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Borderlands® 4 Reveals Mayhem-Fueled First Look at The Game Awards

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Trailer highlights new villains and themes for the most ambitious Borderlands game to-date, available to wishlist now

HONG KONG SAR – Media OutReach Newswire – 13 December 2024 – Today, 2K and Gearbox Software released the first look at Borderlands® 4 showcasing new details from one of the most highly anticipated games coming in 2025. Revealed at The Game Awards, a new trailer introduces The Timekeeper, a ruthless dictator who dominates the masses from on high. A world-altering catastrophe threatens his perfect Order, unleashing mayhem across Kairos, the most dangerous planet discovered so far in the Borderlands universe.

Borderlands 4 is the most ambitious Borderlands to date, lovingly hand-crafted by the development studio that first forged the looter shooter genre. The title evolves the series’ gameplay and storytelling in new ways while delivering on the quintessential Borderlands experience fans know and love, including:

  • Intense action, badass Vault Hunters, and billions of wild and deadly weapons on an all-new planet ruled by a ruthless tyrant.
  • The deepest and most diverse Vault Hunter skill trees of any Borderlands title yet, giving players an unprecedented level of expression through their builds. Paired with the most expansive loot chase yet, players will have all the tools they need to seek out and perfect the build that best matches their style.
  • Players will be able to seamlessly travel between zones and become immersed in a more dynamic world featuring events and discoverable side missions that encourage and reward exploration.
  • New traversal mechanics add to the exploration for loot and add new dimensions to combat. A vehicle that can be summoned almost anywhere will have players racing across the beautiful vistas of Kairos in style.
  • Fight solo or in co-op with up to three other players in this immense sci-fi adventure, packed with free-form combat and exploration, pulse-pounding boss fights, infinitely varied loot drops, and an eclectic cast of unforgettable characters new and old.

“Borderlands 4 is about freedom and being badass,” said Gearbox boss Randy Pitchford. “This is by far the biggest and most insane world we’ve ever made – it’s overloaded with jerkface ratnozzle scrote monsters that need to be put down with the most over-the-top hardcore nuts op guns and loot in any game ever. Oh, and the story also seriously kicks ass!”

Borderlands 4 will launch in 2025 on PlayStation®5 (PS5®), Xbox Series X|S and PC through Steam and the Epic Games Store. It is available to wishlist now.

The Borderlands franchise has sold-in more than 87 million copies to-date, receiving critical acclaim from reviewers and fans alike. With unforgettable characters, deep world building, and more unique guns than can be counted, the franchise has cemented itself as a must-play series.

For the latest information on Borderlands 4, wishlist the game, visit www.borderlands.2k.com and follow the game across YouTube, Facebook, X, Instagram and TikTok.

Borderlands 4 is currently rated RP for Rating Pending by the ESRB.

Gearbox Software is a 2K studio. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
Hashtag: #Borderlands®4

The issuer is solely responsible for the content of this announcement.

About 2K COMMUNICATIONS

Get to know your Asia team and what we do!

Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Additional information about 2K and its products may be found at and on the Company’s official social media channels.

The Communications Team manages all public relations and influencer marketing for 2K titles. We are a team of talented storytellers, passionate video game players and communications professionals dedicated to raising awareness and driving purchase intent for our slate of fantastic games. We challenge ourselves to create fresh strategies and leverage our deep relationships with consumer media, enthusiast press and influencers to tell compelling brand stories.

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Asia’s digital future takes centre stage at Economist Impact’s 5th annual Technology for Change Asia in Hong Kong

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HONG KONG SAR – Media OuReach Newswire – 24 March 2025 – Economist Impact successfully concluded its 5th annual Technology for Change Asia on March 12th and 13th at the Hopewell Hotel in Hong Kong, bringing together over 570 leaders to explore the transformative power of emerging technologies for business and society.

Photo caption: Albert Wong Hak-keung, chief executive officer of Hong Kong Science & Technology Parks Corporation, Allan Zeman, chairman of Lan Kwai Fong Group, Angel Ng, regional CEO, Greater China of Prudential plc, George Hara, group chairman and CEO of DEFTA Partners and Tom Standage, deputy editor of The Economist, engage in a conversation at Technology for Change Asia.

Taking place in Hong Kong for the 2nd year, the two-day event explored key themes including the future of work in the AI era, the quantum revolution, sustainable tech solutions, human-centered innovation, the Greater Bay Area’s transformation, China’s digital roadmap, smart and green mobility, and ethical AI.

In an opening ministerial keynote address, the Honourable Paul Chan Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, said that Hong Kong, along with the Greater Bay Area, is poised to emerge as a leading international innovation centre because the region is building an ecosystem of patient capital, fostering a pro-innovation environment, and leveraging its unique strengths under the ‘one country, two systems’ arrangement to attract top-tier talent and drive technological progress, including in cutting-edge fields like AI.

Over 70 speakers, including renowned physicist Professor Brian Cox, shared insights on the region’s emerging investment and business opportunities. The event highlighted the unique position of the Greater Bay Area in using technology for business impact, and featured discussions on how businesses and governments can prioritise the human element in technology research and adoption to close the digital divide.

The event featured speakers from leading organisations including Alibaba.com, Booking.com, Deutsche Bank, DHL, Google, HSBC, IBM, JLL, Klook, Lan Kwai Fong Group, Li & Fung, Li Auto, LinkedIn, Mercedes-Benz Group, OCBC, Swire Hotels Group, Tencent Quantum Lab, Uber, and WhatsApp, and many more.

“From quantum computing to ethical AI, Technology for Change Asia tackled the innovations defining our future,” said Charles Ross, principal, technology and society, Asia-Pacific at Economist Impact. “The conversations we had were not just about technology but about shaping a more resilient and equitable world.”

The 5th annual Technology for Change Asia was sponsored by the Kellogg-HKUST Executive MBA Program, Hong Kong Science & Technology Parks Corporation, Tata Communications, IBM, AIA and McKinsey Global Institute. The event was supported by Brand Hong Kong, The Hong Kong Tourism Board, AI Club Asia, Asia MarTech Society, and the British Consulate-General Hong Kong. The official travel partner was Cathay Pacific.

For more information about Technology for Change Asia, please visit http://econimpact.co/TFCpress
Hashtag: #EconomistImpact

The issuer is solely responsible for the content of this announcement.

About Economist Impact

Economist Impact empowers businesses, governments and foundations to catalyse change and enable progress. Uniting the expertise The Economist Group is known for under a single brand, Economist Impact brings together policy research and insights, data visualisation, custom storytelling, events and media. Economist Impact combines the rigour of a think tank with the creativity of a media brand, engaging an influential audience in the areas of sustainability, healthcare and new globalisation. Visit for more information.

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VinFuture Prize empowered the woman scientist Dr. Firdausi Qadri to give back to Bangladesh

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HANOI, VIETNAM – Media OutReach Neswire – 24 March 2025 – A leading force in cholera vaccine research, Dr. Firdausi Qadri at the International Centre for Diarrheal Disease Research, Bangladesh (icddr,b) has dedicated her career to combating this dramatic mortal disease through the innovative improvement of oral cholera vaccination, aiming to large-scale vaccination effort in developing countries.

Sharing with the VinFuture Foundation, Dr. Qadri reflects on her groundbreaking work and her passion for expanding STEM education for women. In the face of societal barriers, particularly in Bangladesh, she remains committed to empowering women in science and using her VinFuture Prize value to strengthen the country’s scientific community.

The ongoing battle against cholera

Having established herself as one of the scientific titans in the vaccine area, Dr. Qadri has developed a single oral dose of an affordable cholera vaccine to address the public health needs in Bangladesh. Her research opens the possibility of large-scale vaccination campaigns in poor countries to prevent outbreaks and reduce the healthcare cost burden, allowing them to invest in education and economic activities. This revolutionizing discovery has earned her global recognition, including the 2024 VinFuture Special Prize for Innovators from Developing Countries.

The VinFuture Prize was completely unexpected, but it has given me immense energy and a profound sense of purpose to turn scientific solutions into real-world applications that benefit those in adverse settings, including humanitarian crises globally,” Dr. Qadri said.

Beyond its personal significance, the VinFuture Prize also empowered Dr. Qadri to give back to her home country. In 2014, Dr. Qadri formed a non-profit research institution called the ideSHi (Institute for Developing Science and Health Initiatives) located on the 11th floor of Blue Moon Gram Tower in ECB Chattar, Dhaka. She shared an astounding initiative to expand this institute using the 500,000 USD prize value from VinFuture, “Together with the VinFuture Prize money and a quarter of my personal funds, I took a bold step forward, acquiring an additional 5,000 square feet of space within the same building as ideSHi’s original facility,” she elaborated.

This facility is a bold initiative dedicated to improving public health and nurturing the next generation of scientists. Since then, this institute provides state-of-the-art facilities, offers training programs, collaborates with international partners, conducts research on genetic diseases including thalassemia – the most common blood disorder in Bangladesh – as well as infectious diseases.

Over the past decade, ideSHi has expanded tremendously, and this new extension will allow us to tackle even more critical health challenges while further strengthening scientific capacity in Bangladesh,” she shared. “With prize money received from VinFuture, I am confident that this support will help ideSHi develop pragmatic solutions to public health challenges and ultimately help advance Bangladesh’s position in biomedical research.”

The achievement results in her determination after witnessing firsthand the dire impact of cholera and diarrheal diseases. Her journey began as a scientist with a deep passion for immunology, later on extended her work beyond the laboratory to the field, fully devoted to the cause of uplifting the lives of Bangladesh and beyond.

However, through her extensive work in diarrheal diseases at their main hospital in Bangladesh, Dr. Qadri estimates an annual intake of approximately 200,000 patients, with 90-95% comes from impoverished backgrounds. Living in overcrowded conditions with shared toilets, kitchens, and bathrooms, they face rapid disease transmission. “If one person contracts cholera, the infection can spread to three other people in the family and beyond due to contaminated hands and food,” Dr. Qadri explained. “It’s very difficult to control.”

Recognizing the persistent devastation of global health crises, Dr. Qadri extended her research beyond the laboratory. She conducted field studies on vaccine effectiveness, distribution strategies, and public health interventions. Her efforts extended beyond academia as she worked more with the government, advocating for necessary actions to improve healthcare access.

Over 15 to 20 years, my work has evolved to encompass not just vaccine development, but also implementation strategies – exploring the effectiveness of different modes in delivering vaccines and understanding how to integrate water, sanitation, and hygiene (WASH) with vaccination programs to achieve cholera control,” she noted.

Dr. Qadri emphasized that cholera remains a disease of poverty, often overlooked due to its association with inadequate sanitation and clean water access. She also pointed out that some governments were reluctant to acknowledge the disease’s prevalence, fearing for their global image. Therefore, she expressed deep gratitude and immense joy at being recognized by such a prestigious global award as the VinFuture Prize. “This recognition is a tremendous honor and serves as a motivation for me to move ahead,” she shared.

Breaking glass ceilings

Dr. Qadri’s dedication to rigorous scientific research and her success in the cholera vaccine area serves as an inspiration for young women all over the world. However, ​​for women in science, particularly in developing countries across Asia, the road is often fraught with challenges. Deep-seated prejudices and invisible glass ceilings make it difficult for women to gain recognition in male-dominated fields.

I always want to be known as a scientist, not a “woman scientist,” who works alongside men as equals“, Dr. Qadri shared. “But I cannot deny that acceptance has not always come easily.”

The unwavering support of her family played a crucial role, encouraging her to push boundaries and proving that a woman is just as capable as a man. “I traveled to remote areas, worked long hours in the field, and committed myself fully to scientific research. I have managed to overcome many prejudices, though challenges remain,” she noted.

It is also a driving force that motivates her to passionately advocate for empowering women in STEM education. According to her, science, technology, engineering, and mathematics are the foundation of progress, driving innovation and shaping the future. Yet, women remain underrepresented in STEM fields, not only in developing countries but even in advanced economies.

If we truly want to make a meaningful contribution to the world, women must be part of this transformation,” Dr. Qadri emphasized.

Many hesitate to pursue careers in STEM, not due to a lack of ability but because of societal expectations and deeply ingrained biases. Fields including engineering and mathematics, in particular, remain male-dominated, with cultural norms dictating which professions are deemed “suitable” for women.

Another critical factor is the cost and commitment required. STEM education is more demanding, expensive, and time-intensive compared to fields including finance or commerce. Success in STEM requires years of dedication and persistence, making it an uphill battle, especially for women who must balance professional ambitions with societal expectations of family life.

I try to use my journey to show young women that it is possible to have a family, raise children, and do science.” She remarked, “You just need to know the mechanism to do it. There is no secret formula: just focus, perseverance, and unwavering commitment to the work you choose to do.”

Addressing health disparities

Driven by the goal to seek effective preventive public health solutions for Bangladesh and other developing countries, Dr. Qadri focuses on large-scale clinical studies using Vietnamese live vaccine train, which allowed her to conclude the benefit, power and feasibility of an oral dose of an affordable vaccine.

Vietnam, which has been able to control cholera better through concerted public health efforts, has always been an example I reflected on.” She stated, “If Vietnam can better control cholera through a comprehensive public health approach, why can’t we?”

Besides vaccination, the scientific titan emphasized the need for a holistic approach, including improvements in WASH education, and surveillance. However, behavioral change and access to clean water remain significant hurdles. Thus, according to Dr. Qadri, to provide crucial protection in the short term, there are two key strategies: reactive vaccination during an outbreak and preventive vaccination to build immunity.

However, a major obstacle the world faces is the global shortage of cholera vaccines. “Despite cholera affecting millions across Asia, Africa, and Latin America, only 80 million vaccine doses are currently available annually. This is far below what is needed – Bangladesh alone requires 100 million doses in the coming years,” she noted.

The economic constraints surrounding cholera vaccines also present a challenge. Since cholera is often considered a “disease of poverty,” many pharmaceutical companies hesitate to invest in its production due to low profit margins. “This is already happening,” she stressed.

To address this, Dr. Qadri actively advocates for increased vaccine production in Bangladesh. She shared that one of her team’s key achievements has been demonstrating that in a major outbreak, giving the vaccine in a reactive way can quickly reduce the number of cases. “We have implemented this strategy in multiple regions of Bangladesh,” Dr. Qadri added.

More importantly, as a result of our dedication, we now have a national cholera control plan, centered on preventive vaccination, ensuring that people receive doses regularly – whether annually or every three years – to stay protected before outbreaks occur. This is a significant milestone in our fight against the disease.” she said.
Hashtag: #VinFuture

The issuer is solely responsible for the content of this announcement.

VinFuture

The VinFuture Foundation, established on International Human Solidarity Day on December 20th, 2020, is a non-profit organization co-founded by billionaire Mr. Pham Nhat Vuong and his wife, Mrs. Pham Thu Huong. The Foundation’s core activity is awarding the annual VinFuture Prize, which recognizes transformative scientific and technological innovations capable of making significant positive changes in the lives of millions of people worldwide.

The nomination period for the 2025 VinFuture Prize will close at 2:00 PM on April 17, 2025 (Vietnam time, GMT+7).

The VinFuture Prize consists of four prestigious awards presented each year. The most esteemed is the VinFuture Grand Prize, valued at US$3 million, making it one of the largest annual prizes globally. Additionally, there are three Special Prizes, each valued at US$500,000, specifically dedicated to honoring women innovators, innovators from developing countries, and innovators with outstanding achievements in emerging fields.

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HOFA Gallery and PhillipsX Presents SPACES II: Capturing the Ephemera at Phillips’ Asia Headquarters in Hong Kong’s West Kowloon Cultural District

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Exploring art, technology and impermanence at Phillips during Hong Kong Art Week 2025, featuring seven visionary artists: Refik Anadol, Sougwen Chung, Random International, Tyler Hobbs, Addie Wagenknecht, Gina Choy & Maja Petrić

HONG KONG SAR – Media OutReach Neswire – 24 March 2025 – SPACES II: Capturing the Ephemera, presented by HOFA Gallery and PhillipsX, explores new artistic and technological frontiers, expanding on the themes introduced in the inaugural SPACES exhibition in London during Frieze Week 2024. This latest instalment, taking place during Hong Kong Art Week 2025, reflects further on the intersection of art, technology and impermanence.

Featuring works by seven visionary artists; Refik Anadol, Sougwen Chung, Random International, Tyler Hobbs, Addie Wagenknecht, Gina Choy and Maja Petrić, the selling exhibition examines how technology can capture, preserve and transform fleeting moments into enduring artistic expressions. It runs from 28 March to 15 April 2025 at Phillips’ Asia headquarters in Hong Kong’s West Kowloon Cultural District.

Sougwen Chung 'Body Machine (Meridians) - Glacial Biome series, 2025. (Courtesy of the Artist & HOFA)

SPACES is an innovative series of exhibitions that confronts the profound challenges and possibilities presented by computing technologies and their impact on human experience. The first edition, launched at Phillips London in 2024, explored the dynamic interplay between AI, generative art and digital creativity.

SPACES II examines how technology can give form to the impermanent, whether through environmental shifts, generative processes, or the fluidity of human perception and memory. The selling exhibition will showcases a diverse array of works, including immersive installations, generative digital art, algorithmic designs and contemporary mixed-media pieces.

Miety Heiden, Deputy Chairwoman and Head of Private Sales at Phillips, says: “Following the success of the first installment in London in 2024, we are thrilled to bring SPACES II: Capturing the Ephemera to Phillips Hong Kong in collaboration with HOFA Gallery. This exhibition continues our commitment to showcasing artists at the forefront of digital and generative art, exploring how technology transforms transient moments into lasting expressions. As part of Hong Kong Art Week 2025, we look forward to presenting these groundbreaking works to a global audience in our Asia headquarters.”

SPACES II: Capturing the Ephemera: Free and open to the public daily.
Dates: 27 March VIP & Press Preview. 28 March to 15 April 2025 (Closed on 4 April)
28-30 March 11:00-19:00
1-15 April 10:00-18:00
Venue: Phillips Asia Headquarters, 1F, WKCDA Tower, West Kowloon Cultural District, 8 Austin Road West, Kowloon
TheHouseofFineArt.com & Exhibitions.Phillips.com
Hashtag: #HOFAGallery #PhillipsX

The issuer is solely responsible for the content of this announcement.

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