” said Stuart Reading, Managing Director of Banyan Group Residences. “Whether you’re looking for a holiday retreat, a permanent base in a world-class resort community, or a smart long-term investment, this exhibition offers something genuinely compelling. High-quality property in a prime location at Laguna Phuket still represents outstanding value compared to equivalent homes in Singapore or other major cities.”
Bellaguna Lake Residences
Brand new blocks of Bellaguna Lake Residences will be revealed for the first time at the exhibition. Set beside a shimmering lake within Laguna Phuket – steps from Bang Tao Beach – the development takes its design cues from the sleek lines of a contemporary luxury yacht. Five elegantly elongated buildings feature dark wave-like façades and warm, light-filled interiors, with generous private terraces overlooking the lagoon. Residences include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools, as well as a brand new category of two-bedroom residences with private pool.
Bellaguna is Banyan Group Residences’ newest residential brand, conceived specifically for premium year-round living outside of hotel inventory – yet fully supported by the Group’s renowned hospitality management standards.
Bellaguna Golf Residences
Set on land that once formed part of Phuket’s historic tin-mining landscape, Bellaguna Golf Residences draws its design identity from that heritage – soft horizontal lines and sculpted contours reinterpreted through a contemporary tropical lens. Low-rise buildings unfold amid lush gardens and a signature free-form pool, overlooking the fairways of the championship Laguna Golf Phuket course. A brand new block has also just been released for this project, which features a compact one-bedroom configuration, alongside one- to three-bedroom condominiums and two- to three-bedroom penthouses with private pools and sunset golf views.
Angsana Golf Residences Topaz
Inspired by the clarity and elegance of the topaz gemstone, Angsana Golf Residences Topaz comprises three gracefully curved low-rise buildings set within Laguna Phuket, with Sino-Portuguese design accents that subtly reference Phuket’s cultural heritage. The development offers two- and three-bedroom residences and exclusive penthouses with private rooftop pools, all enjoying panoramic views of the golf course, mountains, and the Andaman Sea. A signature rooftop ring-shaped pool completes the picture.
Show units are now available for all three projects at the Laguna Property Sales Gallery.
Banyan Living
Banyan Group has recently launched Banyan Living, a residential rental and marketing platform created to support owners of branded residences across the Group’s portfolio, while offering guests a professionally managed alternative to traditional home‑sharing platforms.
Developed as a structured, hospitality-led rental ecosystem, Banyan Living enables private owners to generate income from their residences, while providing guests who rent the properties assurance of the design integrity and professional service standards associated with Banyan Group.
Why Phuket, Why Now
Phuket continues to attract growing international interest as both a lifestyle destination and an investment market. Within Laguna Phuket, nationals of some 70 countries have chosen to make the resort community their home, drawn by year-round tropical living, world-class amenities, international schools, medical facilities, and a level of quality and security that is difficult to match elsewhere in the region.
Banyan Group Residences anticipates launching up to USD 1 billion in new luxury residential projects in Phuket over the next two to three years, reflecting the Group’s confidence in the market and the enduring strength of demand from international buyers.
Prospective buyers are welcome to visit the exhibition at Fairmont Singapore, Orchard Room (4F), on Saturday 23 and Sunday 24 May 2026, between 11:00 am and 6:00 pm. Private appointments can be arranged in advance by contacting the team directly.
Hashtag: #BanyanGroup #BanyanGroupResidences #LagunaPhuket
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About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20-plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
About Laguna Phuket
Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences. Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities.
About Banyan Group Residences
Banyan Group Residences is the property development arm of leading hospitality pioneer Banyan Group, listed on the stock exchange of Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The Group’s main residential brands include the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, Laguna Lakelands, and Bellaguna.
Media OutReach
CPF NH Foods Advances to Production Phase, Launches ‘CP Nippon’ Brand in Premium Processed Pork Partnership
The start of operations follows the successful establishment of the joint venture in late 2025, combining CPF’s fully integrated supply chain and regional distribution network with NH Foods’ advanced food processing technologies and product development expertise. The facility now serves as the production hub for a new generation of high-quality processed meat products, targeting both domestic and export markets including Japan, Hong Kong, Singapore, and other key Asian destinations.
Prasit Boondoungprasert, Chief Executive Officer of CPF, said “Starting production and introducing CP Nippon brand mark an important milestone in our partnership with NH Foods. This collaboration enables us to move beyond primary production to premium processed products, creating greater value for Thailand’s pork industry while strengthening its position as a key exporter across Asia.”
The manufacturing facility integrates advanced production systems and stringent quality assurance processes aligned with international standards, reinforcing both companies’ commitment to food safety, traceability, and sustainability. By leveraging CPF’s high-quality raw material sourcing and NH Foods’ precision manufacturing know-how, the joint venture aims to set new benchmarks in processed meat production.
Fumio Maeda, President and Chief Executive Officer of NH Foods, added “The commencement of production represents a key milestone in our collaboration with CPF. By combining our strengths in technology and product innovation with CPF’s operational excellence, we are bringing together the rich culinary traditions of Japan and Thailand to deliver refined, high-quality food experiences to consumers across Asia.”
The product range under CP Nippon brand reflects NH Foods’ Japanese culinary expertise—rooted in the craftsmanship of ryōrinin—combined with CPF’s strength in high-quality sourcing and production.
Beyond product innovation, CPF NH Foods is committed to sustainable manufacturing practices, including efficient resource utilization and environmentally responsible operations, in line with CPF’s “Kitchen of the World” vision and both companies’ long-term sustainability goals.
Hashtag: #AsianFoodInnovation #CPFNHFoods #CPFNippon #KitchenOfTheWorld #FoodInnovation #CPF
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About Charoen Pokphand Foods Plc (CPF)
Charoen Pokphand Foods Plc (CPF) is a leading global agro-industrial and food company, operating in 17 countries and exporting to more than 50 markets worldwide. Guided by its “Kitchen of the World” vision, CPF focuses on delivering safe, high-quality, and nutritious food through a vertically integrated business model. The company integrates technology and innovation across its operations while advancing sustainability and working toward a low-carbon, resilient food system that supports global food security.
About NH Foods
NH Foods Ltd., operates in the food industry with a focus on meat products and related processed foods. The group conducts its business globally, and targets both domestic and international markets for its diversified protein and food solutions portfolio.
Media OutReach
Student Life and Campus Communities Are Becoming a Key Deciding Factor in Higher Education
This shift reflects a broader trend across the sector, where institutions are being evaluated not only on academic outcomes, but also on their ability to provide holistic student experiences that support mental wellbeing, social integration, and career readiness.
At the Singapore Institute of Management (SIM), student engagement has become a central pillar of the learning experience, with a wide network of student led clubs and communities designed to support both personal and professional development.
A Growing Priority: Belonging and Wellbeing
Industry observations indicate that students, particularly those transitioning from secondary education or arriving from overseas, often face challenges such as social isolation, cultural adjustment, and limited peer support networks. Research also highlights that being away from familiar support systems and adapting to a new cultural and academic environment can be an isolating process, contributing to increased stress, anxiety, and reduced perceived social support
To address this, SIM has developed a structured student life ecosystem supported by its Student Development initiatives and programmes such as Project1095, which emphasises learning beyond the classroom and holistic growth. With close to 80 student clubs and co-curricular activities available, students are provided with multiple avenues to build connections and integrate into campus life.
From Co-Curricular Activities to Career Readiness
Student clubs are increasingly seen as more than recreational clubs, playing a meaningful role in preparing students for the workforce. Participation in such communities enables students to develop transferable skills aligned with employer expectations, including leadership, collaboration, and communication.
At SIM, student led initiatives span a broad spectrum, from arts and cultural groups that foster creativity and teamwork through performances and events, to sports and wellness communities that promote physical resilience and discipline. Leadership platforms such as student councils provide opportunities for students to organise initiatives and represent the student body, while international student communities support cultural integration and inclusivity.
In addition, special interest and professional clubs offer exposure to industry trends and peer led learning. Collectively, these platforms provide practical experiences that complement academic programmes and contribute to graduates’ overall employability.
Reflecting a Broader Shift in Higher Education
The increasing importance placed on student life reflects a wider evolution in higher education, where institutions are expected to support both academic achievement and personal development.
By investing in student communities and engagement, institutions like SIM are responding to this shift, providing environments where students can not only gain qualifications, but also build networks, resilience, and a strong sense of identity.
As prospective students weigh their options, the availability of vibrant campus communities and support systems is likely to remain a key differentiator in the higher education landscape.
Reference:
- The experience of loneliness among international students participating in the BBC Loneliness Experiment: Thematic analysis of qualitative survey data – https://www.sciencedirect.com/science/article/pii/S2666518223000189?
- Mental health concerns and needs of international students in higher education settings: A scoping review protocol – https://pmc.ncbi.nlm.nih.gov/articles/PMC12334020/
- SIM CCA – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/co-curricular-activities
- SIM Project 1095 – https://project1095.simge.edu.sg/
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
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About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
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