Media OutReach
Binastra Land Marks Two Decades of Excellence and Recognition in Malaysia’s Property Industry
With over RM4.5 billion worth of completed projects to date, internationally recognised ISO certifications, and a portfolio of landmark developments across the Klang Valley, the company stands as a benchmark for quality, innovation, and sustainable growth.
Two Decades of Proven Expertise
Founded with a vision to redefine modern urban living, Binastra Land has consistently delivered developments that combine functionality, aesthetic appeal, and long-term value.
Over the past two decades, the company has navigated market cycles, evolving consumer demands, and industry challenges while maintaining a steady track record of successful project completions.
Its experience since 2005 reflects not only longevity but resilience and adaptability. From residential communities to integrated mixed-use developments, Binastra Land has demonstrated a deep understanding of Malaysia’s property landscape, positioning itself as a developer that prioritises both investor confidence and homeowner satisfaction.
RM4.5 Billion in Completed Developments
To date, Binastra Land has completed projects valued at over RM4.5 billion, a significant milestone that underscores its operational strength and financial credibility.
This achievement reflects the company’s ability to deliver projects on schedule while maintaining construction quality and design excellence.
Among its key milestone and completed projects are:
- Trion @ KL & Mercure Kuala Lumpur Trion – An integrated lifestyle development that combines residential, retail, and hospitality components, enhancing connectivity and vibrancy within Kuala Lumpur.
- Sinaran Wangsa Maju – A thoughtfully designed residential development offering modern living solutions within a well-established neighbourhood.
- Suria Garden @ Puchong – A community-focused development catering to growing demand in the Puchong area.
- CyberSquare @ Cyberjaya – A mixed-use project supporting Cyberjaya’s vision as a dynamic technology and commercial hub.
- Citizen2 @ Old Klang Road – A contemporary residential development strategically located along one of Kuala Lumpur’s key corridors.
Binastra Land Upcoming Projects: Binastra Cochrane & Binastra Cochrane 2
- Walking distance to MRT Cochrane – Excellent connectivity to Kuala Lumpur city centre and major business districts.
- Minutes from Tun Razak Exchange (TRX) and Sunway Velocity Mall – Easy access to financial institutions, retail outlets, dining, and lifestyle amenities.
- Strong investment appeal – Located within a high-growth corridor with solid rental demand and promising capital appreciation potential.
- Close to Monash University Malaysia – Attractive for students and academic professionals seeking well-connected urban residences.
Each of these projects reflects Binastra Land’s commitment to delivering developments that are strategically located, well-planned, and aligned with market needs.
Multi-Award-Winning Developer in Malaysia
Binastra Land’s dedication to excellence has been consistently recognised by respected industry bodies. The company has earned multiple accolades that highlight its expertise in lifestyle-centric development and design innovation.
Among its notable awards:
- Golden Bull Award 2021 – Super Golden Bull Winner
- PropertyGuru Asia Property Awards Malaysia 2021 – Best Lifestyle Developer
- Asia Pacific Property Awards 2020-2021 – Mixed-use Architecture Malaysia & Mixed-use Development Malaysia
- Property Insight Prestigious Developer Awards 2019 – Best Boutique Lifestyle Development for Trion @ KL
- StarProperty.my Awards 2019 – The Art of Life Award (Best Lifestyle Development) for Trion @ KL
These recognitions affirm the company’s focus on creating developments that enhance lifestyle quality while delivering strong investment potential.
Shaping Lifestyle-Driven Communities
Binastra Land’s development philosophy goes beyond constructing buildings; it is centred on shaping vibrant, lifestyle-driven communities that enhance the way people live, work, and connect.
Every project is carefully conceptualised with strong emphasis on spatial planning, connectivity, accessibility, and evolving modern living requirements.
Thoughtful layouts, integrated amenities, and strategic locations are combined to create environments that support convenience, comfort, and long-term value.
Developments such as Trion @ KL exemplify the company’s integrated approach—seamlessly blending residential spaces with lifestyle facilities and hospitality components to form dynamic, self-sustaining urban ecosystems.
By prioritising design excellence, functionality, and liveability, Binastra Land consistently delivers developments that appeal to urban professionals, growing families, and investors seeking quality assets within Malaysia’s increasingly competitive property market.
Strengthening Malaysia’s Urban Landscape
With a strong presence across Kuala Lumpur and growth corridors such as Cyberjaya and Puchong, Binastra Land actively supports Malaysia’s urban development and long-term city planning goals.
By focusing on high-growth locations with strong infrastructure potential, the company aligns its projects with economic expansion and demographic trends within the Klang Valley.
Its strategically positioned developments transform emerging townships into vibrant, self-sustaining communities integrating residential, commercial, and lifestyle elements.
Beyond construction, the company stimulates economic activity, creates employment opportunities, and enhances connectivity.
The RM4.5 billion milestone reflects market confidence and underscores Binastra Land’s credibility, delivery strength, and long-term commitment to nation-building.
Looking Ahead
As Malaysia’s property sector continues to evolve, Binastra Land remains committed to innovation, sustainable practices, and quality-driven delivery.
Building on over 20 years of experience, the company aims to further expand its portfolio with developments that respond to market trends while upholding its core values of integrity, excellence, and responsibility.
With a proven track record, industry accolades, internationally recognised certifications, and billions in successfully delivered projects, Binastra Land stands poised to continue shaping Malaysia’s property landscape for years to come.
Hashtag: #Binastraland #Binastracochrane #Property #Business #Lifestyle
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About Binastra Land
Binastra Land is a Malaysian property developer with over 20 years of experience since 2005. The company has completed over RM4.5 billion worth of projects and is recognised as a multi-award-winning developer with ISO 9001 and ISO 14001 certifications. Its portfolio includes residential, mixed-use, and lifestyle-driven developments across the Klang Valley.
Vision: Binastra Land strives to be a boutique property developer that is recognised for its innovation and for further enhancing customers’ lifestyles through products and services of superior quality that go beyond expectations.
Mission: Binastra Land ensures that its projects are delivered on time, with the highest quality and workmanship. Following the company’s motto of “quality finishings from the start,” they instil a culture of excellence by prioritising quality in every aspect of their work.
The company upholds high standards of professionalism and integrity in all business conduct, guided by knowledgeable and forward-thinking professionals who remain up-to-date with innovative technologies and cost-effective construction methods to maximise benefits for their customers.
For more information, please visit 
https://binastra.com.my/
CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
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About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
Media OutReach
HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
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