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Ascott Launches Asia’s First Chelsea-Themed Hotel Suites During The Famous CFC Jakarta, Unveiled by Club Legend Gary Cahill
The launch was part of The Famous CFC Jakarta presented by Ascott, attracting over 400 fans and Ascott Star Rewards members for exclusive experiences, from meeting Gary Cahill to attending a live Chelsea vs Arsenal watch party
London/Jakarta/Singapore – Media OutReach Newswire – 2 December 2025 – The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, launched Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia as part of The Famous CFC Jakarta, the third edition of Chelsea’s international fan engagement event presented by Ascott. The unveiling was led by Gary Cahill, former England international and Chelsea club captain. The well-loved club legend was the star of the two-day festivities, held on 29 and 30 November 2025, which featured a range of activities including a fireside chat, fan meet-and-greet, pre-match party and watch party for Chelsea’s fixture against Arsenal. Events were hosted at venues across Ascott’s flagship properties in the city, such as Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.
The Famous CFC is a global fan experience designed by Chelsea to strengthen its bond with supporters worldwide while fostering collaboration with international partners and brands. As a flagship event in Ascott’s second season as Chelsea’s Official Hotels Partner, the Jakarta edition reaffirmed the strength of the ongoing partnership between both organisations.
Gary Cahill said: “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”
Dan McEwan, Director of Partnerships at Chelsea Football Club, said: “We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and the shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch.”
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026. With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.”
Book Your Dream Stay in Asia’s First Chelsea-Themed Hotel Suites
For the first time in Asia, Chelsea fans can immerse themselves in the club’s pride and heritage at two Chelsea-themed hotel suites in Jakarta, Indonesia. Adorned with exquisite Chelsea memorabilia and bespoke fittings, The Legend Suite at Ascott Sudirman Jakarta captures the heart of Chelsea’s story, from the great players to the iconic matches that have defined the club. Every corner tells a story, with meticulous attention to detail that reflects the legacy of the Blues. Classy and elegant, the suite offers guests the chance to relive legendary moments while enjoying Ascott’s signature blend of understated luxury and arts-inspired hospitality.
At Citadines Sudirman Jakarta,The Bridge Suite delivers the full excitement of match day. From the moment guests walk in, the suite captures the colours, passion and buzz of Stamford Bridge, with Chelsea-themed décor, ambient lighting and enhanced audio-visual elements. This two-bedroom space lets fans, families and friends feel the emotion of a live game, even thousands of miles from London, for a truly immersive Chelsea experience.
Reservations for both Chelsea-themed hotel suites in Jakarta are now available via our website:
The Legend Suite at Ascott Sudirman Jakarta and The Bridge Suite at Citadines Sudirman Jakarta
For the latest updates, please visit https://www.discoverasr.com/en/ascott-chelseafc.
Highlights from The Famous CFC Jakarta
The Famous CFC Jakarta kicked off at Ascott Sudirman Jakarta on Saturday, 29 November, with Chelsea club legend Gary Cahill engaging fans in an intimate fireside chat, sharing his fondest memories from his time on the pitch and his journey with the club.
Following the session, Gary Cahill joined Philip Barnes, Country General Manger of Ascott Indonesia, to officially unveil The Legend Suite at Ascott Sudirman Jakarta. He then explored the vibrant city, visiting Ascott’s properties such as Citadines Sudirman Jakarta, YELLO Hotel Harmoni Jakarta and HARRIS Hotel & Conventions Kelapa Gading, bringing the Chelsea spirit to each location.
On Sunday, 30 November, in line with The Famous CFC’s commitment to community engagement and Ascott’s dedication to supporting local communities and disability inclusion, Gary Cahill visited the ASIOP Stadium, hosting students from the Saraswati Learning Centre, a special needs school in central Jakarta that empowers children with diverse learning abilities. The students participated in arts and crafts activities and a football session, receiving tips from the Chelsea legend on perfecting their dribble. It was an inspiring morning that blended sport, learning and fun, while celebrating the spirit of inclusion and equal opportunity for all young fans.
Ahead of the evening programme, Gary Cahill joined Ascott Star Rewards members at an exclusive meet-and-greet event at HARRIS Hotel & Conventions Kelapa Gading, where members engaged with the Chelsea legend through a Q&A session and photo opportunities. This was followed by a pre-watch party featuring local hospitality and fan engagement activities that gave Chelsea fans and Ascott Star Rewards members the chance to interact with Gary Cahill.
The two-day event reached its climax at HW Livehouse, where about 250 supporters gathered to watch the Chelsea versus Arsenal match, beamed live from Stamford Bridge. With Gary Cahill in attendance, the electrifying atmosphere, fuelled by fans’ passion for the Blues, delivered a spectacular finale to yet another unforgettable edition of The Famous CFC.
For the latest updates on exclusive offers from Ascott’s partnership with Chelsea, including the upcoming editions of The Famous CFC, please visit https://www.discoverasr.com/en/ascott-chelseafc.
About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
Hashtag: #TheAscottLimited #AscottStarRewards #Loyalty #Hospitality
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, 
TikTok and LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
When AI Meets Artistic Intelligence — Cross-City, Cross-Disciplinary Creative Education in Action
HONG KONG SAR – Media OutReach Newswire – 15 May 2026 – As artificial intelligence (AI) sweeps across the globe, how should humanity redefine the core competencies needed to shape the future? Funded by The Hong Kong Jockey Club Charities Trust and organised by AFTEC, Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement opens today for two days at Hong Kong’s newest cultural landmark—the East Kowloon Cultural Centre—marking the venue’s first major international arts education event. As a flagship annual initiative of the AFTEC Jockey Club Creative Futures Project, the forum has attracted nearly 260 educators, artists and stakeholders to explore how creative teaching and learning can inspire learning, spark creativity and nurture talent, laying the foundation for a better future.
Bringing Together Education and Cultural Leaders to Build a Cross-Disciplinary Creative Network
The opening ceremony was officiated by Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club.
In her opening speech, Ms Winnie Yip, Head of Charities (Culture & Sports Cluster; Community Engagement), The Hong Kong Jockey Club, said: “The Club has been supporting the AFTEC Jockey Club Creative Futures Project since 2021. The results have been truly encouraging. The programme has strengthened participating students’ understanding of and care for others, while deepening their interest in arts and interdisciplinary learning. With the second phase now underway, we look forward to further supporting the growth and transformation of students and teachers.”
The opening ceremony also featured Prelude in Light, Sound & Video, a multimedia work created by students of the School of Theatre and Entertainment Arts at The Hong Kong Academy for Performing Arts (HKAPA), setting the stage for the forum and showcasing the creative potential of the younger generation.
Ms Lynn Yau, Chief Executive Officer of AFTEC and Project Director of the AFTEC Jockey Club Creative Futures Project, said: “In an era dominated by artificial intelligence, we need to redefine the unique value of humanity more than ever. AFTEC has always been committed to training teachers and creative practitioners, nurturing the ‘5Cs’ core competencies—Creativity, Critical Thinking, Communication, Collaboration, and Contribution—through systematic teaching strategies. By integrating creative learning into school curricula, we nurture a new generation equipped with resilience and problem-solving skills, while actively building a cross-disciplinary learning network. We are deeply grateful for the vision and support of The Hong Kong Jockey Club Charities Trust and the participation of our partners from various sectors, allowing us to collaboratively shape human achievement through Artistic Intelligence and mould the future with creativity.”
Redefining AI — Nurturing Irreplaceable “first-class humans”
The highlight of the forum’s first day was the first cross-city dialogue, a keynote entitled Creative Cities, Creative Mindsets: Bath, Hong Kong, New Delhi. Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom; Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India; Professor Anna CY Chan, Director of The Hong Kong Academy for Performing Arts; and Ms Lynn Yau, Chief Executive Officer of AFTEC, delivered the keynote together. The four creative visionaries highlighted that Artistic Intelligence is an indispensable competency for humanity in the age of AI, and shared how global frameworks can be adapted to local practice across the three cities’ distinctive educational and cultural ecosystems to cultivate young people’s imagination, empathy and meaning-making — core competencies for navigating an ever-changing future.
Ms Kate Cross introduced the School Without Walls programme, a groundbreaking initiative that immerses students in cultural venues for seven weeks, significantly enhancing their writing, emotional expression, and self-directed learning abilities. Ms Jigyasa Labroo shared Slam Out Loud’s work, which, through over 100 hours of arts-based social-emotional learning (SEL) curriculum, has successfully boosted the confidence, curiosity, and emotional regulation of 700,000 children across two Indian states. Professor Anna CY Chan, from the macro perspective of higher education and talent cultivation, emphasised the bridging role of Artistic Intelligence between professional arts training and primary/secondary creative education. Ms Lynn Yau showcased how the AFTEC Jockey Club Creative Futures Project transforms artists into “Teaching Artists,” shifting schools’ vision from “Arts Provisioned” towards being “Arts Empowered,” enabling Hong Kong students to demonstrate stronger vitality in cross-disciplinary learning.
The session also featured internationally acclaimed arts educator Professor Anne Bamford OBE, FCGI, Director of the International Research Agency; Professor Anne Mette Hjort, Director of The Research Centre for Creative Arts and Public Value, The Education University of Hong Kong; Mr Victor Kwok, Deputy Research Director of Our Hong Kong Foundation and Committee Member of the All-China Youth Federation; and Ms Heidi Lee, Executive Director of Hong Kong Ballet, as respondents. They offered diverse perspectives from policy research, cultural promotion and professional development, exploring how the arts and creativity can nurture outstanding talent of the future through structured and sustainable educational approaches in Hong Kong.
Collaborative Workshops—From Theory to Practice
The forum also featured collaborative workshops, where participants experienced first-hand how educational visions can be translated into practical teaching plans in an interactive setting.
In today’s (15 May) sessions, Creative Classroom LIVE!, led by teaching teams from Tin Shui Wai Methodist Primary School and Tuen Mun Government Primary School, brought authentic teaching plans to life in the theatre, allowing participants to experience the transformative power of creativity in local schools’ setting. Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, facilitated the session The How Factor Lab: Designing Arts-rich Learning that Lasts?, discussing how the arts can be incorporated into education through sustainable policy and teaching strategies to establish a long-term and stable creative ecosystem in schools and communities.
Day Two Highlights — The Many Dimensions of Artistic Intelligence
On the second day of the forum (16 May), discussions will build upon the first day’s highlights and continue to delve deeper into the theme of Artistic Intelligence. In the keynote The Real AI: Artistic Intelligence and the Future of Human Potential, Professor Anne Bamford OBE, FCGI, Director of the International Research Agency, will discuss how the integrated development of personal cognitive, creative, social and digital capabilities can unlock human potential and shape a new generation equipped with innovation and adaptability, calling on education systems, cultural institutions and communities to collaborate in ensuring that young people maintain their unique edge in the age of AI.
Two collaborative workshops will also take place. School Without Walls: Changing Sites of Learning, led by Ms Kate Cross MBE, Director of The Egg at Theatre Royal Bath, United Kingdom, will demonstrate how learning spaces can be extended beyond school campuses to curate meaningful and personalised arts education experiences through the School Without Walls programme. What if We All Had a Voice? The Possibilities of the Arts in Social-Emotional Learning, led by Ms Jigyasa Labroo, CEO and Co-founder of Slam Out Loud, New Delhi, India, will share how locally rooted curriculum resources that address social issues can be developed to empower children to use creativity to tackle life and societal challenges and to weave their dreams.
Mutual Growth—Frontline Teachers and Artists Share Their Journeys and Learning
The forum also invited schools and creative practitioners from the AFTEC Jockey Club Creative Futures Project to share their practical experiences. In the panel discussion From Traditional to Creative Teaching, Vice Principal Kiley Tse of Ho Lap Primary School (Sponsored by Sik Sik Yuen), Ms Katherine Ip of Hong Kong and Macau Lutheran Church Primary School, and Ms Jourdan Wong of Cheung Sha Wan Catholic Primary School will share insights and explore the far-reaching impact of creative teaching and learning on teachers’ personal growth, students, the learning environment, and the overall creative learning culture of schools.
Another panel discussion, From Introspective Artists to Communicative Teaching Artists, features creative practitioners Ms Grace Cheng; Mr Reds Cheung of Laichankee; Ms Cally Yip of Passoverdance; and Ms Priscilla Lai, Lead Creative Practitioner of the AFTEC Jockey Club Creative Futures Project. Their sharing proves that the Project’s collaborative model not only benefits schools—teachers’ and creative practitioners’ artistic practices are also nourished through the teaching process, fostering mutual growth and grooming the community of practice of teaching artists in Hong Kong.
Creative Learning Arts Awards — Celebrating Local Education Transformation
To showcase the Project’s impact over the years, the forum will host the Creative Learning Arts Awards ceremony, recognising outstanding schools, teachers and creative practitioners, and celebrating the remarkable progress of the local education community in advancing creative thinking and whole-person development.
For more information, please visit:
AFTEC Jockey Club Creative Futures Project: https://creativefutures.aftec.hk/home-en/
Knowledge Exchange 2026—Artistic Intelligence: Shaping Human Achievement: https://creativefutures.aftec.hk/knowledge-exchange/ke2026/
Hashtag: #AFTEC
The issuer is solely responsible for the content of this announcement.
About AFTEC Jockey Club Creative Futures Project
Funded by The Hong Kong Jockey Club Charities Trust, the AFTEC Jockey Club Creative Futures Project is a multi-level creative learning scheme designed to provide a much-needed system-led approach to creative thinking in educational institutions from tertiary to primary.
Based on a successful pilot (2021 – 2024), the key focus in this expanded version is in training teachers and creative practitioners.
With practical strategies for professionals to teach across the curriculum based on the 5C’s—Creativity, Critical Thinking, Communication, Collaboration, and Contribution— creative practitioners join teachers for in-school classes to co-design and co-create lesson plans for use in classroom throughout the year.
About AFTEC
Advancing creative learning and arts education in Hong Kong
Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community.
As a proudly homegrown Hong Kong organisation, we nurture the city’s greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual education programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together.
Website: www.aftec.hk
Media OutReach
Come to Beijing Chaoyang for an Adventurous Encounter with Trendy Toys and Intangible Cultural Heritage
This is not a traditional exhibition, but an urban carnival that seamlessly blends popular IPs, intangible cultural heritage (ICH) crafts, immersive performances, and top-tier cultural and creative products from across China. The fair brings together high-quality creative cultural products, time-honored ICH brands, and trendy toy labels. Covering a total area of approximately 66,000 square meters, it features both indoor and outdoor zones. Centered around two main themes — “New Oriental Aesthetics” and “The Rise of Guochao (Chinese trendy culture)” — the event showcases over 10,000 creative products.
In the “Rise of Guochao” zone, leading Chinese trendy toy brands present immersive installations. 52TOYS brings the “Panda Roll Playful Panda Forest,” where dozens of lifelike, giant panda sculptures are scattered among the trees, creating perfect photo opportunities. Pop Mart hosts a special exhibition celebrating the 20th anniversary of its hit IP “MOLLY,” featuring a giant castle inflatable and vending machines for blind boxes. Also making its offline debut as a themed zone, “The Emoji Clinic,” the globally recognized emoji brand launches several exclusive items not yet available in stores.
The ICH section is equally impressive. Ten nationally recognized master artisans showcase their representative works at the “Oriental Showcase,” presenting ten traditional crafts, including filigree inlay, Hepu horn carving, polished lacquerware, Longquan celadon, and Shui ethnic group’s horsetail embroidery. Traditional ICH techniques are creatively combined with trendy toy designs — Peking silk figurines, cloisonné, and Beijing embroidery are integrated into modern doll clothing and accessories, giving birth to a unique Oriental trend aesthetic. Additionally, over 40 other ICH items — such as jade carving, cloisonné, Beijing embroidery, Miao embroidery, and carved lacquer — allow visitors to observe master artisans at work up close and participate in hands-on activities like seal carving, tie-dyeing, and clay sculpting.
Throughout the event, five major venues in Chaoyang Park will host over 100 performances, spanning street dance, traditional Chinese music, symphony, opera, and parades. The Shell Theater will present an ACG symphony concert and a symphony of Hong Kong film golden melodies. At the East Square of Chaoyang Planning Art Museum, the “New Oriental Aesthetics” pop-up stage will feature continuous performances of Jingxi Taiping Drum dance and classical umbrella dance. The East Square of Weibo IN will focus on trendy crossover acts, with breakdance battles and jazz quartets taking turns on stage.
And when night falls, even more intriguing adventures begin. A mecha parade weaves through the crowds — you might brush past Black Myth: Wukong and a troupe of mascots. On the Fangzhou Lake, lantern-lit flower boats set sail, their slow journey accompanied by ancient music and shimmering water, creating a moving Oriental painting. From daytime blind-box surprises to nighttime lantern-lit garden strolls, the park offers unexpected delights at every turn.
No tickets are required — just a sense of curiosity. Bring your camera, gather your friends, come to Beijing Chaoyang Park, become a “power player,” and join this immersive carnival of trendy toys and intangible cultural heritage.
Hashtag: #Chaoyang
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Media OutReach
Customer Service Excellence Award 2025 Concluded Successfully MTR Crowned Grand Champion Among Over 100 Winners
Held under the theme “High Tech, High Touch – AI Empowers a New Era in Customer Service”, the event attracted more than 450 guests. The Honourable Algernon Yau, JP, Secretary for Commerce and Economic Development, graced the occasion as the Guest of Honour. The award presentation ceremony was also privileged to have The Hon Shiu Ka Fai, BBS, JP, Member of the National Committee of the CPPCC and Member of the Legislative Council; The Hon Perry Yiu, MH, JP, Member of the Legislative Council; together with representatives of professional associations who served as award presenters. Members of the award judging panels and customer service industry leaders also joined the celebration to recognize the outstanding achievements of the award winners.
Hon Algernon Yau: Government Injected HK$200 Million into BUD Fund to Support AI-driven Digital Transformation
In his opening address, The Honourable Algernon Yau, JP, noted that artificial intelligence was driving customer service into a new era, shifting from human-led operations to a model that integrates data analytics and intelligent systems. Mr Yau stressed that as technology advances, human warmth becomes increasingly precious. He emphasized that true excellence in customer service is built on a customer-centric foundation, requiring service professionals to integrate technology with empathy, sincere communication and personalized attention to achieve a balance of efficiency and human warmth.
“2026 marks the start of the planning and layout for the nation’s 15th Five-Year Plan, which prioritizes high-quality development, innovation-driven growth and the deep integration of the digital economy. Hong Kong is proactively aligning itself with the country’s development strategy, contributing its unique strengths to meet national needs. The services sector, in particular, must upgrade and transform. To help, the Hong Kong SAR Government has put HK$200 million into the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund), offering targeted support for AI adoption and helping businesses transform digitally.” Mr Yau stated.
Derek Choi: 40% Surge in Applications Reflected High Competitiveness and Recognition of the Awards
Mr Derek Choi, Chairman of HKACE, said “the Customer Service Excellence Award 2025 received 220 applications – a significant 40% increase from the previous year – reflecting the industry’s growing emphasis on service quality. A total of 102 awards were presented, making the competition exceptionally fierce.”
“Participants had to be nominated by the member companies and submit a written proposal in the first round to be shortlisted among the five finalists for a panel interview,” Mr Choi explained. “An independent judging panel, composed of industry elites and academics, then determined the gold, silver, bronze, and merit award winners. This rigorous assessment process upheld the award programme’s standing.” Mr Choi also extended his heartfelt gratitude to all judging panel members, noting that their selfless dedication and strong support had contributed significantly to the credibility of the awards programme.
Customer Service Excellence Award 2025 Winners Unveiled: MTR Crowned Grand Champion
The Customer Service Excellence Award 2025 featured three main categories – Individual Awards, Team Awards and Programme Awards – alongside the Grand Award. MTR Corporation scooped a total of 15 awards, standing out among a strong field of competitors to be named Grand Champion. HKT Limited and The Hong Kong Jockey Club also secured the 1st Runner-up and 2nd Runner-up of the Grand Award respectively.
Other gold award winners included AIA International Limited, BMW (Hong Kong) Limited, Bank of China (Hong Kong) Limited, Cathay Pacific Airways, CLP Power Hong Kong Limited, Hong Kong Fire Services Department, Hongkong Post, and Industrial and Commercial Bank of China (Asia) Limited.
Appendix 1: List of Winners of the HKACE Customer Service Excellent Award 2025
| Grand Award | ||
| Champion | MTR Corporation | |
| 1st Runner-up | HKT Limited | |
| 2nd Runner-up | The Hong Kong Jockey Club | |
| Individual Award – Contact Centre Service Award | ||
| Gold | Bank of China (Hong Kong) Limited | Tse Mei Yee, Shirley |
| Silver | HKT Limited | Li Miu Hei, Annie |
| Bronze | AIA International Limited | Luk Kwong Lam |
| Merit | HKT Limited | Yeung Shuk Yi, Joe |
| Merit | The Kowloon Motor Bus Co. (1933) Ltd. | Wan Ka Hing, Tingo |
| Individual Award – Counter Service Award | ||
| Gold | BMW Concessionaires (HK)Ltd | Lai Ka Yui, Brian |
| Silver | CLP Power Hong Kong Limited | Lau Tik Fung, Oscar |
| Bronze | Bank of China (Hong Kong) Limited | Ng Ka Ling, Aimee |
| Merit | China Mobile Hong Kong Company Limited | Yeung Fong Chun, Frank |
| Merit | Sino Group – Citywalk 2 Management Company Limited | |
| Individual Award – Field & Special Service Award | ||
| Gold | Hongkong Post | Hung Tsz Yin |
| Silver | Ngong Ping 360 Limited | Yip Ka Man, Carmen |
| Bronze | Shell Hong Kong Limited | Xia Min |
| Merit | Bank of China (Hong Kong) Limited | Luk Ka Chun, Paul |
| Merit | Cathay | Ardis Yeung |
| Individual Award – Frontline Service Award | ||
| Gold | Industrial and Commercial Bank of China (Asia) Limited | Kwan Shing Yan, Kelvin |
| Silver | Goodwell Property Management Limited | Wong Pui Ching, Rebecca |
| Bronze | MTR Corporation | Law Pak Hin, Hinson |
| Merit | The Hong Kong Jockey Club | Cheung Tsz Ching |
| Merit | Aviation Security Company Limited | Cheng Bing Lam |
| Individual Award – Internal Support Service Award | ||
| Gold | HKT Limited | Zheng Minsui |
| Silver | BOC Group Life Assurance Co. Ltd. | Ma Wing Sze, Sissy |
| Bronze | Cathay | Bianca Tang |
| Merit | AIA International Limited | Lyu Chen Yu |
| Merit | Airport Authority Hong Kong | Agnes Wong |
| Individual Award – Customer Service Training Award | ||
| Gold | HKT Limited | Law Kar Yan, Kannis |
| Silver | The Hong Kong Jockey Club | Brian Leung |
| Bronze | Cathay | Jennifer Lui |
| Merit | MTR Corporation | Chiu Tsz Ho, Ivan |
| Merit | H Properties Management (HK) Co. Ltd. | Yip Ching Ching, Janee |
| Individual Award – Customer Service Supervisor / Team Manager | ||
| Gold | Cathay | Michelle To |
| Silver | The Hong Kong Jockey Club | Miriam Hang |
| Bronze | MTR Corporation | Matthew Cheung |
| Merit | Ocean Park Corporation | Li Chi Kit, Henry |
| Merit | HKT Limited | Wong Lai Man, Ulysses |
| Individual Award – Top 5 Young Stars of the Year | ||
| Cathay | Tedd Wong | |
| The Hong Kong and China Gas Co. Ltd. | Sham Fung Wa | |
| Hong Kong Tourism Board | Michelle Tam | |
| CLP Power Hong Kong Limited | Ng Oi Mei, Amy | |
| Ngong Ping 360 Limited | Yau Cheuk Ting, Anna | |
| Team Award – Contact Centre Service Award | ||
| Gold | Bank of China (Hong Kong) Limited | Digital Hub |
| Silver | China Mobile Hong Kong Company Limited | Customer Contact Centre |
| Bronze | MTR Corporation | High Speed Rail Service Hotline |
| Merit | Cathay | Virtual Relationship Manager |
| Merit | HKT Limited | 1O1O Outbound Contact Centre |
| Team Award – Counter Service Award | ||
| Gold | CLP Power Hong Kong Limited | Smart Energy@Tai Po |
| Silver | Bank of Communications (Hong Kong) Limited | Tai Po Branch |
| Bronze | The Hong Kong Jockey Club | Kowloon Bay, Telford Off-Course Betting Branch |
| Merit | MTR Corporation | ELEMENTS Concierge Service |
| Merit | Airport Authority Hong Kong | Customer Service Team & Terminal Duty Team |
| Team Award – Field & Special Service Award | ||||||||
| Gold | Cathay | HKIA Rescue Team | ||||||
| Silver | The Kowloon Motor Bus Co. (1933) Ltd. | KMB Field Operations Support Team | ||||||
| Bronze | CLP Power Hong Kong Limited | CLP Green Studio Multi-Purpose Vehicle | ||||||
| Merit | Ngong Ping 360 Limited | Attractions & Entertainment Team | ||||||
| Merit | Airport Authority Hong Kong | Service Team of Airport Home Baggage Check-in | ||||||
| Team Award – Frontline Service Award | ||||||||
| Gold | Cathay | Cabin Crew Team | ||||||
| Silver | The Hong Kong Jockey Club | Tuen Mun Town Plaza Off-Course Betting Branch | ||||||
| Bronze | HKT Limited | “Here to Serve” Team | ||||||
| Merit | MTR Corporation | East Rail Line Interfacing Team | ||||||
| Merit | Airport Authority Hong Kong | HKIA VIP Lounge and Government VIP Lounge Team | ||||||
| Team Award – Internal Support Service Award | ||||||||
| Gold | AIA International Limited | Premier Agency Enquiry Team | ||||||
| Silver | MTR Corporation | Operations Data Studio | ||||||
| Bronze | HKT Limited | Operations Transformation Team | ||||||
| Merit | AXA China Region Insurance Company Limited | Customer Strategy and Insights Team | ||||||
| Merit | The Hong Kong Jockey Club | Retail – Racecourse Work Group | ||||||
| Team Award – Customer Service Training Award | ||||||||
| Gold | HKT Limited | Consumer Business Group Training Team | ||||||
| Silver | AIA International Limited | Service Training and Knowledge Team | ||||||
| Bronze | MTR Corporation | MTR Learning & Training | ||||||
| Merit | Hong Kong Tourism Board | Visitor Services and Human Resources | ||||||
| Merit | ABC Pathways School | Training & Development | ||||||
| Programme Award – Customer Retention Award | ||||||||
| Gold | MTR Corporation | Elderly Care Programme | ||||||
| Silver | CLP Power Hong Kong Limited | Power Connect | ||||||
| Bronze | HKT Limited | HKT Commercial SME Customer Retention Programme | ||||||
| Merit | The Hong Kong Jockey Club | Experience Diversity, Connect with CARE | ||||||
| Merit | Cathay | Cathay Million Miles Programme | ||||||
| Programme Award – Digital Transformation Award | ||||||||
| Gold | MTR Corporation | MTR Smart Mobility: Digital Transformation for Travel Concession Schemes | ||||||
| Silver | CLP Power Hong Kong Limited | Digital Transformation for Hong Kong ‘s Largest Residential Peak Demand Management | ||||||
| Bronze | Airport Authority Hong Kong | Smart Passenger Security Screening System at Hong Kong International Airport | ||||||
| Merit | China Mobile Hong Kong Company Limited | AI+Service | ||||||
| Merit | Ngong Ping 360 Limited | “Delight Guests Always” – NP360 AI Assistant | ||||||
| Programme Award – Outstanding Customer Service Award | ||||||||
| Gold | MTR Corporation | Kai Tak and Sung Wong Toi Stations Customer Experience Enhancement | ||||||
| Silver | Hong Kong Fire Services Department | “Old Friends” Home Visit Scheme | ||||||
| Bronze | Ngong Ping 360 Limited | Shining You Customer Service Program- Creating Muslim Friendly Attractions in Hong Kong | ||||||
| Merit | CLP Power Hong Kong Limited | CLP Community Watch & Care Service Pilot Programme | ||||||
| Merit | H Properties Management (HK) Co. Ltd. | Happy DNA: Happier Places, Happier People | ||||||
| Programme Award – People Development Award | |||
| Gold | Hong Kong Fire Services Department | Greater Bay Area Joint Emergency Response and Rescue Exercise “Liancheng – 2025” | |
| Silver | Airport Authority Hong Kong | The Operation Officer
Skill-based Salary Progression Scheme |
|
| Bronze | The Hong Kong Jockey Club | Racing Towards Excellence: Retail Succession Programme | |
| Merit | MTR Corporation | Buddy Scheme for Newly Recruit Station Officer | |
| Merit | Aviation Security Company Limited | Structured Customer Service Development Programme | |
| Programme Award – Service Innovation Award | |||
| Gold | MTR Corporation | MTR Smart Mobility: Intelligent Crowd Diversion System for Kai Tak Sports Park | |
| Silver | H Properties Management (HK) Co. Ltd. | Happy Moment | |
| Bronze | BOC Group Life Assurance Co. Ltd. | 5+1 Senses @ Service Centre | |
| Merit | The Kowloon Motor Bus Co. (1933) Ltd. | Pet Bus Tour | |
| Merit | HKT Limited | Transforming Service Experience – Wise | |
| Programme Award – Employee Engagement Award | |||
| Gold | AIA International Limited | “Inside Out” | |
| Silver | The Hong Kong Jockey Club | “HAPPI-D” Programme | |
| Bronze | Ocean Park Corporation | Village Adventure | |
| Merit | MTR Corporation | Know Our Customer Programme | |
This press release is issued by Passion PR Limited on behalf of the Hong Kong Association for Customer Service Excellence.
Hashtag: #HongKongAssociationForServiceExcellence #HKACE
The issuer is solely responsible for the content of this announcement.
About Hong Kong Association for Customer Service Excellence (HKACE)
Hong Kong Association of Customer Service Excellence (HKACE), a non-profit organisation, was established in February 2000 to represent more than 300,000 customer service practitioners in Hong Kong, the number of member companies has almost 50. The 9 founding member organisations are AIA International Limited, Cathay Pacific Airways Limited, Centaline Property Agency Limited, CLP Power Hong Kong Limited, HKT Limited, Hongkong Post, Shell Hong Kong Limited, Standard Chartered Bank (Hong Kong) Limited and The Hong Kong Jockey Club. They are committed to continuously improve themselves, to promote customer service culture with passion, leveraging on members’ synergy and professional expertise.
The Association initiated a multitude of industry awards and programmes over the years, including the “Customer Service Excellence Award”, “Young Service Stars Programme”, and the “Quality Customer Service Programme”. “Service Appreciation Programme” was first launched in 2013 to foster service appreciation culture. The Association aims to facilitate the sharing of managerial experiences among member organizations, encourage innovation, and elevate the competitiveness of Hong Kong’s service sector by rewarding high levels of customer service.
About Customer Service Excellence Award
In line with the mission to promote customer service excellence among members, the HKACE introduced the Customer Service Excellence Award program in 2001 with an aim of motivating customer service staff, recognizing outstanding performers and promoting a customer service culture with member companies.
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