Media OutReach
Authentic European Delights for Spring and Beyond – HOFEX 2025 Presentation

As part of the campaign, these premium deli meats will be showcased at HOFEX 2025, Asia’s premier food and hospitality trade show, from 14-16 May 2025 at booth 3D-D20.
Food enthusiasts and trade professionals alike will have the chance to experience first-hand the quality and authenticity of these products, which have earned recognition through the European Union’s prestigious PGI (Protected Geographical Indication) and PDO (Protected Designation of Origin) certifications.
Adding European Deli Meats to Your Spring Feast
In celebration of spring, these premium and versatile deli meats can easily be incorporated into a range of festive dishes that are guaranteed to impress your guests. Here are four delightful recipe ideas to bring the authentic flavours of Europe to your spring table:
- Salad with Mortadella Bologna PGI: This recipe combines soft, aromatic slices of Mortadella Bologna with a medley of crisp greens, offering the perfect balance of savoury and freshness.
- Lentil and Salamini Italiani alla Cacciatora PDO Salad with Balsamic Vinaigrette: A healthy and hearty dish, this salad pairs Salamini Italiani alla Cacciatora PDO’s sweet and delicate flavour with earthy lentils and a tangy balsamic vinaigrette.
- Stuffed Zucchini with Cotechino Modena PGI: This recipe involves stuffing tender zucchini with Cotechino Modena PGI, creating a deliciously comforting dish that’s perfect for the springtime.
- Zampone Modena PGI Dandan Udon: Zampone Modena PGI meeting springy udon noodles coated in a bold Sichuan-inspired sauce, will definitely add a fiery fusion vibe to your dinner.
The Legacy of European Deli Meats
Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI and Cotechino Modena PGI are made from the highest quality ingredients and centuries-old traditions, representing the finest in European craftsmanship.
Mortadella Bologna PGI is created from finely ground pork, a blend of spices, and is often studded with pistachios. A beloved European deli meat with a longstanding history, its smooth texture and slightly sweet flavour is perfect for adding to dishes or enjoyed on its own as part of a traditional antipasto platter.
Salamini Italiani alla Cacciatora PDO are small, ruby-red, cured sausages crafted using high quality pork and seasoned with garlic, pepper, and salt. Traditionally carried by hunters, this deli meat’s sweet and delicate flavour is perfect for pairing with cheeses and fruits or adding to salads and pureed dishes.
Cotechino Modena PGI and Zampone Modena PGI are made from pork encased in pig skin and in pig trotter’s skin respectively. Seasoned with traditional spices, they deliver punchy yet refined flavour. Whilst traditionally enjoyed during festive occasions, particularly New Year’s Eve, these delicacies have become everyday favourites over the years.
HOFEX 2025: Asia’s Gateway to European Culinary Excellence
Discover the heritage and craftsmanship behind these exceptional deli meats at HOFEX 2025, which will be launched in Hongkong Convention and Exhibition Centre. Visitors to booth 3D-D20 will enjoy tastings prepared by an expert chef, as well as daily workshops where they can learn about the production processes and unique qualities of these world-class products where the representatives from the three Consortia behind the campaign will also be present.
Don’t hesitate to sign up for one or more workshops! Click here.
The “Enjoy the Authentic Joy from Europe” campaign is a collaborative effort between three prestigious consortia – Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP – and is co-financed by the European Union. These non-profit organisations work to preserve and promote their regions’ culinary heritage, ensuring that every product bearing the PGI and PDO labels meets the highest standards of quality, authenticity, and nutritional value.
Join us at HOFEX 2025, 14-16 May, to experience the rich flavours and traditions of some of Europe’s finest culinary exports.
Interested consumers can also check out the campaign’s website https://www.enjoytheauthenticjoy.co/ and social media accounts – Instagram and Facebook – for the latest news and updates with more announcements to follow soon.

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Hashtag: #HOFEX2025
https://www.enjoytheauthenticjoy.co/
The issuer is solely responsible for the content of this announcement.
Media OutReach
Star Living’s New Electronic Product Line Debuts Across Showrooms in May

This milestone is part of Star Living’s broader vision to go beyond furniture and address the evolving lifestyle needs of customers. “We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step,” reveals Koh Hong Jie, Group Retail Manager at Star Living.
Smart Living, All in One Place
Launching across Star Living showrooms at Sungei Kadut, Tampines, and Serangoon North, the initial electronics lineup includes:
- Wells water and air purifiers
- Roborock robot vacuums
- Deerma appliances such as dehumidifiers, air fryers, kettles, and hair dryers
- Standing fans
- Other everyday smart essentials
Meanwhile, an in-store experience allows customers to test robot vacuums under actual furniture or see how small appliances complement different room layouts. This offers a practical and immersive shopping experience. For Well’s products, upon receiving an order, Star Living will liaise directly with Wells to manage fulfilment and installation, providing a seamless, end-to-end experience for the customer.
A Glimpse Into the Future
This electronic product launch is just the beginning of Star Living’s journey into broader lifestyle categories. With custom carpentry services already in the pipeline, the brand is exploring new ways to integrate smart living and furniture design— including future possibilities like tech-integrated furniture and smart home systems.
“This expansion reflects a shift in how Singaporeans shop for their homes. By curating electronics that seamlessly integrate into real living spaces, we are hoping to redefine what a modern home store can be,” Koh Hong Jie, Group Retail Manager at Star Living says.
Star Living will evaluate the initiative based on showroom engagement, sales metrics, and customer feedback, particularly the attach rate of electronics purchased alongside furniture.
The brand welcomes media and customers to explore the new electronics range in person at its showrooms, where furniture meets functionality and style meets smart living.
Hashtag: #starliving
https://www.starliving.com.sg/
https://www.facebook.com/starlivingsg/
https://www.instagram.com/starlivingsg/
The issuer is solely responsible for the content of this announcement.
About Star Living
Star International is a vertically integrated company involved in the design, manufacturing, retail, and export of household furniture and accessories. Their furniture range such as dining tables, sofa and
bedroom furnishings caters to urban dwellers seeking practical home living solutions. The brand covers a retail presence of 5 retail points in Singapore, 9 in Taiwan, and 1 in Malaysia.
Media OutReach
1 in 4 Malaysians at Risk: Alpro Pharmacy Leads National Movement to Reverse Prediabetes

In response to this urgent need, Alpro Pharmacy has launched the ASAP Programme (Alpro Stand Against Prediabetes) a nationwide health campaign that began in April 2025. This initiative is designed to raise early awareness, promote timely screening, and provide accessible, professional care to help Malaysians reverse prediabetes before it becomes a lifelong condition.
As part of this commitment, Alpro is offering 10,000 free HbA1c tests to high-risk individuals across more than 300 Alpro touchpoints nationwide, from April through June 2025.
With a focus on those with a family history of diabetes and those at higher risk due to age or weight, the ASAP Programme empowers individuals to take proactive steps towards better health. Through early detection and pharmacist-led counseling, nutrition guidance, and lifestyle modifications, participants can potentially reverse their condition.
Beyond individual action, the programme also reinforces the vital role that primary care providers—including community pharmacists, community nutritionists and dietitians, and general practitioners—play in delivering preventive healthcare directly to the public. By bringing early intervention into the heart of the community, the programme ensures that help is accessible, timely, and coordinated.
This national effort is made possible through a strong multidisciplinary collaboration between Alpro Pharmacy, Merck Sdn. Bhd., University of Malaya, Yuwell Malaysia, Ethos Healthcare, and Powerlife Malaysia. United by a shared vision for preventive healthcare, these partners bring together medical innovation, digital health tools, academic research, and nutritional science to combat one of Malaysia’s most pressing chronic health challenges. “Prediabetes is not a life sentence—it’s a second chance,” said Ph. Lim En Ni, Chief Pharmacist and Engagement Director of Alpro Pharmacy. “Through the ASAP Programme, we’re reaching people before diabetes does—offering them the tests, intervention, and ongoing support they need to make lasting changes. Our aim is to stop diabetes before it starts.”
For Merck Sdn. Bhd., the programme aligns with its commitment to early intervention in chronic disease.“The ASAP Programme puts prevention into action—on the ground, led by pharmacists,” said Ms. Pixie Yee, Managing Director of Merck Malaysia and General Manager of Merck Healthcare Malaysia and Singapore. “It’s meaningful because it reaches people before complications begin. As healthcare leaders, we must shift the focus from delayed treatment to early empowerment.”
A core component of the campaign is a research collaboration with the University of Malaya to evaluate the impact of pharmacist-led interventions in identifying and managing prediabetes. The study explores how HbA1c screening, paired with pharmacological and lifestyle guidance, can delay or even prevent the onset of type 2 diabetes. Findings are expected to help shape future national healthcare strategies and support the standardisation of pharmacy-based chronic disease prevention in Malaysia. “This campaign is more than awareness—it’s a chance to validate the impact of pharmacists in chronic disease prevention,” said Professor Dr. Hasniza, Deputy Vice Chancellor, University of Malaya.
The ASAP Programme aims to amplify a clear and urgent public health message: prediabetes is reversible, early action matters, and no one should wait for symptoms before seeking help. With professional support and free screening made easily available across the country, this campaign proves that diabetes can be stopped—before it starts.
Malaysians are encouraged to participate by visiting any Alpro Pharmacy outlet during the campaign period. For full campaign details, eligibility information, and outlet locations, please visit: https://bit.ly/AlproASAP
Let’s act ASAP — because the best way to fight diabetes is to stop it before it starts.
Hashtag: #alpro
The issuer is solely responsible for the content of this announcement.
Alpro Pharmacy
With a humble beginning starting with a single pharmacy outlet in the small town of Port Dickson in 2002, Alpro Pharmacy is now a diversified community chain pharmacy that provides comprehensive primary healthcare solutions via over 300 outlets including Alpro Pharmacy, Alpro Clinic, Alpro Physio and Alpro Baby, both online and offline, nationwide. It is supported by a team of more than 650 healthcare professionals, ranging from doctors, pharmacists, nutritionists, dietitians to physiotherapists and many other healthcare professionals.
Serving more than 3 million families in Malaysia, Alpro Pharmacy is the first and only community pharmacy in the country to provide RM1 million product liability insurance to safeguard the supply of genuine medications. With over 500,000 prescriptions filled per year, Alpro Pharmacy is also the largest prescription pharmacy chain in Malaysia.
For more information, please visit https://www.alpropharmacy.com .
Media OutReach
Vinhomes strategically partners with VTK to build a model Korean community in ocean city

The signing ceremony took place within the framework of the “Meet Korea 2025” event held in Hung Yen. The event was attended by Deputy Prime Minister, Foreign Minister Bui Thanh Son, Secretary of the Hung Yen Provincial Party Committee Nguyen Huu Nghia, and Korean Ambassador to Vietnam Choi Youngsam.
Also present were leaders from the Ministry of Foreign Affairs, Hung Yen Provincial People’s Committee, various departments and agencies, representatives from Korean trade promotion organizations and business associations, and hundreds of delegates from Vietnamese and Korean enterprises currently investing and operating in Vietnam.
Under the agreement, Vinhomes will develop and offer rental housing and office solutions for VTK and its experts and leaders. Both parties will also collaborate closely to create an eco-urban model seamlessly connected to the industrial park. This initiative aims to build a high-quality living and working environment, fostering a sustainably developing community within the model urban area of Ocean City.
Furthermore, Vinhomes will coordinate with its subsidiaries and companies within the Vingroup ecosystem to provide comprehensive services for the Korean and Vietnamese expert communities working at the Hung Yen Clean Industrial Park. This industrial park, developed by VTK, is located in Hong Tien commune, Khoai Chau district, and Xuan Truc commune, An Thi district, covering an area of over 140 hectares.
Specifically, StaynFun will provide dormitory solutions and living amenities such as swimming pools, parks, and community areas for VTK’s leadership. Vinpearl will offer industrial catering services, snack options, and event venues, alongside special preferential programs for golf courses and driving ranges for Korean businesses.
Vincom Retail will showcase the diverse amenities at Ocean City, including its shopping centers, commercial streets, and vibrant cultural and entertainment activities. For partner delegations from Korea, VinWonders will organize various group tour and entertainment programs, fostering both cultural exchange and internal cohesion.
Vinmec will provide on-site medical services, including examinations and emergency support directly within the industrial park. They will also connect with the Vinmec Ocean Park facility for periodic health check-ups and vaccinations. Vinschool and VinUni educational systems will partner with VTK to develop educational and training solutions for the children of employees working at the industrial park, laying a solid foundation for long-term investment strategies.
VinFast will implement preferential policies for personal and company electric vehicles, and collaborate with Green Future to offer rental and pre-owned electric vehicle services. VinFast charging stations will also be quickly established within the Hung Yen Clean Industrial Park, ensuring a convenient experience for vehicle users. Notably, VinBus will operate internal bus routes and connecting routes from the Hung Yen Clean Industrial Park to Ocean City, enhancing flexibility and environmental friendliness for daily commuting.
Mr. Han Jong Doek, General Director of VTK Hung Yen Industrial Park Investment and Development Co., Ltd., shared: “The Korean community in Vietnam is growing, but finding a suitable living space – a place where they can settle long-term and build a sustainable community – remains challenging. Ocean City, with its strategic vision and synchronized infrastructure, offers a comprehensive solution to this need.”
Thanks to its meticulous planning and all-in-one amenity system, Ocean City is being dubbed the “New Korean Hub” in Vietnam. It notably features K-Town, a district with hundreds of shops, brands, and services strongly reflecting Korean culture. Many other Korean-standard amenities are already present or soon to arrive, including the Korean Global School, a Korean Medical Center, and the Aquafield Korean-standard relaxation center within Vincom Mega Mall Ocean City. These are crucial components that will meet all the entertainment, health, and education needs of the Korean community living and working in the area.
Vinhomes’ comprehensive cooperation with VTK demonstrates the Company’s strong commitment to fostering sustainable development, green transformation, and elevating living standards for the Korean expert and labor community. Ocean City is also receiving significant investment to become a leading model mixed-use urban area, truly deserving its reputation as the best place to live for the international community in Vietnam.
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
About Vinhomes
Vinhomes is Vietnam’s leading real estate investment, business, and management company. Renowned for its scale, rapid development, and top-tier service quality, Vinhomes provides an ideal urban living experience with professionally planned residential areas, synchronized utility services, and a green, clean environment, helping to shape a new lifestyle for Vietnamese people. Currently, Vinhomes has developed and managed 30 urban areas nationwide, primarily in Hanoi, Ho Chi Minh City, Hung Yen, Hai Phong, and continues to expand into other localities.
About VTK Hung Yen Industrial Park Investment and Development Co., Ltd.
VTK (Vietnam Korea Together) is the investor of the VTK Clean Industrial Park in Hung Yen. This industrial park is the first Korean-style industrial complex within the Hung Yen Provincial Clean Industrial Cluster, managed by the Korea Land and Housing Corporation (LH), a state-owned entity under Korea’s Ministry of Land, Infrastructure, and Transport. Businesses leasing space in this complex are primarily Korean companies based in Korea or those with Korean shareholders.
-
Feature/OPED5 years ago
Davos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years ago
Estranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years ago
Sort Codes of GTBank Branches in Nigeria
-
Economy2 years ago
Subsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years ago
First Bank Announces Planned Downtime
-
Sports2 years ago
Highest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN