Media OutReach
B.Grimm Power Joins Hands with Sawasdee Seoul Thai Festival 2025
Celebrating Thai Culture and Soft Power on the Global Stage While Highlighting the Success of Korea’s Clean Energy Transformation
BANGKOK, THAILAND – Media OutReach Newswire – 9 October 2025 – B.Grimm Power, a leading global energy producer, proudly announced its successful role as the main sponsor of the “Sawasdee Seoul Thai Festival 2025,” a vibrant celebration of Thai culture held in Seoul, South Korea. The festival highlighted Thailand’s culture and soft power through food, crafts, tourism, health, and innovation, offering Korean audiences an authentic experience of Thainess. At the same time, the event underscored B.Grimm Power’s position as one of the Thai private companies investing in clean energy in South Korea.
The “Sawasdee Seoul Thai Festival 2025,” now in its 10th edition, was organized by the Royal Thai Embassy in Seoul in collaboration with public and private partners from both Thailand and South Korea. Held on September 6–7, 2025, at Cheonggyecheon Plaza in the heart of Seoul, the festival carried the theme “Discover Thailand” and marked the largest Sawasdee Seoul Thai Festival to date. Featuring more than 80 booths showcasing Thai cuisine, crafts, tourism, health, and innovation, the festival also offered dynamic cultural highlights, including traditional Thai dance performances, a Muay Thai demonstration by world-renowned boxer Buakaw Banchamek, and a 593-meter parade celebrating the Thai community in Korea. Over the course of two days, the event drew thousands of Koreans and international visitors.
H.E. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, who presided over the opening ceremony, remarked that the “Sawasdee Seoul Thai Festival 2025” serves as a powerful platform to showcase the charm of Thai culture, art, cuisine, and way of life. He emphasized that the festival also reflects Thailand’s spirit of innovation and creativity, which are driving the nation toward becoming a hub of global soft power. The success of the event, he noted, reflects Thailand’s potential to create valuable and heartfelt experiences for people, especially in South Korea, a nation that has always shared close cultural ties and a strong friendship with Thailand.
Mr. Dusit Manapan, Advisor to the Minister of Foreign Affairs, described the festival as “the heart of Thai-Korean relations,” representing the sincere and unwavering bond between the peoples of both nations. He emphasized that the Sawasdee Seoul Thai Festival 2025 greatly demonstrates the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people. Representing the Ministry of Foreign Affairs, he expressed his confidence that the event will play a vital role in strengthening the close and sustainable ties between Thailand and South Korea in the years ahead.
Ms. Phatthanong Na Chiang Mai, Deputy Governor for Asia and South Pacific Marketing, Tourism Authority of Thailand, participated in this year’s event by bringing Thai charm and wellness tourism products to create an impression at the event, conveying the charm of Thai wellness tourism in a complete way through experiences of sight, taste, scent, sound and touch, providing relaxation and a comprehensive impression to visitors. The goal is to continuously increase both the number of tourists and revenue from the South Korean market, which is one of the top five markets for foreign tourists traveling to Thailand, and to promote all-year-round travel, while promoting outdoor activities as a selling point.
Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency (Public Organization) or CEA, stated, “As the government agency driving Thailand’s creative economy, CEA is dedicated to supporting Thai entrepreneurs and businesses in leveraging creativity, design, and innovation to enhance value and create new opportunities. We also promote Thai content in film, series, and music to reach a global audience. CEA showcased six outstanding Thai entrepreneurs and creators from the Creative House By CEA program, representing the design, fashion, and lifestyle sectors. This event effectively reflects CEA’s mission, highlights Thailand’s soft power.
At the festival, B.Grimm Power had a booth showcasing the rich flavors of Thai cuisine with popular dishes such as som tam (green papaya salad) and kor moo yang (Thai grilled pork neck), while also hosting an exhibition on the company’s clean energy investments and social initiatives. These included projects in tiger conservation, support for classical music, and the promotion of equestrian sports, offering the Korean public a broader perspective on the company’s contributions beyond energy. Mr. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, visited the B.Grimm Power booth and was briefed on its investments and community-focused activities.
Mr. Paitoon Paisalsukwittaya, Executive Vice President and Head of Project Development and Construction at B.Grimm Power and company representative at the “Sawasdee Seoul Thai Festival 2025,” noted that B.Grimm Power has long been interested in the Korean energy market, where it has invested in renewable energy projects. These include the Yeonggwang Nakwol and Yeonggwang Hanbit offshore wind farms, with a combined installed capacity of 740 MW, both of which are already connected to the grid in partnership with KEPCO. He added, “Our support and participation in the Sawasdee Seoul Thai Festival 2025 not only reflect B.Grimm Power’s commitment to advancing renewable energy in South Korea, but also underscore our dedication to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation. B.Grimm Power believes that these collaborations will lay an important foundation for building a sustainable future for both nations.”
Hashtag: #BGrimmPower #EmpoweringtheWorldCompassionately #Partnership #SouthKorea #Seoul #SawasdeeSeoulThaiFestival2025 #주한태국대사관 #ThailandSociety
The issuer is solely responsible for the content of this announcement.
Media OutReach
Tropicana Twister Builds Homes That Could Change Lives for Generations
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Media OutReach
Student bonds are built at SIM from orientation to graduation
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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