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Blue Launches New Brand Campaign

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Humorous Presentation of “Self-Service Insurance, Simplifying Complexity” Spotlight on Term Life Protection with “Guaranteed Lowest Price in Town”

HONG KONG SAR – Media OutReach Newswire – 2 June 2025 – Blue, Hong Kong’s first digital life insurer, today unveiled its latest brand campaign, continuing the tagline “Choose Blue, insurance is that simple”. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue’s simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue.

Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan “Choose Blue, insurance is that simple”. The campaign kicks off with a video advertisement that humorously illustrates how Blue’s online insurance solutions simplify complexity, making it easy for customers to get insured. Blue “WeCare Term Life Protection Plan TL3” promises customers the lowest price in town for the life protection.

The campaign features two ad versions — “Savage Mother-in-law” and “Shy Bestie” (available on Blue’s YouTube channel: https://youtu.be/FUk5vRsdnnw & https://youtu.be/ZOqVD51s64I ). Set in what appears to be a casual dinner setting, the “Savage Mother-in-law” ad humorously portrays a series of rapid demands and the daughter-in-law’s witty responses, emphasizing the message: “Life is complicated enough — fortunately, insurance doesn’t have to be.” The “Shy Bestie” ad delivers the line “Love doesn’t always come when you make the first move, but Blue always has you covered,” humorously reinforcing Blue’s promise of the “lowest price in town” for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach.

Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: “We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.”

Blue “WeCare Term Life Protection Plan TL3” — Guaranteed Lowest Price in Town
Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones.

Key Features:

  • Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period.
  • Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person’s health condition.
  • Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps.
  • Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs.
  • Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures.

Campaign Offers:

  • WeCare Term Life Protection Plan TL3: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
  • WeCare Critical Illness Protection Plan 1: 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage.
  • WeCare Personal Accident Protection Plan 1: HK$1 million coverage with HK$200 voucher.
  • WeMedi Outpatient Protector: First-year premium HK$388 (original HK$488), plus HK$200 voucher.
  • WeMedi HK Dental Protector D2: First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher.
  • WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.

Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: https://www.blue.com.hk/en/promotions . Terms and conditions apply to the above products and offers.

Remarks:
1. “Lowest Rate Guaranteed” compares the standard premiums of two quotations. To be eligible for the “Lowest Rate Guaranteed”, the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. “Lowest Rate Guaranteed” is not applicable for submitted applications and in-force policies.
2. Actual underwriting result depends on the age and health condition of the Insured.
3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured’s 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions.

Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown




The issuer is solely responsible for the content of this announcement.

ABOUT BLUE

Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit .

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The 7th Cross-Strait Financial Forum and Taiwan-Funded Enterprise Development Forum

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XIAMEN, CHINA – Media OutReach Newswire – 12 Jun 2026 – On June 12, the 7th Cross-Strait Financial Forum and Taiwan-Funded Enterprise Development Forum was held in Xiamen.The event was jointly organized by the Fujian Provincial Financial Regulatory Administration, the Xiamen Municipal Financial Regulatory Administration, and the Association of Taiwan Investment Enterprises on the Mainland, hosted by Xiamen Jinyuan Investment Group, and executed by Jinyuan Uni-President Securities. Under the theme “Three Years of Integration Embarking on a New Journey, United Development Writing a New Chapter,” the forum focused on cross-strait financial cooperation, expanded financing channels for Taiwan-funded enterprises, industrial transformation and upgrading, and financial innovation between Fujian and Taiwan. It aimed to support Fujian’s efforts to accelerate the development of the first-choice home for Taiwan compatriots and Taiwan-funded enterprises on the mainland.

This year’s forum is an important supporting event of the 18th Cross-Strait Forum. During the event, nine Fujian-Taiwan financial integration projects were signed, with a total value of RMB 9.1 billion. The projects cover a wide range of financial services across areas including cross-strait industrial cooperation, water supply security for public welfare, capacity upgrades for long-established Taiwan-funded enterprises, technology and innovation industries, and modern agriculture. These initiatives continue to unlock the benefits of financial policies, promote shared access to financial resources for Taiwan compatriots and Taiwan-funded enterprises, and inject new momentum into industrial integration between Fujian and Taiwan.

At the forum, the Cross-Strait Wealth and Asset Management Cross-Sector Alliance was officially inaugurated. Supported by Jinyuan Group and jointly proposed by its affiliated financial institutions, the alliance was co-founded by Xiamen International Trust, Jinyuan Uni-President Securities, Yuanxin Yongfeng Fund, Fubon Bank (China), Junlong Life Insurance, and Xiamen Chang Gung Hospital, among others. Centered on serving the wealth management and asset management needs of people on both sides of the Taiwan Strait, the alliance aims to build a one-stop service platform covering asset allocation for Taiwan compatriots and Taiwan-funded enterprises on the mainland, family trusts and wealth succession planning, pension finance, and healthcare protection solutions.

The forum also unveiled a series of innovative financial achievements related to Taiwan. The banking industry’s first group standard dedicated to Taiwan-related financial services on the mainland, the “Specification for Taiwan-Related Financial Services of Banking Financial Institutions,” was officially released. At the same time, the “Bailufen” Taiwan Compatriot Financial Service Platform was introduced, further enhancing financial services for Taiwan compatriots living in Fujian and supporting the development of Taiwan-funded enterprises.

Hashtag: #StraitsFinancialForum

The issuer is solely responsible for the content of this announcement.

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Verdant Rock Receives BBB+ Long-Term Insurer Financial Strength Rating with a Stable Outlook from Fitch Ratings

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HAMILTON, BERMUDA – Media OutReach Newswire – 12 June 2026 – Verdant Rock Limited has received a BBB+ Long-Term Insurer Financial Strength Rating with a Stable Outlook from Fitch Ratings effective 12 June 2026. Combined with a Class 3B Insurer license from the Bermuda Monetary Authority (BMA), effective 6 May 2026, the company is in a strong position to extend financial guarantees on bonds and loans in emerging markets for beneficiaries globally. We provide irrevocable, unconditional, on-demand financial guarantees designed to qualify as eligible credit protection under Basel and major insurance solvency regimes. We are focused on private liabilities and do not cover sovereigns, municipalities or provinces. Bonds and loans issued by emerging market corporations and banks, structured financings, asset-backed (ABS) and mortgage-backed (MBS) exposures in securities or loan format, and project finance are all within the Company’s remit.

“The infrastructure and capital markets we are targeting have been systematically underserved over the past decade. Verdant Rock enters this space with an investment grade rating, a strong capital position, the regulatory standing, the technical capability, and the long-term commitment that issuers and their advisers have been unable to find elsewhere.”

— Tolga Uzuner, Co-Founder, Chief Executive Officer, Verdant Rock Limited

The Fitch Ratings report can be accessed here:
Fitch Rates Verdant Rock at ‘BBB+’; Outlook Stable

Verdant Rock’s Class 3B registration can be verified via the BMA’s register of regulated entities (search “Verdant Rock”): https://www.bma.bm/regulated-entities

Notes to editors: For the May 2026 licensing announcement, see https://bernews.com/2026/05/walkers-supports-verdant-rock-licensing/

This announcement is (i) for information only; (ii) not an offer or solicitation to buy or sell any security, insurance product, or financial guarantee; and (iii) not for distribution in any jurisdiction where to do so would be unlawful. Forward-looking statements are not guarantees of future results, and Verdant Rock undertakes no obligation to update them. A credit rating is not a recommendation to buy, sell or hold any security and may be subject to revision, suspension or withdrawal at any time by the assigning rating agency.

Hashtag: #VerdantRock

The issuer is solely responsible for the content of this announcement.

ABOUT VERDANT ROCK

Verdant Rock Limited is a Bermuda-based insurance company, regulated by the Bermuda Monetary Authority, providing Basel III and Solvency II compliant financial guarantees in emerging markets, designed to qualify as eligible credit protection under Basel and major insurance solvency regimes, for the benefit of institutions globally.

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TVBS deploys AI translation for NVIDIA GTC Taipei keynote

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TAIPEI, TAIWAN – Media OutReach Newswire – 12 June 2026 – TVBS deployed its self-developed real-time AI translation system during NVIDIA CEO Jensen Huang’s keynote at GTC Taipei 2026 on June 1. The system delivered near-simultaneous Chinese subtitles that viewers initially mistook for official NVIDIA translations. The in-house technology marked a rare instance of a news organization independently developing live translation for a large-scale broadcast.

TVBS deployed its self-developed real-time AI translation system during NVIDIA CEO Jensen Huang’s keynote at GTC Taipei 2026 on June 1.

Online viewers praised the translation quality, with comments including “The quality of this real-time translation is amazing,” “The translation is incredibly fast,” and “The live speech recognition quality is surprisingly good.” Some viewers assumed the subtitles came from NVIDIA’s official translation team.

The achievement demonstrates how Taiwan’s media industry is adapting to AI-driven transformation. TVBS is positioning itself as a leader in integrating proprietary AI development with real-world broadcast applications. The company completed optimization and deployment of the system in just nine days — a process that traditionally requires months of dedicated training, according to Andy Yang, manager of TVBS AI Future Technology Department.

Yang explained that the biggest challenge in real-time translation lies in balancing “content accuracy” with “reading fluency” under extremely tight time constraints. Huang’s speaking style is highly improvisational and frequently switches between English, Mandarin and Taiwanese, while audience applause and cheering often occur simultaneously.

Applying standard off-the-shelf translation software in such an environment would likely result in sentence segmentation errors and unclear semantic interpretation, Yang said. Rather than pursuing “zero-latency” translation at all costs, TVBS designed a subtitle presentation mechanism specifically tailored to the keynote format.

Prior to the event, the TVBS team conducted extensive cross-platform testing on multiple AI translation models, evaluating latency and error rates. By introducing a carefully calibrated broadcast delay, the system gained additional time to process semantic meaning and contextual alignment. This approach enabled smoother subtitles matching natural Chinese reading habits, Yang said.

The team also built a dedicated knowledge base for NVIDIA GTC Taipei, compiling AI industry terminology, product names and technical keywords in advance. This significantly improved translation quality and the accuracy of professional content delivery. TVBS’s real-time translation system can be customized based on different broadcasting scenarios, Yang noted.

Yang emphasized that the key to the rapid nine-day deployment was cross-department collaboration. Engineering teams handled hardware tuning and signal integration, while internal technical and content teams managed ongoing model training and refinement. TVBS established a collaborative workflow integrating both technology and editorial expertise.

Through continuous iteration and adjustment, the team incorporated Taiwanese linguistic nuances and natural Chinese phrasing into the system. This enhanced fluency and readability beyond what generic AI models alone could achieve, ultimately shaping what Yang called a distinct “TVBS AI style.” The approach reflects the company’s “3T” philosophy — Truth, Trust and Technology.

In his keynote at the Taipei Music Center, Huang focused on AI infrastructure, next-generation computing platforms and NVIDIA’s latest technological roadmap. GTC Taipei 2026 attracted significant international attention as AI continues to reshape global industries. Through its own transformation journey, TVBS hopes to help lead Taiwan’s media industry into a new era shaped by AI.

Hashtag: #TVBS

The issuer is solely responsible for the content of this announcement.

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