Media OutReach
Cata Debuts Game-Changing All-in-One App Platform for F&B and Retail Operators
Launch your own branded mobile app with omni-channel loyalty, online ordering, and CRM in days—no coding required
SINGAPORE – Media OutReach Newswire – 2 September 2025 – Cata today launches its groundbreaking commercial Software-as-a-Service (SaaS) app platform for F&B operators and retailers in Singapore and beyond. One of the world’s first, the SaaS white-label app platform enables businesses of any size—from single outlets to global chains across multiple markets—to seamlessly launch their own branded native mobile app for ordering, marketing, omni-channel loyalty programs, CRM and more in days and without upfront investment.
Cata’s SaaS app platform has already been deployed in Singapore with Guzman y Gomez (GYG)—one of Australia’s fastest-growing quick-service restaurant businesses that operates over 230 locations globally—with 21 locations island wide in Singapore and counting.
By focusing specifically on chains and Quick Service Restaurants (QSRs), Cata has achieved what few startups accomplish on day one—securing established, renowned brands as founding partners rather than starting with smaller independent operators.
The restaurant and retail industries, especially chains and QSRs, are at an inflection point. While mobile convenience has become an expectation among consumers—shaped by e-commerce giants and super apps—most F&B and retail businesses still rely on outdated tools: paper-based loyalty cards, manual ordering at the POS, and siloed, unintegrated systems. Rising labor costs and shrinking margins make it increasingly important to look for innovative ways to grow revenues and increase profits.
Meanwhile, advanced digital solutions that connect mobile ordering, loyalty, and CRM remain exclusive to global giants like McDonald’s and Starbucks who spend millions on custom development each year and maintain large internal tech teams to secure their competitive edge. For everyone else, building such capabilities is too expensive, too fragmented, and too slow, leaving 99% of the industry digitally underserved and unable to compete.
Cata directly addresses these challenges by enabling businesses to rapidly deploy their own fully branded mobile apps without technical knowledge within days, equipped with integrated online ordering, payments, customizable omni-channel loyalty programs, and data-driven CRM, without the need for expensive custom apps that are rarely able to meet evolving customer requirements over time – especially without continuous investment. This democratizes sophisticated digital capabilities previously exclusive to enterprise giants and leading e-commerce platforms.
Leveraging robust infrastructure, a holistic and ever-evolving product suite, and deep operational knowledge, Cata is built for global scale from day one and aims to become the invisible infrastructure behind thousands of outlets over the coming years. With Cata, partners can truly know and own their customers for the first time, revolutionizing historically offline industries by transforming anonymous transactions into direct customer relationships, and turbocharge growth via targeted customer acquisition, increased purchasing frequency, and higher basket sizes.
“After exploring numerous options, Cata was the only solution that works as a true one-stop platform, eliminating the complex tech stacks we’d otherwise need for a sophisticated app,” says Josh Bell, Principal at Guzman y Gomez Singapore. “What sets Cata apart is their operator-built approach – they understand exactly what F&B businesses need because they’ve been in our shoes. Unlike other providers, Cata works as a genuine partner with aligned incentives through transaction-based pricing, allowing us to launch a premium app without the financial risk of custom development. While we’ve seen competitors spend millions on custom apps that customers ultimately didn’t love, Cata’s platform keeps evolving with customer expectations and delivers the digital convenience our customers actually want, all while driving additional efficiency across our operations.”
Cata is aiming to generate up to 5-10x ROI for their partners if fully rolled out. This significant ROI is achieved through the ability to leverage digital marketing channels to drive customer acquisition and retention, significantly increased purchasing frequency and average order values (AOVs), and competitive differentiation via Cata’s omni-channel loyalty platform, data-driven business optimization, and the opportunity for critical POS staffing cost reductions.
“Offline retail is at a tipping point. The next generation of physical businesses won’t rely on POS, self-checkout terminals, or cashiers—they’ll run on mobile apps, deep consumer data to power individualized experiences, and automated growth engines. Cata is building the infrastructure to make that future possible. From digital brand exploration and omni-channel online ordering and loyalty to AI-driven campaigns, we’ll put enterprise-grade capabilities into the hands of every merchant—turning daily operations into digital advantage.” said David Brunier, Founder and CEO of Cata.
With an initial focus on F&B chains, Cata plans for aggressive geographic expansion from Singapore into developed markets across Asia Pacific (APAC), Europe, and the Middle East, with long-term global ambitions to cover verticals including wellness and beauty, convenience stores, groceries, specialty retail, and fashion.
Cata’s founding team combines deep domain expertise and proven capability to scale across markets, which include CEO David Brunier (ex-Flash Coffee CEO, ex-Foodpanda CMO), CRO Marija Brunier (ex-Delivery Hero Global Director of International Sales), and CFO Sebastian Hannecker (ex-Flash Coffee COO/CFO, ex-Bain). Cata also secured top regional tech talent by appointing Ashwin Irappa as CPO (ex-Grab Head of Product, ex-Foodpanda Senior Director of Product) and Ali Irawan as CTO (ex-Flash Coffee CTO, ex-Rocket Internet Venture CTO) to complete their management team. Other prominent collaborators and advisors include Anand Thakur (CTPO at Reliance Retail) and Felix Haas (UI/UX Design for Cata, Lovable and Gorillas).
Hashtag: #Cata
The issuer is solely responsible for the content of this announcement.
About Cata
Cata is a comprehensive white-label SaaS platform that enables restaurants and retail businesses to launch branded mobile apps with enterprise-level features in days, not months. The company democratizes access to digital capabilities previously available only to global giants like McDonald’s and Starbucks, allowing businesses to drive significant revenue growth, own their customer relationships, and streamline operations. Founded in 2024 and headquartered in Singapore, Cata’s mission is to become the global infrastructure powering the digital storefronts of offline businesses.
Cata is backed by prominent global investors such as White Star Capital, FoodLabs, 468 Capital, FJ Labs, and Rally Cap.
For more information about Cata, visit
www.cata.sg.
Media OutReach
XTransfer Joins Forum Ekonomi Malaysia 2026
Signals Plan to Make Malaysia Regional Compliance Hub
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.
Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.
Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.
“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”
Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.
XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026
https://www.xtransfer.com
https://www.linkedin.com/company/xtransfer.cn
https://x.com/xtransferglobal
https://www.facebook.com/XTransferGlobal/
The issuer is solely responsible for the content of this announcement.
Media OutReach
CGTN: Little Chinese New Year opens big window to China’s soul
As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.
The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.
While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.
Diverse traditions, shared aspirations
In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.
A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.
Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).
As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.
“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”
The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.
Cultural dialogue: From global stage to daily life
The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.
Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.
The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.
This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.
The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.
Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.
For more information, please click here:
Hashtag: #CGTN
The issuer is solely responsible for the content of this announcement.
Media OutReach
De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘
Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit
www.debeersgroup.com.
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