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Black Friday Deals Just Dropped on Amazon Singapore as New Gifting Trends Emerge

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  • Go big with Amazon Singapore’s 12-day Black Friday Sale, running from 20 November to 1 December, featuring top deals across Toys, Electronics, Baby, Home & Kitchen and more.
  • Young bargain-savvy Singaporean shoppers spend a little more when it’s for someone they care about – 57% hunt for deals when buying for themselves, but 28% only do so when gifting.
  • Transparency in pricing (38%) and authenticity through verified sellers (31%) remain top priorities for shoppers.

SINGAPORE – Media OutReach Newswire – 12 November 2025 – (NASDAQ: AMZN) – The holidays just got bigger! Amazon Singapore today unveiled its line-up of Black Friday Big Deals, kicking off a 12-day sale from 20 November to 1 December with hundreds of thousands of offers across favourite categories. With discounts from top international brands including LEGO, SharkNinja, Miele and Tosowoong Korean skincare products, shoppers can tick off wish lists and stock up on everyday essentials – all at amazon.sg/blackfriday.

As Singapore gears up for one of its biggest shopping seasons, new YouGov research commissioned by Amazon Singapore offers a closer look at what’s driving local shoppers this year. The study found that among younger shoppers (aged 18–24), more than half (57%) identify as Deal Optimisers when shopping for themselves – comparing, curating, and waiting for attractive promotions. But when it comes to buying for others, that number drops sharply to 28%. It’s a clear reminder that even the most bargain-savvy shoppers are happy to spend a little more when it’s for someone they care about.

The study also revealed that when it comes to what builds trust when shopping online, authenticity matters most. The study found that honest ratings and verified reviews are key to purchase decisions, helping shoppers cut through the noise and buy with confidence. Half of Singaporeans (50%) aged 25 to 34 say trusted reviews directly influence what they add to cart. Across all ages, transparency in pricing (38%) and authenticity through verified sellers (31%) remain top priorities.

“Our study shows that Singaporeans are shopping smarter as they’re thoughtful about value, but even more focused on authenticity,” said Peter Li, Director, China & Singapore, International Store, Amazon. “At Amazon, we’re committed to helping customers shop with confidence, through reliable delivery and a wide selection of trusted sellers. Our Black Friday big deals and the Amazon Holiday Giftorium are designed to bring that assurance and joy together, making it easier and more fun for everyone to find what they love this season.”

Big Deals for Everyone: The Season to Gift, Save and Smile
The joy of gifting starts here. Whether you’re shopping for family, friends or yourself (because we all deserve a little something), Amazon Singapore’s Black Friday Big Deals make it easy to find great gifts – and maybe a few surprises along the way.

  • Beauty, Home and Personal Care
    • Save up to 50% off on Bioderma
    • Save up to 40% off on L’oreal Paris, Garnier, La Roche Posay and more
    • Save up to 30% off on Neutrogena, OGX and Aveeno, and an additional 15% off when you purchase any 3 or more products
    • Up to 20% off Tosowoong Korean skincare products
    • Up to 25% off Axis-Y Korean skincare products
  • Baby and Toys
    • Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly
    • Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
    • Save up to 40% off on Jurassic World, Polly Pocket, Hot Wheels, Barbie and more, with additional 15% off with any purchase of 3 or more products
    • Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets*[1])
    • Save up to 30% off ARTÉ pickleball paddles
  • Electronics
    • Save up to 45% off on Spigen cases and screen protectors
    • Save up to 40% off Lencent chargers and travel adaptors
    • Save up to 40% off Sennheiser headphones, audiophiles and earbuds
    • Save up to 40% off on UGREEN chargers and cables
    • Up to 30% off LG, with additional vouchers up to S$300 off
    • Up to $100 off Nintendo Switch 2 Consoles
  • Home & Kitchen
    • Save up to 50% off Tefal and WMF
    • Save up to 30% off on Miele
    • Save up to 40% off Dyson
    • Save up to 40% off SharkNinja
    • Save up to 35% off De’Longhi, Nutribullet, Kenwood and Braun products
  • Selections from Amazon Fresh & Fast
    • Save up to 10% off French Selections with offering from Carrefour, Le Petit Depot, Huber’s Butchery and more
    • Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive Singapore-branded WFM tote bag for free*
    • Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more
    • Buy 4 Get 20% Off Cadbury, Sour Patch Kids and The Natural’s Confectionary
    • Buy 4 Get 20% Off best sellers from Magiclean, Biore, Laurier

Experience the Joy of Gifting at the Holiday Giftorium
To celebrate Black Friday, Amazon Singapore is bringing the digital world of Amazon.sg to life through the Amazon Holiday Giftorium, an interactive gift discovery space designed to delight every type of gift-giver. The experience will take place at the Suntec City Atrium (Convention Centre, Level 1) from 22 to 23 November.

Get the Most Out of Your Holiday Shopping on Amazon.sg
This holiday season, Amazon Singapore makes shopping simple, rewarding and fun with more ways to save and enjoy your favourite deals.

  • Big Wins, Bigger Savings: Make saving part of the fun this Black Friday with exclusive vouchers and offers at amazon.sg/voucherzone and redeem your vouchers at https://www.amazon.sg/flashvouchers/.
    • S$12 off S$100 minimum purchase
    • S$30 off S$300 minimum purchase – drops daily at 12pm for the first 100 customers who redeem and checkout)
    • S$60 off S$600 minimum purchase – drops daily at 6pm for the first 100 customers who redeem and checkout
    • Offers apply to all products on Amazon.sg except (i) any products sold on the Amazon Fresh, Little Farms and Watsons stores on Amazon.sg ii) Infant and Baby formula products and iii) any products that are part of Amazon Basket promotion (i.e the “spend S$40, save 5% on select items” promotion).
  • Amazon.sg Gift Cards: When in doubt, give choice. Buy an Amazon.sg Gift Card worth S$220 and receive an extra S$15 credit from 20 November to 1 December at amazon.sg/giftcard.
  • Shop Smart with Prime: Members enjoy fast and free delivery on millions of eligible items, plus access to Prime Video and Prime Gaming, all for S$4.99/month. New customers can start with a 30-day free trial at amazon.sg/prime.

*Terms and conditions apply to all promotions listed above in this article.


[1]While stocks last

Hashtag: #AmazonSingapore #BlackFridaySG

The issuer is solely responsible for the content of this announcement.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit .

About Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons, Little Farms and Whole Foods Market on , as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at .

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About the Research

Commissioned by Amazon Singapore, the study was conducted online by YouGov using its proprietary panel. Fieldwork was carried out in Singapore from 6 to 8 October 2025, gathering insights from 1,000 adults aged 18 and above. The findings reflect a nationally representative sample and offer a timely snapshot of public sentiment.

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Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 13 February 2026 –

Standout MotoGP Booth Experience for Fans in Malaysia

MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.

Honda LCR x GOD55 Sports logo at the MotoGP Launch booth

Premium Fan Zone Design & Interactive Experience

The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.

Merchandises from Honda LCR x GOD55 Sports booth
Merchandises from Honda LCR x GOD55 Sports booth

Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.

Merchandise Giveaway & Interactive Games
Merchandise Giveaway & Interactive Games

MotoGP Time Attack Challenge

One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.

Gashapon Machine & Social Engagement

The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.

The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.

Rider Meet-and-Greet with Free Autographed Posters

One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.

Johann Zarco and Diogo Moreira autograph session
Johann Zarco and Diogo Moreira autograph session

The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.

Honda LCR Team Principal, Lucio Cecchinello, wearing the partners' polo shirt
Honda LCR Team Principal, Lucio Cecchinello, wearing the partners’ polo shirt

Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.

The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.

The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.

A Landmark Event for Malaysia

As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.

Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.

Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia



The issuer is solely responsible for the content of this announcement.

GOD55 Sports

GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.

From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.

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The 10-Year Bestseller: XIXILI Refreshes Its Seamless Icon with New Colours

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 13 February 2026 – Known for creating intimates that prioritise comfort and thoughtful design, XIXILI celebrates ten years of its bestselling seamless panties. Now available in new colours, these everyday essentials continue to be a top choice for women seeking fuss-free simplicity. With a focus on invisible wear and all-day ease, the range has become a trusted go-to for those who value reliability over trends.

The Panty That Earned Its Place in Every Drawer

In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.

“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”

The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.

Designed for Every Body, Loved by Everyone

Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.

The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.

The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.

Comfort That Starts from Within

Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.

With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.

All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.





The issuer is solely responsible for the content of this announcement.

About XIXILI

A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.

XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

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Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California

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CALIFORNIA, US – Media OutReach Newswire – 13 February 2026 – For his half-time performance during Super Bowl LX, Bad Bunny punctuated his look with a marquise natural diamond stud in a honey Desert diamond shade, set in yellow gold.

Bad Bunny wears Desert diamond to perform at Super Bowl LX

Designer Marvin Douglas was inspired by the shape of a football for the stud, noting: “I wanted him to have something personal and unique that would always symbolize this milestone performance.”
The performance also featured the storyline of a marriage proposal with a natural diamond engagement ring and traditional family wedding as part of the overall theme of love and connection.
Desert diamonds highlight stones shaped by time and the elements, each one carrying the spirit of the land. They form a unique link between the earth and those who wear them.

Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.

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