Media OutReach
Be Devilishly Fashionable: Pacific Place Brings the Glamour of “The Devil Wears Prada 2” to Life in a Fashion-Forward Experience
Step Into the World of Runway with Cinematic Installations, Stylish Experiences and Exclusive Shopping Rewards
HONG KONG SAR – Media OutReach Newswire – 27 April 2026 – This spring-summer, Pacific Place takes centre stage as Hong Kong’s defining fashion headline, unveiling a signature collaboration with the globally celebrated film “The Devil Wears Prada 2”.
From now to 17 May 2026, Pacific Place transforms into a cinematic fashion stage inspired by the world of the movie. Visitors are invited to embark on an immersive editorial journey where the glamour, pace and wit of high fashion unfold.
Dominating the atrium is the hero installation: a pair of mega-sized red heels, soaring nearly two metres high. Bold and sculptural, they capture the drama and allure of the film while creating a perfect “cover shot” moment. Surrounding it, a series of enticing checkpoints brings the Runway universe to life, each designed to echo the rhythm of the sophisticated fashion world and invite guests to step into the spotlight.
Where Fashion Meets Film — A World of Cinematic Style
A series of captivating checkpoints unfolds the world of “The Devil Wears Prada 2”, immersing visitors in its cinematic fashion narrative at every turn:
| The Signature Heels | A towering pair of red heels, rising nearly two metres high, steals the show in the atrium. Set against a backdrop reminiscent of a gala night, their sculptural drama invites shoppers to walk the red carpet and step into the spotlight, creating an unforgettable photo moment that embodies the film’s flair and allure. |
| An Haute Welcome (Runway Reception) | Enter the sleek reception of Runway Magazine, where the pace is swift, the standards are exacting, and every arrival feels like the start of a story. As part of the experience, shoppers can play receptionist and pick up the phone to hear signature lines from the movie – bringing the drama and wit of “The Devil Wears Prada 2” to life. |
| The Power Desk (Miranda’s Office) | Step into the impeccably styled office of fashion’s most formidable editor, where every detail reflects precision, power and polished elegance. Here, visitors can witness the making of each Runway Magazine issue, from curated mood boards to iconic film stills, offering a behind-the-scenes glimpse into the creative engine at the heart of the office. |
| The Runway Lift Photo Booth | Inspired by the film’s iconic elevator scenes, where Miranda and Andy meet once again, the lift photo booth invites visitors to recreate their own stylish entrance.
Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film. |
| Runway Reads | A bustling fashion newsstand captures the energy of the media world, offering a glimpse into the stories, headlines and culture that shape the industry. |
| The New York Moment | A photogenic corner modelled on NYC’s iconic subway brings the city’s energy and the film’s glamour together. Pose beneath an eye-catching quote from “The Devil Wears Prada 2” and capture your own cinematic moment in style. |
Cover‑Worthy Rewards Await
From 21 April to 17 May, Pacific Place turns shopping into a fashion‑forward celebration. Treat yourself to exclusive vouchers and movie privileges that elevate your style journey. Spend with any BOC Credit Card or BoC Pay+ to unlock an extra tier of stylish rewards, because every purchase deserves its own cover‑worthy moment.
| Accumulated Same-day Electronic Spending |
General Rewards* | BOC Credit Card / BoC Pay+ Extra Rewards# |
| HK$5,000 – HK$29,999 | Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) |
HK$100 Pacific Place Shopping e-Voucher |
| HK$30,000 – HK$59,999 | Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$600 Pacific Place Shopping e-Voucher |
HK$800 Pacific Place Shopping e-Voucher |
| HK$60,000 – HK$99,999 | Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$1,500 Pacific Place Shopping e-Voucher |
HK$1,100 Pacific Place Shopping e-Voucher |
| HK$100,000 or above | Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$3,000 Pacific Place Shopping e-Voucher |
HK$1,600 Pacific Place Shopping e-Voucher |
*General shoppers and eligible BOC Credit Card customers (collectively, the “Shoppers”) are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and BOC Credit Card / BoC Pay+ Extra Rewards. Each Shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.
#BOC Credit Card / BoC Pay+ Extra Rewards is only applicable to
(a). physical cards of BOC Credit Cards and BOC Co-branded Cards issued in Hong Kong bearing the BOC logo, or transactions made by Apple Pay, Google Pay, Samsung Pay or Huawei Pay with these physical cards (if applicable) (“Eligible Mobile Payments”) but excluding BOC Credit Cards issued in the mainland and Macau, USD Credit Cards, Private Label Cards and Intown Cards (“Eligible Credit Cards”). (b). payments settled through the BoC Pay+ application (“BoC Pay+”) by selecting an Eligible Credit Card as payment method (“Eligible BoC Pay+”).
For Shoppers redeeming the BOC Credit Card / BoC Pay+ Extra Rewards, they must settle the relevant transaction with Eligible Credit Cards / Eligible Mobile Payments / Eligible BoC Pay+ in full. All transactions made via AlipayHK, WeChat Pay HK, AlipayCN, WeChat Pay CN, UnionPay App and other designated payment means / e-Wallets as decided by BOC Credit Card (International) Limited will not be accepted for BOC Credit Card / BoC Pay+ Extra Rewards redemption. BOC Credit Card customers must settle their payment by Eligible Credit Cards when using the Shopping e-Vouchers from the Extra Rewards.
Other terms and conditions apply.
BoC Pay+ SVF License Number: SVFB072
Reminder: To borrow or not to borrow? Borrow only if you can repay!
Dates: Now – 17 May 2026
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near Joyce)
Get ready to step into the world of “The Devil Wears Prada 2” — to see, to be seen, and to become part of a fashion story unfolding in real time.
Hashtag: #BeDevilishlyFashionable #TheDevilWearsPrada2AtPP #ThePlaceForStyle
The issuer is solely responsible for the content of this announcement.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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