Media OutReach
Ascott Star Rewards Expands Airline Partnerships, Offers Free Nights and Richer Stay Experiences to Mark 8-Millionth Member
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Seven years ago, Ascott Star Rewards set out to reward our guests for their stays. Today, we are rewarding them for how they travel – from the moment they book a flight to the experiences they seek at their destination. Whether they are looking to earn more airline miles, unlock exclusive experience packages, or enjoy complimentary preview stays and free breakfasts, the latest ASR programme enhancements across flights, experiences and events are designed to deepen our relationship with ASR members, giving every one of them more reasons to Stay Rewarded with ASR. In 2025, ASR member revenue rose 23% year-on-year, with members accounting for over 90% of our online direct bookings and more than 60% returning for repeat stays. The trust that our members place in ASR as their travel companion is what drives our ambition to do more.”
ASR Extends Its Rewards to Flights and Airline Miles
Flights are where many journeys begin, and ASR’s rewards now extend there too. In a first for ASR, members can now convert their loyalty points directly into airline miles, making ASR one of the few hotel loyalty programmes globally to offer both earn and convert capabilities from its airline partnerships. In partnership with KrisFlyer, the lifestyle rewards programme of the Singapore Airlines Group, ASR members can now convert their ASR points to KrisFlyer miles at a rate of 20 ASR points to one KrisFlyer mile. A minimum of 5,000 ASR points is required, with conversions of up to 50,000 ASR points per calendar year per membership account. This is in addition to the existing benefit of earning 500 KrisFlyer miles on qualifying direct bookings on DiscoverASR.com and the ASR app.
Come June 2026, ASR will welcome Cathay Pacific, ranked No. 2 in World’s Best Full-Service Airlines by Airlineratings.com, expanding its airline partner network which currently comprises KrisFlyer, ANA and AirAsia. Through this new partnership, ASR members will earn 500 Asia Miles on qualifying direct bookings, while Cathay Silver, Gold and Diamond members will be eligible for an ASR tier match. ASR members currently enjoy double-earning on qualifying stays, accumulating both ASR points and airline miles from a single booking – a benefit not commonly found among hotel loyalty programmes globally.
From June 2026, members can also put their ASR points towards flight credits, with vouchers worth S$50, S$100 or S$200 redeemable across more than 640 airlines through DiscoverASR.com in partnership with Trip.com.
Unlocking Elevated Experiences Beyond the Stay
Beyond flights, ASR is broadening the programme to encompass destination experiences. Members can now book Tours and Experiences through DiscoverASR.com and accumulate ASR points in the process. From May 2026, points can go towards redeeming curated sporting and lifestyle events, Chelsea Football Club matchday experiences, selected ASR Local Signatures events, and tours and attraction tickets.
Recognising Loyalty with More Ways to Stay Rewarded
Every stay with Ascott earns members closer to a free night. ASR members can convert the points accumulated from their stays into complimentary nights across participating properties in 30 countries. For Platinum-tier members, complimentary breakfast is available when they book Ascott properties in Europe and, coming soon, China and Japan.
In addition, Ascott has introduced exclusive preview stays for Platinum-tier and Gold-tier ASR members at newly opened properties, offering privileged and complimentary access during the first month of opening. Piloted at Oakwood Cameron Highlands, which opened in March 2026, the programme is set to encompass a pipeline of upcoming Ascott property openings globally, including lyf Chinatown Singapore and Citadines Elizabeth Street Hobart.

Mr Moustafa Elmalawany, an ASR Platinum-tier member who was among the first guests to experience Oakwood Cameron Highlands, said: “As an ASR member there are already plenty of perks, and being part of the Elite Preview Stay made me feel truly recognised. The arrival experience was smooth and the personalised attention throughout my stay made it very pleasant. Overall, the stay was a fantastic experience. I’m looking forward to coming back here.”
ASR members can also look forward to locally curated in-room welcome gifts, tailored by membership tier, ranging from artisan confectioneries in Europe to seasonal tropical produce in the Middle East and Southeast Asia. Across participating properties in Cambodia, Indonesia, Malaysia, Thailand, the Philippines, Singapore and Vietnam, all ASR members enjoy 20% dining discounts on buffet and à la carte menus.
ASR Extends Its Rewards to Event Planners
As Ascott’s MICE business expands, ASR is extending its rewards to the organisers and corporate bookers behind its growing events business. The refreshed ASR Meeting Planner programme awards two ASR points for every dollar spent on rooms and events, unlocking privileges including membership upgrades, discounts, vouchers and bonus points.
Unlike conventional hotel venues, Ascott’s apartment-style accommodation and flexible event spaces support everything from short corporate offsites to long-stay project teams, product launches and celebrations. For groups seeking a more distinctive dining experience, Ascott partners with curated caterers and specialty chefs to design bespoke menus and immersive formats – from live cooking stations to hyper-local tasting journeys – at properties across its global portfolio.
ASR 7th Anniversary Campaign: Fast Track to Free Nights
To mark its seventh anniversary, ASR is rewarding members with a “Fast Track to Free Nights” campaign. Members who complete a minimum of six qualifying nights across participating ASR properties from April to May 2026, combining multiple bookings where needed, will earn a free night. Each member can earn a maximum of two free nights. The campaign is available across all participating ASR properties worldwide and is valid for bookings made via DiscoverASR.com and the ASR app. Terms and conditions apply.
About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
Hashtag: #TheAscottLimited #Hospitality #loyalty #AscottStarRewards #Anniversary
https://www.discoverasr.com/en
https://www.linkedin.com/company/the-ascott-limited
https://x.com/discoverasr
https://www.facebook.com/discoverasr
https://www.instagram.com/discoverasr
The issuer is solely responsible for the content of this announcement.
The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes
Ascott,
Citadines,
lyf,
Oakwood,
Somerset,
The Crest Collection,
The Unlimited Collection,
Fox,
Harris,
POP!,
Preference,
Quest,
Vertu and
Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the
Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of
CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored
CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit
www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on
Facebook,
Instagram,
TikTok and
LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021,
CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 31 December 2025, CLI had S$125 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and credit.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm.
CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environmental and social well-being of its communities.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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