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BODW In the City 2025 celebrates Designs with CurioCity Countdown to a Two-Week Design Feast

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HONG KONG SAR – Media OutReach Newswire – 13 November 2025 – Following the success of the 2024 edition, the Hong Kong Design Centre (HKDC) is again collaborating with designers, international and local businesses and other prestigious partners to launch BODW In the City 2025 (the Programme), with the Cultural and Creative Industries Development Agency as the Lead Sponsor. This two-week design festival is scheduled from November 24 to December 7, 2025, featuring over 30 themed events throughout Hong Kong, primarily in Central, Admiralty, Wan Chai, and Tsim Sha Tsui.

BODW In the City 2025 Press Conference was successfully held yesterday. Guests of honour, Professor Viveca Chan, Vice Chairman of the Hong Kong Design Centre, Chairman of the BODW In the City Steering Committee, Member of the BODW Steering Committee (Third from the right in the front row), Mr. Carmelo Ficarra, Consul General of Italy in Hong Kong and Macao (Forth from the right in the front row) with representatives from the Hong Kong Design Centre, partners, and attending guests.

The programme is proud to join forces with multiple partners to co-create the event, hand in hand. With their support, as well as that of all participating brands and institutions, the Programme brings together design talents from both global and local spheres, showcasing outstanding designs and fostering new collaborations and ideas. To offer the public a comprehensive and immersive design experience, the events will encompass guided tours, exhibitions, live artisanal demonstrations, talks and sharing sessions, and gastronomic initiatives, spanning various design disciplines to showcase the best of local creativity and innovation. Highlights include decorated Tram Tours, Live Car Painting Performance, and opportunities to engage with internationally renowned designers visiting Hong Kong to exchange ideas and share their latest works.

Discover the Design Power In the City with ‘CurioCity’

The BODW In the City 2025 Press Conference was held on November 11 at Nature Discovery Park, located in K11 MUSEA. Mr. Carmelo Ficarra, Consul General of Italy in Hong Kong and Macao, and Professor Viveca Chan, Vice Chairman of the Hong Kong Design Centre, Chairman of the BODW In the City Steering Committee, Member of the BODW Steering Committee, officiated as guests of honor. A few representatives from supporting brands and design units have attended, creating a lively and harmonious atmosphere.

Professor Viveca Chan remarked in her welcoming speech: ‘Welcome to BODW In the City 2025! Hong Kong is a city where design and business merge seamlessly. With this year’s Programme, Hong Kong Design Centre and our partners aim to offer the public even more diverse experiences, sparking curiosity and providing a platform to explore the power of design through idea exchange.’

Roger Wu, Director, Business Development and Projects, Hong Kong Design Centre shared the inspiration behind BODW In the City 2025’s CurioCity theme, explaining, ‘This year, under the theme CurioCity, we encourage the exchange of design ideas and stories In the City through curiosity. By bridging venues, brands and designers, we aim to showcase Hong Kong’s vibrant design energy to locals and tourists alike through more than 30 dedicated events citywide.”

Collaborate with Italian Brands in Igniting Local Inspirations

With its rich history and cultural heritage of design, combined with modern innovation, Italy is a pivotal player in the global design landscape. By partnering with the Consulate General of Italy in Hong Kong, this year’s Programme offers unique brand collaborations and experiences to tourists and the Hong Kong public.

Mr. Carmelo Ficarra expressed his support during his speech at the press conference: ‘The Programme serves as a bridge connecting the creative energies of Hong Kong and Italy. We are delighted to see how premium Italian brands are exerting their global influence in Hong Kong, and how the local community is transforming these influences into local expressions. I believe that together, we are cultivating a fusion of ideas that inspires and transforms urban landscapes.’ ‘

Through BODW In the City, each participating brand, including the Italian brands, seeks to bring a unique perspective to the project. Together, they weave a story that transcends boundaries and ignites inspiration, positioning the Programme as a premier platform to celebrate the transformative power of design in the urban landscape.

Brand partners join forces with HKDC include:

Motion City Partner
Sino Group
Partners
AIA Hong Kong Andante Andrea Bonaceto
Ascot Chang Asian One Ferrari Owners Club
atelier Bernard Chang Atelier Pacific B&B Italia
B.S.C. COLOURLIVING Limited Ben Brown Fine Arts Hong Kong Burberry
Central Market College of Liberal Arts and Social Sciences, City University of Hong Kong CulinArt 1862
Consulate General of the Czech Republic in Hong Kong DOX by Qubus dunhill
ENOTECA ESPRIT Global ESG Leadership Organization
GSA Limited HIR Studio Hong Kong Tramways Limited
Tram Plus Limited Hong Kong Design Institute Hong Kong Institute of Urban Design
INNOTIER Institute for Sustainable Urbanization UPD International
Jockey Club Creative Arts Centre K11 MUSEA KC100 Art Space
Metro South Kheiron Milano LALA CURIO
Lee Tung Avenue Mia Cucina Moleskine
The Moroso Gallery of Wonders Novalis Art Design NUOVO
PMQ Preciosa Lighting SOFE Coffee
Tai Ping Carpets Tom Lee Music TOWNGAS
Tu by Tu Urban Land Institute UrbanismArchitecture Bi-City Biennale
Venchi Visionnaire Vivienne Tam
Walk in Hong Kong Wyndham Social

Hashtag: #HongKongDesignCentre #HKDC #BODWIntheCity2025





Wechat: @HKDC香港设计中心

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About BODW In the City

BODW In the City, an exciting citywide design initiative organised by the Hong Kong Design Centre with the Cultural and Creative Industries Development Agency as the lead sponsor, aims to amplify the impact of Business of Design Week (BODW) in the city; to engage tourists and the public while activating Brand and Venue Partners.

Running from November 24 to December 7, 2025, this vibrant event showcases Hong Kong’s commitment to design excellence and creativity in a way that contributes to the local economy. This year’s theme, ‘CurioCity,’ aligns with BODW’s overarching theme of ‘Curiosity,’ sparking a curious perspective among the public.

With over 30 events organised by various organisations, businesses, and cultural venues, this initiative transforms Hong Kong’s design destinations into dynamic spaces filled with installations, programmes, exhibitions, workshops, performances, etc. By seamlessly blending cultural and commercial elements, BODW In the City invites everyone to experience how design enhances everyday life and business operations.

About Hong Kong Design Centre (www.hkdesigncentre.org)

Hong Kong Design Centre is a strategic partner of the Hong Kong SAR Government in leveraging the city’s East-meets-West advantage to create value from design.

To achieve our goals we:

  • Cultivate a design culture
  • Bridge stakeholders to opportunities that unleash the value of design
  • Promote excellence in various design disciplines

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About Cultural and Creative Industries Development Agency (www.ccidahk.gov.hk)

The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

About Consulate General of Italy in Hong Kong and Macao (conshongkong.esteri.it)  

The Consulate General of Italy in Hong Kong and Macao represents Italy and the Italian Government in the two Special Administrative Regions of Hong Kong and Macao. The activity of the Consulate General focuses on consular services provided to the Italian nationals formally resident in Hong Kong or in Macao as well as to the local and international community (mainly for visa services). The Consulate General of Italy in Hong Kong and Macao contribute to the implementation of the initiatives to promote Italy in Hong Kong and Macao, especially cultural activities, together with the Italian Cultural Institute, and business and trade promotion together with the Italian Trade Commission. From 1st of September 2022, the Consul General of Italy in Hong Kong and Macao is Mr. Carmelo Ficarra. More information on the Consulate General of Italy in Hong Kong and Macao and its activities are available on the website https://conshongkong.esteri.it/it/ and on social profiles IG (@italyinhongkong), X (@italyinhongkong) and FB (@italyinhongkong).

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Luxury Hair Clinic Sheer Reprime Marks 8th Anniversary with a Flagship Expansion into Hong Kong’s Prestigious Wellington Street

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Luxury hair and scalp rejuvenation pioneer Sheer Reprime invests nearly HK$10 million to deploy next-generation, FDA and CE-certified hair restoration and scalp rejuvenation technologies.

HONG KONG SAR – Media OutReach Newswire – 8 June 2026 – Celebrating eight years of clinical excellence, premier hair and scalp rejuvenation brand Sheer Reprime today announced the grand opening of its ultra-luxury flagship center on Wellington Street, Central. Representing a strategic investment of nearly HKD10 million, the expansive facility positions Sheer Reprime at the epicenter of Hong Kong’s elite financial and cultural district. This expansion marks a new era of medical-grade, advanced hair restoration and scalp rejuvenation.

Hair and scalp rejuvenation pioneer Sheer Reprime expands into Hong Kong’s Wellington Street with a flagship center.

Located at 50 Wellington Street, adjacent to the iconic Yung Kee restaurant, the near-full-floor flagship features private treatment suites engineered for maximum comfort and discretion. The venue is optimized for busy and successful individuals, stars and celebrities seeking world-class clinical trichology with exceptional hospitality.

Bridging Follicle Biology and Biophotonics

Sheer Reprime’s expansion directly addresses a surging global market demand for scientifically backed hair-loss solutions, particularly as stress and lifestyle factors accelerate the onset of premature thinning among younger demographics.

“Our expansion into the heart of Central marks a watershed moment for Sheer Reprime,” said a Brand Spokesperson. “The modern consumer demands rigorous, evidence-based hair and scalp treatments. Sheer Reprime is built at the intersection of Follicle Biology and Biophotonics. Our multi-million-dollar investment into an advanced clinical instrumentation allows us to optimize the scalp microenvironment at a cellular level, far surpassing the limitations of older generation treatments.”

Internal clinical metrics validate the brand’s scientific approach. In a recent study tracking 100 urban professionals over a 12-week regimen of Sheer Reprime’s laser hair rejuvenation therapy, participants demonstrated an average increase of 22% in hair shaft thickness and an 18% increase in active follicular density.

Departing from standard industry practices focused merely on surface-level scalp cleansing, Sheer Reprime introduces its proprietary Connotation Therapy. This multi-modality framework combines technologies which have received FDA, Medical CE, and EU MDR (Medical Device Regulation) certifications. Amongst them SLD LLLT hair loss treatment, which delivers biophotonic laser energy 3–5mm beneath the scalp surface to revive the follicular base. Winback Tecar Therapy and 500kHZ cellular radio frequency, which utilizes deep thermal energy to enhance localized microcirculation across the head, neck, and shoulders, maximizing nutrient and oxygen delivery to the hair bulb while flushing out metabolic waste and DHT (dihydrotestosterone).

The launch of Sheer Reprime’s Wellington Street flagship redefines the luxury trichology landscape in Hong Kong, merging clinically proven regenerative technologies with an unparalleled bespoke experience.

Hashtag: #sheerreprime #煥光活髮

The issuer is solely responsible for the content of this announcement.

About Sheer Reprime

Sheer Reprime is a premier scientific hair and scalp rejuvenation brand. By fusing Follicle Biology with Biophotonics, the brand transcends the boundaries of traditional hair care. Operating its multi-million-dollar flagship in Central, Sheer Reprime deploys FDA and CE-certified medical-grade technologies to lead the global industry into the era of cellular hair restoration. For more information, visit:

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Trransfer Technologies And LINE GO Partner To Expand Enterprise Ground Transportation Across Taiwan And Global Markets

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Partnership combines LINE GO’s MaaS ecosystem platform with Trransfer Technologies’ global B2B ground transportation platform to serve Taiwan’s growing outbound business travel demand

SINGAPORE – Media OutReach Newswire – 8 June 2026 – Trransfer Technologies, a global B2B ground transportation platform serving corporate travel managers, private aviation firms, banks, luxury concierge services and enterprise customers to fulfill across more than 80 destinations worldwide, announced the official launch of its strategic partnership with LINE GO, Taiwan’s premier MaaS (Mobility as a Service) ecosystem platform. Officially commencing today, the partnership follows a successful one-month operational pilot since May 11, 2026, and is designed to unlock new enterprise demand in Taiwan while creating a scalable outbound travel solution for Taiwanese companies, multinational corporations and business travelers.

Taiwan’s outbound travel market reached 18.94 million departures in 2025, a 12.43 percent increase from 2024 and a new historical high. This upward trajectory underscores a compelling opportunity for enterprise-focused mobility providers to capture demand from corporations and business travelers who require seamless, reliable ground transportation solutions across global destinations.

A Partnership Built on Complementary Strengths

Trransfer Technologies will bring international corporate and enterprise travel demand into Taiwan, with LINE GO providing local fulfillment through its established mobility network, operational capabilities and deep integration within the LINE ecosystem. LINE GO’s MaaS platform aggregates seven mobility services including taxi-hailing, car rentals, airport shuttles, designated driver services, scooter sharing, private car charters and an EV charging network, giving enterprise clients a comprehensive local mobility experience upon arrival in Taiwan.

Looking ahead, both companies will extend their collaboration to serve the outbound travel needs of Taiwan-based enterprises, leveraging Trransfer Technologies’ global destination network across more than 80 destinations worldwide. This positions both companies to become the preferred mobility partner for Taiwanese businesses and multinationals requiring end-to-end ground transportation coordination across borders.

Targeting Taiwan’s Enterprise Traveler Segment

The partnership specifically targets multinational corporations, corporate travel managers, enterprise clients and high-frequency business travelers. As Taiwan’s outbound travel continues its upward trajectory, enterprises increasingly need partners who understand both local logistics and the complexity of global coordination.

“This partnership creates immediate strategic value for both companies. LINE GO brings market-leading mobility technology and operational insights, while Trransfer Technologies contributes the global platform, enterprise workflows and international fulfillment network. Together, we are building a scalable outbound mobility solution for Taiwanese enterprises traveling globally.”

Michael Chiay, Chief Executive Officer, Trransfer Technologies

“This collaboration marks a transformative milestone in LINE GO’s journey. We are proud to offer our partners a one-stop solution that delivers on our promise to make every journey smarter, safer, and more efficient.”

Isaac Lin, Managing Director, LINE GO
Hashtag: #TrransferTechnologies #MaaS #BusinessTravel #CorporateTravel #TravelTech #GlobalMobility #TrransferTechnologies #LineGo #EnterpriseTravel #SmartMobility #concierge

The issuer is solely responsible for the content of this announcement.

About Trransfer Technologies

Trransfer Technologies is a global B2B ground transportation platform connecting corporate travel managers, private aviation firms, banks, luxury concierge services and enterprise customers with local ground transportation operators to fulfill across more than 80 destinations worldwide. The company provides a unified platform designed to simplify business travel mobility, improve supplier coordination and support seamless ground transportation fulfillment across markets.

For more information, please visit .

About LINE GO

LINE GO is Taiwan’s premier MaaS platform offering taxi-hailing, car rentals, airport shuttles, designated driver services, scooter sharing, private car charters and an EV charging network, all within the LINE ecosystem. In 2025, LINE GO achieved dual ISO 27001 and ISO 27701 certifications, underscoring its commitment to world-class information security and data privacy.

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Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism

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SEOUL, SOUTH KOREA – Media OutReach Newswire – 6 June 2026 – Making its first-ever appearance at the Seoul International Travel Fair (SITF) 2026, one of South Korea’s largest international travel fairs, held from June 4–7, Sun Group has delivered a meaningful message: “Visit Vietnam: Beloved Destinations – Extraordinary Experiences.” The group has showcased iconic destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long, while telling the story of a Vietnam that is constantly innovating to create unique experiences for global travelers.

The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.

A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.

From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.

During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).

Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.

By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.

Hashtag: #SunGroup

The issuer is solely responsible for the content of this announcement.

About Sun Group

Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.

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