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Bee Choo Origin Celebrates 25th Anniversary with CEO Succession and Mascot Reveal
A New Chapter: CEO Succession Ceremony
One of the most emotional and memorable moments of the 25th anniversary celebration was the CEO succession ceremony, a heartfelt passing of the torch from one generation to the next. Founder and outgoing CEO, Mdm Cheah Bee Chew, officially entrusted the future of Bee Choo Origin to her daughter, Estee Lim Xue Ting, who now assumes the role of Chief Executive Officer.
Estee’s journey with the brand is a testament to perseverance and purpose. A qualified optometrist by training, Estee initially pursued a career in the primary eye care sector before deciding to join her mother in managing the growing herbal hair care business. In 2024, she further deepened her expertise by becoming a certified trichologist, earning her accreditation from the International Association of Trichologists.
Over the past nine years, Estee has played an instrumental role in driving the evolution of Bee Choo Origin, spearheading digital transformation, introducing innovative product lines, refreshing the brand identity, and expanding its presence both online and across international markets.
In a deeply moving speech, Mdm Cheah shared, “At 65, I’ve come to realise that the greatest legacy is not in leaving behind an empire, but in raising a successor who surpasses you.” Her words captured the spirit of the evening, one filled with pride, gratitude, and hope for the future. The ceremonial handover included a symbolic gold key, brought on stage by the company’s newly introduced mascot, Manny, a figure inspired by the Ginseng herb, known for strength and resilience.
Estee’s appointment as CEO at the 25th anniversary dinner marks a significant milestone in the company’s 25-year journey. It reflects the brand’s confidence in her vision and commitment to continuous growth while remaining grounded in its founding values of integrity, care, and natural wellness. With Estee at the helm, Bee Choo Origin is poised to usher in a new chapter, one that blends tradition with innovation and heritage with forward-thinking leadership.
A Glimpse Into the Future: New Product Announcement
In line with the celebratory theme of innovation and growth, Bee Choo Origin also unveiled a new addition to its product lineup during the gala dinner—The Finest Dead Sea Mud Scalp Mask. This in-store treatment combines the mineral-rich properties of Dead Sea mud with the Bee Choo Essence, the brand’s signature blend of herbal actives, to offer deep-cleansing and revitalising benefits.
Slated to launch later this year exclusively as a professional in-store treatment, the scalp mask is designed to work synergistically with Bee Choo Essence to enhance scalp detoxification, encourage healthy circulation, and help maintain overall scalp balance. Developed as a natural, chemical-free solution, it reflects the brand’s continued focus on providing a holistic and elevated treatment experience for customers.
“This new scalp mask reflects our dedication to continuous innovation while staying true to our herbal roots,” Estee shared. “By combining the therapeutic properties of Dead Sea mud with our trusted Bee Choo Essence, we’re offering a treatment that is not only indulgent but deeply effective.”
Introducing the Bee Choo Origin Mascot Family
To further commemorate its 25th anniversary, Bee Choo Origin unveiled its delightful new mascot series, each representing a key ingredient used in its signature herbal hair treatments. The mascots — Manny (Ginseng), Ling Zy (Ling Zhi), Hei (He Shou Wu), and Dango (Dang Gui) — bring warmth, character, and a playful spirit to the brand.
“These mascots are more than just adorable figures,” Estee shared. “They symbolise who we are, natural, full of life, and deeply rooted in heritage. This new direction helps us stay relatable and build stronger emotional bonds with our customers.” The mascots will feature prominently in marketing campaigns, social media, merchandise, and educational materials.
As Bee Choo Origin celebrates its 25th anniversary, it reaffirms its commitment to holistic, herbal-based hair solutions while looking boldly ahead. With Estee as the CEO and the mascot family as its new brand ambassadors, the company is poised to soar to new heights.
Hashtag: #BeeChooOrigin
https://beechoo.com/
https://www.facebook.com/BeeChooOrigin/
https://www.instagram.com/beechooorigin/
The issuer is solely responsible for the content of this announcement.
About Bee Choo Origin
Founded with a mission to restore scalp health naturally, Bee Choo Origin has grown into Asia Pacific’s leading herbal hair and scalp care brand. With humble beginnings rooted in a commitment to safe, effective, and natural treatments, the brand now operates an estimated 180 outlets across around 10 territories in the Asia-Pacific region. This includes 7 directly owned stores and 14 distributor-managed outlets in Singapore, around 40 in Malaysia, and the remainder through a network of distributors in key regional markets. Specialising in the treatment of hair loss, dandruff, oily or
itchy scalp treatments, and other common hair concerns, Bee Choo Origin is consistently recognised as one of the top natural
hair loss treatment salons in the region. Combining traditional wisdom with modern care, Bee Choo Origin continues to serve individuals seeking a holistic, chemical-free solution to hair and scalp issues, offering visible results, authentic care, and peace of mind with every visit.
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Woodfibre LNG Marks 2025 as a Year of Construction Progress, Environmental Stewardship and Community Partnership
Over the past year, the project advanced from planning into visible, on-the-ground execution. Major construction milestones included the pouring of foundations for key modules, continued progress on marine piling, and further implementation of modular construction techniques designed to reduce on-site footprint while accelerating delivery timelines.
These advancements were achieved through close collaboration with project partners, suppliers and contractors, and in partnership with the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation).
In 2025, Woodfibre LNG, a member of the RGE group of companies founded by Sukanto Tanoto, continued to operate its floatel workforce accommodation solution, designed to minimise pressure on local housing and community services. As of November, two floatels were in active operation, providing high-quality, safe and comfortable living conditions for the project workforce while supporting construction efficiency.
Environmental protection remained a central focus throughout the year. The project’s Marine Mammal Monitoring Programme, which includes hydroacoustic monitoring, exclusion zones and shore-based observation posts, delivered measurable outcomes by enabling real-time operational decisions, including pauses to marine activities when marine mammals entered exclusion areas.
In parallel, remediation of legacy materials from the former pulp mill site continued, with hundreds of thousands of tonnes of historical waste removed. These efforts have contributed to improving site conditions for both local communities and marine and terrestrial ecosystems in Howe Sound.
Woodfibre LNG’s Operator Training Programme, delivered in partnership with the Squamish Nation Training and Trades Centre and the British Columbia Institute of Technology (BCIT), progressed throughout the year. The programme’s first cohort of graduates transitioned into full-time roles, supporting the development of long-term, skilled local employment opportunities linked to the project.
Through its Community Partnership Programme (CPP), Woodfibre LNG continued to invest in local communities across the Sea-to-Sky corridor. In 2025, the programme surpassed $1 million in total grants since its inception, supporting initiatives in sports, healthcare, emergency services, arts and culture, and youth development.
Luke Schauerte, CEO of Woodfibre LNG, said, “2025 has been a year of significant progress for Woodfibre LNG. We are proud of what our team and partners have accomplished together and look forward to building on this momentum in the year ahead.”
With more than half of the project’s development now complete, Woodfibre LNG remains focused on advancing construction safely and responsibly, while maintaining strong partnerships with Indigenous communities, local stakeholders and regulators.
As the project looks ahead to 2026, Woodfibre LNG continues its work toward delivering lower-carbon, responsibly produced Canadian energy to international markets.
Hashtag: #RGE #PacificEnergy #PacificCanbriamEnergy #WoodfibreLNG #LNG #environment #partnerships #LNG #liquefiednaturalgas #energy #sustainability
The issuer is solely responsible for the content of this announcement.
About Woodfibre LNG
The Woodfibre LNG Project is owned by Woodfibre LNG Limited Partnership, owned 70 per cent by Pacific Energy Corporation (Canada) Limited and 30 per cent by Enbridge Inc. The Woodfibre LNG facility is being built on the site of the former Woodfibre pulp mill site, which is located about seven kilometres southwest of Squamish, B.C. Woodfibre LNG will source its natural gas from Pacific Canbriam Energy, a Canadian company with operations in Northeastern British Columbia. Pacific Canbriam is an industry leader in sustainable natural gas production. Woodfibre LNG and Pacific Canbriam Energy are subsidiaries of Pacific Energy Corporation Limited. Woodfibre LNG is the first industrial project in Canada to recognise a non-treaty Indigenous government, Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), as a full environmental regulator.
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New Opportunities in Southeast Asia’s Digital Shift: Thailand Emerges as the New ASEAN’s AI Hub
The expansion of AI and data centers (DCs) in Thailand is driving several transformative trends:
- Changing data traffic patterns. As DCs multiply in Bangkok, Chonburi, and beyond, Thailand is evolving from a traditional data “transit point” into a regional “convergence hub.” East-west digital traffic is accelerating, with Thai DC clusters increasingly meeting the computing demands of Southeast Asia and the broader Asia-Pacific.
- Optimized data routing. Data flows that once relied on submarine cables via Hong Kong and Singapore are gradually shifting to land-based digital corridors linking China, Laos, and Thailand. This route reduces data transmission latency from southwestern China to Southeast Asia.
- Elevated business expectations. Demand is shifting beyond “sufficient bandwidth” toward “high-quality experience.” Thailand sits in a “latency sweet spot” for key Asia-Pacific markets, with latencies to Singapore, Vietnam, and Malaysia falling within an optimal range—a crucial advantage for latency-sensitive sectors like autonomous driving, telemedicine, and fintech.
New opportunities inevitably bring new challenges, and Thailand also addresses the following three challenges:
1. Massive traffic impacting existing networks: Compared with mature hubs like Singapore, Thailand has insufficient international submarine cables. A large volume of cross-border data still needs to be transmitted through detours. Meanwhile, as DC investments continue to accelerate, traffic will keep rising. Analysis shows that by 2029, Thailand’s DC capacity may reach 2000 MW, with cross-region traffic surging to 630 Tbps. The current network architecture is no longer capable of supporting such heavy traffic.
2. Latency advantages not fully realized: Despite its geographic advantages, Thailand’s network latency performance has yet to reach its full potential. Routes to key markets, like China, still require third-party transit. What’s more, traditional network scheduling lacks intelligent route selection capabilities, making it difficult to provide deterministic assurance for latency-sensitive services like financial transactions and real-time AI interactions.
3. Potential risks in network reliability: Thailand’s network reliability faces structural challenges. Single points of failure have previously caused hours-long interruptions to critical services, directly undermining enterprise users’ confidence.
To overcome these challenges, Thailand can take a systematic approach to upgrading its digital infrastructure, aiming to build next-generation AI-ready networks.
1. Building ultra-high-bandwidth “sea-land” connectivity. By actively introducing new submarine cables, Thailand can significantly enhance its connectivity with the Asia-Pacific region and the world. Meanwhile, accelerating the construction and expansion of key terrestrial cable routes—such as China-Laos-Thailand and Thailand-Malaysia-Singapore—will transform Thailand’s geographic advantage into a tangible connectivity advantage.
2. Optimizing network routes to create a regional low-latency core. Strengthening the Kunming-Laos-Thailand terrestrial cable route will continuously reduce transmission latency between China and Thailand, meeting the needs of real-time applications. In addition, the introduction of autonomous networks will enable automatic selection of the optimal, shortest route, shifting from “best effort” to “deterministic low latency.”
3. Designing a “never-interrupted” high-resilience architecture. Deploying active-active DC networks with millisecond-level switchover capabilities ensures the continuity of core services. Meanwhile, AI-driven intelligent O&M can reduce fault detection and diagnosis from hours to minutes.
Thailand’s booming AI and DC industries are driving rapid growth in regional and cross-border business demand. In this trend, network infrastructure construction centered on DCs is the core engine that drives AI transformation, propelling Thailand toward its vision of becoming the new AI hub for ASEAN.
Hashtag: #huawei
The issuer is solely responsible for the content of this announcement.
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MyRepublic Launches Card Sub, Singapore’s First Subscription Service for Trading Card Game Fans

Hashtag: #CardSub, #MyRepublic #MyRepublicCardSub #CardSubSG #TCG #GeeksUseUs
https://myrepublic.net/sg/
https://www.linkedin.com/company/myrepublic
https://x.com/myrepublic
https://www.facebook.com/MyRepublicSG/
https://www.instagram.com/myrepublicsg/
The issuer is solely responsible for the content of this announcement.
MyRepublic
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