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Backbase and Synpulse partner to accelerate banking transformation across APAC

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Combining Backbase’s Engagement Banking Platform with Synpulse’s regional expertise to deliver customer-centric solutions

SINGAPORE – Media OutReach Newswire – 13 March 2025 – Backbase, the leader in engagement banking, today announced a strategic partnership with Synpulse, a premier financial services consulting firm, to accelerate digital transformation for banks across Asia-Pacific.

A unified approach to digital transformation

The partnership provides banks with a comprehensive transformation approach that includes strategy consulting, tailored platform solutions, and localized implementation services. By combining Backbase’s Engagement Banking Platform with Synpulse’s deep regional expertise, financial institutions can confidently pivot toward customer-centricity while addressing specific market needs.

“This partnership strengthens our ecosystem and ensures banks have both the architecture and specialized expertise needed to accelerate their digital transformation,” said Riddhi Dutta, Vice President, ASEAN & South Asia at Backbase. “Synpulse’s proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints.”

“Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively,” said Yash Shah, Partner at Synpulse. “Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.”

A partnership for banking growth in Asia

The partnership aims to deliver three key advantages for financial institutions in APAC:

  • Enhanced business outcomes: Comprehensive consulting and platform integration services to improve customer acquisition, increase share of wallet, and reduce operational costs
  • Localized expertise: On-ground teams delivering market-specific insights, cultural fluency and technical implementation
  • Full-spectrum banking: Addressing a wide range of banking needs spanning retail, SME, and wealth management

Backbase’s platform, already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam), enables banks to unify business lines and modernize around customer needs without vendor lock-in. The company plans to expand its regional footprint to Hong Kong this year.

Hashtag: #Backbase #digitalbanking #engagementbanking #retailbanking #omnichannelbanking #businessbanking #smebanking #corporatebanking


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Synpulse

Synpulse is a global professional services company and a valued partner of leading players in the financial services and related industries. We leverage the proximity to our clients and deep domain expertise to create sustainable value using technology as a business driver. Leveraging our strong network of over 100 ecosystem partners, we accompany our clients throughout their transformation journey – from strategy and development to implementation and management.

With our tech powerhouse, Synpulse8, we collaborate with our clients to co-create digital experiences with innovative technologies and proprietary methods. Synpulse is powered by the passion and commitment of its more than 1000 employees from 21 offices who come from over 30 countries.

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Eternity Waterproofing Forms Strategic Partnership with Mapei Far East

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SINGAPORE – Media OutReach Newswire – 25 March 2025 – Eternity Waterproofing, a leading waterproofing company in Singapore, has announced a strategic partnership with internationally renowned building material supplier, Mapei Far East to deliver waterproofing systems tailored to unique climate and domestic construction demands.

Enhancing Waterproofing Excellence
Under this partnership, Mapei Far East will become the official supplier of waterproofing materials for Eternity. This collaboration aims to redefine waterproofing standards across sectors such as construction, real estate development, and infrastructure. Customers will benefit from an expanded range of reliable, durable, and efficient products and solutions.

“We are thrilled to partner with Mapei, whose reputation for innovation and sustainability aligns perfectly with our mission to deliver top-tier waterproofing solutions,” said Leo Zi Ming, Director.

Key Highlights of the Partnership

Set to officially commence in Q1 2025, the partnership will kick off with the following initiatives:

  • To introduce the collaboration through joint initiatives
  • To organise product training sessions for Eternity’s applicators and sales teams.
  • To hold technical workshops and product demonstrations for industry professionals and customers.

Furthermore, collaborative initiatives will be introduced to advance eco-friendly waterproofing solutions and support sustainable construction practices. Innovative solutions, such as self-healing systems and quick-curing membranes, are also slated to be unveiled.

Long-Term Vision
Eternity collaborates with established materials suppliers like Mapei to support its commitment to innovation, quality, and sustainability in waterproofing solutions. Eternity plans to expand this partnership across Southeast Asia to further underline their shared vision of shaping the future of waterproofing.

“This partnership marks a step forward for the waterproofing industry in Singapore and beyond. Together, we will drive innovation, enhance durability, and set new standards for sustainable construction,” said Leo Zi Ming, Director.
Hashtag: #waterproofingcompany #waterproofingcontractor #waterproofingspecialist #mapeifareast #eternitywaterproofing


The issuer is solely responsible for the content of this announcement.

About Eternity

With over 20 years of industry experience, Eternity provides customised . Their approach allows them to address unique conditions, such as Singapore’s tropical climate, and meet the specific demands of residential, commercial, or infrastructure projects.

About Mapei

In the Asia Pacific, MAPEI has made its presence felt since 1989 when Mapei Far East Pte Ltd was constituted in Singapore.

Production facilities began from 1995, serving both the domestic and export markets. We are a Singapore Green Building Council (SGBC) member with products certified in the Adhesives, Resilient, Building, Wall Coatings, Floorings and Waterproofings lines.

Presently, Singapore is the regional base for the Management of MAPEI Group in the Asia-Pacific. There are Mapei companies in 11 countries with plants in Korea, China, India, Vietnam, Malaysia, Singapore, Australia, Indonesia and trading subsidiaries in Hong Kong, New Zealand and Philippines.

Mapei Far East is part of Mapei SpA, founded in 1937 and headquartered in Milan, Italy. To date, the Mapei group has 96 subsidiaries in 57 different countries with a turnover of more than 4.2 billion euros. With more than 93 plants across 5 continents and in more than 36 different countries, we strive to bring our expertise to every building site around the world.

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SUNRATE Launches Global Payments Solution to Revolutionise the Maritime Industry

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SINGAPORE – Media OutReach Newswire – 25 March 2025 – SUNRATE, the global payment and treasury management platform, today announced the launch of its maritime payments solution, aimed at empowering shipping companies and their key stakeholders at Sea Asia 2025. The SUNRATE maritime payments solution leverages the company’s cutting-edge proprietary platform, extensive global network, and robust APIs to enable secure and seamless ways to pay, including but not limited to crew payroll, travel expenses, and shipping suppliers.

“Driven by the need for modern financial tools, the shipping industry is rapidly embracing technology,” said Coco He, Head of Global Institutions. “Our maritime payments solution enables shipping companies to efficiently digitise their payments, including payroll and vendor disbursements, leading to significant cost reductions. Through the SUNRATE platform, seafarers also gain access to simple and convenient modern tools for sending, receiving, and spending money, both onboard and ashore.”

Salaries are directly deposited into seafarers’ SUNRATE commercial cards, accessible via the SUNRATE platform. This allows instant global access to funds, overseas transfers, card-to-card transactions, and online shopping, anywhere.

SUNRATE offers a comprehensive solution designed to address the complex payment challenges faced by maritime companies. By integrating ‘International Payments’ and ‘Global Collection’ capabilities, SUNRATE empowers shipping companies to make payments in over 130 currencies to 190+ countries and regions and collect payments globally in more than 30 currencies.
Hashtag: #SUNRATE

The issuer is solely responsible for the content of this announcement.

About SUNRATE

SUNRATE is a global payment and treasury management platform for businesses worldwide. Since its inception in 2016, SUNRATE has been recognised as a leading solution provider and has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge proprietary platform, extensive global network, and robust APIs.

With its global business headquarters in Singapore and offices in Hong Kong, Jakarta, London, and Shanghai, SUNRATE partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan and is the principal member of both Mastercard and Visa. To learn more about SUNRATE, visit

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SWISS REJU Ranks Number 1 in “Sunday More Beauty 100 Award”, Breaking Record with 8 Major Wins

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Luxury beauty brand SWISS REJU is Hong Kong’s No.1 Best Body Slimming and Contouring Provider, according to Sunday More Beauty 100 Award Annual Rankings.

HONG KONG SAR – Media OutReach Newswire – 25 March 2025 – Luxury beauty brand SWISS REJU is Hong Kong’s No.1 Best Body Slimming and Contouring Provider, according to Sunday More Beauty 100 Award Annual Rankings. This honour is particularly meaningful, as it is the 8th consecutive award won by the brand, after major recognitions from HK01, Cosmopolitan, JESSICA etc. The latest winning streak reflects a strong and consistent record of exceptional service and satisfactory body contouring outcomes SWISS REJU provides.

SWISS REJU Ranks Number 1 in Sunday More Beauty 100 Award, Breaking Record with 8 Major Wins

Each year, Sunday More’s Beauty 100 Award evaluates brands based on verified customer feedback, real expert panel evaluation, and a robust editorial review process. Earning a place on this competitive and prestigious list is a testament to the quality and efficacy of SWISS REJU’s signature body contouring treatment K-Lipolysis. More 100 Awards are presented across a wide selection of categories, from beauty products to slimming services, and only established brands with excellent reputation are eligible to compete.

“We are delighted to commence the year in such a positive manner, we are incredibly honored to be recognised in this prestigious award. Thank you Sunday More for rewarding us as the No.1 Best Body Contouring Treatment!” says the spokesperson of SWISS REJU.

SWISS REJU Ranks Number 1 in Sunday More Beauty 100 Award, Breaking Record with 8 Major Wins

SWISS REJU is dedicated to delivering FDA and European CE approved beauty solutions, aiming to meet the growing demand of aesthetic medical services in Hong Kong. This year, the brand is introducing international superstar BTL EXION to Hong Kong clients. Designed by BTL Industries, one of the world’s major manufacturers of medical equipments, BTL EXION is an A.I. empowered medical platform which is clinically proven to increase hyaluronic acid by +224%, collagen by +47%, and elastin by +50%. This latest addition to SWISS REJU’s signature body contouring treatment “K-Lipolysis” with BTL EXION, elevates body contouring results to a whole new level.

BTL EXION’s Patented Monopolar RF combined with Targeted Ultrasound (TUS), is a powerful dual energy output system, enables SWISS REJU’s fat-reducing treatment with latest artificial intelligence. The patented technology has been clinically proven to increase hyaluronic acid by +224%, collagen by +47%, and elastin by +50%.

On top of the latest international sensations BTL EXION and Winback, SWISS REJU is also bringing cutting edge beauty technologies from leading manufacturers from all over the world. Highlights include:

  • ATP Lipo X, a dual RF/Ultrasound terminal which can increase cellular power ATP generation, making it a multipurpose platform that improves not only body shape but overall wellness.
  • Smartlux Laser, a new type of laser recommended by dermatologists in Hollywood to help their celebrity clients robustly increase collagen generation.
  • Yaman Queen Lift, a patented skin firming and face contouring energy platform from Japan.

“We are very excited to be part of the Sunday More Beauty Awards and we look forward to helping our clients to enhance their beauty outcomes.” said the spokesperson for SWISS REJU.

To learn more about SWISS REJU, visit http://www.reju.hk
Hashtag: #SWISSREJU #Klipolysis

The issuer is solely responsible for the content of this announcement.

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