Media OutReach
Cathay expands lifestyle offerings in Southeast Asia with Mitsui Mall Group partnership in Malaysia
An elevated shopping experience with Asia Miles and limited-time rewards
Effective immediately, Cathay members can earn 1 Asia Mile for every RM5 spent at both malls and enjoy exclusive mall privileges to elevate their shopping experience. Miles earned can be used to redeem flights with over 20 airline partners, more than 10,000 lifestyle products on Cathay Shop, and exclusive rewards and experiences with any of Cathay’s 800 travel and lifestyle partners worldwide.
To celebrate this partnership, Cathay members can enjoy double miles (2 Asia Miles for every RM5 spent) on all eligible spending from now until 31 May 2025. Additionally, new Cathay members can earn up to 1,000 Asia Miles—they will receive 300 bonus miles upon sign-up, and additional 700 miles after their first transaction.
Exclusive mall privileges
In addition to boosting their miles, Cathay members can unlock exclusive privileges at both malls.
At Mitsui Shopping Park LaLaport BBCC, all Cathay members can access the Tourist Privilege Card, unlocking instant discounts, special offers, and exclusive rewards by presenting their Cathay membership at the Ground Floor information counter. Members who spend a minimum of RM300[1] will receive an exclusive luggage tag as a special gift.
At Mitsui Outlet Park KLIA Sepang, Cathay members visiting Kuala Lumpur can register for a free Tourist Privilege Pass to enjoy additional discounts and privileges by presenting their passports at the information counter.
Cathay Regional General Manager for Southeast Asia Dominic Perret said, “At Cathay, we strive to seamlessly blend travel and lifestyle so that our members can earn miles through a variety of everyday activities, bringing them closer to their next flight, exclusive experience, or lifestyle reward. We are therefore delighted to partner with Mitsui Mall Group to offer our members even more ways to earn and redeem Asia Miles in Kuala Lumpur. In Southeast Asia, this marks another addition to our list of popular shopping malls where our members can earn rewards and enjoy exclusive privileges, alongside our existing partnership with Siam Piwat Group in Thailand.”
For more details, please visit Cathay’s website.
Cathay’s expanding shopping partner network
This collaboration further strengthens Cathay’s lifestyle ecosystem, allowing members to earn and redeem rewards beyond travel. Mitsui Shopping Park LaLaport BBCC and Mitsui Outlet Park KLIA Sepang in Kuala Lumpur join Cathay’s lineup of other retail partners around the world, including:
- Mitsui Outlet Park Taiwan (Taiwan, China)
- Mitsui Shopping Park LaLaport Taichung (Taiwan, China)
- Mitsui Outlet Park (Japan)
- Lotte Duty Free Ginza (Japan)
- Siam Piwat Group (Thailand)
- Shinsegae Duty Free (South Korea)
- The Bicester Collection (Europe and China)
With this growing network, Cathay members can seamlessly turn their shopping experiences into rewarding journeys.
Beyond flights, Cathay’s travel lifestyle offerings consist of a host of complementary categories—holidays, shopping, dining, wellness and payment, designed to bring customers exciting offers, rewards, and experiences with hand-picked partners. Discover the Cathay lifestyle here.
Hashtag: #Cathay
The issuer is solely responsible for the content of this announcement.
Media OutReach
Paymentology Powers GoTyme Bank’s Apple Pay Launch in the Philippines
GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
Hashtag: #Paymentology
https://www.paymentology.com/
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The issuer is solely responsible for the content of this announcement.
Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
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Media OutReach
2026 Taiwan Four-Season Springs Travel Campaign Officially Launches
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
https://www.trimt-nsa.gov.tw/zh-tw/
The issuer is solely responsible for the content of this announcement.



