Media OutReach
Columbia Asia Hospital Cheras Marks 15th Anniversary with Expansion, Wins MPRA 2025 Silver Award for Best Use of Content
Produced under the hospital’s flagship health education program, the episode was released on 26 June 2025 and featured SAHI host and social media influencer Dr Malar Santhi and ENT specialist Dr Hazmi Mohamed. It highlighted risks such as tinnitus, hearing loss and ear infections while promoting preventive habits like the 60-60 Rule (using headphones/earphones for no more than 60 minutes at a time at 60 per cent volume). Its conversational and empathetic format sparked exceptional engagement:
- 1.5 million views on TikTok
- 54,000+ likes and 1,000+ comments.
- 154,000 views and 4,000+ shares on Instagram
- 1.9 million views and more than 9,000 interactions on Facebook
- Over 65,000 forwards across all platforms
The public discussion was profound, with parents debating their children’s listening habits, youths admitting to using earbuds as social coping tools, and individuals with early hearing damage urging others to act early. “This Silver Award is more than just a recognition of content excellence, it reflects our commitment to educating the public and delivering healthcare that is accessible, modern, and deeply human,” said Columbia Asia (Region 1) Regional CEO Puan Engku Marina Engku Hatim. “As we celebrate 30 years in Malaysia and 15 years in Cheras, our mission remains unchanged: to be right here for our community, every step of the way,” she added.
The hospital previously earned Gold for Best Use of social media and Silver for Healthcare at last year’s MPRA Awards, marking consecutive years of strong industry recognition.
Since opening in February 2011, CAH Cheras has grown into one of the region’s most trusted neighborhood hospitals. Over the past 15 years, it has cared for more than 1.3 million patients, delivering accessible, modern, and community-focused healthcare.
The hospital’s COO Sean Yoong added: “The expansion marks a transformative chapter for Cheras. With more beds, more specialists, and more advanced services, we are preparing for the next decade of healthcare demands. This aligns perfectly with our culture of innovation, seen in initiatives like SAHI, which enable us to communicate health messages in meaningful ways.”
In response to rising healthcare demands in the Klang Valley, CAH Cheras has undergone a major expansion scheduled to launch officially in 2026. The development will increase the hospital’s capacity from 78 beds to 180 beds, expand its medical team to 80 consultants, and introduce new specialties such as Neurosurgery, Nephrology and Advanced Endoscopic Surgery.
The expansion spans 40,000 sq ft across two interconnected buildings, significantly improving patient flow, service capacity and the hospital’s readiness for complex cases.
As Columbia Asia Hospital Cheras approaches its 15th anniversary and prepares to launch its expanded facilities in 2026, the hospital reaffirms its dedication to the Cheras and Klang Valley communities.
“This award is just the spark,” said Puan Engku Marina. “The real story is what comes next, better facilities, more specialists, expanded capabilities and a deeper commitment to the 1.3 million patients who have trusted us. We step into 2026 with bigger and more connected than ever.”Hashtag: #ColumbiaAsiaHospitalCheras #RightHereForYou #MalaysiaPRAwards2025 #PRCA #HealthcareExcellence #TeamCheras #CommunityCare #HospitalCommunications #AwardWinningTeam #LebihLuas
https://www.columbiaasia.com/malaysia/hospitals/cheras/
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The issuer is solely responsible for the content of this announcement.
About Columbia Asia Hospital Cheras
Columbia Asia Hospital Cheras is a private hospital located in Cheras Selatan, Selangor, near the Kuala Lumpur border. Since opening in 2011, the hospital has been providing healthcare services to communities across Cheras and surrounding areas, including Balakong, Seri Kembangan, Serdang, Putrajaya, Cyberjaya and Kajang. To meet the growing demand for quality private healthcare, the hospital is undergoing a major expansion with a new four-storey block and additional basement levels, scheduled for completion in 2026. The expansion will increase capacity from 78 to 180 beds and expand outpatient services to 37 clinics.
Columbia Asia Hospital Cheras offers a comprehensive range of medical specialties including Cardiology, Obstetrics & Gynecology, Pediatrics, Orthopedics, General Surgery, Internal Medicine, Ophthalmology, Urology and Radiology, supported by modern facilities such as a 24-hour Accident & Emergency Department, Catheterization Lab, 128-slice CT scanner and 1.5 Tesla MRI.
New specialties including Gyne-Oncology, Maternal-Fetal Medicine, Orthopedic Trauma, Breast & Endocrine Surgery and Pediatric Neurology will be introduced, alongside enhanced surgical, ICU, wellness screening and dialysis services. Through this expansion, the hospital reaffirms its commitment to delivering accessible, high-quality healthcare to families in Selangor and Kuala Lumpur.
About Columbia Asia
For 30 years, Columbia Asia Group of hospitals has been at the forefront of quality healthcare in the private healthcare industry. Established in 1996, it has evolved from its first hospital in Shah Alam to its latest in Penang, to date. As an international healthcare provider, its services span across 19 hospitals in the region; 13 in Malaysia, five in Indonesia, and one in Vietnam. Through the years, the company strategy has always been about making private healthcare accessible to all, hence its hospitals are strategically located in densely populated areas. Under the umbrella of private healthcare company, Asia OneHealthcare, the Columbia Asia group has expanded its reach to bring not just world-class, but also effective healthcare, closer to home.
Through the years, Columbia Asia’s emphasis has consistently been about early detection of diseases. This is carried out by way of advanced technology for precise diagnostics, resulting in minimally invasive procedures. To fulfil the typical healthcare needs of communities, Columbia Asia offers core disciplines such as obstetrics & gynecology, pediatrics, and general surgery. Today, it also provides tertiary healthcare addressing more complex fields of medicine such as neurosurgery, cardiac disease treatments, and integrated cancer care.
As it approaches a new decade, Columbia Asia continues to expand; adopting cutting-edge technology to meet the ever-increasing needs of today’s discerning customers. Upholding strict clinical governance, medical ethics and acknowledged by the Malaysian Society for Quality in Health, Columbia Asia continues to deliver excellent patient outcomes in a safe and trusted environment.
Columbia Asia. Right Here For You.
About Asia OneHealthcare
Asia OneHealthcare (A1Health) is a leading healthcare provider in the region, uniting 32 hospitals across Malaysia, Vietnam, and Indonesia under one brand. Formed by the integration of CAH Medical Centres (formerly Ramsay Sime Darby Health Care), Columbia Asia Hospitals, and five esteemed super-specialty hospitals including ALTY Orthopaedic Hospital, Beacon Hospital, CVSKL, Hospital Picaso, and Northern Heart Hospital Penang, we are setting new standards in medical excellence.
With 23 hospitals in Malaysia, 8 in Indonesia, and 1 in Vietnam, A1Health offers a comprehensive range of secondary to quaternary and super-specialty services. Our facilities, with over 4,000 beds, are dedicated to personalised care.
We leverage the collective expertise and advanced technologies of our network to provide the latest in healthcare, delivered by highly skilled professionals. Our mission is to achieve the best outcomes in the most accessible, effective, efficient, and caring environment. Upholding our tagline, “Right Here For You,” we are committed to offering compassionate, expert care to every patient.
Media OutReach
Asian Smart Medical Online Exhibition 2026: Connecting Smart Medical Suppliers with Global Buyers
Organized by AsianNet and TradeAsia (www.e-tradeasia.com), Medical Asia has been successfully facilitating international medical trade since its launch in 2024 , earning a strong reputation for high-quality participation and tangible business outcomes. In 2026, Medical Asia extends its exhibition period to strategically align with major global healthcare and medical industry events, including Medical Design & Manufacturing West, Arab Health, HIMSS Global Health Conference & Exhibition, MEDICAL JAPAN [Osaka], and Hospitalar Sao Paulo. This extended timeline enables international buyers to engage with multiple key events simultaneously, creating a more efficient and streamlined sourcing experience.
By participating in Medical Asia 2026, exhibitors can expect enhanced global exposure, broader networking opportunities, and increased potential for sustainable business growth, all while reaching a larger and more diverse international buyer base through a flexible and cost-effective hybrid exhibition model.
Medical Asia 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as Perfect Medical and many more. These companies will present thousands of the latest smart medical industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
The event will feature an extensive selection from top manufacturers, covering categories such as Medical Devices & Clinical Equipment, Medical Supplies & Nursing Consumables, Healthcare Facility Furniture & Logistics Equipment, Emergency & Clinical Patient Monitoring Equipment, Rehabilitation & Physiotherapy Equipment / Consumables, Pharmaceutical Manufacturing, Packaging & Inspection Machinery, Medical-grade Wearables & Remote Patient Monitoring (RPM) Devices, Clinical Laboratory & IVD Analyzers, Medical-grade Materials & Components (Plastics / Rubber / Silicone, etc.), and Home Health Care Products. With thousands of the latest products, accessories, and equipment on display, the exhibition promises to be both comprehensive and highly professional. Attendees will gain valuable insights into the latest innovations and developments across the smart medical industry.
Visit the Online Exhibition:
https://www.etradeasia.com/online-show/42/Asian-Smart-Medical-Online-Exhibition-2026.html
In today’s rapidly evolving global environment, online platforms play a crucial role in breaking geographical barriers and extending marketing reach. In response to this growing demand, Medical Asia 2026 offers a comprehensive suite of innovative digital exhibition solutions, including dedicated exhibitor pages, electronic catalogs, and virtual exhibition halls. These digital tools are seamlessly integrated with TradeAsia, enabling international buyers worldwide to effortlessly discover exhibitors and explore products in depth. Through the platform, buyers can visit individual manufacturer pages, review detailed product information, submit inquiries, and communicate with exhibitors via real-time messaging. This highly interactive and user-friendly experience facilitates smooth communication, enhances buyer engagement, and fosters meaningful business connections between exhibitors and global buyers, ultimately creating valuable commercial opportunities.
TradeAsia (www.e-tradeasia.com) has been providing comprehensive B2B international trade services for buyers and sellers worldwide since 1997. With nearly three decades of industry experience, TradeAsia is recognized as one of the most established and professional global trade platforms. Today, the platform serves millions of members worldwide, featuring more than 600,000 verified suppliers and millions of up-to-date product listings across diverse industries. Every day, thousands of professional buyers from around the world use TradeAsia to source products, connect with suppliers, and explore new business opportunities. As a leading trade promotion channel in Asia, TradeAsia continues to facilitate efficient cross border trade and foster long term partnerships between global buyers and suppliers.
TradeAsia also collaborates with hundreds of trading organizations around the world to exchange marketing and promotional opportunities. As a result, suppliers who showcase their products on TradeAsia gain the chance to be featured across the publicity channels of multiple trade platforms and exhibition organizers worldwide, greatly enhancing their international visibility and marketing reach. In addition, during the period of Medical Asia 2026, promotional messages will be broadcast globally, further amplifying exposure for participating suppliers and connecting them with a wider international audience.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
Media OutReach
Carbyne Fitness and IFPA Singapore Publish Study Revealing the Gender Gap Between Personal Training and Home Gyms
The findings, based on Carbyne Fitness’ customer data and an online database of personal training enquiries compiled by IFPA Singapore’s personal trainers, point to two fundamentally different approaches to exercise motivation and engagement between men and women.
A Tale of Two Fitness Journeys
The data suggests that men overwhelmingly prefer self-directed fitness, buying equipment such as adjustable dumbbells, benches, and racks for home use. Women, on the other hand, are more inclined toward guided training experiences led by certified professionals.
According to Brian Chang, founder of Carbyne Fitness and IFPA Singapore, this split reveals not just gender preferences, but deeper social and psychological factors shaping how Singaporeans exercise.
“Men often see fitness as something they should be able to handle on their own, like asking for help somehow means they’re not strong enough,” said Chang. “That’s why many men would rather train themselves than work with a coach. Ladies, on the other hand, are usually more open to learning and getting guidance. They see working with a coach not as weakness, but as a smart way to improve safely and effectively.”
The Male Home Gym Boom
The pandemic sparked a surge in home gym investments, and Carbyne Fitness has been at the forefront of this trend. Its adjustable dumbbells and adjustable kettlebells have become popular among working professionals looking to save time and train efficiently at home.
Carbyne Fitness’ customer data revealed that four in five customers are male. “The home gym trend among men is here to stay,” Chang explained. “They appreciate the convenience, privacy, and long-term savings. For many, it’s not just fitness equipment, it’s a personal investment in staying strong and independent as they age.”
However, with about 58% of Carbyne Fitness customers living in HDB flats, 26% in condominiums, and 16% in landed properties, many still hold the misconception that home workouts, especially in smaller HDB or condo spaces, aren’t practical or effective. Landed property owners make up less than 5% of Singapore’s dwellings, yet account for 16% of Carbyne Fitness’ customers.
| Dwelling Type | National Share (SingStat) | Carbyne Customer Share | Index (Representation) |
| HDB (Public Housing) | 72.0% | 58.5% | 0.81 (Under-indexed) |
| Condominiums | 23.3% | 25.6% | 1.10 (Over-indexed) |
| Landed Properties | 4.7% | 15.9% | 3.38 (Heavily Over-indexed) |
“One of the most common reasons people give for not buying home gym equipment is that they ‘don’t have the space,'” said Chang. “But in reality, a proper home setup doesn’t need much room; a good pair of adjustable dumbbells and a bench can fit comfortably within just one square meter if you choose the right equipment.”
Why Women Seek Trainers
In contrast, IFPA Singapore’s training enquiries show that a majority of personal training clients are female. Of the 392 Singapore-based individuals who sought personal training, 63% were women, even though men still represent the majority of gym members nationwide.
| Category | Male % | Female % | Dominant Characteristic |
| Home Gym Buyers (Carbyne) | 80% | 20% | High Autonomy |
| PT Seekers (IFPA) | 37% | 63% | Guidance Seeking |
| Population (DOS 2025) | 49.3% | 50.7% | Balanced |
“This reflects a growing confidence among women to take charge of their fitness journey,” said Chang. “But it also shows that women tend to prioritize safety and proper form. They are more willing to invest in expert guidance rather than risk injury from unguided workouts.”
Many female clients, Chang adds, have goals that extend beyond appearance: postnatal recovery, strength for caregiving, or functional fitness for daily life.
“It’s not just about aesthetics anymore,” he said. “Women are recognizing that strength training builds long-term resilience, both physically and mentally.”
Implications for Singapore’s Fitness Industry
The gender divide uncovered by Carbyne Fitness and IFPA Singapore also points to structural gaps in how Singapore’s fitness ecosystem is organized, particularly the limited avenues for personal trainers to operate independently.
Most commercial gyms and public facilities, including ActiveSG gyms, do not permit outside personal trainers to conduct sessions within their premises. Trainers who are not employed directly by these gyms are often barred from coaching clients on-site, regardless of their certification or insurance coverage.
This restriction limits both consumer choice and career opportunities within the industry. For clients, especially women who prefer guided training but may not want to commit to an expensive gym membership, the policy creates a barrier to accessing affordable, flexible coaching. For freelance trainers, it restricts their ability to build a sustainable practice or serve niche communities such as seniors, postnatal women, or first-time exercisers.
“Many independent trainers tell us their biggest challenge isn’t finding clients; it’s finding space,” said Chang. “There’s a clear demand for affordable, accessible training environments, but the system hasn’t caught up yet.”
As a result, more trainers have turned to parks, void decks, or private studios, and a growing number of clients are exploring home-based personal training, sometimes with only a pair of resistance bands. This shift reflects broader lifestyle preferences: Singaporeans want convenience, privacy, and trust, not just a gym membership.
The study suggests that expanding access to personal training across shared and public fitness spaces could help Singapore move toward a more inclusive, community-driven fitness culture, one that empowers both male and female participants to train safely, confidently, and sustainably at every stage of life.
Volunteering for the Silver Generation
Both Carbyne Fitness and IFPA Singapore are working to build a more inclusive fitness culture through the Silver Strength volunteer program, which runs weekly strength sessions for seniors using resistance bands, adjustable dumbbells, and other small equipment at Active Ageing Centers across Singapore.
The initiative, funded by the National Youth Council, empowers older adults to stay strong, mobile, and independent, while giving volunteers the chance to make a direct impact in their communities.
“Silver Strength is more than fitness. It is about bridging intergenerational gaps and helping seniors live confidently and age with strength,” said Chang.
To sign up as a volunteer, visit getcertifiedpt.com/silver-strength.
About the Study
The gender distribution insights were derived from:
- Carbyne Fitness customer data, representing over 1,000 unique customer interactions across Singapore between January 2024 and September 2025.
- IFPA Singapore’s independent observation of 392 prospective client profiles compiled between October 2025 and December 2025.
While the sample sizes differ, both data sets converge on a clear narrative: Singapore’s home gym market is predominantly male, while personal training demand is female-driven.
The full research can be accessed on https://carbyne.sg/blogs/articles/revealing-the-gender-gap-between-personal-training-and-home-gyms.
Hashtag: #CarbyneFitness
The issuer is solely responsible for the content of this announcement.
About Carbyne Fitness
Carbyne Fitness is a Singapore-based fitness equipment company focused on delivering space-efficient, performance-driven home gym solutions for modern lifestyles. Best known for its space-saving gym equipment such as adjustable dumbbells and foldable treadmills, Carbyne helps professionals, families, and seniors train effectively at home without compromising on quality or safety.
Learn more at: https://carbyne.sg
About IFPA Singapore
IFPA Singapore, operated by Get Certified PT, is the official Singapore operator of the International Fitness Professionals Association (IFPA), delivering internationally accredited personal training education and professional development. IFPA Singapore focuses on producing industry-ready practitioners through competency-based, real-world training.
Learn more at: https://getcertifiedpt.com
Media OutReach
Luyuan Group Participates in Key Event Celebrating the 50th Anniversary of China–Thailand Diplomatic Relations, Promoting Youth Exchange
As part of the program, Luyuan Group co-launched the “Ride with Panda, Toward the Future Together” China–Thailand Youth Friendship Ride. Young participants from both countries rode Luyuan motorbike featuring the panda mascot “A Pu” through iconic Bangkok landmarks, symbolizing the vitality and enduring friendship between China and Thailand.
As an invited corporate representative, Luyuan Group donated a panda-themed motorbike to Dhurakij Pundit University, encouraging youth to document cultural and exchange stories through action. This appearance highlighted Luyuan’s commitment to social responsibility and cultural influence, while also showcasing the Group’s progress in accelerating global expansion through its brand LYVA. Currently, Luyuan’s business footprint spans over 80 countries and regions.
Looking ahead, Luyuan Group will continue to collaborate with global partners to explore new paths in green mobility and contribute to sustainable development worldwide.
In addition, the event also featured the “Gifts from China” exhibition, themed around the 50th anniversary of China–Thailand friendship. Organized with the support of the China National Arts and Crafts Society’s Pattern R&D Center, the Pattern Museum, and Qilin Co-creation, the exhibition brought together numerous Chinese heritage brands, attracting significant interest from young attendees from both countries.
Among the highlights was the debut of the “The Eight Horses of Contemporary Prosperitye” — a horse-themed pattern co-created by the Pattern Museum and artist ZHENG CHONG in celebration of the Year of the Horse — adding rich cultural depth to the event. Contemporary artworks by Xu Shanxun from Mogu Gallery, along with leading Chinese brands such as GELASIGE, Beyond Home Textiles, and Youji Jewelry, further embodied the vibrant reach of Chinese culture abroad.
Hashtag: #LuyuanGroup
The issuer is solely responsible for the content of this announcement.
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