Media OutReach
Be Part of History: ONESIAM Proudly Presents the Biggest Pride Celebration Ever Across Three of Bangkok’s Most Iconic Destinations
Taking the lead in this celebration is Siam Center. Siam Center joins forces with Bangkok Pride—the leading voice of Thailand’s LGBTQIA+ community—to transform Rama I Road into the epicenter of celebration as it proudly hosts the Bangkok Pride Festival 2025, captivating audiences from around the world. The highlight of the festivities, held under the theme “Born This Way,” is the Bangkok Pride Parade—dubbed the biggest and most anticipated in Thailand—on June 1. Starting from National Stadium, the parade will sweep down Rama I Road, passing right in front of Siam Discovery, Siam Center, and Siam Paragon. The 3-kilometers parade will bring together a massive show of solidarity from the LGBTQIA+ community and feature the unveiling of the world’s longest pride flag—an awe-inspiring 200 meters in length. When the sun sets, the day’s festivities will culminate in the spectacular Bangkok Pride Party that will light up the city with a dazzling display of lights and sound.
Beyond the parade, Siam Center will celebrate Pride in a big way within its own walls with the “Galaxy of Love” campaign, which offers a fresh take on Pride that transcends gender and sexuality to embrace all identities through various experiences. Highlight activities include a special Pride collection of art toys by renowned Thai artist Poriin; the Pride Stage concerts; fan-favorite Series Y activities; and exclusive Pride collection by POP MART along with special Pride menus and fashion collections.
Just steps away from Siam Center, Siam Paragon is joining the celebration in a spectacular collaboration with Drag Bangkok to present the Drag Bangkok Festival 2025 from May 30 to June 1 at Parc Paragon. This year’s theme, “Thaituristic Drag Scene,” promises Thailand’s greatest drag festival with an intersection of Thai culture, fashion, and fierce drag energy. Each day will feature live performances that blend traditional Thai aesthetics with bold, contemporary expression to celebrate drag as both an art form and a powerful symbol of cultural pride. Among the most anticipated highlights is Thailand’s Drag Star 2025, the world’s first nationwide drag competition, bringing together drag stars from all 77 provinces in a showcase of talent, style, and unapologetic self-expression.
Additionally, Siam Paragon will host daily Drag Bangkok live performances, along with forums and talks featuring LGBTQIA+ voices, thought leaders, and advocates to create an inclusive space for conversations around identity, equality, and community. The celebration continues from June 2 to 30 with the unmissable Thailand’s Drag Star 2025 and show-stopping events from renowned Thai drag collectives, including The Stranger Bar, House of Heals, Silver Sand, BEEF, Lost & Found, 6ixcret Show Chiang Mai, and Cruise Club Phuket.
As the ultimate destination for fashion-forward trendsetters, Siam Discovery is joining the Pride celebration all month long by spotlighting exclusive Pride collections from top fashion brands, allowing shoppers to make a bold statement that celebrates individuality or add a touch of pride to their everyday look.
Overlooking the Chao Phraya River, ICONSIAM invites the world to celebrate at Bangkok’s riverside with an elevated continuation of its successful “Pride Out Loud” campaign, which this year evolves to “Pride Out Louder.” With vibrant Pride-themed decorations greeting visitors at River Park and the skytrain entrance, the experience at ICONSIAM will be both visually pleasing and deeply meaningful. At the heart of the celebration is a curated “Pride Out Wall” exhibition, which is a collection of inspiring stories celebrating the journeys and achievements of LGBTQIA+ individuals, fan meet-and-greets with beloved boylove series (Y series) stars that spotlight the impact of queer storytelling in Thai entertainment; and “REFLECTION OF PRIDE – A Radiant Expression of Pride,” – a stunning light art installation and vibrant check-in photo spot for visitors.
Together, the four destinations, along with celebratory decorations and promotions at the remaining Siam Piwat properties—ICS and Siam Premium Outlets Bangkok—will create a constellation of ONESIAM Pride experiences across Bangkok. For a shopping experience that’s just as fabulous as the celebration itself, sign up for the ONESIAM Global Visitor Card to enjoy special Pride Month promotions, including a free Siam Gift Card with minimum spend, up to 80% off at over 200 participating brands, access to the Tourist Lounge, welcome gifts, up to 6% VAT refund, and 5% discount at Paragon Department Store, Siam Takashimaya, Gourmet Market, and Discovery Selection.
For more information, visit the ONESIAM Pride page at https://app.onesiam.com/434ga0Z
Hashtag: #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #ONESIAMExperience #ONESIAM #SiamPiwat #BangkokPride #BangkokPrideFestival2025 #DragBangkok #DragBangkokFestival2025 #ThailandDragStar #TheCelebrationRightToLove #PrideBangkok #PrideMonthBangkok #PrideParadeBangkok #Pride2025 #PrideMonth2025 #PrideThailand #PrideMonthThailand
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About ONESIAM
ONESIAM is the ultimate guest experience program initiated by Siam Piwat – one of Asia’s leading luxury retail developer and operator – which aims to showcase a collective of extraordinary experiences across six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform. ONESIAM aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences, ultimately offering a comprehensive journey, unmatched anywhere else in the world.
Media OutReach
Desert Diamond Hues Take Centre Stage On The Red Carpet At The 79th British Academy Film Awards
In evocative shades of champagne, honey, cognac, brown, and whiskey, these unique colours were seen on some of our most beloved actors and actresses- showcased in an exquisite array of cuts and designs, they blended timeless elegance with contemporary style.
Gillian Anderson, together with Nathalie Emmanuel, led the Desert diamond way with striking diamonds by Brazilian jeweller Ara Vartanian. Gillian woreasymmetric stone earrings featuring exceptional brown and white diamonds with complementing rings, whilst Nathalie wore an elongated drop earrings punctuated with brown diamonds, a bracelet and rings. K-Pop Demon Hunter star Audrey Nuna wore Desert diamond ear climbers from ANANYA.
Once reserved for jewellery boxes, brooches have become a go-to on the red carpet amongst the most decerning of wearers- Rising Star nominee Archie Madekwe paired his custom Dior suit with Ara Vartanian white diamond brooch and Desert diamond vintage rings whilst Regé-Jean Page looked to fauna as his inspiration in a Desert diamond dragonfly brooch by Hirsh London.

Actress and Model Poppy Delevingne attended the British Vogue and GǪ Fashion and Film Party adorned in Desert diamonds by Ara Vartanian.
For the occasion, Poppy chose to wear a curated selection of pieces in Desert diamond hues, included a striking necklace from the new Empirea collection, set with 17.34 carats of brown diamonds.
These extraordinary moments on the red carpet remind us that natural diamonds are born of the wild, their enduring beauty and unique nature express both style and glamour, as well as timelessness and cultural legacy.
#adiamondisforever #naturaldiamonds #diamonds #BAFTA #DesertDiamonds
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #Desertdiamonds #BAFTA #adiamondisforever
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal
opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
Media OutReach
Huawei to Announce the Open Source Project of A2A-T Software, Boosting the application of agent communication standards
With the rapid development of artificial intelligence, highly Autonomous Networks are becoming a crucial direction for the communications industry, and the importance of industry collaboration is increasingly prominent. To this end, the A2A-T protocol, including the IG1453 beta version and the enhanced prompt meta-model IG1453A, was jointly released by global telecommunications industry partners at the TM Forum Accelerate Week on February 6, 2026. It aims to provide a unified interaction framework for multi-agent collaboration, addressing challenges faced by operators in automated production, such as collaboration efficiency, reliability, and security.
As a standardized agent interaction protocol, A2A-T marks a new stage in agent interaction, unlocking three major industry breakthroughs: a revolutionary improvement in integration efficiency, reducing the system integration cycle from “months” to “days”. Breaking the boundaries of task collaboration to support complex cross-domain, cross-vendor workflows; and accelerating industry ecosystem convergence by lowering interconnection barriers through unified standards, fostering a sustainable collaborative ecosystem.
While standards chart the course for the industry, open source is the optimal path to achieve widespread interoperability and rapid innovation. In line with the evolutionary consensus of the Autonomous Network industry, Huawei is going to open source the core supporting software for the A2A-T protocol, to practically propel this standard from industry consensus to global deployment.
This open source project will encompass key components for implementing the A2A-T protocol, including:
- A2A-T Protocol SDK: Provides integration tools for standardized interaction between agents.
- Registry Center: Enables authentication, addressing, and skill management for multiple agents.
- Orchestration Center: Supports low-code/no-code visual workflow orchestration, with pre-built high-value solution packages.
More detailed information will be officially announced during MWC 2026 at the Global Autonomous Network Industry Summit (14:30~16:00, March 2, 2026, Sofitel Barcelona Skipper Hotel). We cordially invite global industry partners to attend the launch event on-site or follow the project’s progress through online channels, working together to promote the prosperity of the Agentic Internet.
Hashtag: #Huawei
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Media OutReach
Huawei will release the Agentic Core solution to accelerate the commercial use of agent networks
NE intelligence: As AI agents become a core capability of next-generation AI phones, the number of connected entities will increase tenfold, with connections extending from “humans” to physical AI (such as embodied robots and autonomous driving). This will require the introduction of key capabilities such as digital identity, agent registration and discovery, and A2A session management to build a low-latency, highly reliable network foundation, supporting the large-scale commercial deployment of physical AI.
Network intelligence: As service AI agents become more prevalent, they will generate diverse network experience requirements. For example, AI robots may require 100 Mbit/s bandwidth and 20 ms latency. Therefore, it is necessary to evolve from predefined rule networks to intent-driven networks, where network AI agents will understand the needs of different organizations, dynamically match resources, and implement a closed-loop process for policy generation, configuration, and delivery.
Service intelligence: Compared to OTT players, operators have more opportunities to provide inclusive intelligent services. Huawei supports operators’ service innovation through three key services, going beyond connectivity. AISF (Service Intelligence) will evolve from an interactive entry point to a full-featured personal assistant, integrating communication, content, and services. Communication experiences will shift toward immersive interactions, breaking through the boundaries of voice. The integration of computing and networks will continue to be commercialized, providing sustainable computing power support for AI inference and content generation.
Looking ahead, Huawei will continue to deepen the three-layer intelligent collaboration practice with operators, aiming to provide 7×24-hour inclusive intelligent connectivity, and work together to bring users a more efficient, convenient, and intelligent digital life, and create new value in the intelligent Internet era.
Hashtag: #Huawei
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