Media OutReach
China CITIC Bank International and Hong Kong Airlines to launch co-branded Mastercard® card
Strengthening credit card product portfolio Travel offers and rewards to drive credit card spending
HONG KONG SAR – Media OutReach Newswire – 28 February 2025 – China CITIC Bank International Limited (“CNCBI”) and Hong Kong Airlines (“HKA”) today announce the launch of the China CITIC Bank International Hong Kong Airlines co-branded Mastercard® card, providing customers exceptional travel experiences and rewards, further enhancing the CNCBI credit card product portfolio while helping to driving credit card spending.
With a view to satisfying customers’ needs for travel and credit card spending as global tourism recovers, CNCBI and HKA have joined forces to launch the China CITIC Bank International Hong Kong Airlines co-branded Mastercard® card with myriad rewards, including welcome complimentary air ticket1, bonus spending rewards and exclusive travel privileges. Customers may take advantage of a flexible and more favourable points reward system and earn points quicker for discounted air tickets redemption. Other rewards include complimentary travel insurance2, airport lounge access3 and a range of other privileges that allow customers to reap rewards for their spending when travelling abroad.
Ms Wendy Yuen, Head of Personal and Business Banking Group, CNCBI, said, “Tourism started to pick up its pace since the second half of 2023 which fuelled the overseas travelling boom for Hong Kong people. Based on 2024 figures, overseas spending has accounted for more than 20% of the total value of credit card transactions at CNCBI. Against this backdrop, the Bank and HKA are rolling out this new co-branded credit card with the objectives to offer travel enthusiasts more appealing spending & travel rewards. At the same time, it enriches the credit card portfolio of CNCBI.”
Mr. Yan Bo, Chairman of Hong Kong Airlines, stated, “We are delighted to launch a co-branded credit card in partnership with CNCBI, marking a significant milestone in Hong Kong Airlines’ service innovation. This collaboration not only offers cardholders an array of travel privileges including points redemption for air tickets, priority boarding, and airport lounge access, but also establishes a new standard for the integration of aviation and financial services. As an airline deeply rooted in Hong Kong, we are committed to delivering a high-quality travel experience for our passengers and driving industry innovation. We are confident that this partnership will invigorate travel and consumption for the people of Hong Kong.”
Exciting rewards for travelling and spending
China CITIC Bank International Hong Kong Airlines Mastercard® card welcome offers and exclusive rewards include:
– Welcome offer: Earn up to 104,000 Fortune Wings Club (FWC) points (can redeem four sets of round-trip ticket to Okinawa / Shanghai or other destinations)4
- Earn 26,000 FWC points with spending of HK$25,000 within the first five months from card issuance1
- Redeem 26,000 FWC points with HK$800 for every additional spending of HK$15,000 from card issuance (Maximum 3 times) 1.
- 26,000 FWC points can redeem one set of round-trip ticket to Okinawa, Shanghai or other destinations4
– Spending rewards: As low as HK$2 = 1 FWC point5
– Annual promotion: Cardholders have two opportunities annually to redeem HKA tickets to selected destinations at a 50% off using FWC points
– Business class upgrade offer: 50% off FWC points
Aside from flight rewards, CNCBI HKA Mastercard® cardholders may also enjoy an array of exclusive travel privileges including free travel insurance2, HKA airport lounge service3, exclusive check-in counters, priority boarding and baggage handling, in-flight duty-free discounts, as well as additional FWC points when purchasing tickets from the HKA official website and mobile app.
Offers are subject to terms and conditions.
To borrow or not to borrow? Borrow only if you can repay!
Remarks:
1. The promotion is valid until 2 July 2025. It is applicable to applicants who do not hold any CNCBI Credit Card principal card in the past 12 months from the approval month of current applications.
2. Offers are provided by Mastercard® and are subject to relevant terms and conditions. Please visit the Mastercard® website for details.
3. The promotion is valid until 31 December 2025. Two Hong Kong Airlines lounge vouchers are awarded upon any spending.
4. The points redemption standard is based on Hong Kong Airlines’ reward economy class (R) ticket redemption standard as of January 1, 2025, and is subject to Hong Kong Airlines’ latest announcements and may change from time to time. Customers are responsible for all applicable taxes, airport construction fees or government fees, fuel surcharges, security fees, insurance fees, and any fees charged by any authorized entity in connection with the use of points-redeemed tickets.
5. Hong Kong Airlines spending: HK$2 = 1 FWC point. Overseas and online spending: HK$4 = 1 FWC point. Local retail spending: HK$6 = 1 FWC point.
Hashtag: #CNCBI #HKA
The issuer is solely responsible for the content of this announcement.
China CITIC Bank International Limited
China CITIC Bank International Limited (“CNCBI”), a major offshore platform of commercial banking business of the CITIC Group, is 75%-owned by CITIC International Financial Holdings Limited (“CIFH”), which in turn is a wholly-owned subsidiary of China CITIC Bank Corporation Limited (“CNCB”).
CNCBI’s footprint in Greater China includes 24 branches and two business banking centres in Hong Kong, as well as presence in Beijing, Shanghai, Shenzhen and Macau, and overseas branches in New York, Los Angeles and Singapore.
Across a century, CBCBI has grown together with its employees, customers and partners since 1922 and will continue to move towards its vision of “Agile. Professional. Simple.” in adherence to the 4C (Culture, Customer, Collaboration, Cyberspace) core values while driving actively its missions to “create value for customers, seek happiness for employees, make profit for shareholders, perform responsibility for society”.
More information about China CITIC Bank International can be found on its website at 
www.cncbinternational.com.
Hong Kong Airlines
Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to over 30 destinations across the Asia Pacific and North America, and currently maintains interline and codeshares with multiple airline partners and ferry service providers. Hong Kong Airlines operates an all-Airbus fleet. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. For more information, please visit www.hongkongairlines.com or our social media channels on LinkedIn、Twitter、 Instagram and Facebook.
New boutique separates luxury brand collections across two dedicated spaces, giving collectors a more focused buying experience
SINGAPORE – Media OutReach Newswire – 12 May 2026 – Watchbook Singapore has opened a second boutique at Far East Plaza, separating its curated collections across two dedicated spaces on the same floor to give collectors a more focused buying experience.
The expansion allows Watchbook to organise its inventory by brand family. The main boutique at #03-139 focuses on Rolex, Patek Philippe, Audemars Piguet and Cartier. The new boutique at #03-55 features contemporary luxury watches including Tudor, Omega, Hublot and other brands.
“By giving each collection its own dedicated space, we can offer collectors a sharper, more personalised experience,” said Anson Toh, chief executive officer at Watchbook Singapore. “This expansion reflects the growing interest in both neo-vintage and modern luxury watches, and our commitment to serving collectors at every level.”
Watchbook enters this next phase as Singapore’s second-highest-reviewed watch dealer, with more than 2,400 verified Google reviews reflecting thousands of successful transactions. Both boutiques are backed by the company’s end-to-end model: in-house authentication, a dedicated service centre staffed by certified watchmakers, and curated inventory under one roof.
Far East Plaza is well-established as a destination for watch enthusiasts and luxury retailers in Singapore. The opening of a second boutique on the same floor reinforces Watchbook’s position at the centre of that community.
Boutique Details
Main boutique
14 Scotts Road,
#03-139 Far East Plaza,
Singapore 228213.
New boutique
14 Scotts Road,
#03-55 Far East Plaza,
Singapore 228213.
Hashtag: #watchbook #fareastplaza
https://watchbook.sg/
https://www.linkedin.com/company/watchbook-singapore/
https://www.facebook.com/watchbooksg/
https://www.instagram.com/watchbooksg/
The issuer is solely responsible for the content of this announcement.
Watchbook Singapore
Watchbook is Singapore’s Neo-Vintage Rolex Specialist and a trusted destination for authenticated pre-owned luxury watches. The company offers one of Singapore’s deepest curated selections of certified neo-vintage Rolex timepieces from the 1980s to 2000s, alongside a broader portfolio including Patek Philippe, Audemars Piguet, Cartier, Omega and more.
As an independent luxury watch dealer, Watchbook operates a fully in-house service centre staffed by certified watchmakers, delivering complete authentication, servicing and warranty support. Recognised as Singapore’s second-highest-reviewed watch dealer, Watchbook serves collectors and enthusiasts who value heritage, character and certified quality.
Short Courses Structured for Busy Professionals
For working adults who want targeted upskilling, SIM Academy’s course listing includes instructor-led programmes that are typically offered in short formats. The 1-day or 2-day course structure may appeal to professionals seeking to build capability while balancing work and personal commitments.
The topics covered reflect a mix of core workplace capabilities and emerging skill areas, including communication skills, cognitive skills, systems leadership, sustainability, as well as broader organisational and leadership competencies. Such short-format training has become a common feature within Singapore’s continuing education landscape, particularly among working adults seeking to remain competitive in a changing job market.
SkillsFuture Funded Training Courses
A number of SIM Academy’s professional development courses are eligible for SkillsFuture Credit and related funding schemes. These funding mechanisms are part of national efforts to encourage lifelong learning and support workforce transformation. The availability of funding-supported courses may lower barriers to participation for individuals and employers, particularly for those pursuing incremental skills upgrading.
Career Switch for mid‑career professionals
SIM Academy offers programmes under the SkillsFuture Career Transition Programme (SCTP). These programmes are designed for individuals considering a shift into new roles or sectors and typically run over 5-6 months. Programme structures may include a combination of classroom learning, practical projects and career support elements such as guidance on job search and career planning.
This reflects a broader trend in Singapore’s training ecosystem, where structured transition programmes are increasingly used to support workforce mobility and adaptation to new job roles.
Flexible Delivery Formats
SIM Academy’s programmes are delivered through a mix of in-person, online and blended learning formats. This allows participants to select learning modes that align with their schedules and professional commitments. Short courses are conducted throughout the year, primarily at SIM Management House, alongside digital learning options that support greater accessibility. Flexible delivery has become an increasingly important feature of professional education, particularly for working adults balancing training with full-time employment.
Part of a Broader Continuing Education Landscape
As industries continue to evolve, demand for continuous skills development remains a key focus within Singapore’s workforce strategy. Short courses, modular training and structured transition programmes are among the approaches adopted by training providers to meet these needs.
SIM Academy’s range of offerings includes shorter, skills-focused workshops and longer-duration programmes designed to support career transitions.
References
- SIM Academy: https://www.sim.edu.sg/professional-development/overview
- Courses offered by SIM Academy: https://www.sim.edu.sg/professional-development/courses/course-listing
- SkillsFuture Courses offered at SIM: https://www.sim.edu.sg/professional-development/courses/skillsfuture-courses
- SkillsFuture Career Transition Programme (SCTP): https://sctp.pd.sim.edu.sg
Hashtag: #SIMAcademy #SIMA
The issuer is solely responsible for the content of this announcement.
About SIM Academy
SIM Academy provides leading-edge professional development and enterprise solutions. SIM Academy offers over 300 executive and business programmes that help almost 10,000 professionals annually on average hone their competencies to drive business value and achieve peak personal and enterprise performance.
Our programmes encompass a comprehensive range of lifelong learning opportunities designed to empower professionals with the knowledge, skills, and competencies necessary to become effective change-makers and leaders in today’s volatile and uncertain business landscape.
For more information on SIM Academy, visit sim.edu.sg
Media OutReach
Patented Ingredients Help Malaysian Supplement Brands Stand Out as Wel-Bloom Bio-Tech Expands Market Presence
According to IMARC Group, the Malaysian dietary supplements sector is projected to grow at a CAGR of 4.68% through 2034.Amidst this expansion, Wel-Bloom Bio-Tech emphasizes the importance of leveraging high-barrier patented ingredients. For the beauty and wellness sector, the exclusive ingredient Wel-ROS6® utilizes the “Black Crystal Roselle,” a variety developed over nine years. Through a triple-patented micro-grinding technology, the total anthocyanin content reaches up to 17.7 times that of conventional roselle extracts.
To address the aging population’s needs, Wel-Bloom Bio-Tech also introduces Wel-EGT®, a high-purity ergothioneine extracted through a patented process. This ingredient serves as a core component for cognitive health supplements, offering 5 times the BCAA content of standard chicken essence to support anti-aging and neurological health.
Beyond ingredient innovation, Wel-Bloom’s patented Functional Jelly technology enables preservative-free supplements that maintain 97.8% active ingredient integrity. As an international CDMO and health supplement manufacturer certified under NSF-GMP and HALAL, Wel-Bloom Bio-Tech provides integrated services from R&D to production, empowering Malaysian partners to achieve differentiated positioning in the evolving wellness market.
Hashtag: #Welbloom
The issuer is solely responsible for the content of this announcement.
About Wel-Bloom Bio-Tech
Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.
For partnership opportunities and functional ingredient solutions, visit https://welbloom.com/ or search for Wel-Bloom online.
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