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China’s wine market uncorks consumption vitality

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YINCHUAN, CHINA – Media OutReach Newswire – 13 June 2025 – In an exhibition hall at an expo in Yinchuan, the capital of northwest China’s Ningxia Hui Autonomous Region, the rich aroma emanating from a copper hot pot is gaining the attention of visitors. The dish of tender mutton cooked in red wine-added broth is a perfect blend of two of Ningxia’s most famed products.

A staff member prepares a serving of tender mutton cooked in red wine-added broth during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China’s Ningxia Hui Autonomous Region, on June 11, 2025. (Xinhua/Yang Zhisen)

“Using spring water, red wine and nourishing ingredients removes unpleasant smells, making the mutton delicious and flavorful,” said Tian Feng, who manages the hot pot restaurant operating the booth. The popularity of its red wine hot pot ensures the restaurant is often fully booked on weekends, Tian added.

Across China’s evolving consumer landscape, wine is undergoing a subtle transformation. No longer restricted to formal banquets and professional tasting events, wine is becoming accessible as various consumption scenarios and wine products are created.

This shift in accessibility is evident at the ongoing Fifth China (Ningxia) International Wine Culture and Tourism Expo in Ningxia, which is a renowned wine production region that is promoting a “tipsy economy.”

People visit the Global Wineries Exhibition during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China's Ningxia Hui Autonomous Region, on June 9, 2025. (Xinhua/Wang Peng)
People visit the Global Wineries Exhibition during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China’s Ningxia Hui Autonomous Region, on June 9, 2025. (Xinhua/Wang Peng)

Ningxia boasts a unique terroir for the production of top-class wine, with prolonged sunshine hours and a cool, dry climate aiding the cultivation of grapes. After four decades of development, it has become China’s largest wine-producing region. The eastern foot of Helan Mountain is widely regarded as a “golden zone” for grape cultivation and high-end wine production.

By the end of 2024, the region had more than 600,000 mu (about 40,000 hectares) of wine grape plantations and an annual wine output of 140 million bottles. Its wines were exported to over 40 countries and regions.

At the expo, brightly colored canned wines from the Ningxia State Farm Winery have won the favor of many. Compared to bottled wines, canned wines are more convenient to drink and can more easily meet the demands of diverse scenarios such as camping and picnics, said Li Shuang, the winery’s sales manager.

In addition to its canned wines, which have been popular since their launch last year, the company offers innovative products such as creamy jasmine wine, lemon oolong tea wine, black coffee wine and alcohol-free options. These products drove 20 percent of the company’s sales growth in 2024, Li said.

Cheeks rosy after tasting a dozen wines at the expo, local visitor Lu Ting is a tourism professional and sommelier who enjoys buying wines to share with family and friends.

“Chardonnay with meat skewers, reds with hot pot — it’s about sharing joy,” said Lu, 42.

The four-day event will run until Thursday and is slated to include a world wine tasting event, a wine and winery exhibition, an innovation competition and an art biennial.

Last month, Yinchuan also hosted a marathon that saw 43 local wineries offer 28,000 runners free vineyard tours, tastings and exclusive discounts for wine purchases. This event-driven approach has created a powerful synergy between tourism and viticulture, resulting in a surge in hotel bookings in the city.

“We’re transforming the entire city into a living wine museum,” said Li Bingjie, director of Yinchuan’s wine industry development service center. “Visitors can fully immerse themselves in the journey from grape to glass.”

Speaking at the expo’s opening ceremony on Monday, Yvette van der Merwe, president of the International Organisation of Vine and Wine, said that the organization has for many years observed and supported the rise of China’s grape and wine industry, with the country being an important wine consumer and table grape producer.

“I see the energy that the growth of Ningxia Helan Mountain’s east foothill region has contributed to the Chinese wine industry, and I am confident that it will bring new inspiration and opportunities to the global wine community,” she said.
Hashtag: #AdministrativeCommitteeofWineIndustryZoneofNingxiaHelanMountainsEastFoothill

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Media OutReach Newswire Expands ASEAN Press Release Distribution Network with the Addition of Timor-Leste

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Providing press release distribution to media in ASEAN’s newest member state

SINGAPORE – Media OutReach Newswire – 15 December 2025 – Media OutReach Newswire, Asia Pacific’s first global newswire, has expanded its press release distribution network in the Association of Southeast Asian Nations (ASEAN), affirming its position as the leading global newswire for ASEAN, Southeast Asia, and the wider Asia Pacific region.

After a two-decade accession process, Timor-Leste officially became the 11th member state of the Association of Southeast Asian Nations on 26 October 2025, during the 47th ASEAN Summit, held in Kuala Lumpur, Malaysia.

The expansion of press release distribution to the new ASEAN member state cements Media OutReach Newswire as the global newswire having local presence, knowledge, and expertise across Asia Pacific. This enables the newswire to build and expand its distribution network in response to any new developments in this dynamic region.

Media OutReach Newswire’s Timor-Leste press release distribution network includes all media in the country, including the nation’s top media outlets, such as Suara Timor Lorosa’e (STL), Timor Post, the Jornal Independente, and Tempo Timor to name a few.

Jennifer Kok, Founder & CEO of Media OutReach Newswire, said: “As a global newswire founded in APAC, we have expert knowledge of the media and needs of PR professionals here, and can respond to any changes in the region. When the news broke, our Media Research Team immediately sprang to work on building the press release distribution network in Timor-Leste. As the only global newswire founded and headquartered in APAC, Media OutReach Newswire is the expert on ASEAN, Southeast Asia, and Asia Pacific, catering to PR professionals in the region, with a comprehensive, targeted, and up-to-date press release distribution network. This is combined with a global network covering North America, Europe, South and Latin America, the Middle East and Africa. Our network of real journalists and guaranteed online news postings on authentic media power SEO, GEO, and AI citation – AI models have been proven to trust and cite press releases on real news sites, and we are committed to our clients’ press releases being published on real news media.”

Media OutReach Newswire’s total communications solutions provide PR professionals direct access to real journalists, allowing them to secure earned write-ups and build media relations. Guaranteed and verbatim news postings on real and authoritative news sites – across Asia Pacific, North America, South and Latin America, Europe, Middle East and Africa – power SEO and GEO, surfacing brands in AI search results citations. The pioneering reporting, with ready-to-use multi-format auto-reports with data insights and PR campaign intelligence, allow PR professionals to demonstrate campaign performance and ROI to stakeholders.​

Jennifer added, “At Media OutReach Newswire we have worked steadfastly for over 16 years to build an unparalleled global network of real journalists and editors at trusted media, and KOLs. I am pleased to see Timor-Leste join the ASEAN community, and for us to be able to connect corporations and organisations with the country’s media and people.”

The addition of press release distribution in Timor-Leste is testament to Media OutReach Newswire offering the most comprehensive press release distribution service across ASEAN and Asia Pacific, with the total communications solutions that PR professionals need. It further solidifies the company’s position as Asia Pacific’s global newswire – trusted by the journalists and the media – empowering brands, agencies and PR professionals in the age of AI.

Hashtag: #MediaOutReachNewswire #pressrelease

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About Media OutReach Newswire

Media OutReach Newswire is Asia Pacific’s first global newswire, serving as a trusted partner to the media, PR and communications professionals, corporations, and government bureaus, across the region and the globe.

Founded in 2009 as a champion of the PR industry, Media OutReach Newswire leverages next-generation technology to redefine press release distribution and reporting, with data insights and PR campaign intelligence, providing total communications solutions for PR professionals.

With a global network of 200,000 editors and journalists, 70,000+ media titles, from 1,500 media partners in more than 40 languages, Media OutReach Newswire is the only newswire offering guaranteed verbatim postings on real news sites. Press releases on authentic media are trusted by AI models, powering SEO, GEO, and AI search results citations.

Headquartered in Hong Kong, with offices across China, Singapore, Japan, Malaysia, Thailand, Vietnam, and Taiwan, the global press release distribution network spans Asia Pacific and Southeast Asia, the US, Canada, South and Latin America, Europe, the Middle East, and Africa.

For more information about our services, solutions and network, please visit

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Nano Singapore Expands Premium Supplement Range in Malaysia to Meet Growing Demand for Science-Backed Wellness

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 December 2025 Nano Singapore, a Singapore-based health and wellness brand, is expanding its premium supplement range in Malaysia with the introduction of five flagship products. The expansion responds to rising consumer demand for scientifically formulated wellness solutions, as more Malaysians prioritise preventive health and seek supplements backed by research and manufactured to international safety standards.

With Nano Singapore’s expansion, Malaysians now have more options for quality health supplements.

The five formulations introduced include Tongkat Ali Plus, Probiotics 40 Billion CFU with Prebiotic, Magnesium Glycinate 834mg, Turmeric Curcuma Complex with 95% Curcuminoids, and Milk Thistle Complex, which reflect the brand’s multi-ingredient approach to supplementation. Each product is manufactured in GMP-certified, FDA-registered facilities.

Five Flagship Formulations

  • Tongkat Ali Plus – A multi-herbal vitality formula combining Tongkat Ali with Maca, Ginseng, and 17 synergistic botanicals, offering a more complete men’s wellness solution compared to single-ingredient alternatives.
  • Probiotics 40 Billion CFU with Prebiotic – A high-potency gut health probiotics formula featuring four clinically researched strains (L. Acidophilus, B. Lactis, L. Plantarum, L. Paracasei) paired with prebiotic fibre to support digestion, gut balance, and long-term immunity.
  • Magnesium Glycinate 834mg – A gentle, high-absorption form of magnesium that supports muscle relaxation, stress reduction, and sleep quality, with superior bioavailability and reduced gastrointestinal discomfort compared to oxide or citrate forms.
  • Turmeric Curcuma Complex with 95% Curcuminoids – A high-strength antioxidant formula with 95% standardised curcuminoid content significantly higher than common turmeric powders, designed to support joint comfort, mobility, and inflammation response.
  • Milk Thistle Complex – A comprehensive liver support supplement combining Milk Thistle with Dandelion, Artichoke, Black Pepper, and Turmeric for broader detoxification and antioxidant protection.

“Consumers today are more informed about what goes into their supplements. They’re looking for products with transparent formulations, credible sourcing, and measurable benefits,” said Joel Fu, General Manager of Nano Singapore. “Our formulations are designed to address real wellness needs like energy, gut balance, and recovery by using ingredients supported by scientific research.”

The expansion strengthens Nano Singapore’s presence in Malaysia, where the brand currently serves customers through its e-commerce platform and a growing network of local pharmacies. Strategic partnerships with Touch ‘n Go, Watsons, and other retail channels are also underway to improve accessibility nationwide.

For more information or to browse the full product range, visit the official Malaysia website at https://my.nanosingaporeshop.com/.
Hashtag: #NanoSingaporeMY




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Nano Singapore MY

Nano Singapore is a leading wellness brand offering premium, research-backed health supplements designed to support daily wellbeing and long-term vitality. Formulated in Singapore and manufactured in GMP-certified, FDA-registered facilities, the brand focuses on delivering high-quality products across key categories, including gut health probiotics, multivitamins, beauty supplements, men’s health, liver support supplements, and herbal wellness formulas.

Nano Singapore serves customers nationwide through a strong e-commerce presence and an expanding distribution network across local pharmacies in Malaysia. With a commitment to transparency, safety, and measurable results, Nano Singapore continues to be a trusted choice for Malaysians seeking effective and reliable wellness solutions.

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Five Talent Shifts Redefining Hiring in Hong Kong: PERSOL Unveils 2025 Workforce Insights

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PERSOL’s latest Industry Insight Report reveals how digitalisation, sustainability and shifting worker expectations are transforming recruitment and retention across Asia Pacific.

HONG KONG SAR – Media OutReach Newswire – 15 December 2025 – PERSOL has released its Industry Insight Report 2025, revealing an urgent need for employers across Asia Pacific to adapt to a fast-changing talent landscape. With hybrid digital and ESG-related skills in short supply, the study finds that employee expectations for flexibility, purpose and growth now outweigh pay, reshaping talent attraction and retention across the region.

2025 talent trends and hiring priorities

In Hong Kong, hiring remains selective, with steady demand for digital sales talent, bilingual professionals and frontline leaders. Employers are also facing rising wage pressure and waning youth interest in frontline roles, prompting businesses to rethink how they attract and engage talent. To fill critical service and customer-facing roles, companies are increasingly widening their talent search across the broader region to address persistent shortages.

Based on findings from 12 markets and four core sectors – Manufacturing, Consumer, Professional Services and Supply Chain – the report offers a regional view of how work and workforce priorities are evolving.

APAC’s Workforce in Flux

PERSOL’s Industry Insights Report 2025 finds that automation, sustainability regulation and demographic change are reshaping labour markets across the region.

Employers continue to face widespread skills shortages, with demand for digital, analytical and hybrid capabilities outpacing supply in most major markets. ESG awareness and compliance literacy are also becoming essential hiring criteria as organisations respond to growing sustainability expectations.

The report highlights that Generation Z and millennial professionals are reshaping what they value at work, prioritising flexibility, purpose and development opportunities over pay alone. According to the International Labour Organization (ILO), Asia and the Pacific remains the world’s fastest-growing employment region, underscoring the need for businesses to evolve workforce strategies in line with these shifting expectations.[1]

Elvin Tan, Regional Director and Head of Operations APAC said, “The region’s talent economy is at a crossroads. Workforce gaps are no longer just about headcount. They are about adaptability. Employers who balance technology investment with cultural intelligence and purpose-led hiring will emerge stronger in the next cycle.”

The Five Talent Shifts Defining the Future of Work

The report identifies five interconnected shifts reshaping how employers hire, engage and compete for talent across Asia Pacific.

  • At the heart of this transformation is the rise of hybrid skills, where digital fluency and human capability increasingly go hand in hand. These capabilities are especially important in digital sales and customer-facing roles, where employers look for talent who can combine technical proficiency with strong communication skills.
  • Closely linked to this is the growing importance of sustainability and compliance literacy. As ESG expectations become more deeply embedded in business strategy, roles once limited to sustainability teams are now expanding across finance, operations and supply chain functions.
  • The study also points to a major shift in the employer–employee dynamic, with candidates behaving more like consumers. Jobseekers expect transparency, mobile-first communication and a sense of purpose from the hiring process itself. This trend is evident locally, where bilingual candidates increasingly evaluate organisations on culture, stability and clear growth pathways.
  • These evolving expectations are most visible among younger professionals, particularly Gen Z and millennials, who prioritise flexibility, belonging and personal growth. For many, meaningful work and supportive leadership now matter more than salary alone.
  • The report also highlights a growing need for stronger collaboration between businesses, educators and government to keep skills development aligned with evolving workforce demands. In Hong Kong, this coordinated approach is becoming increasingly important as industries adapt to rapid digitalisation, rising service expectations and ongoing talent shortages.

Zen Loh, Managing Director & Strategic Business Group Head said, “This report reflects PERSOL’s commitment to equipping our clients with data-driven insights that translate into real workforce strategies. We’re helping businesses and jobseekers prepare for what’s next by understanding the skills, mindsets and motivations shaping the future of work.”

Empowering Organisations for What’s Next

PERSOL believes that insight is only powerful when it drives action. Across Asia Pacific, the company works alongside organisations to turn workforce intelligence into real progress, helping them attract, develop and retain the people who will shape the next generation of work.

Download the PERSOL Industry Insight Report 2025 at www.persolapac.com/industry-insights-2025 to explore the trends transforming how Asia Pacific works, hires and grows.


[1] International Labour Organization (ILO), World Employment and Social Outlook 2025: Asia and the Pacific – May Update. Published May 2025.

Hashtag: #PERSOL

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About PERSOL in APAC

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 140 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

In 2025, we came together under the PERSOL name – reflecting our bold vision for the future of work and our Group’s Vision: ‘Work and Smile’. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.

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