Media OutReach
ASEAN Travel Influencers Check In at Beibu Gulf! This Cultural-Tourism Exchange Is a Hit — “Not-So-Distant Destinations” Are on Fire
Six days, six cities, two routes — the itinerary was full and surprises kept coming. Among the flower seas of Qingxiu Mountain, breezes carrying the scent of blossoms brushed their faces; beside the China-Vietnam border river, they shared coffee across the water and sampled borderland atmosphere; on Weizhou Island by volcanic rock, they waited for a tangerine-red sunset over the sea, a panorama that left influencers calling it “breathtaking”; beneath Zhenwu Pavilion, the nail-free, bolt-free pure-wood construction amazed everyone; at the Jing ethnic museum, the plaintive notes of the single-stringed lute lingered in the ear; in the swell of Sanniang Bay, playful white dolphins suddenly appeared… These vivid, restorative experiences were captured on camera and in writing by the influencers, transformed into short videos and illustrated guides, crossing oceans to precisely strike the hearts of ASEAN netizens and make viewers yearn for the destination even through their screens.
Why the Beibu Gulf? This cultural–tourism exchange was bound to happen.
The Beibu Gulf (Guangxi) is already China’s foremost “traffic window” for exchanges with ASEAN. Geographic proximity and shared cultural roots make it the most familiar first stop for ASEAN visitors entering China. Nanning is a gateway and frontline of China-ASEAN openness and cooperation, known as the “China Green City” and “a place beloved by folk singers,” and holding honors such as the UN-Habitat Award, National Civilized City, National Ecological Garden City, National Sanitary City, National Forest City, and China Excellent Tourist City. As the permanent host city of the China-ASEAN Expo, every autumn political leaders, businesspeople and tourists from ASEAN converge here—so the city already carries an innate warmth for ASEAN guests. Fangchenggang lies just a river away from Mong Cai, Vietnam; border residents routinely cross over to visit, and Cantonese, Zhuang and Vietnamese blend seamlessly through the streets. Detian Waterfall in Chongzuo spans China and Vietnam—China on the left bank, Vietnam on the right—where the roar of the falls brings the two countries’ stories together in a single striking scene. Beihai was one of the earliest departure ports on the ancient Maritime Silk Road and still welcomes cruises and travelers from Southeast Asia; on Silver Beach you can often hear familiar Thai and Malay languages. Container ships from Qinzhou Port shuttle frequently between the Beibu Gulf and ASEAN ports. Although Yulin is inland, its trade in traditional Chinese medicine links it to ASEAN markets—medicinal materials distributed from Yulin reach Vietnam, Thailand, Malaysia and beyond each year, forming an “invisible tie” with ASEAN.
This geographic closeness creates a natural cultural affinity. As the influencers observed, ASEAN visitors can immediately find familiar “home tastes” upon arriving in the Beibu Gulf—Vietnamese drip coffee, Thai spices, Malaysian Musang King durian and other ASEAN foods are everywhere, prompting comments like “it feels just like home.” At the same time, the majestic beat of Zhuang bronze drums, the intangible-heritage charm of the Jing one-stringed lute, the resplendent singing of Yong opera, and the craftmanship of Zhenwu Pavilion introduce them to a different facet of Chinese culture. That blend of “familiar surprises and friendly strangeness” is Guangxi Beibu Gulf’s most compelling cultural-tourism asset—it is not a faraway, unattainable place but a heartwarming destination ASEAN visitors can “come to on a whim,” and a treasure trove where many find they “don’t want to leave.”
For these reasons, the campaign deliberately targeted ASEAN travel influencers as “seeders.” This was not a one-way promotional push but a two-way content co-creation. Influencers used their native languages and the forms their followers trust to share authentic experiences in Guangxi. That natural trust and empathy cut far deeper than blunt advertising. As one accompanying journalist remarked, “When they post it, ASEAN audiences just can’t stop watching.” The influencers understand exactly what their followers want to see and how to bring a city to life in the most relatable way.
With policy incentives and innovative communication, the gateway to culture and tourism in the Beibu Gulf is opening wider and wider!
To stand out in the cultural tourism scene, it’s not enough to have stunning attractions—thoughtful service matters just as much. The implementation of inbound travel facilitation policies such as “China’s 240-hour visa-free transit” and “instant tax refunds upon departure purchase” has made travel to the Beibu Gulf much easier for ASEAN visitors. With simpler visa procedures and more cost-effective spending, spontaneous cross-border trips have become effortlessly achievable here.
At the same time, innovative promotional strategies combining “offline immersive experiences + online viral dissemination” have been adopted. Influential ASEAN travel creators, each with their own following, have become ambassadors for the Beibu Gulf. Through their lenses, they capture its coastal and mountain scenery, historical heritage, cuisine, and local customs—not as cold descriptions, but as vivid, heartfelt, and relatable moments. This people-centered, emotion-driven approach to storytelling allows the romance and charm of the Beibu Gulf to ripple across ASEAN digital networks, continuously expanding its reach.
Although the event has concluded, the cultural tourism promotion of the Beibu Gulf is only just beginning. The creators return home with rich materials—editing dynamic short videos, writing practical travel guides, and sharing their experiences with followers. In the past, Guangxi’s Beibu Gulf may have been just a vague geographical concept for ASEAN tourists. Now, through the creators’ perspectives, it has become a “distant yet reachable destination”—a place filled with familiar everyday warmth, surprising intangible cultural heritage, breathtaking coastal and mountain views, the gentle charm of local streets and alleys, a profound history spanning millennia, and the vibrant pulse of China–Vietnam cultural integration.
As the impact of the campaign continues to grow, the story of the Beibu Gulf in Guangxi is being seen by more and more people—and its charm awaits even more visitors to discover it for themselves.
Hashtag: #BeibuGulf
The issuer is solely responsible for the content of this announcement.
Hardware Built for Local Conditions
The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.
- PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
- Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
- Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.
A New Partnership with MIA Group
The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.
“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”
Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics
The issuer is solely responsible for the content of this announcement.
About Midea Hiconics
Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.
Check out https://www.hiconics-global.com/ for more info.
Media OutReach
Green SM And Umoney Partner To Build An Integrated Mobility And Digital Finance Ecosystem In Laos
Under the agreement, Umoney will be integrated as a direct payment method within the Green SM app. The two parties will also implement an embedded integration model enabling Umoney users to seamlessly access Green SM’s mobility services directly within the Umoney platform.
For the first time in Laos, customers will experience a fully seamless ride-hailing journey with fares processed instantly via the Umoney e-wallet upon trip completion, replacing the previously common manual bank transfer method. Users simply link their Umoney wallet to the Green SM app for fast, convenient, and fully cashless transactions. Additionally, customers using partner banking applications can pay drivers through Umoney’s QR system, delivering a flexible, fast, and secure payment experience that enhances user convenience and broadens customer reach across both platforms.
As part of the collaboration, Green SM Laos will provide comprehensive mobility solutions for Umoney’s enterprise partners and individual customers, including Green SM Car electric ride-hailing, Green SM Limo, Green SM Airport transfer services, as well as corporate travel packages and flexible, customized mobility plans. Umoney, in turn, will collaborate with Green SM to develop digital financial and payment solutions tailored for drivers within the Green SM ecosystem, encompassing e-wallet services, direct income disbursement, operational expense payments, and cash flow management tools. This synergy is designed to optimize operational efficiency while enhancing the experience for businesses, drivers, and end-users alike.
Beyond mobility and payment solutions, both parties plan to expand their shared digital services ecosystem by integrating Umoney and Unitel’s telecommunications and digital utilities into the Green SM platform, including SIM card registration, mobile top-ups, data package purchases, and other digital services, thereby enhancing the value proposition for users across both platforms.
The two companies will also jointly roll out customer benefit programs targeting Umoney users in Laos, with a particular focus on airports, transaction points, and key high-traffic locations. Through integrated service offerings and incentives promoting electric mobility, Green SM and Umoney aim to foster environmentally responsible travel habits while delivering greater value to customers within their shared ecosystem.
Mr. Ha Chien Thang, Director of Star Fintech Sole Co., Ltd, shared:”Our partnership with Green SM marks a significant milestone in Umoney’s strategy to develop a comprehensive digital finance ecosystem in Laos. The integration of payment capabilities and digital services not only enhances user convenience but also contributes to the advancement of cashless payments and the broader digital transformation of the economy.”
Ms. Tran Hanh An, Director of Mobility Services Sales at Green SM Vietnam & Laos, stated: “The partnership between Umoney and Green SM reflects a shared commitment to connecting the essential infrastructures of modern urban life, from digital finance and telecommunications to a green mobility ecosystem. Through this collaboration, we aim to expand benefits for our customers and driver community while driving meaningful green transformation that is firmly grounded in everyday mobility and consumption needs.”
Furthermore, Green SM and Umoney will collaborate on multi-channel communications initiatives to strengthen brand awareness and expand their combined customer base. Planned activities include co-branded campaigns, promotional programs for new users, digital platform communications, and on-ground experiential activations in key markets.
The partnership between Green SM and Umoney marks a significant convergence of two leading ecosystems in green mobility and digital finance in Laos, united in their pursuit of integrated service solutions that meet the increasingly diverse demands of modern urban life. This collaboration also represents a pivotal step toward fostering innovation, elevating the user experience, and contributing to the sustainable growth of the digital economy in Laos.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
Global Leaders Converge to Shape the Future of Higher Education in Asia
HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – The Hong Kong University of Science and Technology (HKUST) and Times Higher Education (THE) co-hosted the Asia Universities Summit 2026 from April 22 to 24. Under the theme “Igniting Global Transformation: Asia’s Leadership,” the three-day premier event explores Asia’s pivotal role in reshaping global innovation and addressing pressing societal challenges through higher education.
The Summit holds particular significance as it coincides with HKUST’s 35th anniversary and marks a decade of partnership between the University and THE since the inaugural summit. This year’s event has attracted over 600 university presidents, policymakers, and industry titans from 25 countries and regions, underscoring a collective commitment to advancing the academic landscape across the continent.
The Summit officially commenced on April 22 at HKUST’s Shaw Auditorium, with the opening ceremony officiated by Dr. SZE Chun-Fai, Jeff, Acting Secretary for Education of the Hong Kong Special Administrative Region (HKSAR) Government; Prof. Nancy IP, President of HKUST; Phil BATY, Chief Global Affairs Officer, and Mei Mei LIM, President, Asia Pacific, from THE.
In her opening remarks, President Ip underscored the need for cross-border collaboration and the evolving role of universities in a rapidly changing world. She said, “As HKUST celebrates its anniversary and a decade of partnership with Times Higher Education, we gather at a defining moment for our region. Asia is increasingly shaping the direction of global innovation, talent development, and societal transformation. In this era of rapid technological advancement and constant change—from artificial intelligence to climate resilience—the challenge of progress lies in anticipating needs and shaping solutions, which calls for a fundamental rethinking of how universities lead. At HKUST, we firmly believe that no single institution can address these global challenges alone; progress will come through openness, partnership, and shared responsibility.
Hong Kong is unique in being the only city in the world with five universities ranked among the global top 100, underscoring its role as a leading international hub for exchange and innovation. Building on this strength, HKUST has initiated dialogues with the world’s leading universities and invited them to Hong Kong to explore opportunities for a university town. This Summit reflects our long‑standing commitment to bringing institutions together to exchange ideas, build meaningful collaborations, and take collective action. By convening leaders from across Asia and beyond, we aim to turn thoughtful dialogue into real impact for our communities and for society at large.”
Dr. SZE Chun-Fai, Jeff, highlighted Hong Kong’s unique position as an international education hub, stating, “Universities today are not only centers of knowledge creation but also powerful drivers of innovation, resilience, and societal impact. In an era of rapid technological advancement, higher education must translate cutting-edge research into real-world solutions that address global challenges. HKUST exemplifies this excellence and achieves remarkable rankings, with its entrepreneurial story equally unmatched, demonstrating the worldwide impact of its research discoveries. Hong Kong has long served as the world’s super-connector and super-value adder, bridging East and West. Our highly internationalized and diversified post-secondary education system positions us ideally to facilitate this convergence between global academic networks and the opportunities of the Chinese Mainland and the wider region. Education, technology, and talent form a foundational triad for success. By fostering talent attraction, interdisciplinary education, industry-academic partnerships, and research collaborations with our counterparts elsewhere, we are building a vibrant ecosystem that strengthens Hong Kong’s innovation edge, contributing to Asia as well as national development.”
Phil Baty reaffirmed THE’s enduring partnership of trust with HKUST and celebrated Asia’s rising global influence, stating, “A decade ago, right here on this stunning campus, THE launched its first-ever Asia Universities Summit. Today, we are witnessing a tilt in the balance of power in global higher education and research from the West to the East. This extraordinary trajectory is driven by Asia’s booming research productivity and global ambitions. Hong Kong, with five universities now ranked among the world’s top 100, stands at the heart of this transformation—a city which we believe will remain the flagship atop the rising tide across Asia, cementing its position as a world-leading powerhouse. New knowledge creation is not a zero-sum game, as we all gain from the leapfrogging Asian university sector. This Summit is a celebration of your excellence and the glorious diversity of our academic community.”
Following the opening ceremony, President Ip joined Prof. Martin O. BERGÖ, Vice-President of Karolinska Institutet, in a keynote fireside chat on longevity science. The discussion explored how advances in biomedicine, neuroscience, and translational research can extend both lifespan and healthspan, while contributing to resilient and equitable societies. President Ip shared insights from her pioneering neuroscience research, including the University’s efforts to decode the biological basis of healthy aging. She said, “Healthy aging is not just about adding years to life, but adding life to our years. We need a paradigm shift from reactive to proactive care. At HKUST, we are focused on monitoring risks for any diseases early and implementing preventive measures. Longevity science is about extending the ‘healthspan’ and as a university, we have much to offer through our research and collaborations. We are uniquely positioned to contribute to this field.”
A spotlight on the first day was a fireside chat between Prof. Harry SHUM, Chairman of the HKUST Council, and Judson ALTHOFF, CEO of Microsoft’s Commercial Business. The dialogue delved into the transformative power of AI across both industry and academia, discussing how universities can collaborate with global technology leaders to prepare students for an AI‑pervasive world. Emphasis was placed not only on technological capability, but also on trust, critical thinking and mindset change within institutions.
Prof. Shum underscored the importance of embracing AI across disciplines, “For our university, at this time, the number one priority is really a mindset change—to focus on AI for science, engineering, business, humanities, and medicine. AI is already here. We do not have to be afraid of this technology. It is a powerful new tool for us and a wonderful thing that we must learn and master to drive growth and innovation.”
Throughout the Summit, President Ip participated in two leadership meetings with over 15 university presidents and senior leaders from institutions across Asia, engaging in candid, strategy‑focused exchanges on shared regional challenges. One session examined how Asia’s emerging innovation corridors—from the Greater Bay Area to other fast‑growing technology belts—can redefine global technology leadership, with discussions centered on governance models and cross‑border collaboration. Another session focused on shaping next‑generation cities, exploring how universities can align research, talent development and policy engagement to support sustainable urban transformation amid rapid technological and societal change. These high-level dialogues emphasized the need for strategic alignment between academic research and regional development, reinforcing the Summit’s mission to leverage Asian leadership for global transformation through collaborative institutional design and shared expertise.
Across a series of high‑level sessions, HKUST senior leadership played an active role in shaping discussions on inclusive leadership, trusted AI in higher education, research commercialization, climate resilience, and global research collaboration. The sessions examined how universities can strengthen governance frameworks to ensure the responsible and ethical use of AI, while cultivating innovation ecosystems that translate research outcomes into socio-economic impact.
The dialogue also addressed strategies for nurturing entrepreneurship, climate‑proofing rapidly growing cities through interdisciplinary engineering approaches, and sustaining borderless research collaboration amid rising geopolitical and regulatory pressures. Collectively, these contributions highlighted HKUST’s commitment to advancing responsible innovation, international partnership, and university leadership attuned to Asia’s evolving challenges and global responsibilities.
The three-day event concluded with a closing ceremony, cementing new strategic partnerships and a shared vision for the future of higher education in the region.
Download photos here: https://hkust.edu.hk/news/hkust-and-times-higher-education-co-host-asia-universities-summit-2026
Hashtag: #HKUST
The issuer is solely responsible for the content of this announcement.
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