Media OutReach
CEA Drives Thailand’s Creative Industry Forward: Expanding Thai Music and Content into Asian and European Markets
Dr. Chakrit Pichyangkul, Executive Director of the Creative Economy Agency, stated, “The creative content and media industries—encompassing music, film, series, and animation—continue to thrive globally, particularly in the digital streaming era, which have made access to entertainment more seamless than ever. Additionally, the full-scale revival of concerts, music festivals, and cinemas in the post-COVID era has further accelerated this growth. For Thailand, these industries are expanding in line with global trends. Currently, the music business in Thailand is valued at 3-5 billion baht, while the film, series, and animation industries are worth approximately 18 billion baht. This sector has been attracting growing interest from both audiences and investors, domestically and internationally. A testament to this momentum is the recent success of Thai films and series, which have not only generated impressive revenues but have also secured screenings at international film festivals. A standout achievement is the critically acclaimed film How to Make Millions Before Grandma Dies, known locally as Lahn Mah, which was recently selected as one of 15 films shortlisted to determine the five final nominees for the Best International Feature Film category at the Academy Awards 2024. This recognition reinforces the immense potential of Thai creators in these industries and their ability to compete on the world stage.”
A crucial factor in propelling Thailand’s music and content industries towards global success lies in financial investment and sustained government support. This backing enables artists and content creators to produce high-quality work and consistently showcase their talent on the international stage. Countries that prioritize the development of their creative industries, such as South Korea, Japan, the United States, and the United Kingdom, have established dedicated agencies to support music businesses, screenwriters, and content creators. These agencies not only drive employment and attract foreign investment but also contribute significantly to measurable economic growth. Inspired by these successful models and recognizing the immense potential of Thailand’s music and content industries, the Creative Economy Agency (Public Organization), or CEA, has implemented the ‘Flagship Industries Project’ strategy within the Creative Content & Music sector. This initiative focuses on film, series, animation, and music, serving as a key economic driver that will generate substantial revenue for Thailand while solidifying the nation’s presence in the global creative economy.
CEA continues to propel Thailand’s music industry forward and strengthen the Thai Music Wave through the Music Exchange project, which is built on two core activities:
● PUSH – Supporting Thai artists in securing performance slots at international music festivals, helping them expand their fan base and introduce their music to global markets. Notable participating artists include 4EVE, Alec Orachi, WIM, and Polycat.
● PULL – Inviting international music festival organizers and business stakeholders to witness live performances by Thai artists while facilitating business matching sessions to foster networking and commercial opportunities.
This project is driven by the strategic development plan for Thailand’s creative music industry, with a focus on increasing economic value and propelling the industry onto the global stage. Beyond international exposure, CEA is committed to elevating the creative capabilities of Thai musicians, ensuring they remain competitive in the global arena (Strategy: Building Global Standard).
Additionally, the initiative emphasizes music intellectual property protection (Strategy: Promoting Music IP) and aims to strengthen the music business ecosystem (Strategy: Strengthening Music Business Ecosystem), fostering diversity and long-term industry sustainability. Over the past year, Music Exchange has successfully showcased Thai artists in key markets such as Japan, China, and South Korea, forging connections with major global businesses. Throughout 2024, the project has supported over 70 performances by Thai artists, attracting 78 music festival organizers and industry professionals from Asia-Pacific, Southeast Asia, Europe, and the United States. These efforts have facilitated more than 300 business opportunities, boosting international visibility for Thai artists and reaching a global audience with 35 million views.
In its mission to strengthen Thailand’s film, series, and animation industries, CEA has spearheaded the Content Lab initiative, designed to nurture and elevate Thai content creators from emerging talents to industry professionals. Through incubation programs, the initiative provides structured training courses tailored to both fundamental and advanced skills, ensuring that participants gain expertise relevant to the evolving demands of the content industry. Additionally, selected projects receive funding to develop their ideas into pilot projects, which can then be pitched to film studios and potential investors. A key highlight of the initiative is the launch of Thailand’s first-ever ‘Content Project Market’—a dedicated marketplace where participants from incubation Programs, as well as independent content creators, can showcase their projects to investors, paving the way for commercial production. In 2024 alone, Content Lab successfully upskilled over 288 participants, empowering them with essential content creation expertise. Moreover, one of the projects that received funding for pilot project development from Content Lab 2023, the film ‘Happy Monday(s)’ or Sawasdee Wan Jan(s) [สวัสดีวันจันทร์(ส)], has successfully transitioned into full-scale production. Produced by Neramitnung Film, the film was released in theaters on 20 February 2024.
Through these strategic initiatives, CEA continues to drive the Thai content industry forward, ensuring its creators are equipped with the tools, opportunities, and global exposure needed to thrive in international markets. Recognizing the immense potential and global growth opportunities for Thailand’s content and creative media industries, CEA is committed to continuing its support for both the Music Exchange and Content Lab initiatives in the coming year. For 2025, the Music Exchange project, led by the Subcommittee on Music Industry Development and CEA, will further drive Thailand’s soft power strategy in the music sector by promoting Thai artists on the international stage. The initiative aims to support over 100 artists and bands, enabling them to perform at world-renowned music festivals while also facilitating business-matching opportunities and global networking. The project will focus on connecting Thai record labels with international festival organizers in key markets across Asia and Europe, further strengthening the Thai Music Wave as a recognized global phenomenon. Meanwhile, the Content Lab program will refine its incubation curriculum to align with the evolving media consumption habits of modern audiences. The program aims to train and develop at least 170 mid-career professionals, equipping them with the skills needed to compete on the global stage. This effort is not only about nurturing talent but also about laying the foundation for a sustainable content industry ecosystem, ensuring that Thai creators can continuously innovate, produce, and generate long-term revenue. These initiatives are pivotal in preparing Thai artists and content creators for international competition, while also reinforcing a thriving creative ecosystem that fosters sustainable industry growth,” Dr. Chakrit concluded.
The Content Lab 2025 initiative is now entering its third consecutive year, continuing its mission to develop film and series projects by participants in Thailand’s film and series industries. Some of its incubation programs are already set to open for applications, providing opportunities for aspiring and mid-career creators to enhance their skills and take their developing projects to the next level. Meanwhile, this year marks the second year of the Music Exchange project, which is in its final stages of preparation, with details expected to be announced soon. Those interested in participating or following updates on these projects can stay informed via the CEA’s website: www.cea.or.th and the CEA’s official Facebook page.
Hashtag: #CEA
The issuer is solely responsible for the content of this announcement.
About the Creative Economy Agency (Public Organization)
The Creative Economy Agency (Public Organization), or CEA, is a specialized body tasked with promoting creativity as a key driving force behind the creative economy. The agency focuses on fostering growth across various creative industries, while also encouraging the production sector to apply creative thinking to enhance the value of products and services. This approach aims to elevate the competitive potential of businesses and the country on the global stage.
The decision was announced during the discussion “Competition Development in Global Grain Trade: Joint Efforts of BRICS Countries”, organized by the BRICS Competition Law and Policy Centre on the sidelines of the 23rd Session of the UNCTAD Intergovernmental Group of Experts on Competition Law and Policy in Geneva.
The event included a closed meeting of BRICS competition authorities and a public panel featuring researchers, academics and representatives of international organizations.
Discussions focused on competition in global grain markets, the growing influence of financialization and digitalization across agricultural value chains, and policy tools to improve market transparency. Participants also reviewed the findings of a joint report prepared by the BRICS Competition Centre and UNCTAD (link: https://www.bricscompetition.org/ru/grainreport) , first presented at the 9th BRICS International Competition Conference in Cape Town in 2025.
A coordinated market study
The central outcome of the meeting was the establishment of a BRICS task force that will coordinate a joint sector inquiry into global grain trade within the framework of the BRICS Working Group on Food Markets.
The task force will be co-chaired by Diogo Thomson, President of Brazil’s Administrative Council for Economic Defense (CADE), and Mahmoud Momtaz, Chairperson of the Egyptian Competition Authority (ECA).
Thomson welcomed the initiative and proposed making competition in global grain trade a key topic at the next BRICS International Competition Conference, scheduled to take place in Brazil in 2027.
“Brazil is the only jurisdiction that has launched an investigation into digital grain trading platforms such as Covantis. I therefore strongly welcome this sector inquiry, which will help us better understand the impact of digitalization across grain supply chains and the risks it may create for competition. I also support using the BRICS Competition Centre as the coordination platform for this work,” he said.
Momtaz said one of the main conclusions of the BRICS-UNCTAD report was the significant role speculative activity plays in global grain markets.
“One of the key findings of the report presented by the BRICS Competition Centre is the extent to which speculative factors influence global grain trade. The most effective response is greater market transparency. We should not accept a situation where farmers receive only a small share of the value they create while consumers in Egypt pay excessively high prices for bread. Where does this margin accumulate, and who ultimately benefits from it? These are the questions our sector inquiry should answer,” he said.
He also proposed that the task force develop a common AI-powered price monitoring tool covering BRICS grain markets.
“Such a tool would provide the information needed for market analysis and become an important complement to the joint sector inquiry,” Momtaz added.
From analysis to policy recommendations
Hardin Ratshisusu, Deputy Commissioner of the Competition Commission of South Africa, said the study should contribute to the implementation of the BRICS Grain Exchange initiative endorsed by BRICS leaders in the Kazan Declaration (2024) and the Rio de Janeiro Declaration (2025).
“The proposal to establish a BRICS Grain Exchange should become one of the key recommendations of the sector inquiry as an innovative mechanism for restoring competition in global grain trade. Our objective is not merely to identify market problems but to develop practical recommendations that can ultimately be submitted to the leaders of our countries,” he said.
Alexey Ivanov, Director of the BRICS Competition Law and Policy Centre, said competition authorities should play a central role in designing the institutional framework of the future exchange.
“The BRICS Grain Exchange should not become another formal institution. It must serve as a practical mechanism for improving competition and market transparency. Competition authorities are uniquely positioned to identify the institutional features that will allow the exchange to achieve these objectives,” he said.
Growing international role
Frédéric Jenny, Chairmanof the OECD Competition Committee, said the initiative demonstrated the growing international role of BRICS competition authorities.
“This project illustrates how BRICS competition authorities are becoming drivers of the global competition agenda. In the past, they largely followed the lead of developed jurisdictions. That is no longer the case. There are very few examples worldwide of such close cooperation between competition authorities. This applies not only to joint market studies, but also to enforcement cooperation and competition advocacy. Rather than acting individually, you have found both the mechanisms and the political will to work together,” Jenny said.
The task force will now begin developing the methodology and work plan for the joint inquiry. Its findings are expected to provide policy recommendations aimed at strengthening competition, improving transparency in global grain trade, and supporting future BRICS initiatives in agricultural markets.
Hashtag: #BRICSCompetition
The issuer is solely responsible for the content of this announcement.
Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
Alpro Launches Subsidised RM1 Ferritin Checks to Help Women Understand, Prepare and Live Well Through the Transition to Menopause
Before Menopause, Many Women Are Already Struggling in Silence
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
Hashtag: #Alpro
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About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
