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Ascott Invests in AI-ready Infrastructure to Scale Agentic Commerce
Mr Kevin Goh, Chief Executive Officer, Ascott, said: “Distribution shifts, labour pressures and rising guest expectations are reshaping hospitality. While AI is already helping Ascott make meaningful strides across commercial and operational functions, the bigger opportunity lies in what comes next. Instead of waiting to see how agentic AI plays out in travel, we are building the infrastructure to shape how it does. With more than 1,000 properties across 14 brands in over 230 cities, the opportunity before us is significant. The work we are announcing today covers how our workflows are redesigned, how our inventory reaches guests and how our people are equipped to deliver. AI can power our operations, but only our people can exercise the judgement that turns a stay into a memory. That balance will guide how we continue to invest and operate.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “In an agent-led travel ecosystem, Ascott properties will have to be visible where the real decisions are made — inside algorithms. Brand and property information must become machine-readable and optimised for generative engines. That requires smarter recommendations, more precise inventory matching and loyalty experiences that recognise our Ascott Star Rewards members at every touchpoint, whether they are searching on their own or through an agent. Our work with Accenture and Amadeus is building exactly that foundation. But technology alone cannot deliver the heartfelt experiences that define an Ascott stay. Our collaboration with EHL is about keeping our people as the human advantage, bringing warmth and genuine care that no AI can fully replicate.”
Ascott’s move into agentic commerce is grounded in AI capabilities already delivering impact. Since the launch of Cubby in 2023, the digital concierge has supported more than 900,000 guest enquiries, autonomously handling most routine interactions and contributing to booking outcomes. Beyond guest engagement, Ascott has continually invested in AI-enabled capabilities across marketing, revenue management, loyalty and sales. The company has identified and even redesigned cross-functional workflows supported by AI — such as sales enablement and prospecting, pricing and discounting, lead-to-deal conversion, and marketing content creation.
Ascott has also been strengthening the content ecosystem that shapes how its properties are found and recommended by AI‑powered search and generative engines. By focusing on meaningful guest interactions that translate into positive reviews and digital advocacy, Ascott is improving the discoverability of its properties in an increasingly AI‑led travel environment. As it builds towards agentic commerce, Ascott is tracking clear outcomes, including stronger booking values, greater efficiency, faster time‑to‑market and improved AI visibility.
Preparing for Agent-Enabled Travel with Accenture
Ascott is working with Accenture, a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI. Together, the companies will design the foundational architecture required for a next-generation AI-enabled travel ecosystem, with responsible AI practices and data privacy built in by design. This foundation layer will help create value at speed through enabling seamless communication across Ascott’s core systems, including its central reservation, property management, customer relationship management and loyalty platforms. Ascott will be pilot testing a range of next-generation capabilities, including model context protocol frameworks, large language model (LLM)-enabled applications and early-stage unified commerce concepts. The goal is to facilitate machine-mediated interactions which do not require workarounds as they become more prevalent.
The new tech infrastructure will prepare Ascott to deploy a standardised agentic layer across different guest interfaces, such as LLM chats, messaging apps and its own direct booking platforms. Accenture is contributing to the commerce and personalisation vision that sits atop this foundation – one where Cubby could evolve from travel companion to personal travel agent. Moving from conversation to orchestration, agentic Cubby could compare options, plan itineraries and complete bookings on behalf of guests. This would give rise to a new era of personalisation, where Cubby does not just respond to guests, but anticipates their needs and acts before they have to ask.
Ms Emily Weiss, Senior Managing Director and Global Travel Industry Lead, Accenture, said: “Agentic commerce represents the biggest shift in commerce in the last 20 years. In travel specifically, we see this shift taking place across the entire end to end journey; from inspiration and planning to booking and loyalty. Ascott recognised early on that brands who have systems that agents can trust enough to transact with, have the advantage. Therefore, a technology overlay is not sufficient – platforms needed to be re-architected while reimagining how brands present themselves to machines. With Ascott, we are collaborating to build that foundation, positioning Cubby to move from travel companion to booking agent.”
Redefining Hospitality Distribution with Amadeus
Most hotel reservations systems are built around fixed room types and rates. That works well for many portfolios but is less efficient for one as diverse as Ascott’s, where serviced residences, hotels, resorts and social living properties each offer a variety of accommodation options with different demand drivers, catering to all lengths of stay and purposes. With AI agents quickly becoming a key interface for travel discovery and planning, it is becoming imperative for reservations systems to be primed for AI agents to effectively evaluate accommodation options and suggest personalised stay experiences.
To address this, Ascott is implementing the Amadeus Central Reservations System (ACRS), developed by Amadeus, a global travel technology leader. Once deployed, with an API-first architecture, ACRS will enable Ascott to define and distribute inventory by both room categories and richer property attributes, giving guests and AI agents access to a complete picture of what each property offers. The result will be a distribution model that activates properties and promotions faster, propagates rate logic more consistently and reduces friction for owners bringing new offers to market. For guests and the AI agents acting on their behalf, it means being matched to stays based on what actually matters to them.
Mr Paul Wilson, Vice President, Asia Pacific, Hospitality, Amadeus, said: “Ascott operates one of the most diverse hospitality portfolios globally, with deep roots in Asia and growing scale across multiple regions. Attribute-based shopping is where distribution is heading, and Ascott understands that better than most. We are pleased to bring these modern retailing capabilities to our customers as we transform the hospitality industry in partnership with forward-thinking customers like Ascott.”
Keeping Talent and Brand at the Core with EHL
Along with robust, integrated data, an essential enabler for implementing AI is the workforce. Ascott is making sure its people, the talent and change-management capabilities to lead the transformation, are keeping pace. As the company expands across a broader range of property types – from serviced residences and limited-service properties to full-service hotels and resorts, building an AI-ready workforce requires a clear talent development strategy. The company’s primary objective of this strategy is to design smarter, more productive operations, prioritising high-value engagements rather than scattered initiatives, thereby freeing up its associates to focus more on guests.
Working through Ascott’s Global Brand Academy, EHL – a global leader in hospitality education – is developing training programmes to build internal certified trainers at Ascott, giving regional and property teams the skills, models and tools to uphold brand standards and service philosophy. The aim is to grow brand pride, preference and performance from within, so that a shared hospitality mindset holds across the portfolio. And because AI transformation is as much a cultural exercise as it is a technical one, Ascott hopes to equip its associates with the confidence and capabilities they will need to embrace AI. The rollout has started with the Ascott brand, and will be followed by Oakwood, Citadines and others.
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, 
TikTok and LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2025, CLI had S$125 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and credit.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm.
CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environmental and social well-being of its communities.
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A Pandastic Summer Birthday Celebration at Ocean Park Chance to win the all-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV
Even more exciting, visitors could take home fabulous prices, including the newly launched MAXUS MIFA 7 PLUS, the mid-size family pure electric MPV – by entering the Summer Joy Lucky Draw* on every eligible visit during the promotion period of 3 July and 31 August 2026!
Birthday photo spots and Panda Friends encounters
Celebrate the pandas’ special days with pandastic photo opportunities across the Park. Capture snapshots at the main entrance’s gigantic birthday countdown zone. Don’t miss the charming 5-metre-tall Giant Panda Birthday Bun Tower at Waterfront Plaza, adorned with piles of pink birthday buns to celebrate the pandas’ birthdays in true Hong Kong style.
Explore the Panda Friends Cute & Cuddly zone at Eco-Herbal Trail, featuring over 60 Panda Friends sculptures, each carrying magnifying sunglasses and cameras, ready to discover the wonders of nature.
The precious panda moments
Relive the heartwarming journey of all six giant pandas at the Pandastic Happy Moments exhibit next to the Hong Kong Jockey Club Sichuan Treasures. This special display showcases precious footage commemorating the rapid growth of twins Jia Jia and De De and other adorable life stages from all the giant panda members. It is a truly unmissable experience for all panda enthusiasts.
Fans can also visit the Giant Panda Fans Zone near the exhibit, created for fans to meet and connect and exchange their own handmade crafts and treasured panda keepsakes until 31 August 2026!
Summer splashing fun with Panda Friends
Dive into body-cooling water fun at the Panda Friends Splashy Birthday Camp outside Applause Pavilion. Experience the thrill of dashing through giant water curtains or facing a massive waterfall-style deluge from the mega water bucket. Unleash your playful instincts with all-time favourite water bomb fights at Panda Friends Water Bomb Fun or get caught in refreshing water gun ambushes from Ocean Park’s special Celebration Squad during their energetic Pandastic Birthday Splash, featuring adorable dance routines inspired by the panda twins.
Delightful entertainment and limited-edition performances
The highly-anticipated Pandastic Summer Birthday Spectacular features giant inflatable Panda Friends roaming the Park, accompanied by various performance groups delivering vibrant songs and dances at the Pawsome Summer Party on 8, 15 and 16 August 2026. Ocean 6N1 dress up with their special birthday outfits and showcase incredible singing and dancing in All Star Jam talent show. Whiskers & Friends will also give a birthday edition special performance at Ocean Park Star Match. Ocean Park’s lively roving band will also keep the festive atmosphere high.
Exclusive collectibles
Commemorate the twins’ second birthday with exclusive, limited-edition Giant Panda Birthday stamps. Collect all the stamps from designated Park locations to complete your very own beautiful birthday card. Test your skills and reflexes at interactive game booths to win special prizes. The talented coloured-chalk artists painting adorable giant panda figures in the Park.
Adorable merchandise and food and beverage
Check out our adorable Panda Friends Summer Collection, vibrant with colourful and summery designs. Highlights include the Giant Panda Plush Keychain Blind Box, featuring all the Panda Friends in their cutest summer outfits. Jia Jia and De De have transformed into the “Lemon Twins”, starring in a new range of summer essentials to keep everyone cool and refreshed throughout the season. Equally unmissable is the Panda Friends Hong Kong Food Collection, which charmingly captures iconic Hong Kong food elements.
Beyond these, the all-new Ocean Park x Maltese Crossover Series and the Panda Friends Hong Kong Food Collection prize items will be making their way to game booths across the Park, starting from mid-July. On top of that, fans can also look forward to Panda Friends photo frame, claw machines and press penny machines to bring in another level of excitement.
To celebrate the giant pandas’ birthdays, Ocean Park has prepared a tempting lineup of panda-themed treats, including the Panda Twins Mini Burgers and Panda Snack Platter. No birthday celebration is complete without desserts and cakes. The Park has also launched a delightful selection of treats, as well as refreshing snow cones and frozen fruits for visitors to beat the summer heat. What’s more, other restaurants across the Park will be introducing a summer menu featuring fruit-inspired recipes, so you can savour the flavours of summer with surprises in every bite.
Summer Joy Lucky Draw
Adding a final layer of excitement, the Summer Joy Lucky Draw* offers fantastic surprises. From 3 July to 31 August 2026, upon Park admission, visitors can register to participate for a chance to win from over 1,000 prizes with a total value of more than HK$815,000, including the grand prize, a brand-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV worth HK$369,102, sponsored by Inchcape Hong Kong. Every visit offers another chance to win!
Pair up and dive into summer fun with Summer Duo Pass
Pair up with a friend or family for an unforgettable summer adventure and enjoy up to 30% off with the Summer Duo Pass# available from now until 31 August 2026. Weekday tickets for two adults or two kids start at HK$753 and HK$377 respectively, while any-day tickets for two adults or two kids start at HK$861 and HK$430 respectively.
New Get Closer to the Animals experiences
Beyond the panda birthday festivities, Ocean Park is launching two new Get Closer to the Animals programmes. You can enjoy snorkelling in the Park’s world-class aquarium and visit behind the scenes to interact with the mysterious yet adorable sharks and rays for the very first time in the newly launched Fish Friends Face-Off X Shark & Ray Discovery! There is also a new Meerkat Feeding experience for visitors to learn more about these adorable ambassadors!
Elevating the digital visitor experience
To coincide with the launch of Ocean Park’s summer celebrations, Ocean Park is also enhancing its digital experience with a redesigned official website, which features enhanced mobile compatibility and a more intuitive browsing experience across all devices. This new website supersedes the previous mobile application and enables viewers to access the latest park information anytime, anywhere on one platform.
Ocean Park Named “Muslim-friendly Attraction of The Year”
Ocean Park has been named Muslim-friendly Attraction of The Year at the prestigious Halal in Travel Awards 2026 organised by CrescentRating, the world’s leading consultant on Muslim-friendly tourism. This recognition highlights the Park’s dedication to welcoming diverse guests through comprehensive facilities, including dedicated prayer rooms and an expanded portfolio of Halal-certified dining options like the recently certified Bayview Restaurant. With this milestone, Ocean Park looks forward to welcoming even more international visitors to experience its unique blend of conservation, entertainment, and exceptional cultural hospitality.
*The Summer Joy Lucky Draw (Trade Promotion Competition Licence Number: 61599) will be held from 3 July to 31 August 2026. Terms and conditions apply. For eligibility, registration procedures and promotion details, please visit https://www.oceanpark.com.hk/en/a-day-at-the-park/events/summer-joy-lucky-draw
# Terms and conditions apply. For information of the Summer Duo Pass, please visit: https://www.oceanpark.com.hk/en/ticket-offer/admission-ticket-special-offers
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Nanyang Optical Co. Pte Ltd (In Liquidation) Announces Tender Sale of Optical Inventory Located in Shenzhen, China
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Hong Kong Disneyland Continues to Enhance Guest Experience Through Flexible Weather Adaptation Measures
From cooling facilities and shaded rest areas to flexible operational arrangements, the initiatives are designed to provide more choices and added ease for both guests and cast members during the summer months.
Additionally, HKDL has introduced an exclusive “Summer Chill” 4PM Ticket Offer for Hong Kong residents. Guests can enjoy the park from 4:00pm onwards, helping them avoid the hottest hours or periods of heavy rain, with prices starting at just HK$480.
Guests are also encouraged to stay hydrated and explore the resort’s wide selection of indoor attractions and entertainment offerings during the hottest hours of the day.
Weather-Conscious Design for a Better Guest Experience
The guest experience is supported by the resort’s planning and operations through a combination of environmental design and infrastructure enhancements. Disney Imagineers use detailed studies of sunlight, temperature, humidity and wind, supported by advanced computer simulations, to assess conditions across different areas of the park and guide design decisions.
For instance, Wayfinders’ Table in Adventureland was designed with sun exposure and ventilation needs in mind. Through the use of hard roof materials and thoughtful airflow planning, the design helps reduce heat buildup while providing shelter from rain.
Canopies, trees and fans are also used for the outdoor stage show “Moana: A Homecoming Celebration” to provide shade and added relief. The park also preserves and plants trees more extensively to provide additional natural shade.
Enhancing Infrastructure to Adapt to Changing Weather Conditions
HKDL has strengthened its guest-focused infrastructure to help improve airflow and provide added cooling support in various summer weather conditions. Energy-efficient ceiling fans operate at entrances and ticketing areas, while upgraded axial fans enhance airflow in queuing zones.
The park now features approximately 860 fans, with mobile units deployed flexibly to provide cooling support where they are needed most, particularly in high-traffic areas. Portable air-conditioning units have also been added in select outdoor zones to further support ventilation.
Mist cooling systems are also available at multiple outdoor locations, while additional shade structures have been added to queuing and dining areas.
Over 40 free water dispensers are provided across the resort, with nearly half already upgraded to dispense water 50% faster, helping guests rehydrate more conveniently throughout their visit.
Supporting Cast Members Through Changing Weather Conditions
With cast member safety as a top priority, HKDL continuously reviews operational measures to support frontline teams working outdoors in varying weather conditions. Cast members are dressed in outdoor costumes made with breathable, moisture-wicking fabrics, while additional rest breaks, hydration support and access to cooling facilities are provided during periods of extreme heat and humidity.
The resort closely monitors weather conditions and proactively adjusts outdoor show schedules whenever Heat Stress at Work Warnings are issued.
Disney Ambassadors also distribute electrolyte drink powder and chilled water bottles to frontline cast members working in outdoor areas.
Cooling Fun with Pixar Summer Fest
HKDL integrates cooling moments into storytelling. Guests can conveniently transition between a wide variety of indoor attractions, dining venues and entertainment offerings located throughout the resort, helping the magic continue in changing weather conditions.
The newly launched “Pixar Summer Fest” invites guests to beat the heat with immersive entertainment. The “Pixar Water Play Street Party!” welcomes guests to join beloved Pixar characters in a lively water parade, offering refreshing fun as part of the festive atmosphere.
Guests can also chill out with refreshing Pixar-themed treats, including Lime Dole Whip with Pineapple Slush Float at Jessie’s Snack Roundup, Monsters, Inc.-inspired Mike Wazowski Ice Cream Bar, Toy Story Alien Ice Cream Bar, and Sulley-inspired Mint Chocolate Flavored Soft Serve. These playful creations offer visual delight and refreshing summer treats for guests.
Exclusively for Hong Kong residents, the “Summer Chill” 4PM Ticket offers later entry to the park for just HK$480, allowing guests to enjoy an afternoon-to-evening “Pixar Summer Fest” experience.
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