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Blue Launches New Brand Campaign

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Humorous Presentation of “Self-Service Insurance, Simplifying Complexity” Spotlight on Term Life Protection with “Guaranteed Lowest Price in Town”

HONG KONG SAR – Media OutReach Newswire – 2 June 2025 – Blue, Hong Kong’s first digital life insurer, today unveiled its latest brand campaign, continuing the tagline “Choose Blue, insurance is that simple”. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue’s simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue.

Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan “Choose Blue, insurance is that simple”. The campaign kicks off with a video advertisement that humorously illustrates how Blue’s online insurance solutions simplify complexity, making it easy for customers to get insured. Blue “WeCare Term Life Protection Plan TL3” promises customers the lowest price in town for the life protection.

The campaign features two ad versions — “Savage Mother-in-law” and “Shy Bestie” (available on Blue’s YouTube channel: https://youtu.be/FUk5vRsdnnw & https://youtu.be/ZOqVD51s64I ). Set in what appears to be a casual dinner setting, the “Savage Mother-in-law” ad humorously portrays a series of rapid demands and the daughter-in-law’s witty responses, emphasizing the message: “Life is complicated enough — fortunately, insurance doesn’t have to be.” The “Shy Bestie” ad delivers the line “Love doesn’t always come when you make the first move, but Blue always has you covered,” humorously reinforcing Blue’s promise of the “lowest price in town” for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach.

Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: “We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.”

Blue “WeCare Term Life Protection Plan TL3” — Guaranteed Lowest Price in Town
Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones.

Key Features:

  • Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period.
  • Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person’s health condition.
  • Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps.
  • Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs.
  • Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures.

Campaign Offers:

  • WeCare Term Life Protection Plan TL3: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
  • WeCare Critical Illness Protection Plan 1: 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage.
  • WeCare Personal Accident Protection Plan 1: HK$1 million coverage with HK$200 voucher.
  • WeMedi Outpatient Protector: First-year premium HK$388 (original HK$488), plus HK$200 voucher.
  • WeMedi HK Dental Protector D2: First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher.
  • WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.

Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: https://www.blue.com.hk/en/promotions . Terms and conditions apply to the above products and offers.

Remarks:
1. “Lowest Rate Guaranteed” compares the standard premiums of two quotations. To be eligible for the “Lowest Rate Guaranteed”, the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. “Lowest Rate Guaranteed” is not applicable for submitted applications and in-force policies.
2. Actual underwriting result depends on the age and health condition of the Insured.
3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured’s 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions.

Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown




The issuer is solely responsible for the content of this announcement.

ABOUT BLUE

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit .

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Woodfibre LNG Marks 2025 as a Year of Construction Progress, Environmental Stewardship and Community Partnership

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SINGAPORE – Media OutReach Newswire – 24 December 2025 – Woodfibre LNG recently marked 2025 as a year of significant progress across construction, environmental protection and community partnerships, as the project moved deeper into its development phase toward delivering responsibly produced Canadian liquefied natural gas to global markets.

Over the past year, the project advanced from planning into visible, on-the-ground execution. Major construction milestones included the pouring of foundations for key modules, continued progress on marine piling, and further implementation of modular construction techniques designed to reduce on-site footprint while accelerating delivery timelines.

These advancements were achieved through close collaboration with project partners, suppliers and contractors, and in partnership with the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation).

In 2025, Woodfibre LNG, a member of the RGE group of companies founded by Sukanto Tanoto, continued to operate its floatel workforce accommodation solution, designed to minimise pressure on local housing and community services. As of November, two floatels were in active operation, providing high-quality, safe and comfortable living conditions for the project workforce while supporting construction efficiency.

Environmental protection remained a central focus throughout the year. The project’s Marine Mammal Monitoring Programme, which includes hydroacoustic monitoring, exclusion zones and shore-based observation posts, delivered measurable outcomes by enabling real-time operational decisions, including pauses to marine activities when marine mammals entered exclusion areas.

In parallel, remediation of legacy materials from the former pulp mill site continued, with hundreds of thousands of tonnes of historical waste removed. These efforts have contributed to improving site conditions for both local communities and marine and terrestrial ecosystems in Howe Sound.

Woodfibre LNG’s Operator Training Programme, delivered in partnership with the Squamish Nation Training and Trades Centre and the British Columbia Institute of Technology (BCIT), progressed throughout the year. The programme’s first cohort of graduates transitioned into full-time roles, supporting the development of long-term, skilled local employment opportunities linked to the project.

Through its Community Partnership Programme (CPP), Woodfibre LNG continued to invest in local communities across the Sea-to-Sky corridor. In 2025, the programme surpassed $1 million in total grants since its inception, supporting initiatives in sports, healthcare, emergency services, arts and culture, and youth development.

Luke Schauerte, CEO of Woodfibre LNG, said, “2025 has been a year of significant progress for Woodfibre LNG. We are proud of what our team and partners have accomplished together and look forward to building on this momentum in the year ahead.”

With more than half of the project’s development now complete, Woodfibre LNG remains focused on advancing construction safely and responsibly, while maintaining strong partnerships with Indigenous communities, local stakeholders and regulators.

As the project looks ahead to 2026, Woodfibre LNG continues its work toward delivering lower-carbon, responsibly produced Canadian energy to international markets.

Hashtag: #RGE #PacificEnergy #PacificCanbriamEnergy #WoodfibreLNG #LNG #environment #partnerships #LNG #liquefiednaturalgas #energy #sustainability

The issuer is solely responsible for the content of this announcement.

About Woodfibre LNG

The Woodfibre LNG Project is owned by Woodfibre LNG Limited Partnership, owned 70 per cent by Pacific Energy Corporation (Canada) Limited and 30 per cent by Enbridge Inc. The Woodfibre LNG facility is being built on the site of the former Woodfibre pulp mill site, which is located about seven kilometres southwest of Squamish, B.C. Woodfibre LNG will source its natural gas from Pacific Canbriam Energy, a Canadian company with operations in Northeastern British Columbia. Pacific Canbriam is an industry leader in sustainable natural gas production. Woodfibre LNG and Pacific Canbriam Energy are subsidiaries of Pacific Energy Corporation Limited. Woodfibre LNG is the first industrial project in Canada to recognise a non-treaty Indigenous government, Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), as a full environmental regulator.

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New Opportunities in Southeast Asia’s Digital Shift: Thailand Emerges as the New ASEAN’s AI Hub

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BANGKOK, THAILAND – Media OutReach Newswire – 24 December 2025 – As global attention remains fixed on the AI race, Thailand is now carving out a new identity as an emerging “AI Hub for Association of Southeast Asian Nations (ASEAN).” The government is steadily advancing its “Thailand 4.0” initiative, positioning the digital economy as the key driver of national transformation.

The expansion of AI and data centers (DCs) in Thailand is driving several transformative trends:

  • Changing data traffic patterns. As DCs multiply in Bangkok, Chonburi, and beyond, Thailand is evolving from a traditional data “transit point” into a regional “convergence hub.” East-west digital traffic is accelerating, with Thai DC clusters increasingly meeting the computing demands of Southeast Asia and the broader Asia-Pacific.
  • Optimized data routing. Data flows that once relied on submarine cables via Hong Kong and Singapore are gradually shifting to land-based digital corridors linking China, Laos, and Thailand. This route reduces data transmission latency from southwestern China to Southeast Asia.
  • Elevated business expectations. Demand is shifting beyond “sufficient bandwidth” toward “high-quality experience.” Thailand sits in a “latency sweet spot” for key Asia-Pacific markets, with latencies to Singapore, Vietnam, and Malaysia falling within an optimal range—a crucial advantage for latency-sensitive sectors like autonomous driving, telemedicine, and fintech.

New opportunities inevitably bring new challenges, and Thailand also addresses the following three challenges:

1. Massive traffic impacting existing networks: Compared with mature hubs like Singapore, Thailand has insufficient international submarine cables. A large volume of cross-border data still needs to be transmitted through detours. Meanwhile, as DC investments continue to accelerate, traffic will keep rising. Analysis shows that by 2029, Thailand’s DC capacity may reach 2000 MW, with cross-region traffic surging to 630 Tbps. The current network architecture is no longer capable of supporting such heavy traffic.

2. Latency advantages not fully realized: Despite its geographic advantages, Thailand’s network latency performance has yet to reach its full potential. Routes to key markets, like China, still require third-party transit. What’s more, traditional network scheduling lacks intelligent route selection capabilities, making it difficult to provide deterministic assurance for latency-sensitive services like financial transactions and real-time AI interactions.

3. Potential risks in network reliability: Thailand’s network reliability faces structural challenges. Single points of failure have previously caused hours-long interruptions to critical services, directly undermining enterprise users’ confidence.

To overcome these challenges, Thailand can take a systematic approach to upgrading its digital infrastructure, aiming to build next-generation AI-ready networks.

1. Building ultra-high-bandwidth “sea-land” connectivity. By actively introducing new submarine cables, Thailand can significantly enhance its connectivity with the Asia-Pacific region and the world. Meanwhile, accelerating the construction and expansion of key terrestrial cable routes—such as China-Laos-Thailand and Thailand-Malaysia-Singapore—will transform Thailand’s geographic advantage into a tangible connectivity advantage.

2. Optimizing network routes to create a regional low-latency core. Strengthening the Kunming-Laos-Thailand terrestrial cable route will continuously reduce transmission latency between China and Thailand, meeting the needs of real-time applications. In addition, the introduction of autonomous networks will enable automatic selection of the optimal, shortest route, shifting from “best effort” to “deterministic low latency.”

3. Designing a “never-interrupted” high-resilience architecture. Deploying active-active DC networks with millisecond-level switchover capabilities ensures the continuity of core services. Meanwhile, AI-driven intelligent O&M can reduce fault detection and diagnosis from hours to minutes.

Thailand’s booming AI and DC industries are driving rapid growth in regional and cross-border business demand. In this trend, network infrastructure construction centered on DCs is the core engine that drives AI transformation, propelling Thailand toward its vision of becoming the new AI hub for ASEAN.

Hashtag: #huawei

The issuer is solely responsible for the content of this announcement.

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MyRepublic Launches Card Sub, Singapore’s First Subscription Service for Trading Card Game Fans

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SINGAPORE – Media OutReach Newswire – 23 December 2025 MyRepublic today announced the launch of Card Sub, a new subscription-based service designed for Trading Card Game (TCG) enthusiasts. Card Sub offers subscribers a convenient way to receive Magic: The Gathering (MTG) products monthly, including access to premium booster packs not typically available through standard retail purchases.

MyRepublic Launches Card Sub, Singapore’s First Subscription Service for Trading Card Game Fans

Card Sub introduces a structured monthly subscription model in which customers pay a fixed monthly rate and receive up to 3 Play Booster packs or 2 Play booster boxes from the current MTG release. In addition, subscribers will receive free premium booster packs or boxes. These premium boosters may include Collector Booster Packs or Boxes, such as the highly sought-after Final Fantasy Collector Booster, which is constantly sold out worldwide which features the extremely valuable serialised Golden Chocobo card
“The trading card community in Singapore is incredibly passionate, and Card Sub is our small way of adding value to that ecosystem,” said Terry Williams, Head of Consumer at MyRepublic. “As TCG players ourselves, we wanted to offer something to the community to provide an easier access to the latest release every month, and the chance to secure premium packs that might not be readily accessible to players. We see Card Sub as a community-driven initiative, open to all who share a passion for growing the hobby.”
The subscription tiers available at launch are:
MyRepublic Card Sub Plans
MyRepublic Card Sub Plans

Card Sub will be available to both MyRepublic and non-MyRepublic customers. All product redemptions will take place in person at the upcoming Card Arena by MyRepublic, located at Suntec City. Customers will redeem their Premium booster or box in-store.

Card Sub is positioned to serve cost-conscious TCG consumers by providing reliable monthly access to boosters with the added benefit of premium packs or boxes at no additional charge. The inclusion of Collector Boosters in the premium pool provides an opportunity for subscribers to obtain higher-value products through a predictable monthly model. MyRepublic also plans to expand Card Sub to additional TCG franchises, including Pokémon.
Card Sub is open for sign-up at cardsub.net and available to everyone in Singapore. Monthly redemption of subscription items will be fulfilled exclusively at:
Card Arena by MyRepublic
Suntec City, 3 Temasek Boulevard, #02-323/324

Hashtag: #CardSub, #MyRepublic #MyRepublicCardSub #CardSubSG #TCG #GeeksUseUs





The issuer is solely responsible for the content of this announcement.

MyRepublic

MyRepublic is an award-winning telecom operator whose values lie in the future of connectivity, the next opportunity to disrupt, and innovations that will make a real difference. The provider’s priority is to redefine broadband and mobile connectivity in the markets it operates and empower customers to understand what a true modern connectivity experience can be.
For more information, please visit
cardsub.net

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