Media OutReach
China’s Dairy Serves Overseas Winter Olympics for the First Time Mengniu’s “World-Class Quality” Nourishes Global Athletes’ Drive to Excel
Notably, during the Milan-Cortina Winter Olympic Games, the second “China Night” event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, was held on the evening of February 7 in Milan. The event, themed “China Night, Light of the Five Rings,” aimed to unite Chinese sports culture, promote the Olympic spirit, and foster international cultural exchange and mutual learning. Speeches were delivered by International Olympic Committee (IOC) President Coventry, Chinese Olympic Committee Deputy Secretary-General and Director of Market Development Yu Jianyong, and Mengniu Group President Gao Fei. Attendees included IOC Executive Board Member and Chinese Olympic Committee Vice President Li Lingwei, IOC Member Zhang Hong, Asian Olympic Council Athletes’ Commission Chair Ding Ning, TCL Technology CEO Wang Cheng, Alibaba Olympic Marketing Department General Manager Xie Long, as well as representatives from sports, culture, business, and media sectors.
“‘China Night’ has become a bridge for promoting sports and cultural exchange, which is the essence of the Olympic Games: bringing people together and building mutual understanding,” said Bach in his speech. Coventry added that her 2025 visit to Mengniu deeply impressed her with their shared values. Looking ahead, he expressed his commitment to continue partnering with Mengniu to advocate the Olympic spirit through healthy products, sustainable development, and a passion for sports and culture, and he looks forward to the next “China Night” event at the Los Angeles Olympics.
Mengniu Group President Gao Fei stated that sports and milk are natural allies. Mengniu’s corporate spirit of “Born to Excel” resonates perfectly with the Olympic motto “Faster, Higher, Stronger—Together.” Mengniu aims not only to bring healthy, nutritious products to the Olympic arena but also to extend its corporate responsibility and commitment worldwide, further promoting the Olympic spirit.
As the world’s first dairy TOP partner, Mengniu leverages its solid product strength and outstanding quality to provide comprehensive nutritional support for the Olympics. At the Milan Olympic Village, Mengniu Group offers three dairy products—milk, yogurt, and butter—ensuring high-quality nutrition for athletes, coaches, and staff from around the globe.
Mengniu has supplied three products to the Olympic Village: whole milk, lactose-free simple yogurt, and butter. These three complementary dairy categories cover athletes’ basic nutritional needs while also catering to the personalized requirements of special groups, fully realizing the goal of “drinking milk, drinking good milk, and drinking the right milk” for athletes. When China’s dairy innovation meets the Olympic spirit of striving for excellence, a mutual journey of “breakthrough” shines brilliantly on the Milan-Cortina Winter Olympic Games stage.
This cultural expression through paper-cutting art aligns perfectly with Mengniu’s brand story told to the world. On the occasion of the 2026 Milan-Cortina Winter Olympic Games opening, Mengniu released the opening theme film “Opening” under the slogan “Crossing Thousands of Mountains and Seas, Together for the Winter Olympics.” The film invites billions of viewers worldwide to experience the warmth of Chinese New Year reunions on the global stage of ice and snow sports, jointly witnessing the mutual pursuit of “excellence” and “togetherness.” The “Opening” film uses the snowy landscape as paper and ice sports as the carving tool to create Chinese paper-cut art. With lively morin khuur (horsehead fiddle) and throat singing, it features Mengniu brand ambassadors—Eileen Gu, Jia Ling, Xiao Zhan, and Jackson Yee—conveying the spirit of “Born to Excel.” The film cleverly connects scenes of the grasslands, the Great Wall, the Leaning Tower, and the sports venues, symbolizing Mengniu’s journey from grassland cattle and Chinese cattle to world-class cattle in its pursuit of excellence. Released at the Milan-Cortina Winter Olympic Games opening, this theme film once again showcases the style and responsibility of Chinese brands to the world. “Born to Excel” shines like a radiant spiritual totem, adding a moving Eastern echo to the long history of the Olympics.
The Milan chapter of “China Night” concluded successfully, while a new chapter of dialogue between Chinese brands and the world has just begun. Looking ahead, Mengniu will inspire perseverance through the light of sports, connect hearts through the light of culture, and illuminate the future through the light of sustainability. With this warm and powerful “Light of China,” Mengniu aims to contribute even greater strength to the global development of the Olympic movement.
Hashtag: #Mengniu
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Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
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Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
